Convince & Convert

AUGUST 25, 2011

The social media events season is again upon us. It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. I’m often asked what social media events I recommend. Your expectations and attitude.

Eventful 127

Eventful Social Media B2B Conference 127

Buzz Marketing for Technology

JUNE 5, 2013

They check in with their trusted third-party sources, and expect your message to be consistent from desktop to mobile to tablet and back again. Here are some ideas to help win at the Zero Moment of Truth: Mobile Optimization. Mobile tech and devices are crucial to this process. better than hybrid desktop/mobile ones.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Oktopost

MARCH 22, 2022

An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services. Customer Advocacy marketing is when customers share your brand message on social media, often in their own natural tone and voice.

Marketing 88

Marketing Loyalty Case Study Cost 88

Twist Image

MARCH 15, 2017

B2B and B2B are both dealing dealing with how this works - both internally to move the operation forward and externally in terms of what the consumer sees, buys and connects with. All consumers are (mostly) mobile-first. case study. mobile first. mobile first strategy. social media messaging.

B2B 80

B2B Case Study Mobile Data 80

Convince & Convert

MAY 19, 2016

Blogging also gives you exposure on social media sites, which dramatically broadens your audience. Offer them a case study ; 54 percent of marketers believe it is the most effective form of content marketing. The case study dazzles with sharp photos and succinct text describing the project and product.

Drupal 94

Drupal Content Case Study Statistics 94

Small Business Mavericks

SEPTEMBER 21, 2015

While 73% of B2B marketers use video in their content marketing strategy, they aren’t using video exclusively. It’s interesting to note that three of them were: Mobile optimization will become more important than ever (it has). Here’s why. Search engine marketing has the largest share.

Video 70

Video Marketing Case Study Mobile 70

Convince & Convert

DECEMBER 9, 2010

Here are some recent examples I’ve encountered where companies make social media and digital marketing decisions based on personal biases and beliefs, when the truth is both available and testable: CEOs (especially B2B companies) assume that because they aren’t using social media, that their customers aren’t either.

CoTweet 115

CoTweet CoTweet Mobile B2B 115

Convince & Convert

MAY 31, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Case Study 131

Case Study ROI Social Media Team 131

Pam Moore

AUGUST 7, 2018

Do you feel stuck in a rut when it comes to achieving your business goals and utilizing social media to help you do such? Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. The goal is not to “do social media.”

Social Media 60

Social Media Training Startup Social Networking 60

Convince & Convert

JUNE 14, 2013

Greg Gerik , Social Media Leader for the Global E-Transformation Team at 3M , joins the Social Pros Podcast this week to discuss managing a diverse and international company’s social presence, innovation through product diversity, and why he wants to move away from being associated entirely with social.

Case Study 118

Case Study Community building Social Media Skills 118

Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. They use search engines and social media to find it. Altimeter ). 888 243 3470.

Strategy 59

Strategy Content Compete B2B 59

Buffer Social

DECEMBER 10, 2018

It’s common across B2B and B2C! We’ve talked about using video on social media in episodes 90 and 110 , but we’ve never really gotten into the specifics of using video to do one of the most important things for your business – actually selling your product. Social media, your website, YouTube , you name it.

Products 110

Products Video Brands Content 110

Convince & Convert

MARCH 1, 2016

Through our consulting practice here at Convince & Convert, my colleagues and I discovered that customer service is being disrupted in the same ways and for the same reasons that marketing has been disrupted – mobile, Millennials, social media. There are B2B examples and B2C examples. Why the Book is Different.

Posterous 60

Posterous Case Study Buy Research 60

Hootsuite

MAY 11, 2023

Present a case study featuring a successful customer Another great B2B YouTube video idea is to feature a case study focusing on one of your successful customers. Showing off the apps you have installed and how you use them can be a great opportunity to share knowledge about mobile productivity with your followers.

YouTube 103

YouTube Video Film Sports 103

Convince & Convert

APRIL 25, 2016

Case Study: How Merck is Using Virtual Team Building to Increase Performance. Smarter Streets: Case Studies for Cities and Utilities – Learn How the City of Baltimore and Washington Gas Reduced Costs. Read on for the other webinar components that were also critical to being able to deliver such a compelling case study.

Engagement 60

Engagement Case Study Tips Discount 60

Oktopost

OCTOBER 14, 2021

For B2B marketers, the cornerstone of any successful campaign is having effective, engaging content. This is where applying B2B copywriting strategies comes into play. 78% of companies have a team of one or more focusing purely on content creation and B2B marketing strategies. . What is B2B copywriting? Source: [link].

B2B 139

B2B Strategy Statistics Research 139

Pam Moore

SEPTEMBER 9, 2020

Although many marketers and business owners who are new to digital and social marketing may think that by simply adding social media to their bag of ninja marketing tricks, all of their problems will be solved. Social media and digital marketing requires your greatest asset which is time. It does not work this way!

Conversation 78

Conversation Template Templates Marketing 78

Writtent Blog

MARCH 10, 2014

These questions, and many more, were answered in the following case studies from leading marketing agencies. Nashville, Tennessee-based content agency Hammock wasn’t given a small task by B2B organization Health to You. A 500% Increase in Social Media Traffic. Hammock: Health to You.

