Webbiquity SMM

NOVEMBER 12, 2012

Perhaps the definitions below will help to clarify the role of WPO as an overarching management framework. Anything about your company or products that appears somewhere online—whether owned, earned or paid content—contributes to your web presence. Web Presence Optimization (WPO). Online Marketing. Internet Marketing.

AJAX 194

AJAX SEO Engineering Metrics 194

Convince & Convert

FEBRUARY 15, 2013

Jessica Gioglio , Public Relations and Social Media Manager at Dunkin’ Donuts , joins the Social Pros Podcast this week to discuss Dunkin’s army of brand advocates, whether frequency of using a brand contributes to brand loyalty, and what the social media staffing looks like at a company as socially active as Dunkin’ Donuts.

Activities 131

Activities Tumblr How To Fashion 131

Keyhole.co

FEBRUARY 4, 2023

If you are the admin of your company or business page, you will be able to check its analytics. From the drop-down menu, select the company page whose analytics you want to see. Knowing who they are will definitely aid in gaining more loyal followers, hence eventually converting them into quality leads. Tap on the Me icon.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

If you are the admin of your company or business page, you will be able to check its analytics. From the drop-down menu, select the company page whose analytics you want to see. Knowing who they are will definitely aid in gaining more loyal followers, hence eventually converting them into quality leads. Tap on the Me icon.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Convince & Convert

MAY 19, 2016

Acquia , a SaaS company that helps organizations manage their CMS platforms, consistently offers informative webinars on Drupal, the open-source Web content platform that is the backbone of Acquia’s offering. Whitepapers are the most requested form of content ; they are preferred by 78 percent of B2B buyers. Do not let them down.

Drupal 96

Drupal Content Case Study Statistics 96

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. Pro: Brand24 has some extra bonuses like a Slack integration and a mobile app. They allow social media monitoring for 15 different social networks, and offer tracking through a mobile app.

Tools 84

Tools Sentiment Hubspot Price 84

Likeable

SEPTEMBER 3, 2019

The instantaneous nature of communication in this lightning-fast, mobile-first world has largely desensitized the public to marketing messages—so when it comes to real-time content, brands are going to all kinds of lengths to grab their audiences’ attention as fast as they can. B2B companies can hop on the real-time content train too!

Content 65

Content Meme How To Trends 65

Convince & Convert

OCTOBER 5, 2015

In the past, companies didn’t have websites. The same plot has rung true with mobility and multi-device support for websites and cloud-based applications. We are at an “essentialness” point, as Google has made it crystal clear that websites should be responsive (mobile-friendly). History repeats itself once again.

Mobile 60

Mobile iPad SEO Sites 60

Writtent Blog

APRIL 25, 2013

If you answer “Yes” to at least on of these questions, our collection of blogging statistics will definitely be of great help to you. 3) Companies that blog have 97% more inbound links. 5) 92% of companies who blog multiple times per day have acquired a customer from their blog. 10) 33% of B2B companies use blogs.

Statistics 111

Statistics Hubspot comScore Sysomos 111

Writtent Blog

JULY 3, 2013

The Direct Marketing Association reports that email drives more ROI than any other form of outreach for 67% of companies, and it’s the top source for new sales for 30% of marketers. Image credit: nokhoog buchachon/freedigitalphotos.net. Has your company done any testing on the best time to send email newsletters ?

B2B 89

B2B Newsletter Metrics Curation 89

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Oktopost

JANUARY 6, 2021

Webinars, podcasts, and social media definitely took the spotlight in 2020, and while these might have been initiatives we dabbled with previously, they certainly took center stage these past 10 months. . In 2020, unless mobile numbers were provided, we had to rely on digital means of communication.

Review 107

Review Team Social Media Resources 107

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Diva Marketing Blog

MAY 4, 2012

Now I'm definitely out of the P-closet. As my friend Barb Giamanco t he diva of social media for sales said to me - I get B2C but other then showing the "human side" of a B2B company I'm not sure of the application benefits. And don't forget mobile -- - Pulse. There I'd said it. That does sound a bit odd.

Tips 91

Tips How To B2B Microsoft 91

Writtent Blog

FEBRUARY 14, 2014

You will definitely find some mind-blowing ideas, news about apps and insights on trends that are just about to crush mainstream business thought. This very definitive guide to growth hacking is maintained by Neil Patel of QuickSprout. This collaborative blog is penned primarily by marketers at “the world’s fastest growing companies.”

Resources 111

Resources Startup Marketing Handbook 111

Convince & Convert

MARCH 4, 2016

It is important to have your marketing goals aligned with the overall company goals. Converting your visitors into leads and sales will prove that the spend is worthwhile to the company. While that percentage is likely to have grown in a year, it is still a staggering number of businesses not adapting to a mobile world.

ROI 60

ROI Statistics Software Metrics 60

agora pulse

DECEMBER 23, 2019

But this trust carries a very high price tag as Amazon continues to gobble up both the B2C and B2B business ecosystem in 2020 and beyond. And having valuable content resources on your site helps interested people/companies find you. Unlike many of its social media peers, Amazon has a diversified, profitable business model.

Social Media 92

Social Media LinkedIn YouTube Platform 92

Socialmedia.biz

JUNE 28, 2018

Moreover, how does Facebook, a platform used by millions of businesses to connect with their customer base, compare to Instagram in terms of content marketing for B2B and B2C brands? 62% of B2B marketers agreed that storytelling was an effective content marketing tactic, that boosted brand conversions for them by 30%.

