Visually SM

OCTOBER 29, 2020

Why does every company need a social media strategy? Why does every company need a social media strategy? There are 3 main reasons why your company should use a social media strategy: alignment, engagement, and efficiency. If you aim to leverage those channels, you will need to develop a social media strategy.

Social Media 130

Social Media Engagement Strategy How To 130

Firebelly

AUGUST 8, 2012

Thanks to the Internet, many people are writing some pretty good stuff, while others are creating some pretty awful stuff — not you, of course! A B2B marketer is going to reach her audience differently than a B2C marketer. So they lose out on all the search traffic to the companies that keep up with what the audience talks about.

Curation 194

Curation Publishing Content B2B 194

Danny WhatMough

SEPTEMBER 19, 2012

Why do some companies make it so hard for you to do business with them? I thinking about broadband or mobile phone providers that make you jump over hurdles to switch provider. There’s one reason, of course: they want to sell more stuff. Especially when we consider the B2B sales process.

Company 58

Company Comparison B2B Price 58

Webbiquity SMM

JULY 2, 2012

” Looking at the same sample of 40+ b2b technology websites used in the recent b2b mobile website strategy post here, the average for the first quarter of 2012 was about 39%. A fourth factor is the level of PR or media relations activity undertaken by the company. Website age.

SEO 188

SEO B2B Social Bookmarking Organization 188

Keyhole.co

JANUARY 9, 2024

LinkedIn has emerged as a powerful platform for content marketing, particularly for B2B marketers. A company with users totaling more than 900 million professionals around the world, LinkedIn provides special opportunities to reach a specific demographic and increase interaction. Why track LinkedIn analytics?

Metrics 52

Metrics LinkedIn Analytics Sentiment 52

Convince & Convert

JULY 7, 2014

I mentioned that I am an investor in that company, and Chris said, “You are? And since your visits to this site, and your email clicks, and your podcast listens help generate the sponsorship revenue that (in part) allows me to make those investments, I’d argue that you’re a part of these companies too, at some level.

Startup 168

Startup Crowdsourcing Badge B2B 168

Mindjumpers

JANUARY 3, 2011

At least, according to the 2010 edition of the ‘Consumer New Media Study’ by Cone, a Boston-based Omnicom Group company that specializes in brand trust. A second question is of course “what is a brand”? The study determined that consumers use a mixture of digital and new media to interact with brands and companies.

Loyalty 205

Loyalty Social Media Study Social Networking 205

Convince & Convert

DECEMBER 9, 2010

Here are some recent examples I’ve encountered where companies make social media and digital marketing decisions based on personal biases and beliefs, when the truth is both available and testable: CEOs (especially B2B companies) assume that because they aren’t using social media, that their customers aren’t either.

CoTweet 116

CoTweet CoTweet Mobile B2B 116

Convince & Convert

MAY 14, 2014

Terry: So when a company’s just starting with content marketing, what are some key performance indicators, basic KPIs that they could start with in order to start measuring the effectiveness and success of their efforts? One of the biggest problems with content marketing is companies creating content that is all about themselves.

Content 144

Content Marketing Metrics B2B 144

Oktopost

OCTOBER 23, 2019

This shouldn’t impact marketers, unless of course your organization has an app that uses authorized data from Instagram. Subscribe to “B2B Marketing Now” to stay up to date ! Our fellow Israeli-founded companies Outbrain and Taboola are joining forces! I’ll be waiting anxiously for those next few updates. It’s early 2020.

Marketing 110

Marketing YouTube Overview Instagram 110

Webbiquity SMM

JULY 2, 2012

” Looking at the same sample of 40+ b2b technology websites used in the recent b2b mobile website strategy post here, the average for the first quarter of 2012 was about 39%. A fourth factor is the level of PR or media relations activity undertaken by the company. Website age.

B2B 100

B2B SEO Social Bookmarking Sample 100

Jon Loomer

OCTOBER 7, 2015

In particular, most advertisers have seen the issues with collecting information from users while on a mobile device. While costs to reach and get engagement tends to be cheaper on mobile than on desktop, getting the conversion is usually more expensive. Within the ad set, you may notice that the only option is mobile.

