Oktopost

AUGUST 26, 2019

Companies that market directly to consumers have quickly figured out that they have to reach their audience through video. So, why are B2B marketers lagging behind? One obvious answer is that traditionally, B2B marketers are, well, traditional. The second caveat to B2B video marketing is ROI. About Video Marketing.

B2B 111

B2B Video Strategy Marketing 111

Oktopost

JULY 30, 2020

So many B2B deals closed, and so many connections made. Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. So what exactly is a webinar, and why are they so crucial to your B2B strategy in 2021? Should you use a dedicated B2B webinar software?

B2B 98

B2B Platform Price Software 98

Oktopost

OCTOBER 5, 2022

Want to hear more from renowned B2B marketing leaders? Resources mentioned: In any B2B sales cycle, knowledge equals power. The Definitive Guide to Social Engagement Data Inside of Marketo. The Definitive Guide to Social Engagement Data Inside of Hubspot. The Definitive Guide to Social Engagement Data Inside of Eloqua.

Data 118

Data Engagement Hubspot B2B 118

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52

ROI B2B Social Media How To 52

Social Media Marketing

NOVEMBER 10, 2016

With the increasing competition in the market, successful social media campaigns have become a powerful tool as it gives companies quality leads and produce higher ROI. Yet many of the B2B companies have declined to accept its importance in the market as they think that it has nothing to offer. So, contact us today!!

B2B 80

B2B Social Networking ROI Campaign 80

Webbiquity SMM

MARCH 31, 2020

The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” Though 90% of B2B software companies are on Twitter , barely half are active.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Convince & Convert

DECEMBER 15, 2014

At Convince & Convert we’ve been doing a lot of content marketing strategy work for B2B companies lately, and while every client circumstance is different (which is what makes consulting an interesting endeavor), I’ve definitely found some common themes and typical areas for improvement. Listly by Jay Baer.

B2B 155

B2B Questions Content Repository 155

Social Media Marketing

OCTOBER 3, 2016

Over the past many years, the shape of generating leads from business-to-business (B2B) has significantly changed. With the conventional B2B lead generation methods, one can only brand their business online which is not always enough - expect more via social media. However, availing of these tools is not so easy.

B2B 86

B2B Social Networking Campaign Social Media 86

Direct Marketing Observations

OCTOBER 4, 2017

B2B Social media success is like the American ninja warrior TV show. The same holds true for B2B marketers. B2B social media marketing can be brutal but it’s not a loser. Those challenges, metaphorically speaking, completely exist in B2B social media in 2017. Beyond that, companies became enamored with vanity metrics.

B2B 100

B2B Conversation Social Media Strategy 100

Oktopost

MARCH 26, 2024

An Influenced Opportunity Report is a crucial tool for B2B organizations seeking to understand the tangible impact of their social media efforts on their sales pipeline. Learn more about how you can measure your social selling success with Oktopost’s Influenced Opportunity Report and other specialized B2B metrics.

Influencer 62

Influencer Report B2B ROI 62

Direct Marketing Observations

JANUARY 31, 2018

Lately, I’ve been thinking way too much about organic B2B social media marketing. In that time, I’ve worked for some of the largest companies in the world and If you were to ask me what keeps me up at night it would vacillate between how can I do more with the tools and resources I have available to me and what am I missing?

Social Media 164

Social Media B2B Metrics Analytics 164

Oktopost

MARCH 2, 2020

When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B.

B2B 136

B2B Marketing Construction Committee 136

Oktopost

NOVEMBER 3, 2021

In fact, 37% of B2B marketers rank it as their number one challenge. Any good B2B marketing campaign will attract the attention and leads but at different stages of the funnel. Any good B2B marketing campaign will attract the attention and leads but at different stages of the funnel. Examples of Lead Qualification Frameworks.

B2B 135

B2B How To Data Process 135

Convince & Convert

OCTOBER 29, 2015

The battle between quality and quantity seems to occur over and over in our lives, especially for B2B marketers. What B2B Marketers Value in a Lead Gen Strategy. B2B marketing is all about generating leads. Because many B2B sales cycles can be lengthy, leads are the best indicator of future sales success.

