10 Things You Must Know About Your Customer [podcast + ebook]

Pam Moore

Do you know their attitudes toward your product, company and industry? SocialZoomFactor · 10 Things You MUST Know About Your Customer. Are you sick and tired of of being sick and tired of cranking out videos, blog posts, social media posts, Instagram visuals, Facebook posts, podcasts and not achieving your marketing goals or generating more leads? Wish you had more customers? Do you REALLY know your ideal customer? . Who is the customer you want to attract?

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Community Bootstrapping: Tools & Strategies To Build A Community.

Jason Yormark

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Community / Community Bootstrapping: Tools & Strategies To Build A Community On A Budget | Subcribe via RSS Community Bootstrapping: Tools & Strategies To Build A Community On A Budget July 22nd, 2009 Posted in Community Tweet Share Having a thriving community where your users or customers frequently visit, interact, provide feedback and evangelize your products/services is an extremely valuable scenario.

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Facebook talks like a pirate. Movember and online community rituals

Laurel Papworth

Ahoy Me Hearties: One of the tasks our online community managers undertake with clients (PR or Marketing agencies, or companies) is to build out a Social Media Conversation Diary – a list of tasks and engagement activities to keep online community members entertained and loyal.

23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

Focus on consistent avatars, logo placement, colors, value proposition messages, company and product descriptions, bios, titles, fonts. Those three words should be the foundation for how your brand looks, smells and tastes to your audiences and community.

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Color Clash: Pink or Purple?

Waxing UnLyrical

October 25th, 2010 Tweet A couple of weeks ago, I noticed my friend Kim Wells was sporting a purple ribbon on her Twitter avatar. Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Color Clash: Pink or Purple?

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If You Want a Culture of Collaboration, You Need to Accept the LOLCats Too

Social Media Strategery

Before wikis were used by the Intelligence Community to develop reports on IEDs , people were creating user badges to show off their favorite NFL teams. Before my own company's Intranet won any awards , we had people talking about how they enjoy skinny dipping on their profile. If you want to create a vibrant culture of collaboration, you need to be OK with pictures of LOLCats, posts about the NFL playoffs, arguments about Apple and Android, and criticism of company policies.

Powwowing With Pepco on Social Media

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently.

Energy 176

Tweet Spinner Review: A Powerful Application to Manage Your Tweets

Techipedia: Tamar Weinberg

For a big company account, it’s difficult to actually engage all day long (and all week long, especially if you’re a 9-5 shop). You might also want to see that they are future upstanding members of the community.

Enterprise 2.0: social scorecard and social media karma

Laurel Papworth

His company is ZevenSeas which wins points for having a cool name, I reckon. Before today, and probably still in many companies, the response to Badges for incentives would be met with a sneer and a “who gives a flying fig about stamps of approval?&#.

7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

Thanks to books like The New Community Rules , written by yours truly, Engage , Social Media 101 , and others, social media marketing is, for the time being, going to still be on people’s minds as they discover this bright and sunny marketing opportunity.

22 Twitter revenue streams – monetizing tweets

Laurel Papworth

Whenever I present or give classes on monetizing social networks and online communities people usually have two questions. An ongoing service of account managers advising companies wanting to be Dell or Zappos would also be a nice sideline investment. companies sell direct to members.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. If you have income in your database, isolate customers in the upper middle tier (for most companies).

Blog Design for ROI Rule #3: Shower Attention and Appreciation On Your Community

ProBlogger

Today we’ll talk about integrating your community into your design. One of the great benefits is that an engaged community promotes your blog, providing word of mouth marketing. This includes social bookmarking and sharing, as well as regular links from your community members’ own sites. How do you show that you care about your community? Credit for the contribution: avatars. The company now employs 40 of these people.”

18 Tweetable Twitter Tips for Newbies

Waxing UnLyrical

Use a real photo of yourself for your avatar. (I Make sure your avatar is “SFW” (safe for work… and yes, you’d be surprised again). < If nothing else, use your LinkedIn profile; else your personal website or blog or, if a business account, to your company’s preferred URL. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

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Hotels and Social Media Travel Tourism

Laurel Papworth

companies use Facebook and 45% Twitter. If you do not have the internal bandwidth or resources to manage social marketing, outsource to a hospitality social media expert company. HotelsMag has come up with 10 Internet Marketing Resolutions for 2010 including social media ones.

Academy Awards: Oscars Social Media

Laurel Papworth

That still may have an effect in future years, but I’d attribute any increase in this year’s ratings to the force of nature that has been Avatar. Sounds to me, that if Avatar doesn’t win, a whole generation or two will turn off the Oscars. The Oscars are currently on TV.

