Hootsuite

MAY 11, 2023

You can also profile entrepreneurs in your industry or people in your community doing amazing work. Announce a new event or community initiative If you’re a business or brand, share any new initiatives you’re taking on, or announce upcoming events. It’s a great way to get into the YouTube community and build relationships.

YouTube 103

YouTube Video Film Sports 103

Danny WhatMough

SEPTEMBER 19, 2012

Especially when we consider the B2B sales process. Give them product comparison tables, answer their questions, supply them with whitepapers and other collateral that can help them justify their purchase to senior stakeholders. And create communities where they can discuss needs with other customers and prospects.

Company 58

Company Comparison B2B Price 58

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 113

B2B Research Sentiment Marketing 113

Convince & Convert

SEPTEMBER 22, 2010

link] Lauren Faith Great post that can be summarized as the old comparison of shotgun approaches and rifle approaches. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] Jered I think you hit the nail on the head, here. Email is the foundation for any online marketing campaign. All rights reserved.

Social Media 135

Social Media Strategy Social CRM Consultant 135

Social Media Strategies Summit

NOVEMBER 28, 2022

While there’s a time and place for snappy copy and abstract imagery, sometimes the best-converting Facebook ads are also the simplest, as demonstrated by this example from the travel comparison website KAYAK. Facebook is traditionally seen as a consumer-facing platform, but it still has a lot to offer B2B brands. Image source.

Examples 246

Examples Facebook B2B Instant Messaging 246

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Eric’s Social Media Stat of the Week: Social Media is the Best Source of Leads for 11% of B2B Companies. Jay: Yeah, even more so than email in a B2B circumstance. Listen Now. Eric: Yeah.

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Eric’s Social Media Stat of the Week: Social Media is the Best Source of Leads for 11% of B2B Companies. Jay: Yeah, even more so than email in a B2B circumstance. Listen Now. Eric: Yeah.

B2B 120

B2B Software Social Media Survey 120

Koka Sexton

DECEMBER 20, 2009

Comparing Six Ways to Identify Top Blogs in Any Niche From ReadWriteWeb: A comparison of the pros and cons of six different services to identify top blogs for your business. Here’s a comparison of the pros and cons of six different options that are fast and free. This article provides simple step by step advice to become Twitter savvy.

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

Comparing Six Ways to Identify Top Blogs in Any Niche From ReadWriteWeb: A comparison of the pros and cons of six different services to identify top blogs for your business. Here’s a comparison of the pros and cons of six different options that are fast and free. This article provides simple step by step advice to become Twitter savvy.

List 96

List Social Media Case Study Wiki 96

Convince & Convert

APRIL 15, 2010

Comparisons with other products in the category. Content without community, without approachability, without humanization and kinship is ineffective. I think your point about being involved in the community is the toughest for companies to put their arms around. Photography magazines. Gizmodo and other tech blogs.

Content 124

Content Marketing Consultant Social Media 124

Convince & Convert

JUNE 24, 2010

Interesting read and comparison. Interesting read and comparison. I divinity see some comparison between infomercials and social media, but more on the experience side. That mission, to add value to the communities they reach, is the heart beat of social. link] Chris Baldwin Jay, Have you not been sleeping lately?

Social Media 121

Social Media Strategy Social CRM MySpace 121

Oktopost

MAY 13, 2021

B2B marketers know that social media is where people share their thoughts and opinions. In this post, we’ll break down exactly how to define and measure Share of Voice, explain why it’s such an important metric for B2B marketers today, and share actionable tips to increase your share of voice on social media.

Social Media 121

Social Media B2B Metrics Conversation 121

Convince & Convert

SEPTEMBER 21, 2010

I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. Also, thanks for having Sysomos in your comparison. Check out this post from @ktvan on choosing the right one [link] [link] B2B Online Marketing Very informative!

Social Media 155

Social Media Radian6 Strategy SM2 155

Oktopost

APRIL 24, 2023

Sentiment analysis and comparison will give you better insight into what works, what doesn’t work, and where you’ve got a clear edge over your competitor. Even in more professional spaces like LinkedIn – the most popular platform among B2B marketers – social conversations are constantly arising organically. Is it more? You should.

Analysis 62

Analysis Sentiment Statistics B2B 62

Webbiquity SMM

FEBRUARY 10, 2015

Image credit: Business 2 Community. How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? Business 2 Community ). B2B Marketing Insider ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Hootsuite

APRIL 13, 2021

Here’s a side-by-side comparison of Twitter Spaces and Clubhouse (as of April 7, 2021) features: It remains to be seen how Twitter Spaces’ full launch will impact Clubhouse’s popularity. For many businesses (especially B2B ones), establishing your brand as a thought leader is one of the many benefits of using social media.

Twitter 125

Twitter Hosting HootSuite Features 125

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. going so our COMMUNITY INFLUENCERS ?can

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

AUGUST 10, 2010

Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Cheers, Sheldon, community manager for Sysomos [link] 40deuce I agree that influence mining will definitely be a huge thing in the next year or so. In comparison, Twitter is a piece of cake.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

JUNE 3, 2010

I think the banks/financial institutions should be included in your comparison. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow Really, Jay? DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow Jay – I disagree here. Fawn Thanks Jay. You are exactly on point here.

Social Media 156

Social Media Strategy Consultant Social CRM 156

Keyhole.co

NOVEMBER 4, 2020

These are critical features to look out for when making social media analytics software comparisons. Oktopost is focused on helping B2B brands to manage, monitor, and measure all of their social media activities from a single platform. As Neil Patel says, “This tool (Keyhole) does a lot of things others can’t.