Video 120

Video Insurance Facebook Automotive 120

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. It’s also the perfect place for B2B organizations to reach their target audience.

B2B 152

B2B Tips Twitter Marketing 152

agora pulse

JANUARY 3, 2020

80% of Twitter users access the platform on a mobile device. 93% of Twitter video views are on a mobile device. 75% of B2B businesses market their products and services on Twitter. The company had a 1,000% increase in mentions of the Double Pop between June and July and 99.9% 500 million tweets are sent out per day.

Twitter 129

Twitter Tips Influencer Hashtag 129

Hootsuite

JUNE 11, 2020

For example, take a look at how B2B company Monday.com uses skippable in-stream ads for lead generation. Of course, that’s not always the case. Of course, the chances of a viewer being interested in all three are slim. Source: Mint Mobile. On the right, there’s a 5-second countdown to when a viewer can skip the ad.

YouTube 145

YouTube Marketing Campaign Guidelines 145

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. Employee advocacy is the promotion of a company by its employees. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. Employee advocacy is the promotion of a company by its employees. What is Employee Advocacy.

B2B 144

B2B Survey ROI Metrics 144

Convince & Convert

APRIL 17, 2014

Those that were never completely committed to Facebook, or those that are just starting (very often B2B organizations) are very much in the “bring on Google+” camp. These moves favor bigger/smarter companies that might more often actually create ads that people like/want to see. It’s going to be a wild ride.

Facebook 167

Facebook Instagram Publishing Communities 167

Twist Image

MARCH 11, 2017

Of course, this is painting a pretty wide brush across the business landscape, but it feels true. From small, medium and large brands to those that are focused on B2B and B2C, there are many that are creating, publishing and distributing content in new and interesting ways. mobile app. mobile app. It's not just blogs.

Content 55

Content B2B Press Release Publishing 55

Diva Marketing Blog

MAY 4, 2012

As my friend Barb Giamanco t he diva of social media for sales said to me - I get B2C but other then showing the "human side" of a B2B company I'm not sure of the application benefits. We'll talk strategy, target market, customer insights of course. And don't forget mobile -- - Pulse. Social Visual Communication.

Tips 91

Tips How To B2B Microsoft 91

Buzz Marketing for Technology

NOVEMBER 17, 2009

But for most B2B marketers like myself – we tend to optimize by the channel of data that we have. For example I get: Social Media reports, Blog data reports, Website data reports, Campaign data reports, Launch result reports, Traditional Media reports, Lead reports and of course Budget reports to name just a few.

Data 100

Data Vocus Radian6 B2B 100

Convince & Convert

AUGUST 25, 2011

Where this gets particularly important is when companies send multiple attendees. If you and your co-worker(s) are going to the same event, act as though you ARE NOT from the same company. But it doesn’t do you, Phil, or your company any favors to overlap learning and relationship-building. You want more meat, less bun?

Eventful 128

Eventful Social Media B2B Conference 128

Buzz Marketing for Technology

NOVEMBER 17, 2009

But for most B2B marketers like myself – we tend to optimize by the channel of data that we have. For example I get: Social Media reports, Blog data reports, Website data reports, Campaign data reports, Launch result reports, Traditional Media reports, Lead reports and of course Budget reports to name just a few.

Data 100

Data Vocus Radian6 StumbleUpon 100

Convince & Convert

MARCH 1, 2016

Through our consulting practice here at Convince & Convert, my colleagues and I discovered that customer service is being disrupted in the same ways and for the same reasons that marketing has been disrupted – mobile, Millennials, social media. 80% of companies say they deliver superior customer service. But you do.

Posterous 60

Posterous Case Study Buy Research 60

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.

Social Media 132

Social Media Retail Education Airlines 132

Buffer Social

DECEMBER 10, 2018

It’s common across B2B and B2C! Hailley : Of course, the number one question we get about video (and one we struggled with in the past) is: where do I start ? These videos can then be shares on social media , of course, as well as your website, landing pages, blog posts, etc, etc. Where to start with video content.

