Sprout Social

JUNE 25, 2020

Like many organizations have in 2020, the Trevor Project has had to be agile in its messaging and digital programming to make up for loss of in-person touchpoints with its audience during the global pandemic. — The Trevor Project (@TrevorProject) June 2, 2020. What you can learn. Reimagine your connection points.

Project 125

Project Communities How To Overview 125

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110

Oktopost

OCTOBER 9, 2022

Sarah Noel Block reveals where small B2B marketing teams are missing the mark and how to expand bandwidth without expanding budget. For seven years, Sarah Noel Block , CEO of Tiny Marketing , was a marketing team of one for five companies simultaneously. Hot Topics: Where today’s B2B marketers are missing the mark. Meet Sarah.

System 131

System B2B How To Apple 131

Webbiquity SMM

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? Historical Lessons.

B2B 190

B2B MySpace Startup Social Networking 190

Social Media Strategies Summit

AUGUST 10, 2023

To help you do better influencer marketing , we’ve rounded up 10 of the top influencer marketing campaigns from brands across multiple industries, including: B2B technology Consumer goods Food and drink Nonprofit organizations Health and fitness 1. Visit [link] to ask your senator to remove the time limit on the ERA.

Influencer 186

Influencer Campaign Marketing B2B 186

Buzz Marketing for Technology

MARCH 4, 2010

I want to roll the clock back a few weeks to the announcement of an initiative by Facebook called – Project Titan. Facebook made its initial announcement of Project Titan to the market on February 5th and was candidly thought to be a Google Gmail killer. So 3 days later on February 8th Google announced Google Buzz !

System 219

System B2B Facebook Marketing 219

Webbiquity SMM

MARCH 19, 2024

With a community of two billion monthly users, 90% of whom are used to communicating with brands in-app, Instagram has become one of the most effective marketing channels for B2C companies. Image credit: Georgia de Lotz on Unsplash At the same time, practically every B2B marketer has been wondering about the best social media platforms.

B2B 170

B2B Company Instagram Cost 170

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Additionally, knowing what types of designs are eye-catching can help you create branded images or logos that build awareness and represent your company in a memorable way. Guest post by Eva Chan.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Oktopost

OCTOBER 28, 2019

How is becoming a minor internet celebrity going to help you close big B2B contracts with serious, technically-minded buyers? . If you want to engage with people online to talk about your company, your products, and the state of your industry, it makes more impact to back your words up with a credible personal brand.

B2B 69

B2B Brands Tips Notification 69

Social Media Marketing

MARCH 1, 2010

The exception – company blogs – should be backed by both a strategic content strategy and the resources necessary to create this content on an ongoing basis before it allocating IT resources to blog creation or management. Company / Brand Pages on Social Networking Sites – social network participation is now mainstream for U.S.

B2B 159

B2B Study Social Media Small Business 159

Oktopost

NOVEMBER 3, 2021

In fact, 37% of B2B marketers rank it as their number one challenge. Any good B2B marketing campaign will attract the attention and leads but at different stages of the funnel. Any good B2B marketing campaign will attract the attention and leads but at different stages of the funnel. What is your budget for this project?

B2B 135

B2B How To Data Process 135

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Writtent Blog

JUNE 5, 2013

To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content. Don’t Be Like Your Competition. Have a Voice.

Small Business 100

Small Business B2B Strategy Content 100

Ignite Social Media

MAY 19, 2020

Project Completeness: The more project work an agency shows, helps Agency Spotter establish their competency in the service area being reported on. A B2B marketplace and SaaS provider, Agency Spotter connects marketing decision-makers with top marketing agencies across advertising, design, digital and 41 marketing services in all.

Social Media 166

Social Media Case Study Report Compete 166

Ignite Social Media

JULY 27, 2020

Here are a few key stats to keep in mind before diving into the LinkedIn Insight Tag: It’s projected that more than half of marketers will leverage LinkedIn for marketing and advertising by 2021 (excludes companies that use it strictly for recruiting). Deep, Relevant B2B Audience Insights. Uploaded Lists.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Social Media Strategies Summit

MARCH 11, 2019

At the upcoming Social Media Strategies Summit in Anaheim, you’ll be sharing the story of how you consolidated over 400 of Cisco’s social media accounts into 100 – a huge project! This was definitely a huge project! This project spanned all of our global regions and has had 4 different project leads since it began.

Project 100

Project Exercises Upcoming B2B 100

The Realtime Report

SEPTEMBER 13, 2022

This as exemplified by the profound impact that live, in-person online video is now poised to make on the global e-retail trade, which some estimates project will grow to a staggering 5.4 Further illustrating high expectations and optimism for Getbee’s first-to-market solution, the company recently announced that it raised $1.8

Retail 91

Retail Video Microsoft Loyalty 91

Oktopost

FEBRUARY 19, 2024

Last year, the return of office culture, recession fears, and AI’s rise transformed B2B marketing. However if you’re like most B2B organizations, it is likely that your most fruitful network will be LinkedIn. Are you ready to make 2024 the most successful year for your employee advocacy program?

Trends 69

Trends B2B LinkedIn Training 69

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. These stats speak volumes about the platform’s prowess in shaping consumer decisions and its viability for B2B marketing. It should mirror your company ethos and identity.