Analytics 105

Analytics Social Media Tools Price 105

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. She has some great comparisons. This post is really poetry, as are all his other writings and blog posts.

Marketing 265

Marketing SEO Journal Engineering 265

Mindjumpers

AUGUST 11, 2010

Word of mouth marketing has found a strong partner in social media which further emphasizes more personal and relevant relations with clients, prospects, brand advocates and communities. Next to the use of social network sites you can also use proprietary community platforms. Participate in these discussions.

Marketing 171

Marketing Module Forums Social Networking 171

Convince & Convert

MAY 11, 2010

For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Not in a “here’s our FAQ&# way, but in a vigorous, social media way. I recommend answering each question with a dedicated blog post, and a video – at a minimum.

FAQ 137

FAQ Content Consultant Social Media 137

Keyhole.co

FEBRUARY 13, 2022

These are critical features to look out for when making social media analytics software comparisons. Oktopost is focused on helping B2B brands manage, monitor, and measure all of their social media activities from a single platform. As Neil Patel says, “This tool (Keyhole) does a lot of things others can’t. Price: Free — $79 per month.

Analytics 52

Analytics Social Media Tools Price 52

Sprout Social

JULY 26, 2019

While you’d typically use these acronyms in your marketing meetings and communications, they’re equally useful for social media communications, especially if you’re in a relevant niche. B2B – Business to business. CMGR – Community manager. The amount of exposure that your company owns in comparison to the competition.

Social Media 112

Social Media Software CPM CPC 112

ProBlogger

JULY 11, 2012

This guest post is by Heather Baker of the B2B PR Blog. When I launched my first blog, the B2B Guide to Social Media , in 2010, my strategy for building its readership relied heavily on blind faith. Firstly, it covers a niche (B2B PR rather than PR in general). For the B2B PR Blog, so far it’s been a combination of actions.

B2B 41

B2B StumbleUpon Research Analytics 41

Buzz Marketing for Technology

JUNE 27, 2008

A number of large web development discussion communities host contest areas, including NamePros , v7 Network , and Webmaster Talk. The software development community -- especially the open source community -- has long used "bounties" to help lure developers to certain tasks. Customer Support. Think of it as Yahoo!

Crowdsourcing 245

Crowdsourcing Software Project Forums 245

Convince & Convert

JULY 22, 2010

This allows Yelp to strengthen loyalty among Elite Squad members, offers an impetus for wanna-be-members to post additional reviews; and, makes the site content stronger – keeping the broader community active and engaged. Do you know of other companies that are leveraging their customers to grow their businesses exponentially?

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

JULY 8, 2010

Great post and comparison of the media phenomenon, vampires [link] Jane Cooke It is still the most convenient medium for typing out private conversation. You know exactly who will get it and read it, it gives a significant amount of control from a users perspective and is easier. All rights reserved.

RSS 128

RSS Research B2B Consultant 128

agora pulse

NOVEMBER 10, 2016

However, in this newer age of digital marketing, many companies are neglecting to design their marketing strategy with the differentiation between B2B and B2C marketplaces. Imagine that B2B is like LinkedIn and B2C is like Facebook. B2B audiences have an obviously distinct purpose in mind: to make money. Image Source.

B2B 119

B2B Marketing Loyalty Comparison 119

Convince & Convert

MAY 20, 2010

For example, data that shows that in comparison to last month, 15% more people went to your product pricing page after first visiting your Facebook page is a far superior KPI to number of Facebook “likes&#. All of these are diagnostic metrics (great post about that by the outrageously smart Christoper S. It’s about behavior.

Metrics 116

Metrics Social Media eBook Social CRM 116

Convince & Convert

SEPTEMBER 1, 2010

Excellent comparison to A/B and multivariate testing, too. But yet, companies want a step-by-step social media playbook from some other company that they can magically replicate. link] jaybaer I love your post. Great, great stuff. It is in fact very similar. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 120

Social Media Consultant Social CRM eBook 120

ProBlogger

FEBRUARY 18, 2019

Say what you will about Facebook, and privacy, and things like that, I won’t get into that here today, but just a community. If you don’t have a community of some sort, it’s really worth looking into. It’s just not a fair comparison. Audience-building for sure, but networking is huge. That’s great.”

How To 44

How To Hosting Apple Questions 44

Convince & Convert

JUNE 30, 2010

[link] [I like that interactive infograph] [link] Paula Bee Fun interactive info display, but I wish it allowed multiple side-by-side comparisons. link] [link] Paula Bee Fun interactive info display, but I wish it allowed multiple side-by-side comparisons. Are you among them? All rights reserved.

Social Media 128

Social Media Strategy Automotive SEO 128

Convince & Convert

FEBRUARY 9, 2010

I feel that once we dive down into the polling and the methodology, we'll find that the definition of “friend&# for the purposes of these surveys will have contexts different enough to render the comparisons (and thus the “trend&# ) meaningless. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

APRIL 8, 2010

I have found this to be a poor comparison. Cool, and a difference-maker, but not 100% transformative. Most of the chatter leading up to the iPad’s release was around how would it perform against standard computing tasks. I use my iPad instead of my iPhone, not instead of my MacBook. All rights reserved.

iPad 136

iPad Content iPhone Wireless 136

Convince & Convert

SEPTEMBER 21, 2010

The one downside is Kodak’s built-in video software pales in comparison to Flip’s, forcing me to use iMovie on the Mac, which I can barely tolerate. Katie Morse Community Manager @misskatiemo [link] [link] Katie Morse Jason – great post! Thanks for the Radian6 shout-out! Thanks for the Radian6 shout-out!

Social Media 167

Social Media Strategy Consultant Tweetdeck 167