Products 110

Products Video Brands Content 110

Oktopost

APRIL 20, 2021

While Google is not known for being transparent about how its algorithm determines search rankings, there are a few different types of user engagement that are particularly relevant: Mobile Optimization. Mobile responsive web design ensures that you won’t lose out on engagement from visitors on smartphones and similar devices.

SEO 62

SEO Engagement Real Estate Metrics 62

Oktopost

JUNE 22, 2021

It’s no secret that a flooded email inbox comes with the territory of being a B2B marketer. Between social media messaging, video conferencing apps, and workplace communication tools such as Slack, B2B marketers have no shortage of tools to streamline effective communication. The B2B Email Marketing Advantages.

B2B 113

B2B Marketing Newsletter ROI 113

Rebekah Radice

APRIL 13, 2015

Keep your company ahead of the competition and in front of potential clients and recruits by creating and encouraging conversation, no matter the social network! 42 million unique mobile visitors each month. Are you looking to make B2B connections or B2C? A few ideas: Share your latest company news.

Social Media 130

Social Media Strategy How To Real Estate 130

Buffer Social

NOVEMBER 30, 2016

I read hundreds of articles and enrolled in as many marketing courses that I could possibly get my hands on. The list here includes free online courses in a number of social media-related topics and disciplines. Free Online Courses to Learn and Improve Your Social Media Marketing Skills. About this course: “What Is Social?”

Class 40

Class Skills Social Media Marketing 40

SalesChoice

FEBRUARY 8, 2017

We are working with our clients closely to explore how narrative story telling approaches can help improve the use and adoption of their investments in CRM Technologies, which continue to disappoint companies globally, despite what vendors are marketing. Forrester Research has found that 49% of CRM Projects fail.

Analytics 20

Analytics B2B Data Project 20

Sprout Social

SEPTEMBER 28, 2016

Whether we’re on a PR team at a Fortune 500 company or manage media buying for a small business, there’s always a new tool or best practice we can implement to better communicate and measure our content. Mobile messaging apps are taking over, or are they? The answer is “of course it does.” Our industry moves rapidly.

Social Media 40

Social Media Metrics B2B Team 40

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. 90% of companies with 100 or more employees use social media in their marketing mix. Just 23% of Fortune 500 companies maintain an active blog, vs. 37% of Inc. Increase use of video marketing?

Social Media 229

Social Media Hubspot B2B Marketing 229

Techipedia: Tamar Weinberg

AUGUST 2, 2011

And while I am not a consultant with the company, we have a partnership agreement that makes them a preferred vendor for Social Media Explorer and our companion learning site, Exploring Social Media. If a company has a passion for their products and team members, that should be allowed to be organically expressed on the web.

Tools 277

Tools Tips Marketing Social Media 277

Convince & Convert

JUNE 19, 2013

Meanwhile, B2B marketers sat on the sidelines waiting for social campaign technology to deliver against their more sophisticated needs. In the B2B space, having people follow you is not enough. For B2B marketers, the promise of social is user data, and first generation social campaign technologies just weren’t delivering.

B2B 154

B2B Campaign Trends Mobile 154

Oktopost

AUGUST 13, 2019

LinkedIn company pages are now used to define and drive branding. With all that in mind, it is imperative that companies understand and invest in building, polishing, and utilizing a successful LinkedIn company page. For many LinkedIn users,, your company page will be their first impression of your business.

LinkedIn 110

LinkedIn Company Tips B2B 110

Oktopost

NOVEMBER 19, 2021

B2B buyers are well-informed and armed with incisive questions by the time they start talking to salespeople. If a discovery call is the first time you try to think of an answer to a B2B buyer’s question, you’re already too late. In fact, 35% of B2B sales content goes unsued by sales teams. Salesforce Sales Cloud.

Tools 75

Tools B2B Price Social Media Management 75

Convince & Convert

APRIL 25, 2016

Consider External Thought Leaders as Speakers vs. Internal Company Experts. Culture Shock: Shake-Up Your Company, Your Store, Your People and Sales Increases Will Follow. Most B2B webinars are usually scheduled for an hour, but that doesn’t mean your speaker will have that entire time to present. Here’s to your webinar success!

Engagement 60

Engagement Case Study Tips Discount 60