Strategy 52

Strategy Twitter Tips Marketing 52

Oktopost

APRIL 2, 2020

It’s projected to grow by almost $9.4 People get caught up in numbers that seem great, but don’t seem to generate any additional value for the company. Good social media reporting helps cut through the clutter and puts the value front and center–something that is invaluable in B2B marketing, especially. What’s working.

Report 126

Report Social Media Tools ROI 126

Convince & Convert

JUNE 7, 2017

B2B companies have an attention problem. Last year, Econsultancy reported that only 22 percent of companies were satisfied with their conversion rates. Last year, Econsultancy reported that only 22 percent of companies were satisfied with their conversion rates. T-Mobile, the Reception We Were Looking For.

Campaign 149

Campaign Marketing B2B Conference 149

Oktopost

AUGUST 3, 2021

Metrics associated with your KPIs can inform every aspect of your B2B marketing strategy. Key metrics such as gross revenue, customer lifetime value, and market share help B2B marketers make the right data-driven decisions at every stage of their campaigns. . Many B2B marketers feel like they are swimming in an ocean of data.

B2B 62

B2B Marketing Metrics Adwords 62

Oktopost

JULY 26, 2022

B2B sales is all about aligning your offering with the needs and pain points of prospective clients. A successful discovery meeting is a crucial part of your B2B sales funnel, so it’s critical to come in with a clear plan to make a first impression. A successful discovery meeting will lead to a project proposal or another meeting.

Template 69

Template Templates Meeting B2B 69

Webbiquity SMM

NOVEMBER 8, 2012

Of the more than 200,000 publishers who use Shareaholic tools (such as social sharing buttons at the bottom of this post), the company selected the top 25 bloggers in each of the following seven categories to feature: • Food. Fashion & Beauty. • Social Media Marketing. Personal Finance. Who is Shareaholic? Check it out !

Curation 189

Curation Alltop Content API 189

Waxing UnLyrical

APRIL 11, 2019

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. Guest Post by Lisa Holtorf and Dawn Buzynski.

CSR 200

CSR Real Estate Posterous Campaign 200

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Sprout Social

NOVEMBER 23, 2022

Employee advocacy —the promotion of a company that an individual works at—can supercharge brand awareness, sales leads and talent acquisition on any channel. There’s a reason 68% of marketers say their company has an advocacy strategy. And companies with engaged employees are 20% more likely to retain them , according to LinkedIn.

LinkedIn 115

LinkedIn Tips Curation Training 115

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. Now, keep in mind that I’m a solo consultant and not affiliated with any specific company. Use LinkedIn to research companies. What’s the true ROI?

LinkedIn 113

LinkedIn Tips Skills URL 113

Webbiquity SMM

JANUARY 31, 2019

The alignment between your social media campaign and your brand / company goals and stated values. Without such a strategy, your company could very well be reaching the wrong people or posting about the wrong topics. Your company’s reputation is can be significantly impacted by its social media presence. Conclusion.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Sprout Social

NOVEMBER 17, 2022

Sharing facts about issues your company cares about is an easy, effective way to present your brand values. Contrary to popular belief, you can use Instagram for B2B brands. Here’s how you can create Reels for your B2B company: 11. When used appropriately, B2B brands can capitalize on trending sounds.

Types 118

Types Instagram Brands Collaboration 118

Waxing UnLyrical

DECEMBER 4, 2018

When considering influencers for your company or brand, first ask yourself the following questions: What critical business objective would this support? In the end, what matters most is that a company is authentic with its marketing and uses influencers in a manner that provides value to both audiences.

Influencer 193

Influencer Trends Marketing Real Estate 193

Sprout Social

JUNE 13, 2023

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward.

Atlassian 102

Atlassian ROI Social Media Collaboration 102

Convince & Convert

JULY 1, 2014

Not to mention, this bootstrapped company didn’t have a huge budget to grow off of. An advocate for this project was defined as: A customer who had a non-financial investment in ReadyTalk but was happy with the brand. What they did have, though, were happy customers. What Makes an Advocate Anyway?

Case Study 165

Case Study Brands B2B Marketing 165

Webbiquity SMM

FEBRUARY 23, 2016

In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. Yet within the 50 largest global companies, not one CEO is active on Facebook. ” LinkedIn is tops for B2B marketing, but…not for advertising? 96% of B2C and and 88% of B2B companies use Facebook for marketing.

Social Networking 100

Social Networking B2B LinkedIn Instagram 100

Convince & Convert

OCTOBER 12, 2013

2013 data from the Pew Internet project finds 72% of American adults who are online use social networking sites. Research from DDB found that 84% of the fans of company Facebook pages are – on average – current or former customers of the brand. Myth 6: Company channels are your most important social assets.

Social Media 167

Social Media Content Marketing B2B 167

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Oktopost

FEBRUARY 19, 2019

Both companies have different strategic paradigms. Our basis for a comparison between the two is a list of capabilities for enterprise companies. Marketo was built with a focus on Salesforce CRM users, and to this day the majority of Marketo B2B. Project management. Can you guess which is which? Pricing (monthly).

Hubspot 110

Hubspot API Metadata B2B 110