B2B 60

B2B Marketing Survey Metrics 60

Webbiquity SMM

APRIL 13, 2021

The company is currently “in talks to raise funding from investors in a round valuing the business at about $4 billion,” according to Bloomberg. That would be four times what the company was valued at just four months ago. But they are definitely worth pondering. appeared first on B2B Marketing Blog | Webbiquity.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Convince & Convert

APRIL 29, 2016

We’ve all seen the stats that reveal B2B marketers are spending more time, budget, energy, happy hours, hackathons, and puppy time on content. 68% of B2B marketers say that increasing conversion rate is their leading objective for lead nurturing, according to a December 2015 study by Ascend2. But to what end? highlight to tweet).

B2B 60

B2B Education Content Marketing 60

Oktopost

SEPTEMBER 8, 2022

Want to hear more from renowned B2B marketing leaders? Ask questions about the data that focus on company objectives. By the end of the show, you will be rethinking how you approach marketing and will have a clear definition of what an insight is, and what it most certainly is not. Catch all episodes here. Episode Summary.

Engagement 131

Engagement Training Apple Conference 131

Writtent Blog

JUNE 5, 2013

If your entire strategy to date has relied on doing what you competitors already did, a few weeks later, it’s definitely time to pause and reset. About a year ago, the B2B company promoted their process automation services for energy companies with a high-energy offer. Don’t Be Like Your Competition. Have a Voice.

Small Business 100

Small Business B2B Strategy Content 100

Convince & Convert

NOVEMBER 2, 2010

There’s no doubt about it, those of us tasked with enterprise-level B2B marketing have some incredible hurdles to overcome. They aren’t reading our tweets, they’re probably not reading our blogs, and they’re definitely not Liking us on Facebook. He also blogs at Dare to Comment. But we have a secret weapon: Rocket Content.

B2B 115

B2B Bazaarvoice Content Influencer 115

Oktopost

SEPTEMBER 15, 2020

The more we talk to our customers, the more we realize, while there are a few metrics many organizations report on in a similar manner, every B2B company has its own approach to quantifying success. The definition of a BI platform is taking any type of business question and applying it to your data to find an answer.

B2B 105

B2B Metrics Report Data 105

Oktopost

FEBRUARY 21, 2022

Any company’s most valuable asset are its employees—and if you’ve tried to recruit in the past two years, chances are, you know just how valuable they are. But B2B companies are now understanding another fact: employees can provide much more than their base job productivity. The State of B2B Social Media Marketing Report ).

Statistics 75

Statistics B2B LinkedIn Social Networking 75

Sprout Social

NOVEMBER 17, 2022

And it’s the most engaging type of in-feed social content, so short-form is definitely a crowd favorite. Sharing facts about issues your company cares about is an easy, effective way to present your brand values. Speaking of the University of Georgia , the institution definitely knows how to tell a great story.

Types 116

Types Instagram Brands Collaboration 116

Oktopost

JUNE 19, 2023

These platforms grant easy access to some of the most valuable audiences any B2B enterprise could hope to find – provided you know how to find them, and how to use social media publishing to your advantage. Its centrality is a long-term market shift – one that any B2B enterprise should be working to keep up with.

Social Media 62

Social Media Strategy B2B Collaboration 62

Social Media Strategies Summit

FEBRUARY 24, 2021

The company signed up seven million new Facebook fans, 500,000 new Twitter followers, and 800,000 new Instagram followers in a year. Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Social listening isn’t just for B2C brands – it has a big part to play in B2B marketing strategies too. The result?

Social Media 147

Social Media Strategy Sentiment Marketing 147

Webbiquity SMM

OCTOBER 11, 2011

As indicated in the masthead of my blog, it has both an explanational definition (The fusion of SEO, search marketing, social media, reputation management, content marketing and social PR) and a reasonal one (Being omnipresent on the web for the search phrase that uniquely describes you or your organization.)

