Oktopost

AUGUST 3, 2021

Metrics associated with your KPIs can inform every aspect of your B2B marketing strategy. Key metrics such as gross revenue, customer lifetime value, and market share help B2B marketers make the right data-driven decisions at every stage of their campaigns. . Many B2B marketers feel like they are swimming in an ocean of data.

B2B 62

B2B Marketing Metrics Adwords 62

BeingOptimist

MAY 22, 2023

These technologies are already being applied to developing creative and captivating mobile applications that provide consumers with individualized experiences. This article will explain what AI mobile app development entails and why you need AI integration if you’re trying to enter this market and build an AI app.

Applications 40

Applications Mobile Team Data 40

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Convince & Convert

DECEMBER 20, 2011

Paul Gillin ( B2B social media guru). Tim Hayden (my tequila and poker friend, and mobile marketing impresario ). An explosion in short-form multimedia, as companies start to truly embrace. Most big data projects and companies are only answering half the question, at best. The Year of Mobile – Seriously.

Social Media 122

Social Media eBook Mobile Data 122

Sprout Social

JUNE 24, 2019

Koch Communications is a digital marketing and public relations agency in Oklahoma City, focused on strategically guiding its clients’ goals and projects from concept to completion. Project Bionic. BConnected is a social media management agency hired by companies and organizations to manage and enhance their social media platforms.

Automotive 72

Automotive Reputation Social Media Management Retail 72

Pam Moore

JUNE 26, 2020

Do you know their attitudes toward your product, company and industry? Buyer Persona Worksheet (editable templates for b2b and b2c). Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C). Do you know how to connect with your audience authentically and emotionally? Supporting Resources.

eBook 78

eBook Template Templates B2B 78

Idaconcpts

AUGUST 29, 2015

As most business owners are well aware, a company’s earning capacity is integral to ongoing success. While in the past renting was usually relegated to acquiring things like apartments and cars, these days many data storage companies are employing the rental model with truly stunning results. What Is Recurring Revenue?

Project 70

Project B2B Company Mobile 70

Convince & Convert

MAY 19, 2016

Philips Color Kinetics shines a light on its products with a bright case study on how the company’s LED nodes for large installations beautified the entranceway to a new headquarters for DIRECTV. The case study dazzles with sharp photos and succinct text describing the project and product. Feature Study. Do not let them down.

Drupal 96

Drupal Content Case Study Statistics 96

Webbiquity SMM

JANUARY 19, 2016

The number of worldwide social media users is projected to grow from 2.1 And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. 70% of the U.S.

Social Media 100

Social Media Marketing Survey Metrics 100

Writtent Blog

APRIL 25, 2013

3) Companies that blog have 97% more inbound links. 4) By 2013, it is projected that 128 million people in the US will be blog readers. 5) 92% of companies who blog multiple times per day have acquired a customer from their blog. 7) B2B marketers who use blogs generate 67% more leads than those that do not. 2) 81% of U.S.

Statistics 111

Statistics Hubspot comScore Sysomos 111

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners. Holy Social!

Social Media 132

Social Media Retail Education Airlines 132

Convince & Convert

MARCH 4, 2016

It is important to have your marketing goals aligned with the overall company goals. Converting your visitors into leads and sales will prove that the spend is worthwhile to the company. While that percentage is likely to have grown in a year, it is still a staggering number of businesses not adapting to a mobile world.

ROI 60

ROI Statistics Software Metrics 60

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. Employee advocacy is the promotion of a company by its employees. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. Employee advocacy is the promotion of a company by its employees. What is Employee Advocacy.

B2B 144

B2B Survey ROI Metrics 144

Oktopost

OCTOBER 14, 2021

For B2B marketers, the cornerstone of any successful campaign is having effective, engaging content. This is where applying B2B copywriting strategies comes into play. 78% of companies have a team of one or more focusing purely on content creation and B2B marketing strategies. . What is B2B copywriting?

B2B 139

B2B Strategy Statistics Research 139

Pam Moore

JANUARY 4, 2017

We don’t want to wait in line or even wait for a mobile web page to load on our device. They optimize their LinkedIn company profiles. As humans, instant gratification is in our DNA. We live in a society that is built on instant gratification. When we want something, we want it now. They launch the blog. The invest in the brand.

Social Media 167

Social Media Social Networking Training Instagram 167

SalesChoice

FEBRUARY 8, 2017

We are working with our clients closely to explore how narrative story telling approaches can help improve the use and adoption of their investments in CRM Technologies, which continue to disappoint companies globally, despite what vendors are marketing. Forrester Research has found that 49% of CRM Projects fail.

Analytics 20

Analytics B2B Data Project 20

Convince & Convert

FEBRUARY 11, 2010

As mobile browsers become more powerful, Google and its partners decided to do things their own way. I believe the mobile Web will eventually win, and that apps are here as a transitionary measure until we can sort out browsers that are good enough to emulate the Web experience on mobile.”

Social Media 114

Social Media Strategy Apple iPhone 114

Writtent Blog

MARCH 10, 2014

Nashville, Tennessee-based content agency Hammock wasn’t given a small task by B2B organization Health to You. The content would be implemented and publicized by hospital, employers, and other companies. What they did right: This project was especially challenging because the audience was so broad. Publitek: Energy Micro.

