Oktopost

AUGUST 23, 2023

Even though Drift is in B2B, she highlights the importance of showcasing they are human by jumping on trends and regularly engaging with their community. To wrap up the show, Elizabeth reveals her social workflow process and how she determines what content makes it to the corporate feed.

B2B 62

B2B Content eBook Apple 62

Socialmedia.biz

FEBRUARY 18, 2021

[ 2 February 2021 ] B2B Marketing , a trusted advisor to the global B2B marketing community, have launched Propolis , an online community aimed at boosting marketing performance and sharing of expertise. Propolis is a community in which marketers can tap into what their B2B peers and experts are focused on. About B2B Marketing.

Press Release 78

Press Release B2B Communities Marketing 78

Oktopost

NOVEMBER 3, 2020

But that doesn’t mean you should ignore the B2B email marketing opportunity and (properly) engage your clients and prospects with holiday greetings. . Why use B2B email marketing this holiday season? Forward-thinking businesses have been tapping into end-of-year B2B marketing for many years. Plan ahead. Get personal.

B2B 125

B2B Examples Discount Campaign 125

Sprout Social

JUNE 25, 2020

Like many organizations have in 2020, the Trevor Project has had to be agile in its messaging and digital programming to make up for loss of in-person touchpoints with its audience during the global pandemic. — The Trevor Project (@TrevorProject) June 2, 2020. What you can learn. Reimagine your connection points.

Project 123

Project Communities How To Overview 123

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110

SocialFish

FEBRUARY 9, 2011

I’m honored to have been asked to provide some answers to the following questions for B2B Blogging Trends , a white paper produced by Tony Karrer and Tom Pick, the guys behind the great social media for business site Social Media Informer : What do you see as key trends in B2B Blogging for 2011?

B2B 182

B2B Trends Project Course 182

Buzz Marketing for Technology

JANUARY 7, 2010

For B2C or B2B Marketers this was a huge revolution. But for B2B Marketing fans I think you need to expand your game around search to start include what I am calling … LinkedIn Search Optimization (LSO). Clearly there is a new practice emerging here, a practice I feel B2B marketers can benefit from if they focus on it.

B2B 277

B2B LinkedIn Marketing StumbleUpon 277

Oktopost

OCTOBER 9, 2022

Sarah Noel Block reveals where small B2B marketing teams are missing the mark and how to expand bandwidth without expanding budget. This includes streamlining and batching content, systemizing through project management tools, and automating everywhere possible. Hot Topics: Where today’s B2B marketers are missing the mark.

System 131

System B2B How To Apple 131

Webbiquity SMM

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? Guest post by Ariel Applbaum.

B2B 190

B2B MySpace Startup Social Networking 190

Buzz Marketing for Technology

MARCH 4, 2010

I want to roll the clock back a few weeks to the announcement of an initiative by Facebook called – Project Titan. Facebook made its initial announcement of Project Titan to the market on February 5th and was candidly thought to be a Google Gmail killer. So 3 days later on February 8th Google announced Google Buzz !

System 219

System B2B Facebook Marketing 219

Oktopost

OCTOBER 28, 2019

How is becoming a minor internet celebrity going to help you close big B2B contracts with serious, technically-minded buyers? . If you’re not sure what, exactly, qualifies you as an expert in a crowded field, look to the projects and postings you’ve worked on that have generated the most engagement. The rewards are worth it, though.

B2B 69

B2B Brands Tips Notification 69

Social Media Strategies Summit

AUGUST 10, 2023

To help you do better influencer marketing , we’ve rounded up 10 of the top influencer marketing campaigns from brands across multiple industries, including: B2B technology Consumer goods Food and drink Nonprofit organizations Health and fitness 1. In particular, the campaign focuses on TikTok’s Bold Glamour filter, which looks too real.

Influencer 186

Influencer Campaign Marketing B2B 186

Social Media Marketing

MARCH 1, 2010

B2B social media marketing initiatives require Marketing and IT to work closely together to prioritize projects, allocate resources, manage execution and maintain new systems and features. Tags: guest post study social media b2b corporate blogging.

B2B 159

B2B Study Social Media Small Business 159

Oktopost

NOVEMBER 3, 2021

In fact, 37% of B2B marketers rank it as their number one challenge. Any good B2B marketing campaign will attract the attention and leads but at different stages of the funnel. Any good B2B marketing campaign will attract the attention and leads but at different stages of the funnel. What is your budget for this project?

B2B 135

B2B How To Data Process 135

Oktopost

OCTOBER 24, 2023

He’s experienced in SaaS, B2B, and B2C businesses, has two adopted dogs, and collects rare cactuses. Additionally, he loves to cook, try out new social media-related software, and work on DIY projects around the house. Watch the live recording: Love going Behind the Post? Catch all of the episodes here!

Social Media Management 75

Social Media Management Social Media Meme Apple 75

Ignite Social Media

MAY 19, 2020

Project Completeness: The more project work an agency shows, helps Agency Spotter establish their competency in the service area being reported on. A B2B marketplace and SaaS provider, Agency Spotter connects marketing decision-makers with top marketing agencies across advertising, design, digital and 41 marketing services in all.

Social Media 166

Social Media Case Study Report Compete 166

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Writtent Blog

JUNE 5, 2013

To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content. B2B buyer personas aren’t necessarily buttoned-up professionals.