Saying Goodbye to Digital Marketing: Meet the New Me

Ari Herzog

I spent four wonderful years self-employed as a digital marketing trainer, consultant, and community manager. I managed online footprints for nonprofits and a Fortune Global 500 company. Working in a tethered relationship to computers, mobile devices, avatars, and links is no longer happy. I am saying goodbye to the digital life and hello to community affairs. AriHerzog is a digital marketing and government professional seeking a position in community affairs.

How to Use Audiense to Analyze and Grow Your Twitter Presence

Razor Social

Do you want to build a highly engaged community? Community insights – Get a detailed breakdown of your audience to see what their interests are, which ones have avatars, the languages they tweet in, their time zones, gender, etc. It’s never a 100% accurate measurement but, if someone has a high score, it’s more likely that they have an engaged community. Do you want to grow your Twitter following significantly?

5 Ways to Humanize Your Brand on Twitter

Convince & Convert

True, scrutiny is magnified when community and content managers become a voice for large brands. Add your community or content manager’s Twitter handle to the bio. Use a company logo for your Twitter account, but humanize it with real people. If you’re a smaller company you might consider using your headshot as your avatar. Include the community manager(s) face(s) in the Twitter background.

Instagram Marketing: Proven Strategies for Growing Your Instagram Account – Sue B. Zimmerman [SSM021]

Buffer Social

Build a community around a hashtag. I have many different hashtags that I have built different communities around. One being #InstaGalLive when I spoke on stage at Creative Live and that was a community of people that followed me. I also have a community around my new course called #RSGCommunity – Ready Set Gram. Below are the websites and other tidbits that were mentioned in today’s podcast about creating incredible Facebook communities using groups.

How to Build a Brand on Twitter in 11 Easy Steps

agora pulse

A clear picture of your face (not your company logo). People like to feel like they’re connecting to a person, rather than an avatar. They are also open to people joining their community. Join them, and you’ll have an instant community there to help you if you need. Can you build a brand on Twitter 140 characters at a time? The answer is YES! I’ve built my brand even though I live in a small historical town that not many people have heard of.

Is Twitter Crossing the Line Between Useful and Creepy

Convince & Convert

Thus, Twitter is following its now- familiar playbook of watching other companies innovate on its platform, and then either buying that technology, or copying it. Maybe it’s a sign of the social media times, where we know people by their avatar more so than their street address of phone number. Interestingly, this would put Twitter squarely on the turf of Foursquare, as pointed out by Brent Carnduff on Business 2 Community.

This is All You Need to Write the BEST Social Media Bio

Rebekah Radice

the name of your company is Amy’s Bakery and your Facebook Page is /amyscupcakes. No phony avatars or grainy pics. The challenge for most companies is translating these characteristics into a brand that attracts, engages and inspires potential customers across social media.

23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

Focus on consistent avatars, logo placement, colors, value proposition messages, company and product descriptions, bios, titles, fonts. Those three words should be the foundation for how your brand looks, smells and tastes to your audiences and community. Get in the heart of your customer, readers, partners and community and they may just see and hear you as a sweet orange they need to savor and remember! .

Why Marketers Need to Rethink Influencer Targeting

Convince & Convert

It’s no longer simply about brand awareness, or even community building, though those elements remain foundationally important. As companies have built out their social media teams, the tools those teams use mature, and best practices have been honed. Social has laid bare those people (who sometimes are not even people as much as avatar personalities) that have an enormous reach. Are those retweets actually converting new customers for your company?

How to create a YouTube Business account: a step-by-step guide

Sprout Social

Click on the avatar icon on the top right corner of the screen. To begin customizing your channel, click on the avatar icon on the top right corner of the screen. Just like any other social network, YouTube represents a community. Signaling yourself as an active participant in the community means following other channels, liking other videos and letting your viewers know that you’re involved in your industry.

Foster Customer Relationships With Sprout’s Instagram Contact View & Engagement History

Sprout Social

Even more telling were the 70% of consumers who cited that they were more likely to buy a brand’s product or services when that company responded or interacted with them on social. Information your team can use to provide context to your community and keep engagement top-of-mind. Similar to our Facebook Contact View , there are three ways to access the Instagram Contact View from the Smart Inbox : Within the message stream, click on an Instagram user’s avatar.

How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself

Techipedia: Tamar Weinberg

If you are AT&T and your avatar was the face of your CEO, you’re doing it wrong. People are following AT&T because they care about AT&T, not about some no-name behind the company. If you are building your *personal* brand, by all means, use your avatar (and face!).

15 Tips To Optimize Your LinkedIn Initiative

Techipedia: Tamar Weinberg

Update your profile every few months to reflect changes in what you’re doing and how you’re doing it – especially if you’re changing roles within the same company or moving to another company. If you can see a new company looking for help and advice in a particular area then try to be the first to help them – adding value is part of your overall LinkedIn success blueprint. This is a guest post by Lior Levin.

