Q3 2018 Social Media Benchmarks for the Automotive, Beauty, Fashion and Food Industries [Infographic]

Social Media Today

The results from a study analyzing 100k Instagram and Facebook posts from a sample of brands in the automotive, beauty, fashion and food industries between January and October of 2018.

Luxury Marketing: Lexus Promotes High-End Model With Facebook Contest

The Realtime Report

Lexus is using social media to link the new “Unleash the LFA” campaign - promoting a high-end model through a Facebook contest – with the brand’s end-of-summer sale event. Lexus has a broad base on Facebook, with over 1.4

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Facebook Brand Engagement Grows 896% Year-Over-Year

The Realtime Report

A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users. What led to the increase in brand engagement?

Lexus Uses Mobile Game ‘Draw Something’ To Target Younger Audience

The Realtime Report

Last week Lexus added to the brand’s ongoing campaign for the 2013 Lexus ES by integrating ads into popular mobile game Draw Something. ” Adweek also reported that the brand was the first automotive advertiser on Draw Something to use brand-specific color schemes.

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US Mobile Ad Spending Will Top $4 Billion in 2012

The Realtime Report

The third quarter of 2012 saw a 574% jump in mobile ad spending for the automotive industry year-over-year. Social Media Statistics automotive education Millennial Media mobile ads mobile advertising native advertising sports travel

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Social Media Hitchhiking: Audi Sends College Student Cross-Country Using Only Digital Networks

The Realtime Report

Rule used a combination of Facebook, Craigslist, Ridejoy (a ridesharing service), and CouchSurfing — plus some old-fashioned in-person social networking (aka people skills). The luxury car brand realizes how easy it’s becoming to travel in the U.S.

Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform

The Realtime Report

The platform monitors millions of conversations and uses proprietary machine learning algorithms to make smart predictions based on who is talking about a specific brand, the context of the conversation and how likely it is for someone to engage.

Picking The Right Social Platform For Your Brand


Picking the right social platform is important in order to build the strongest possible social presence for your brand. Facebook and Twitter tend to be the first choice for most brands. Facebook is the first choice for most brands.

Luxury Auto Brand Aston Martin Uses Social Media Campaign to Double Site Traffic

The Realtime Report

Aston Martin, the luxury British automotive brand, saw visits rise over 100% on its website as a result of a social media campaign in Germany, the US and the UK. The brand gained more than 4,000 new ‘likes’ for its Facebook page on the first day of the Vanquish campaign.

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Connect The Dots Marketing

Twist Image

Candidly, they may have already disrupted our society, but they have yet to impact brands and marketing. Chatbots are becoming foundational to a brand's marketing strategy. . Facebook Messenger has over one billion users, and it is growing faster than Facebook. "If If messaging apps are where consumers are spending their times, brands will deploy chatbots as a form of customer service, sales and marketing. This is, truly, what brands need to think about.

Facebook Lead Ads: Coming to Desktop, Carousel, Video, CRM Integration

Jon Loomer

I was excited when Facebook announced lead ads in June. Beginning today, Facebook is rolling out lead ads to Power Editor globally. Facebook also announced several enhancements that are coming that could be huge for marketers. What are Facebook Lead Ads?

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The Truth In Digital Advertising

Twist Image

If the browsers and platforms build ad blocking into their operating systems, what chance do brands, agencies and publishers have to make money in a world, where advertising is the main revenue source? There is no doubt that the landscape is dominated by Google and Facebook. automotive. brand. facebook. Don't believe every headline that you read. There has been a long-standing statement that, "people hate advertising."

Brands Cannot Be Human

Twist Image

Can brands be human? Can brands be more human? Before getting into a philosophical and semantic debate over what it actually means to be "human," first think about what a brand really stands for. What is a brand? For the most part, brands came of age in a world where the things products did were pretty similar to what everyone else's products did. In this age of consumer reviews, blogs, Twitter , Facebook and beyond, it's hard to get away with being that bad.