Content 85

Content Marketing Energy Case Study 85

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox?

Consultant 120

Consultant Social CRM MySpace Social Media 120

Webbiquity SMM

MAY 23, 2017

Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences?

B2B 198

B2B Strategy Marketing Microsoft 198

Pam Moore

AUGUST 17, 2020

Case studies and examples of how I use LinkedIn to get massive organic reach on my content, videos, podcasts and more that generate leads. Details on how I got started on LinkedIn and why I love the platform so much. Details on exactly how I use LinkedIn to ignite my brand, syndicate my content and generate leads while I sleep.

LinkedIn 78

LinkedIn Tips Brands Training 78

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching?

Social Media 257

Social Media Trendrr SM2 Alterian 257

Sprout Social

JANUARY 30, 2020

Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. Meanwhile, the same data notes that nearly three-fourths of B2B and sales leaders cite webinars as the best method for generating high-quality leads. Organic social media.

Strategy 99

Strategy Marketing Case Study How To 99

Sprout Social

JUNE 10, 2021

Between social media, display ads and direct email newsletters, the possibilities are near endless. In a 2020 study , 81% of B2B marketers used email newsletters for content marketing in the last 12 months. Just like in social media, email newsletters have their own optimal send days and times.

Newsletter 132

Newsletter How To Marketing Template 132

Keyhole.co

MAY 2, 2024

You’ll be missing out on valuable data that could be helpful in building your business without social media listening. Did you know that 75% of internet users research products and services on social media before purchasing? That is why almost 61% of companies already have social media listening strategies in place.

LinkedIn 52

LinkedIn Tools Sentiment Analysis 52

SalesChoice

OCTOBER 4, 2016

Case Studies validate these benefits in our clients like: DigiDay , RelationEdge , and Macadamian Technologies , to name a few. So we are now experimenting with creating iconic symbols and intelligent alert notifications on their mobile devices, giving them mental queues to THINK a little more.

Software 20

Software Patterns Applications B2B 20

Webbiquity SMM

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Social Media Tips, Tactics and Techniques.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

AUGUST 2, 2010

For those whose job it is to generate leads and sales through content and social media, here are five excellent new resources to help increase your knowledge. A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Social Media Marketing GPS (91 pages). How are they doing it?

Report 174

Report Social Media B2B GPS 174

Writtent Blog

DECEMBER 6, 2023

Having a blog, YouTube channel, and podcast on iTunes in addition to social media makes you more well known and credible. Create customer case studies. Optimize your website for mobile. With 60% of global mobile consumers – your website simply must be mobile friendly. Be everywhere. Go get them!

Small Business 98

Small Business Marketing Compete Directory 98

Convince & Convert

MAY 29, 2018

Are you thinking about marketing with video in social media, but not sure which platform will get you the best results? 92 percent of mobile video viewers share videos with others. 92 percent of mobile video viewers share videos with others. Well, you’re on the right track and asking the right questions. comScore ].

Platform 150

Platform Campaign Video YouTube 150

Hootsuite

JULY 15, 2020

For B2B, also consider size of business and who makes purchasing decisions. Gather this information from: Social media analytics , especially Facebook Audience Insights. Learn which social channels your audience uses. One key way to find out is to engage in some social listening and social media sentiment analysis.

Template 145

Template Templates How To Tourism 145

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. The article has examples of how social media worked too. In it, he offers some thought-provoking insights into what must be understood before going into social media marketing.

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

JANUARY 20, 2015

What’s more, as reported here previously , LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for distributing B2B content. How to Use LinkedIn Publisher to Get More Visibility by Social Media Examiner. Image credit: Cox Business.

LinkedIn 100

LinkedIn Marketing B2B Groups 100

Buffer Social

JANUARY 10, 2019

In our upcoming State of Social Media 2019 Report ( releasing January 16th ) we found that 93.7 percent of businesses use and are currently active on Facebook — the most among any other social media network. Strive Masiyiwa (Rise of the active CEO on social media). Generating more than 3.2

Research 111

Research Content Facebook Curation 111

Rebekah Radice

MAY 24, 2017

How do you define social media success? Even when you have no idea what you’re doing, you can still create success on social media. Today I launch a new book, “ Social Media Mastery: A Comprehensive Guide to Social Media Success.” They have a social media plan in place!

Social Media 148

Social Media How To Analytics Types 148

Kikolani

NOVEMBER 29, 2010

I took a look at 14 lists that have come out over the last year for the top bloggers, social media marketers, search marketers, and entrepreneurs. Alexa is a social media, web, and ecommerce content curator who strives to cut through the noise while having fun. And it’s no surprise they notice. Alexa Samuels.

Blogger 168

Blogger SEO Consultant WordPress 168

Convince & Convert

SEPTEMBER 8, 2010

Apparently, once we were given the opportunity to completely screw up our own Web pages, we decided that maybe we were better off if social networks removed some of the sources of our own visual and layout demise. Further, mobile users actually spend more time on Facebook, not less. The tools of social media always change.

MySpace 136

MySpace Facebook Social CRM Consultant 136