article thumbnail

Automotive Companies in the Metaverse – NFTs and Saraswati

Laurel Papworth

“The global metaverse automotive market is estimated to be valued at over USD 116.5 Laurel Papworth on car NFTs and Automotive Metaverse Web3. Marketing NFTs as virtual good collectibles for branding, including Digital Twin NFTs. AR/VR/XR Partners with Automotive Industry. Billion by 2030 , at a CAGR of over 41.46%.

article thumbnail

Facebook Brand Engagement Grows 896% Year-Over-Year

The Realtime Report

A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users. What led to the increase in brand engagement? more effective social marketing by brands.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Lexus Uses Mobile Game ‘Draw Something’ To Target Younger Audience

The Realtime Report

Last week Lexus added to the brand’s ongoing campaign for the 2013 Lexus ES by integrating ads into popular mobile game Draw Something. Many of these drawings appeared on the Draw Something Facebook page , and there was a chance players could see their drawing featured as the “Lexus Stunning Doodle of the Day.”

Mobile 156
article thumbnail

US Mobile Ad Spending Will Top $4 Billion in 2012

The Realtime Report

The third quarter of 2012 saw a 574% jump in mobile ad spending for the automotive industry year-over-year. However, eMarketer cautions that these numbers “should be taken with a grain of salt” since many brands and companies may be shifting resources into mobile for the first time. education went up 421%. sports grew 417%.

Mobile 170
article thumbnail

Facebook Lead Ads: Coming to Desktop, Carousel, Video, CRM Integration

Jon Loomer

I was excited when Facebook announced lead ads in June. Beginning today, Facebook is rolling out lead ads to Power Editor globally. Facebook also announced several enhancements that are coming that could be huge for marketers. Facebook lead ads rolling out: Includes desktop, video, carousel and CRM integration!

Video 120
article thumbnail

The Science of Social Timing [infographic]

Mindjumpers

Tweet We all post content on Facebook. According to the Buddy Media report, brands that post outside business hours have 20% higher engagement rates. For example, sports industry and automotive industry have the highest traction on Sundays whereas entertainment peaks on Thursdays and Fridays (18% higher rates).

article thumbnail

Leaving Facebook

Twist Image

Should you pull all of your advertising dollars out of Facebook? The subtext to this move is not about one brand leaving Facebook advertising, but a sentiment that Facebook advertising doesn't work. Facebook is not (just) an advertising platform. It's all very silly, isn't it? Media is just media.

Facebook 107