Convince & Convert

MAY 19, 2016

Offer them a case study ; 54 percent of marketers believe it is the most effective form of content marketing. Philips Color Kinetics shines a light on its products with a bright case study on how the company’s LED nodes for large installations beautified the entranceway to a new headquarters for DIRECTV. Feature Study.

Drupal 96

Drupal Content Case Study Statistics 96

Twist Image

MARCH 15, 2017

B2B and B2B are both dealing dealing with how this works - both internally to move the operation forward and externally in terms of what the consumer sees, buys and connects with. All consumers are (mostly) mobile-first. case study. mobile first. mobile first strategy. case study.

B2B 80

B2B Case Study Mobile Data 80

Oktopost

MARCH 22, 2022

An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services. There are clear benefits to investing in customer advocacy marketing for B2B brands: #1. Advocacy programs are primarily marketing strategies.

Marketing 88

Marketing Loyalty Case Study Cost 88

Writtent Blog

DECEMBER 6, 2023

Create customer case studies. Optimize your website for mobile. With 60% of global mobile consumers – your website simply must be mobile friendly. LinkedIn has great groups – whether it’s cooking or B2B marketing – your audience is there. Answer questions on forums and answer sites.

Small Business 98

Small Business Marketing Compete Directory 98

Webbiquity SMM

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%).

Social Media 249

Social Media B2B Marketing SEO 249

Small Business Mavericks

SEPTEMBER 21, 2015

While 73% of B2B marketers use video in their content marketing strategy, they aren’t using video exclusively. It’s interesting to note that three of them were: Mobile optimization will become more important than ever (it has). Here’s why. Search engine marketing has the largest share.

Video 70

Video Marketing Case Study Mobile 70

Convince & Convert

DECEMBER 9, 2010

Here are some recent examples I’ve encountered where companies make social media and digital marketing decisions based on personal biases and beliefs, when the truth is both available and testable: CEOs (especially B2B companies) assume that because they aren’t using social media, that their customers aren’t either.

CoTweet 116

CoTweet CoTweet Mobile B2B 116

Convince & Convert

MAY 31, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Case Study 132

Case Study ROI Social Media Team 132

Bill Hartzer

JUNE 24, 2009

Zuberance , a Word of Mouth marketing company that provides an on-demand platform that enables B2B and B2C marketers to identify and mobilize their Advocates, generating leads and sales, is hosting a free webinar on June 24th (today) 11 AM Pacific Time about how to turn “word of mouth&# into actual sales. Share it on StumbleUpon.

B2B 102

B2B How To Technorati Case Study 102

Convince & Convert

JUNE 14, 2013

This week: From ExactTarget , a case study about mobile optimization and Careerbuilder’s Responsive Email Design Results. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Moving Away from Solely Social.

Case Study 119

Case Study Community building Social Media Skills 119

Convince & Convert

APRIL 25, 2016

Case Study: How Merck is Using Virtual Team Building to Increase Performance. Smarter Streets: Case Studies for Cities and Utilities – Learn How the City of Baltimore and Washington Gas Reduced Costs. Read on for the other webinar components that were also critical to being able to deliver such a compelling case study.

Engagement 60

Engagement Case Study Tips Discount 60

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Local/Mobile Search. How Social Media Drives New Business: Six Case Studies (TechCrunch): Businesses definitely will benefit from reading about these creative ideas employed by other businesses to build traction and an online visibility boost. Web Development and Website Strategy. SEO: Strategy. SEO: Information. Link Building.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Convince & Convert

MARCH 1, 2016

Through our consulting practice here at Convince & Convert, my colleagues and I discovered that customer service is being disrupted in the same ways and for the same reasons that marketing has been disrupted – mobile, Millennials, social media. There are B2B examples and B2C examples. These are facts, not suggestions.

Posterous 60

Posterous Case Study Buy Research 60

Pam Moore

AUGUST 7, 2018

According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media. We work in both B2B and B2c and have found the challenges though different are often the same. If so, you are not alone. Social media is not rocket science.

Social Media 149

Social Media Training Startup Social Networking 149

Hootsuite

MAY 11, 2023

Present a case study featuring a successful customer Another great B2B YouTube video idea is to feature a case study focusing on one of your successful customers. Showing off the apps you have installed and how you use them can be a great opportunity to share knowledge about mobile productivity with your followers.

YouTube 103

YouTube Video Film Sports 103

Convince & Convert

MAY 3, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Social Media 132

Social Media Retail Education Airlines 132

Convince & Convert

AUGUST 25, 2011

Marketing Sherpa B2B Summit (September 26-27 Boston). Marketing Sherpa events are focused, information-rich, and driven by case studies and REAL DATA. If you’re in lead gen, inbound marketing, or anything B2B check out the Marketing Sherpa B2B Summit. You want more meat, less bun? Chris Brogan keynotes.

Eventful 128

Eventful Social Media B2B Conference 128

Buffer Social

DECEMBER 10, 2018

It’s common across B2B and B2C! Studies show nearly 70 percent of online consumers look at a product review prior to making a purchase. One of the best ways prove this is by creating case study videos that feature your satisfied, loyal customers. We think that video is one of the best way to solve that challenge.

Products 110

Products Video Brands Content 110

Keyhole.co

MAY 2, 2024

It also provides notifications on mobile and Slack. Case studies: Successful implementations of LinkedIn social listenin g 1. Kevin started in digital marketing, specializing in Search Engine Optimisation since 2010, and is helping Finance, Insurance, E-commerce, Medical, B2B, and SaaS companies.