Instagram 75

Instagram Template Templates Price 75

Convince & Convert

FEBRUARY 11, 2010

As mobile browsers become more powerful, Google and its partners decided to do things their own way. I believe the mobile Web will eventually win, and that apps are here as a transitionary measure until we can sort out browsers that are good enough to emulate the Web experience on mobile.”

Social Media 114

Social Media Strategy Apple iPhone 114

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Did anybody say B2B is boring?

B2B 198

B2B Strategy Marketing Microsoft 198

Writtent Blog

MARCH 10, 2014

Nashville, Tennessee-based content agency Hammock wasn’t given a small task by B2B organization Health to You. The content would be implemented and publicized by hospital, employers, and other companies. Working with microcontroller company Energy Micro, Publitek created 110 highly-technical, expert articles on the client’s behalf.

Content 85

Content Marketing Energy Case Study 85

Techipedia: Tamar Weinberg

AUGUST 2, 2011

And while I am not a consultant with the company, we have a partnership agreement that makes them a preferred vendor for Social Media Explorer and our companion learning site, Exploring Social Media. If a company has a passion for their products and team members, that should be allowed to be organically expressed on the web.

Tools 277

Tools Tips Marketing Social Media 277

Convince & Convert

MARCH 3, 2016

The B2B world can feel quite stiff sometimes. Not to get too metaphysical on you, but your brand’s voice is already there —it exists in your company, the reasons it was founded, and how you conduct yourselves in your day-to-day work. They’re just as tired of the B2B business-sounding stiffness as you are.

B2B 60

B2B Brands Airlines How To 60

Convince & Convert

APRIL 25, 2016

Consider External Thought Leaders as Speakers vs. Internal Company Experts. Culture Shock: Shake-Up Your Company, Your Store, Your People and Sales Increases Will Follow. Most B2B webinars are usually scheduled for an hour, but that doesn’t mean your speaker will have that entire time to present.

Engagement 60

Engagement Case Study Tips Discount 60

Kikolani

JANUARY 16, 2011

Answer: I think that video blogging is definitely moving up in popularity. Question: How to convince a company that you work with how important blogging can be to their company’s success? Answer: I would say the easiest way to convince a company to use blogging is to find a competitor that is using it successfully.

Questions 167

Questions WordPress Postrank Blogger 167

Convince & Convert

MAY 12, 2010

Could I get you to reply to the people who like you and your company on Facebook if we can demonstrate that it strengthens your brand recognition? Definitely a classic. link] marionguthrie I read a forecast about the huge growth in mobile advertising in just 5 years, by 2015. Will you embrace Twitter if I can show you ROI?

Consultant 121

Consultant Social CRM MySpace Social Media 121

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter?

Social Media 149

Social Media Strategy Influencer Social CRM 149

Oktopost

SEPTEMBER 16, 2019

For B2B companies who have a few high-value clients, ABM can be a highly effective methodology. GumGum set the gold standard for personalized ABM marketing in their efforts to land T-Mobile as a client. B2B companies can afford to send out bigger, fancier, cooler swag to their prospects. Is it a little on-the-nose?

Examples 107

Examples Marketing B2B Conference 107

Convince & Convert

AUGUST 11, 2010

Definitely. Since we moved down here, we've gone through my wife's heart surgery and kidney transplant, me getting fired from two jobs (people in Florida find us NYC types to be very disagreeable – don't know why) and starting my video production company. Will there be bumps along the way? Safe travels.

Social Media 116

Social Media Strategy Travel Team 116

SalesChoice

JUNE 6, 2017

They are definitely in your sales cultures, and smart improvements in this area can yield significant improvements in your top line revenue growth. Technology has increased our connection rates, fueled by mobile devices, we have become the first generation where 7×24 is the new reality – always connected and always on.

Patterns 20

Patterns Analytics GPS eBook 20

Jon Loomer

JULY 23, 2019

There are definitely more materials relevant to each industry in addition to those that are shown in each of these topics pages. Includes a downloadable “B2B Creative Playbook.” Links to various best practices and insights related to gaming, with a focus specifically on mobile gaming. Facebook Mobile Studio.

Curation 167

Curation List Automotive Real Estate 167

Convince & Convert

AUGUST 10, 2010

JB : How are companies incorporating influence metrics into their marketing? JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? Should companies treat customers differently? TA : Each of our companies is a “smart agent&# in some way.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Webbiquity SMM

JUNE 14, 2011

But few companies have sufficiently sophisticated analytics in place today to do this properly. • A common issue for B2B vendors: how do you sell “boring stuff&# online? Facebook is better for B2B than many businesses realize (the one point of Steve’s on which I remain skeptical). • Don’t be boring!

B2B 164

B2B Sentiment SEO Klout 164

Myrland Marketing

APRIL 6, 2010

Perhaps the Government Affairs Team decides to utilize mobile marketing in order to keep its clients abreast of critical developments while the legislature is in session. Which seem to drop below the radar for most legal marketing consultants and in-house folks, but can definitely add value. I put global objectives across the top.

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

Convince & Convert

MAY 26, 2010

Create a social media steering group (cross-functional) for your company. Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it. Facebook fan pages are email newsletters 2.0 Now for more coffee.

Social Media 135

Social Media Consultant Video Strategy 135

Webbiquity SMM

FEBRUARY 7, 2011

500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. 6 Basic Questions For Social-Optimizing Your Company Website by BlueGlass. How to Use Social Media for B2B Marketing by Inc. How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog.

Social Media 198

Social Media Tools Tips ROI 198