Content 85

Content Marketing Energy Case Study 85

SalesChoice

APRIL 3, 2017

At the same time, the advent of mobile, chat, and explosive interruptive forces have catastrophically impacted human ability to focus, concentrate and achieve mindfulness. By 2019, according to IDC, the global market for content analytics, discovery and cognitive systems software is projected to reach $9.2

Startup 20

Startup Data Software Analytics 20

Techipedia: Tamar Weinberg

AUGUST 2, 2011

And while I am not a consultant with the company, we have a partnership agreement that makes them a preferred vendor for Social Media Explorer and our companion learning site, Exploring Social Media. If a company has a passion for their products and team members, that should be allowed to be organically expressed on the web.

Tools 277

Tools Tips Marketing Social Media 277

Buffer Social

NOVEMBER 30, 2016

How power is shifting from companies and brands to consumers. PPC for lead generation and B2B. You can also access a number of webinars and white papers to enhance your digital marketing expertise, and best of all, everything’s mobile-friendly so you can learn on the go, whenever you have time! Mobile app analytics.

Class 40

Class Skills Social Media Marketing 40

Buzz Marketing for Technology

JUNE 27, 2008

s companies can use technology to place users in control of information, and is home to ongoing discussion about the user revolution and Enterprise 2.0 Bryant Park Project. Mobile Messaging 2.0. Mobile Phones. B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? -

SocialText 100

SocialText News Sharepoint Web 2.0 100

SalesChoice

OCTOBER 4, 2016

Deloitte Global predicts that by the end of 2016 more than 80 of the world’s 100 largest enterprise software companies will have integrated cognitive technologies into their products, a 25 percent increase on the prior year. The company expects this strategy to result in $20 million in additional revenue when rolled out globally.

Software 20

Software Patterns Applications B2B 20

Keyhole.co

MAY 18, 2023

Twitter receives approximately 80% of its traffic via mobile. 82% of B2B content marketers use Twitter. 58 million companies have a LinkedIn presence. 75% of B2B marketers advertise on LinkedIn. 58 million companies have a LinkedIn presence. 75% of B2B marketers advertise on LinkedIn. On average, 4.2

Statistics 59

Statistics Social Media B2B YouTube 59

Ignite Social Media

NOVEMBER 23, 2020

And if you’re curious as to which type of content is the most effective, we’re seeing increased investments in video content across social, with a 21% increase in video ad spending projected for 2021. Is Paid Social Media Worthwhile for Small Business Selling to B2B Audiences? There’s no secret sauce for B2B all up.

Advertising 187

Advertising Social Media Tips B2B 187

Oktopost

SEPTEMBER 16, 2019

For B2B companies who have a few high-value clients, ABM can be a highly effective methodology. It’s also a chance to show the kind of perceptiveness and attention to detail they can expect from you, once you’re delivering on projects they pay you for. Obviously, ABM is only feasible for certain types of businesses.

Examples 107

Examples Marketing B2B Conference 107

Webbiquity SMM

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. That will be our top focus for next year.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Writtent Blog

DECEMBER 6, 2023

In addition to putting on them company vehicles and owners’ cars, give them for free to employees, partners, stakeholders and investors, charities you donate to, and other contacts to display. These stories add credibility to your company and help you get more customers. Post your company offers on coupon and deal sites.

Small Business 98

Small Business Marketing Compete Directory 98

Convince & Convert

AUGUST 10, 2010

JB : How are companies incorporating influence metrics into their marketing? JF : We’ve recently completed projects with Virgin America , Starbucks and CoverGirl where we emailed offers to customers based on their influence and Klout score within a particular topic. Should companies treat customers differently?

Social CRM 134

Social CRM Influencer Klout Social Media 134

Social Media Strategies Summit

FEBRUARY 21, 2019

So, any time your business can connect with an engaged group of passionate advocates, your company will reap the benefits. Any company, whether B2C or B2B, cannot go wrong cultivating a group of authentically passionate advocates. Make sure your campaign is mobile-enabled. Customize your program to your customer.

Influencer 100

Influencer Authentication Guidelines Communities 100

Social Media Strategies Summit

NOVEMBER 18, 2022

Provided you’ve got a Business or Creator account, you can access all the audience insights you need via the menu on your profile page within Instagram’s mobile app. LinkedIn is the only B2B-dedicated platform in our roundup. Company size. Regarding B2B lead generation, LinkedIn is in a class of its own. Image source.

Social Media 241

Social Media Strategy Influencer LinkedIn 241

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( Just 18% of consumers trust posts by brands or companies on social sites like Facebook and Twitter.

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

JUNE 14, 2011

But few companies have sufficiently sophisticated analytics in place today to do this properly. • A common issue for B2B vendors: how do you sell “boring stuff&# online? Facebook is better for B2B than many businesses realize (the one point of Steve’s on which I remain skeptical). • Don’t be boring!

B2B 164

B2B Sentiment SEO Klout 164

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. have a company page on at least one social networking site (but only 39% blog and just 26% tweet).

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

SEPTEMBER 12, 2011

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. The B2B Social Media Landscape: a portrait by Beyond. ** 5 STARS. B2B Social Media Example: GE MarkNet by Social Media B2B. Social Media Strategy and Best Practices.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Convince & Convert

OCTOBER 22, 2013

from fun, long-term content creations to powerful projects that really drive business? I interviewed 3 marketers who make large content projects work for their companies and clients to find out how to make sure to get a return on investment from Big Content: Cyrus Shepard. Where should companies new to big content focus?

Strategy 152

Strategy BuzzStream Content Brands 152

Socialmedia.biz

JUNE 28, 2018

Moreover, how does Facebook, a platform used by millions of businesses to connect with their customer base, compare to Instagram in terms of content marketing for B2B and B2C brands? 62% of B2B marketers agreed that storytelling was an effective content marketing tactic, that boosted brand conversions for them by 30%.

Instagram 75

Instagram Template Templates Price 75