LinkedIn 52

LinkedIn Tools Sentiment Analysis 52

Pam Moore

AUGUST 17, 2020

Case studies and examples of how I use LinkedIn to get massive organic reach on my content, videos, podcasts and more that generate leads. Details on how I got started on LinkedIn and why I love the platform so much. Details on exactly how I use LinkedIn to ignite my brand, syndicate my content and generate leads while I sleep.

LinkedIn 78

LinkedIn Tips Brands Training 78

Writtent Blog

JULY 16, 2013

If you think that blogging doesn’t work for B2B companies with serious buyer personas, you’re probably doing it wrong. In fact, the Roper Public Institute has found that 80% of B2B decision makers prefer product research through a series of branded articles. Everyone Loves Blogs. It’s Not Demographic-Specific. That’s Why.

Sysomos 88

Sysomos Hubspot SEO ROI 88

Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. The wheels do tend to grind slowly in large corporations. Altimeter ). IMPROVE YOUR CONTENT STRATEGY.

Strategy 59

Strategy Content Compete B2B 59

Writtent Blog

MARCH 10, 2014

These questions, and many more, were answered in the following case studies from leading marketing agencies. Nashville, Tennessee-based content agency Hammock wasn’t given a small task by B2B organization Health to You. Or what if you’re trying to create simple, accessible content around a really complex and technical product?

Content 85

Content Marketing Energy Case Study 85

Oktopost

OCTOBER 14, 2021

For B2B marketers, the cornerstone of any successful campaign is having effective, engaging content. This is where applying B2B copywriting strategies comes into play. 78% of companies have a team of one or more focusing purely on content creation and B2B marketing strategies. . What is B2B copywriting? Source: [link].

B2B 139

B2B Strategy Statistics Research 139

Writtent Blog

FEBRUARY 14, 2014

In addition to a steady stream of content on emerging trends, you’ll find case studies and eCourses on analytics, mobile marketing, and user onboarding. Does Growth Hacking Actually Work for B2B Startups? This collaborative blog is penned primarily by marketers at “the world’s fastest growing companies.”

Resources 111

Resources Startup Marketing Handbook 111

Rebekah Radice

MAY 24, 2017

Case studies. Did you know: 82% of Twitter users watch video content and a whopping 90% of those people are viewing from mobile. And 73% of B2B marketers say video positively impacts marketing ROI. Let’s break down several different forms of content and then I’ll share a quick strategy to increase engagement.

Social Media 148

Social Media How To Analytics Types 148

agora pulse

APRIL 10, 2019

You can even dial down into whether paid or organic sources work better, if users are converting strictly through mobile devices, or if they use multiple platforms to interact with your content. For instance, if you’re running a B2B business, conversions can take weeks, or even months to occur.

Conversation 112

Conversation Facebook How To Adwords 112

Pam Moore

AUGUST 7, 2018

According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media. We work in both B2B and B2c and have found the challenges though different are often the same. If so, you are not alone. Social media is not rocket science.

Social Media 60

Social Media Training Startup Social Networking 60

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Did anybody say B2B is boring?

B2B 199

B2B Strategy Marketing Microsoft 199

Convince & Convert

MAY 12, 2010

I feel like the other guy in the story- will you try social media if I give you some great case studies? link] marionguthrie I read a forecast about the huge growth in mobile advertising in just 5 years, by 2015. Yet they blindly support tactics like blanketing local zip codes with direct mail pieces (argh). All rights reserved.

Consultant 121

Consultant Social CRM MySpace Social Media 121

Pam Moore

SEPTEMBER 9, 2020

Action: Grab our Buyer Persona Worksheet Template Pack (editable templates for B2B and B2C). If you are not targeting the right customer, anything you do with marketing is all for not and a waste of time and money. Consistently create CONTENT to attract, inspire and convert lookers to buyers! .

Conversation 78

Conversation Template Templates Marketing 78

Buffer Social

AUGUST 6, 2018

This week on The Science of Social Media , we’re chatting about a brand new Instagram engagement study , including everything you need to know about why users interact with content across the platform. 752,626 Facebook Ads Analyzed, an eCommerce Growth Case Study, New Social Media Tools, and More! – Buffer.

Influencer 61

Influencer Campaign Instagram YouTube 61

Rebekah Radice

MAY 24, 2017

Case studies. Did you know: 82% of Twitter users watch video content and a whopping 90% of those people are viewing from mobile. And 73% of B2B marketers say video positively impacts marketing ROI. Let’s break down several different forms of content and then I’ll share a quick strategy to increase engagement.

Social Media 60

Social Media How To Analytics Types 60

Sprout Social

JUNE 10, 2021

In a 2020 study , 81% of B2B marketers used email newsletters for content marketing in the last 12 months. The same study also found that 87% of B2B marketers identify email as one of their top free organic distribution channels. In one study, it was found that 21.49% of all email opens occur within the first hour.

Newsletter 126

Newsletter How To Marketing Template 126

Kikolani

NOVEMBER 29, 2010

Her blog based on the book, Stories That Sell Guide , covers B2B marketing, case studies, leveraging customer stories, video testimonials, and more. Her latest posts include Why Companies Need to Free Their Case Studies , Traits of the Perfect Success Story Interviewee , and What’s Missing From This Ad.

Blogger 168

Blogger SEO Consultant WordPress 168

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. David Armano suggests to study out the candidate first; they shouldn’t just be focused on Twitter, for example. Which approach best suits you? So what are they to do? How omnipresent is he?

Marketing 265

Marketing SEO Journal Engineering 265

Sprout Social

JANUARY 30, 2020

Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. The previous Gartner study highlights the fact that folks are doing more and more independent research when looking up SaaS products.

Strategy 93

Strategy Marketing Case Study How To 93