Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.”

Statistics 207

Statistics B2B Content Marketing 207

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. 4. Mobile devices dominate YouTube views, but TV is gaining.

YouTube 111

YouTube Strategy B2B Marketing 111

Social Media Strategies Summit

JUNE 8, 2023

RESULTS : Studies from Meta discovered that the campaign generated a 7.1-point Half of NFL teams play on artificial turf, despite studies indicating that it causes more injuries in players than natural grass surfaces. RESULTS : While the campaign was running, Meta carried out a brand lift study that revealed the ads generated a 4.5-point

Brands 130

Brands Facebook Influencer Campaign 130

Webbiquity SMM

JUNE 1, 2021

Be heavy on video content: If your company is a laggard in producing video content for your audience, this is the year to step up your game. Studies indicate that a potential lead needs to have a minimum of seven interactions with your brand to trust you enough for a transaction. If you are a SaaS company, G2 is a great choice.

Tips 352

Tips Marketing Privacy Influencer 352

Convince & Convert

JUNE 16, 2014

You can run some correlation studies on that, but it’s difficult to point to it exactly. We talked earlier about companies too often creating content that’s about them, that’s essentially just a fancy brochure. For example, we talked about the Columbia Sportswear mobile application.

B2B 159

B2B Content Marketing Metrics 159

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). e-Strategy Trends ). eMarketer ).

Social Media 245

Social Media B2B Marketing SEO 245

Oktopost

JANUARY 5, 2021

Over the past 30 years, I have been helping companies build and operate high performing go-to-market functions across the globe. After all, we live in a world of hyper connectivity, one where up to 67% of B2B buyers are already halfway through the buying journey before they speak with an actual salesperson. Click To Tweet.

Data 131

Data B2B Statistics Social Media 131

Buzz Marketing for Technology

JUNE 5, 2013

According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. They check in with their trusted third-party sources, and expect your message to be consistent from desktop to mobile to tablet and back again.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Waxing UnLyrical

APRIL 11, 2019

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. Healthy Birth Day developed a mobile app to make it easy to track and record movements.

CSR 200

CSR Real Estate Posterous Campaign 200

Webbiquity SMM

DECEMBER 16, 2013

Line Up Your B2B Content with your Customer’s Goals by Business2Community. ** 5 STARS. 59% of B2B marketers consider blogs their most valuable channel. • 70% of buyers would rather learn about a company through an article rather than an advertisement. 59% of B2B marketers consider blogs their most valuable channel. •

Content 201

Content Marketing B2B Journal 201

The Social Media Incubator

APRIL 29, 2013

77 percent of B2C companies and 43 percent of B2B companies acquired new customers from Facebook. 50 percent of Twitter users access the site using mobile devices. Instagram had more than 724 percent increase in daily mobile visitors last year. Among these include. 32 percent of all Internet users use Twitter.

Social Media 111

Social Media Statistics Marketing Retail 111

Oktopost

MARCH 22, 2022

Recall the experiences you’ve had with these companies and why they motivated you to tell others about them. An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services. Advocacy programs are primarily marketing strategies.

Marketing 88

Marketing Loyalty Case Study Cost 88

Webbiquity SMM

APRIL 27, 2010

This excellent study provides a wide array of answers, statistics and insights. This new report does point out that the use of social media outsourcing does vary by company size, but still only 25 of medium to large enterprises are taking advantage of outside expertise. Social Media Takes Time. How much time? Facebook – 87%.

Report 191

Report Social Media B2B Newsvine 191

Mindjumpers

JANUARY 3, 2011

At least, according to the 2010 edition of the ‘Consumer New Media Study’ by Cone, a Boston-based Omnicom Group company that specializes in brand trust. The study determined that consumers use a mixture of digital and new media to interact with brands and companies. And they do play hard to get!

Loyalty 205

Loyalty Social Media Study Social Networking 205

Oktopost

MAY 26, 2020

It’s hard out there for fintech and finserv companies. A quick look at the banking and finance category in your mobile app store will show you how crowded the field is right now. Social media is a critical channel for fintech and finserv companies, but it can be an ongoing challenge as well. Why Fintech needs social media.

Social Media 141

Social Media Banking Marketing Mobile 141

Convince & Convert

DECEMBER 9, 2010

Here are some recent examples I’ve encountered where companies make social media and digital marketing decisions based on personal biases and beliefs, when the truth is both available and testable: CEOs (especially B2B companies) assume that because they aren’t using social media, that their customers aren’t either.

CoTweet 116

CoTweet CoTweet Mobile B2B 116

Convince & Convert

MAY 19, 2016

Offer them a case study ; 54 percent of marketers believe it is the most effective form of content marketing. Philips Color Kinetics shines a light on its products with a bright case study on how the company’s LED nodes for large installations beautified the entranceway to a new headquarters for DIRECTV. Feature Study.

Drupal 96

Drupal Content Case Study Statistics 96

Webbiquity SMM

MAY 3, 2011

According to a recent study by email service provider Aweber, four simple words virtually guaranteed to get an email opened are: “You are not alone.”. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. What is it? Allison Mooney.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Social Media Marketing

JULY 24, 2013

Facebook’s Q2 earnings show mobile growth, U.S. according to a study by 360i. Most companies focus on customer acquisition and not conversion or retention. Few companies are strategic about content planning and development. A 61 percent increase in advertising revenue - 41 percent of which was from mobile advertising.

