Social Media Strategies Summit

NOVEMBER 14, 2019

In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. The results, which showcased employee development and mobility, were shared on the company’s LinkedIn feed in a simple, yet eye-catching graphic. 3 Best Buy Shows They Have Heart.

Class 100

Class LinkedIn Brands Microsoft 100

Ignite Social Media

JULY 27, 2020

Deep, Relevant B2B Audience Insights. It’s the juicy B2B data that is typically hard to uncover. Based on this data, your marketing team pivots to switch up the marketing strategy to focus on thought leadership and develops content that reflects the top 10 challenges of CPG in the space. Uniquely Qualified Audience Creation.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Oktopost

MARCH 20, 2021

Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource. Document new tactics and share your findings with multiple teams in your company. A good example is optimizing your website to be mobile-friendly or upgrading its SEO. Be a Pirate.

Strategy 144

Strategy Metrics Process B2B 144

Buzz Marketing for Technology

JUNE 17, 2015

For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. I think content personalization is the biggest opportunity into 2016 for B2B Marketers.

B2B 100

B2B Adwords ROI Hubspot 100

Convince & Convert

MAY 31, 2013

Dave Morse , Online Marketing Strategist for Delta Faucet , joins the Social Pros Podcast this week to discuss the lessons he’s learned at Delta surrounding keeping his team nimble, knowing your audience, and how important it is to balance traditional marketing with social. ” -@davemorse ( tweet this ). The Balancing Act.

Case Study 131

Case Study ROI Social Media Team 131

Jon Loomer

OCTOBER 7, 2015

Facebook has started testing and rolling out a series of features to help combat this, including instant articles and the “Buy” button. In particular, most advertisers have seen the issues with collecting information from users while on a mobile device. Within the ad set, you may notice that the only option is mobile.

Video 120

Video Insurance Facebook Automotive 120

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. Why Employee Advocacy Matters for B2B.

B2B 144

B2B Survey ROI Metrics 144

Buffer Social

DECEMBER 10, 2018

It’s common across B2B and B2C! 81% of people have been convinced to buy a product or service by watching a brand’s video. Instead of reading 1,000 words on why your product works or why people should buy it, they can watch a 15 second video and get the exact same amount of information. Thanks for listening!

Products 110

Products Video Brands Content 110

Convince & Convert

MARCH 1, 2016

Through our consulting practice here at Convince & Convert, my colleagues and I discovered that customer service is being disrupted in the same ways and for the same reasons that marketing has been disrupted – mobile, Millennials, social media. Will you consider buying a copy today? There are B2B examples and B2C examples.

Posterous 60

Posterous Case Study Buy Research 60

Pam Moore

JUNE 2, 2017

Step 2: Enroll / buy your virtual seat and you will be inside the academy and community within minutes! Difficulty obtaining funding, budget or stakeholder buy-in? Of course we also help you master every top social network such as Facebook, LinkedIn, Twitter, Instagram and more! Step 1: Check out the information page and video here.

Training 167

Training Communities Social Media Real Estate 167

Convince & Convert

MARCH 8, 2012

Because the front-line people, all the many young, enthusiastic guys and girls around the world, they jump right into it and they just started sharing team photos and whatever with us and we started posting those as well. Are they all sourced from your team? Jonathan: The team’s photos you’re talking about?

Company 120

Company Instagram B2B Survey 120

Pam Moore

DECEMBER 21, 2020

Why are you and your team executing your digital marketing plans? Simply throwing content up on every social network hoping someone finds it, clicks on it, likes it and maybe buys from you is not a strategy. When is the last time you thought about WHY you are investing in social media? Who is it benefiting? Does this sound familiar?

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Why are you and your team executing your digital marketing plans? Simply throwing content up on every social network hoping someone finds it, clicks on it, likes it and maybe buys from you is not a strategy. When is the last time you thought about WHY you are investing in social media? Who is it benefiting? Does this sound familiar?

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Why are you and your team executing your digital marketing plans? Simply throwing content up on every social network hoping someone finds it, clicks on it, likes it and maybe buys from you is not a strategy. Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C). Who is it benefiting?

Social Media 78

Social Media Template Templates Marketing 78

Hootsuite

MAY 11, 2023

An unboxing or haul video Unboxing videos can be a great way to give viewers a peek at what’s inside the package before they buy. Present a case study featuring a successful customer Another great B2B YouTube video idea is to feature a case study focusing on one of your successful customers.

YouTube 103

YouTube Video Film Sports 103

Razor Social

APRIL 12, 2016

You can import a list of emails, Facebook user IDs, phone numbers or mobile advertiser IDs into Facebook and create an audience based on this. You are only meant to use this for importing Facebook user IDs for your mobile apps. Someone visits your ‘buy now’ page but doesn’t buy. Customer list.

Facebook 71

Facebook API Mobile List 71

Twist Image

JUNE 12, 2015

It is something that affects both B2B and B2C markets. Most importantly, they connect (in their language, communication, marketing and advertising) by having team members that aren't just current on digital marketing trends, but these kinds of team members who know no other way. How many years has it been? and tomorrow.

Adwords 40

Adwords Startup Advertising Mobile 40

Oktopost

JUNE 22, 2021

It’s no secret that a flooded email inbox comes with the territory of being a B2B marketer. Between social media messaging, video conferencing apps, and workplace communication tools such as Slack, B2B marketers have no shortage of tools to streamline effective communication. The B2B Email Marketing Advantages.

