Remove Avatar Remove Communities Remove Company Remove Marketing
article thumbnail

How to Build a Brand Community for your B2B Business

Oktopost

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. The biggest benefit for B2B companies is developing genuine relationships with your customers. .

B2B 121
article thumbnail

10 Examples of Brands Leading the Way with NFTs

Social Media Strategies Summit

So it’s hardly surprising that marketers are waking up to the possibilities of NFTs. Coca-Cola: Align NFTs With Your Wider Marketing. Any time a shiny new toy comes along, marketers often feel they should use it in their campaigns. The adoption of NFTs as a marketing tool is already pretty high. Image source.

Examples 177
article thumbnail

Automotive Companies in the Metaverse – NFTs and Saraswati

Laurel Papworth

“The global metaverse automotive market is estimated to be valued at over USD 116.5 ” from Research and Markets via PR Newswire. List of Reasons for Car Companies to use Web3 & be in The Metaverse. Marketing NFTs as virtual good collectibles for branding, including Digital Twin NFTs. Polygon (MATIC) based.

article thumbnail

Metaverse dangers: How to protect brands from the dark side

Sprout Social

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. This type of identifying information is a gold mine for third-party data companies and marketers—and criminals who can collect, abuse and monetize the data.

Brands 115
article thumbnail

NFT campaign for wine and spirits – AustralianAgave – Metaverse Marketing Australia

Laurel Papworth

How can NFTs be used in Metaverse Marketing campaigns for Australian wine and spirits? LECTURE: Laurel Papworth Metaverse Marketing of Wine and Spirits in Australia. I am SilkCharm’s real life avatar and a Metaverse consultant, mentor, as well as a social media expert. Transcript of lecture on NFTs for wine and spirits.

article thumbnail

Community Bootstrapping: Tools & Strategies To Build A Community.

Jason Yormark

While community is a hot buzz word these days, it’s still quite a ways before most businesses truly embrace the idea. Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over.

article thumbnail

Saying Goodbye to Digital Marketing: Meet the New Me

Ari Herzog

I spent four wonderful years self-employed as a digital marketing trainer, consultant, and community manager. I managed online footprints for nonprofits and a Fortune Global 500 company. I led national conference panels on social media marketing. I am saying goodbye to the digital life and hello to community affairs.

Meeting 168