Small Business 100

Small Business B2B Strategy Content 100

Webbiquity SMM

NOVEMBER 15, 2022

There will also be many opportunities to collaborate on projects and build relationships with key stakeholders within your organization. The post Seven Skills Every Social Media Manager Needs appeared first on B2B Marketing Blog | Webbiquity. Eva graduated from the University of British Columbia with a bachelor’s degree in English.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Oktopost

SEPTEMBER 28, 2023

B2B buyers have traded in conversations with sales reps for independently researching solutions, and they spend considerable time doing so on social media themselves. Here’s how this works in practice: Let’s say your business offers project management software, and a prospect from your target account engages with your social content.

Social Media 135

Social Media How To B2B Team 135

Oktopost

FEBRUARY 19, 2024

Last year, the return of office culture, recession fears, and AI’s rise transformed B2B marketing. However if you’re like most B2B organizations, it is likely that your most fruitful network will be LinkedIn. Are you ready to make 2024 the most successful year for your employee advocacy program?

Trends 69

Trends B2B LinkedIn Training 69

Oktopost

JULY 26, 2022

B2B sales is all about aligning your offering with the needs and pain points of prospective clients. A successful discovery meeting is a crucial part of your B2B sales funnel, so it’s critical to come in with a clear plan to make a first impression. A successful discovery meeting will lead to a project proposal or another meeting.

Template 69

Template Templates Meeting B2B 69

Social Media Strategies Summit

MARCH 11, 2019

At the upcoming Social Media Strategies Summit in Anaheim, you’ll be sharing the story of how you consolidated over 400 of Cisco’s social media accounts into 100 – a huge project! This was definitely a huge project! This project spanned all of our global regions and has had 4 different project leads since it began.

Project 100

Project Exercises Upcoming B2B 100

Webbiquity SMM

MARCH 19, 2024

Image credit: Georgia de Lotz on Unsplash At the same time, practically every B2B marketer has been wondering about the best social media platforms. For “dry, boring” B2B companies unsure of how to create eye-grabbing visual content, a photo-sharing app like Instagram isn’t the most obvious social media platform.

B2B 170

B2B Company Instagram Cost 170

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. These stats speak volumes about the platform’s prowess in shaping consumer decisions and its viability for B2B marketing.

Strategy 52

Strategy Twitter Tips Marketing 52

Oktopost

AUGUST 3, 2021

Metrics associated with your KPIs can inform every aspect of your B2B marketing strategy. Key metrics such as gross revenue, customer lifetime value, and market share help B2B marketers make the right data-driven decisions at every stage of their campaigns. . Many B2B marketers feel like they are swimming in an ocean of data.

B2B 62

B2B Marketing Metrics Adwords 62

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Oktopost

JUNE 19, 2020

Simply put, when a social CEO is the prominent human face of a B2B company, that company is easier and more appealing to do business with. One of the biggest priorities of any B2B marketing department is to forge strong connections with both prospective and existing customers. Setting an Example for Employee Advocacy.

Company 124

Company B2B Loyalty Survey 124

The Realtime Report

SEPTEMBER 13, 2022

This as exemplified by the profound impact that live, in-person online video is now poised to make on the global e-retail trade, which some estimates project will grow to a staggering 5.4 trillion U.S. dollars in 2022. markets.

Retail 91

Retail Video Microsoft Loyalty 91

Convince & Convert

JULY 1, 2014

An advocate for this project was defined as: A customer who had a non-financial investment in ReadyTalk but was happy with the brand. Points could be traded in for different rewards, incentivizing the customers to continue the word of the mouth recommendations and most importantly, establish a relationship that was mutually beneficial.

Case Study 164

Case Study Brands B2B Marketing 164

Buzz Marketing for Technology

MAY 29, 2013

Create separate initiatives or projects for each of your business goals, such as acquiring new customers, boosting conversion rates, improving customer loyalty or increasing lifetime customer value. Focus a team or a project on one objective at a time. 3) Sell the concept internally.

Data 278

Data Tips Aggregator Conversation 278

Convince & Convert

JUNE 7, 2017

B2B companies have an attention problem. Instead of the traditional “spray-and-pray” mindset so common in the B2B world, account-based marketing is when marketers use a more personalized approach to target one company, one department, or even one individual. The bigger the brand, the harder it is for B2B vendors to stand out.

Campaign 147

Campaign Marketing B2B Conference 147

Ignite Social Media

JULY 27, 2020

Here are a few key stats to keep in mind before diving into the LinkedIn Insight Tag: It’s projected that more than half of marketers will leverage LinkedIn for marketing and advertising by 2021 (excludes companies that use it strictly for recruiting). Deep, Relevant B2B Audience Insights.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Oktopost

APRIL 2, 2020

It’s projected to grow by almost $9.4 Good social media reporting helps cut through the clutter and puts the value front and center–something that is invaluable in B2B marketing, especially. Especially, when social media analytics for B2B is something we excel in, if you don’t mind us tooting our own horn a bit.

Report 126

Report Social Media Tools ROI 126

Webbiquity SMM

NOVEMBER 8, 2012

With Channels, Shareaholic now joins the ranks of leading content curators like AllTop , Social Media Today , B2B Marketing Zone , Business2Community and Social Media Informer. . • Personal Finance. Who is Shareaholic? Check it out !

Curation 189

Curation Alltop Content API 189

Socialmedia.biz

FEBRUARY 18, 2021

It’s been over fifty years since the Defense Advanced Research Projects Agency (DARPA) created a packet-based system of online communication which became what we now know as the internet. Click here to download the eBook for free. When everybody is an expert, nobody is.”. Collective intelligence today. Why forums alone don’t work.

eBook 60

eBook Forums B2B Project 60

Sprout Social

JUNE 13, 2023

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward.

Atlassian 99

Atlassian ROI Social Media Collaboration 99