B2B 113

B2B Marketing Newsletter ROI 113

Ignite Social Media

NOVEMBER 23, 2020

In an effort to help brand marketers gear up for the final push of 2020, our team at Ignite Social Media has prepared the following breakdown of the social media ad buying space, tips for the upcoming holidays, and answers to top questions marketers have about the social media buying landscape. The short answer is yes.

Advertising 187

Advertising Social Media Tips B2B 187

SalesChoice

JANUARY 12, 2017

B2B Sales productivity has hit an all time low in performance, and has dropped by 15% over the last ten years, now running on an average of in field productive face-to-face customer time at roughly 30% (Accenture, 2016). We have already experienced the way businesses buy from and sell to each other.

B2B 22

B2B Analytics Data Patterns 22

Sprout Social

SEPTEMBER 28, 2016

Whether we’re on a PR team at a Fortune 500 company or manage media buying for a small business, there’s always a new tool or best practice we can implement to better communicate and measure our content. Mobile messaging apps are taking over, or are they? It requires a strategist and team, not an unpaid intern.

Social Media 40

Social Media Metrics B2B Team 40

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Depth of subject matter expertise.

B2B 185

B2B Social Media Review eBook 185

Convince & Convert

FEBRUARY 11, 2010

As mobile browsers become more powerful, Google and its partners decided to do things their own way. I believe the mobile Web will eventually win, and that apps are here as a transitionary measure until we can sort out browsers that are good enough to emulate the Web experience on mobile.”

Social Media 113

Social Media Strategy Apple iPhone 113

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. Prospects often don’t surface until much later in the buying process than they did just a few years ago. B2B Marketing Trends, Tips and Strategies.

B2B 190

B2B Strategy Marketing Buy 190

Pam Moore

DECEMBER 7, 2017

It is content that delivers value, context and inspires the reader, viewer or listener to open, click, read, listen, share and even buy from you. Need us to help train your team? The social networks simply provide a medium for brands and marketers to communicate in unique and personal ways with other human beings.

Template 167

Template Templates Trends Content 167

Techipedia: Tamar Weinberg

AUGUST 2, 2011

If a company has a passion for their products and team members, that should be allowed to be organically expressed on the web. Adam’s Favorite Little Known Social Media Tool : As a consultant I am honestly unconcerned with what specific tools a brand uses to manage their social presence, so long as the team is comfortable using them.

Tools 277

Tools Tips Marketing Social Media 277

Hootsuite

JULY 15, 2020

You’ll understand their goals, pain points, and buying patterns. Since different groups of people may buy your products for different reasons, you might need to create more than one buyer persona. For B2B, also consider size of business and who makes purchasing decisions. Where are your followers at in their buying journey?

Template 145

Template Templates How To Tourism 145

Social Media Strategies Summit

FEBRUARY 21, 2019

You can buy followers but you can’t buy authentic engagement, especially about a business with a long tail such as a catalog of over 80,000 titles. Any company, whether B2C or B2B, cannot go wrong cultivating a group of authentically passionate advocates. Make sure your campaign is mobile-enabled. Great question!

Influencer 100

Influencer Authentication Guidelines Communities 100

Social Media Strategies Summit

NOVEMBER 18, 2022

Provided you’ve got a Business or Creator account, you can access all the audience insights you need via the menu on your profile page within Instagram’s mobile app. Research from Nosto found that consumers are more likely to get buying inspiration from Insta than any other social platform. Analyze Your Instagram Audience.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

SalesChoice

OCTOBER 4, 2016

One approach it takes is automatically classifying customers using a predictive algorithm into categories that are likely to have similar needs or buying patterns. So we are now experimenting with creating iconic symbols and intelligent alert notifications on their mobile devices, giving them mental queues to THINK a little more.

Software 20

Software Patterns Applications B2B 20

Convince & Convert

JUNE 24, 2010

Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. I'd buy a book from him. Heck, I'd even buy a lithium powered weed whacker from him if he endorsed it. I just ditched AT&T for T-Mobile.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Webbiquity SMM

SEPTEMBER 10, 2012

Based in Minneapolis, Abby is Senior Manager Creative Services at Best Buy, and also Board President at FamilyWise, a non-profit organization that provides programs for families that encourage self-determination, self-sufficiency, and healthy family lifestyles. ” She was named B2B Magazine’s 2012 Digital Marketer of Year.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Hootsuite

DECEMBER 9, 2020

How are B2B organizations connecting their sales team to prospects without events and conferences? Buy this product. Based on trending conversations in search and social channels, the team worked with Hootsuite to develop a social advertising strategy. Click this ad. Fill out this form. Source: Instagram.

Questions 142

Questions Social Media Strategy Survey 142

Convince & Convert

JULY 28, 2010

.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. Buy your own product.

Social Media 148

Social Media Strategy Consultant B2B 148

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( B2B Marketing Insider ). Consumer marketing is about mobile, B2B is about content.

Statistics 50

Statistics Social Media B2B Hubspot 50

Buzz Marketing for Technology

MARCH 13, 2014

In the less digitally savvy days, brands and their teams of analytics “experts” would navigate through Excel spreadsheets with massive amounts of data. According to a new Forrester Research global eCommerce report, e-commerce revenues are going to continue to grow in 2014 as customers’ online buying habits evolve.

ROI 272

ROI Data Analysis Conversation 272

Convince & Convert

AUGUST 11, 2010

Want to cheer for a historically mediocre college football team. In fact, Bill Oliver is the manager of my son's hockey team, so we'll be there for certain. I think they have the pre-season #1 college basketball team. Fully virtual, fully mobile. No idea what a Hoosier is. Decided to find out first-hand.

Social Media 115

Social Media Strategy Travel Team 115