Findability 216

Findability B2B Directory SEO 216

Webbiquity SMM

AUGUST 2, 2018

For many companies, especially B2B vendors, these are completely unrealistic, impractical expectations. The harsh reality is that most companies have absolutely no chance of dominating the social media landscape the way they envision. For many companies, it may pay to virtually skip social media altogether. The reason?

Social Media 107

Social Media B2B Engineering SEO 107

Convince & Convert

JUNE 7, 2017

B2B companies have an attention problem. Last year, Econsultancy reported that only 22 percent of companies were satisfied with their conversion rates. Last year, Econsultancy reported that only 22 percent of companies were satisfied with their conversion rates. T-Mobile, the Reception We Were Looking For.

Campaign 147

Campaign Marketing B2B Conference 147

Waxing UnLyrical

SEPTEMBER 5, 2019

It’s most definitely a No.1 According to Gallup, less than 30% of employees believe in the values of the company they work for. Cultivates a strong company culture. By developing a strong internal communications plan, you keep employees engaged and sustain your company’s values. But here’s the dirty little secret ….

Strategy 150

Strategy System B2B Organization 150

Webbiquity SMM

DECEMBER 12, 2018

You should be watching not just for @ or hashtag mentions, but to all instances where somebody drops the name of your company or product in conversations, on blogs, news websites. That’s why many smaller companies are turning to so-called micro-influencers. Live Video.

Trends 166

Trends Marketing Influencer B2B 166

Buzz Marketing for Technology

JANUARY 11, 2011

One of the big mistakes I often see with companies when they are setting up a Page on Facebook is they spend more time planning “the wedding than they do the marriage” as I like to say. It occurs to me my definition of content often differs from their definition of content. And you would be surprised what I hear.

Feed 264

Feed Feedly News SEO 264

Webbiquity SMM

FEBRUARY 14, 2020

Your social media activity will definitely impact the way a prospective employer looks at you. Companies recognize this, and most of them will also be on social media. The post How to Showcase Your Social Media Skills and Land Your Dream Job appeared first on B2B Marketing Blog | Webbiquity. An Awesome Opportunity.

Skills 165

Skills Social Media Social Media Management How To 165

Ignite Social Media

FEBRUARY 13, 2020

With the growing popularity of Instagram, it’s no wonder that more and more companies use Instagram for business promotion. No matter what your business niche is, whether you’re a B2C or B2B company, your target audience is definitely on Instagram. Why Should You Use Instagram Marketing for Email Signups.

Instagram 157

Instagram Marketing How To Collaboration 157

Social Media Strategies Summit

JUNE 24, 2022

But first, let’s start with a definition. Because, let’s be honest: unless you’re an e-commerce company, generating leads and sales from within Instagram’s platform is challenging. Intel: Celebrate Company Milestones. That’s a powerful story for a tech company to tell. How to Create A Linkedin Strategy for B2B Brands.

Examples 166

Examples Instagram Brands Transportation 166

Oktopost

DECEMBER 13, 2020

In tech companies, much of lead generation has been taken over completely by marketing which generates marketing qualified leads (MQLs) that are then pushed over to inside sales reps, or SDRs, for qualification and nurturing. This loss in productivity and wasted marketing budget costs companies $1 trillion per year.

Engagement 87

Engagement Social Media B2B Team 87

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. We are the lens into how we can better position ourselves, our company and our product for future growth—a viewpoint that depends on social media.

ROI 93

ROI Cost B2B Organization 93

Oktopost

APRIL 6, 2023

In the B2B world, you don’t just want to be looked upon as just another business selling a particular product or service. While, for plenty of retailers in the B2C world, that reputation can work out just fine, the world of B2B is different. What is social advocacy, and how does it support thought leadership?

Exercises 69

Exercises Metrics B2B Social Media 69

Webbiquity SMM

DECEMBER 13, 2011

The “big 5″ social networks have a definite “order of familiarity” to follow for proper social media etiquette: • Twitter, YouTube and Google+: you can follow/add virtually anyone you find interesting/relevant/influential. Interact (e.g., ask and answer questions). Develop and build relationships.

Social Networking 190

Social Networking B2B Plaxo Marketing 190