Social Media 162

Social Media Flipboard Journal comScore 162

Bill Hartzer

JUNE 24, 2009

Zuberance , a Word of Mouth marketing company that provides an on-demand platform that enables B2B and B2C marketers to identify and mobilize their Advocates, generating leads and sales, is hosting a free webinar on June 24th (today) 11 AM Pacific Time about how to turn “word of mouth&# into actual sales. Tweet This!

B2B 102

B2B How To Technorati Case Study 102

agora pulse

JANUARY 3, 2020

80% of Twitter users access the platform on a mobile device. 93% of Twitter video views are on a mobile device. 75% of B2B businesses market their products and services on Twitter. Some 50% of people think brands can become more culturally relevant by being inclusive, according to a recent study by Twitter and IPG.

Twitter 129

Twitter Tips Influencer Hashtag 129

Jon Loomer

OCTOBER 7, 2015

In particular, most advertisers have seen the issues with collecting information from users while on a mobile device. While costs to reach and get engagement tends to be cheaper on mobile than on desktop, getting the conversion is usually more expensive. Within the ad set, you may notice that the only option is mobile.

Video 120

Video Insurance Facebook Automotive 120

Sprout Social

JULY 6, 2022

Mobile commerce: what it is and why you should care. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter. However, it’s a perfect fit for tech companies and B2B brands to respond to customer care on Twitter in real-time.

Twitter 106

Twitter Tourism Travel Education 106

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. It’s also the perfect place for B2B organizations to reach their target audience.

B2B 152

B2B Tips Twitter Marketing 152

Socialmedia.biz

MARCH 25, 2021

A company or a person posts a Tweet or an Instagram post that links to a piece of content, followed by a dozen (or unbelievably, sometimes more) hashtags. In a B2B sense, industry awards ceremonies and conferences are great examples of events that have hashtags pop up around them. Nike is a company with a lot of fans.

Hashtag 78

Hashtag Brands How To Conference 78

Convince & Convert

JUNE 14, 2013

Greg Gerik , Social Media Leader for the Global E-Transformation Team at 3M , joins the Social Pros Podcast this week to discuss managing a diverse and international company’s social presence, innovation through product diversity, and why he wants to move away from being associated entirely with social. Greg Gerik, 3M @ggerik.

Case Study 119

Case Study Community building Social Media Skills 119

Convince & Convert

MAY 31, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Four Your Information.

Case Study 132

Case Study ROI Social Media Team 132

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. This research looked at 187 companies tracked over the past decade on the Minnesota Technology Twitter list.

Company 149

Company Twitter Software System 149

Writtent Blog

JULY 3, 2013

The Direct Marketing Association reports that email drives more ROI than any other form of outreach for 67% of companies, and it’s the top source for new sales for 30% of marketers. Image credit: nokhoog buchachon/freedigitalphotos.net. Has your company done any testing on the best time to send email newsletters ?

B2B 89

B2B Newsletter Metrics Curation 89

Convince & Convert

MARCH 1, 2016

Through our consulting practice here at Convince & Convert, my colleagues and I discovered that customer service is being disrupted in the same ways and for the same reasons that marketing has been disrupted – mobile, Millennials, social media. 80% of companies say they deliver superior customer service. But you do.

Posterous 60

Posterous Case Study Buy Research 60

Keyhole.co

NOVEMBER 29, 2023

The only time they watch mobile is in the morning before leaving for school and after returning from school in the evening. According to a study conducted by SocialPilot, the best time to post on YouTube each day of the week is: 2:00 p.m. in creating engaging and effective content for various SaaS companies. to 4:00 p.m.

YouTube 59

YouTube Analytics Analysis Engagement 59

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. Employee advocacy is the promotion of a company by its employees. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. Employee advocacy is the promotion of a company by its employees. What is Employee Advocacy.

B2B 144

B2B Survey ROI Metrics 144

Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. The wheels do tend to grind slowly in large corporations. Altimeter ). IMPROVE YOUR CONTENT STRATEGY.

Strategy 59

Strategy Content Compete B2B 59

Convince & Convert

AUGUST 25, 2011

Where this gets particularly important is when companies send multiple attendees. If you and your co-worker(s) are going to the same event, act as though you ARE NOT from the same company. But it doesn’t do you, Phil, or your company any favors to overlap learning and relationship-building. You want more meat, less bun?

Eventful 128

Eventful Social Media B2B Conference 128

Buffer Social

DECEMBER 10, 2018

It’s common across B2B and B2C! ” A great example from company MuleSoft: The second thing is that they work for both physical products and services. Studies show nearly 70 percent of online consumers look at a product review prior to making a purchase. We think that video is one of the best way to solve that challenge.

Products 110

Products Video Brands Content 110

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.

Social Media 132

Social Media Retail Education Airlines 132

Pam Moore

AUGUST 17, 2020

There are also more than 50 million companies setup on LinkedIn. At the time I was working at an enterprise technology company and was fascinated at using the platform to connect with industry leaders, colleagues as well as building community for our company. More than 50 million companies are setup on LinkedIn.

LinkedIn 78

LinkedIn Tips Brands Training 78