Facebook Credit: Zuckerberg next Treasurer of the Internet App2User

Laurel Papworth

Social Networks and Online Communities – maybe Twitter? Even coins don’t actually cost $2 to make, they “represent&# a collective, community value of what is worth $2. And Zynga are just ONE Facebook game company.

A Brand's Guide to Unsplash: How to Unlock the Next Big Visual Marketing Channel

Buffer Social

The greatest part is that you're giving back to the community and delivering value to photo-seekers. The furniture company Inside Weather has a very on-brand collection of images , featuring furniture pics that line up beautifully with the brand style on their website. The photographer's name and avatar show up by default (rather than showing up when you hover over the picture). Remarkable brands are more than a logo.

Election 2010: GetUp Tony Abbott Mashup

Laurel Papworth

In 2007 I blogged on Kevin07 portal: We will see more of ‘static portal hybrid hosted social networks’ for a while – companies and government distancing themselves from the challenges of social networks by outsourcing to social network platforms.

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Twitter Etiquette For Agencies/Freelancers

Diva Marketing Blog

However, in Aflec's situation, the freelance voice tweeted, what the brand considered to be politically incorrect posts, from his personal avatar. Take an interest in the community you are building online. You are, in essence, the company's brand ambassador.

11 Tips To Thrive on Twitter | Almost Savvy

Almost Savvy

your dog or a logo (unless you are tweeting on behalf of a larger company). Leaving the default avatar in place is the kiss of death in terms of getting people to follow you.

Tips 285

Etsy's PR Nightmare: Greeting Cards Making Light Of Rape

Waxing UnLyrical

This includes your username, Public Profile , item titles, tags, avatar, banner, and/or shop sections.” The thing Etsy doesn’t get – and if you run a company or work in PR, this should be abundantly clear – is how much this has hurt the very image they’ve spent years cultivating.

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33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). ’ Be yourself on social media platforms and reveal your true essence…Show who you are with your avatar and profiles. Companies Struggle To Manage Social Media by MediaPost.

Tips 207

Matchmaker, Matchmaker, Make Me a Match

Almost Savvy

You know that Joe, one of your LinkedIn connections, is very interested in learning how his company might be able to use Second Life as an innovative platform for training its employees worldwide. You also know that Maria, with whom you recently connected, has a great deal of experience working with companies interested in using Second Life for training and advertising purposes.

How Businesses like Sylvan Learning Center and Computer Explorers.

Saying It Social

Let’s take a look at how two franchise companies that work with children, Sylvan Learning Center and Computer Explorers , could use Foursquare to help get children more excited and interested in their services. First, a very brief intro to our two selected “subject&# companies… Sylvan Learning Center – provides highly personalized instruction in reading, math, writing, study skills, homework help, SAT*/ACT ® prep and state test prep.

Badge 124

This is All You Need to Write the BEST Social Media Bio

Rebekah Radice

the name of your company is Amy’s Bakery and your Facebook Page is /amyscupcakes. No phony avatars or grainy pics. The challenge for most companies is translating these characteristics into a brand that attracts, engages and inspires potential customers across social media.

6 Science-Backed Strategies to Get More Followers on Twitter, Facebook, Instagram, and More

Buffer Social

Social media analytics company Beevolve analyzed 36 million Twitter profiles and 28 billion tweets to find the correlation between tweet frequency and twitter followers. Dan Zarrella’s research into followers—how factors like conversations, self-reference, and avatars affect follow count —touched on the topic of tone. Image credits: Dan Zarrella , Beevolve , Twitter UK , Rutgers , Business 2 Community , Cezary Rudaś (the Noun Project).

Are You a Productive Reader? - Stepcase Lifehack

Buzz Marketing for Technology

Continue your discussions at Lifehack Community. Get your own Avatars at Gravatars. Today: Danny Bader of the David Allen Company. Web Designer Company: Opera Software. Web Designer Company: Opera Software. Web Designer Company: Opera Software. ABOUT. HOWTO.

Social Media Professional's Skill Sets

Social Media Network Marketing

Or that since it is just the task of setting up of a profile, putting an image to the avatar and there you are your teenage kid can also put up Tweets and Posts. And some questions are borderline - the middle way: someone in the company who is not loaded with too much work can be authorized to put up Posts. If you think that Social Media is an easy job then yes you are correct. It is easy for experienced persons. It is a task that skilled people can see through during crises.

Fetching Friday – Resources Mashup & Videos from Australia

Kikolani

10 ways to build your blog readership – if you’re looking to grow your blog’s community, take a look at these tips! 21 real blog metrics your company needs to track – great for both business and non-business bloggers. 5 things Avatar taught me about self-improvement – some self-improvement tricks that you can learn from Avatar.