7 Facebook Messenger Marketing Strategies You Can Try Today

Buffer Social

billion people using Facebook Messenger every month 1 Techcrunch , 2017. Here’s everything we know about using Facebook Messenger for your marketing. Here’s everything we know about using Facebook Messenger for your marketing. Why use Facebook Messenger.

What 2,957 Facebook Pages Told Me About Organic Reach

agora pulse

How do you get more organic reach on Facebook? Or in layperson’s terms, how do you get more people to see your posts on Facebook without paying for ads? It just so happens that we also have a free Facebook timeline contest management tool. Industry : Automotive.

Leaving Facebook

Twist Image

Should you pull all of your advertising dollars out of Facebook? On the eve of Facebook 's historical initial public offering, automotive manufacturer, GM , made a big public stink about pulling ten million dollars of media spend out of Facebook because they felt that Facebook advertising doesn't work (more on that here: Advertising Age - GM Cuts Facebook Ad Spending, But Ford Steps on the Gas ). Facebook is not (just) an advertising platform.

Building out Experian Mosaics® and Claritas PRIZM® Segments for Paid Social Media

Ignite Social Media

Income: This one is sometimes tricky because in Facebook/Instagram it was originally a data point and it was removed. Like Brands: Create an audience based on brands they like such as CPG, Automotive, Financial Services, etc. Facebook Advertising Effectiveness.

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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

Jeremiah Owyang recently published a fantastic List of Corporate Social Strategists for 2011 (Buyer/Brand Side) , an impressive compilation of individuals either holding the title or performing the role of corporate social strategist, defined by Jeremiah as “the business decision maker for social media programs – who provides leadership, roadmap definition, and governance; and directly influences the spending on technology vendors and service agencies.&#. Share this on Facebook.

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Guidelines for Successful Targeting Through Social Media


But actually, a successful social media strategy is one which makes your customers visit your page at least once when they access Facebook or look out for your updates on Twitter. According to Buddy Media report , brands that post outside business hours have 20% higher engagement rates.

How the Majority Illusion Can Supercharge Your Influence Marketing

Convince & Convert

A recent survey by the Pew Research Center found that 44 percent of Facebook users like content posted by their friends at least once a day, and nearly a third do so several times per day. It also emphasizes why more brands are turning toward influencer outreach.

How One Father Used a Social Army to Find his Son

Convince & Convert

He created a Facebook page and shared it with his friends, hoping more eyes would see it that way. The loosely organized but tightly bonded group , which eventually became known as Jerry’s Army , became the global brand advocates. Tweetable Moments It really was people.

The $1,000 Facebook Guide: How I Advertise to People You Can’t…Yet

Viper Chill

Today I’m going to show you how I’m (probably) the only advertiser that can reach all of Moz.com’s users via Facebook. If you’re looking to promote any type of website on Facebook these days, this guide will show you information I haven’t seen elsewhere.

Exclusive Interview with Adnan Ebrahim: Founder of “Top Gear for the Facebook Generation”, Car Throttle

Viper Chill

million Facebook fans. I asked him questions ranging from Facebook tricks he uses that other people don’t know about to how he manages his staff with such a laid back company atmosphere. Oh man, I think I could talk for hours about Facebook and how it’s changed.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). The well-known social networks like Facebook, Twitter and Reddit account for, combined, on average, less than half of all social traffic.

This Week in Social Media – 6/26/13

Social Media Marketing

This should seem obvious by now, but brands with poorly performing mobile experiences annoy customers. It might make brands think twice before spending an inordinate amount of time on such sites. Facebook is working on a news reader.

How To Start A Mobile Marketing Strategy

The Realtime Report

There is also an option to create a paid Facebook post, which can be integrated into the Facebook application, which is regularly used by millions of people across the globe. How To Start A Mobile Marketing Strategy.

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The Speed Of Tesla, Amazon's Voice And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Twist Image

And, if that wasn't a distraction enough to the automotive world, Elon Musk announced it on the same day as their new electric truck (and then Loblaws put in an order for 25 ). brand. facebook. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7

This Week in Social Media – 4/3/2013

Social Media Marketing

Monday was April Fools Day, during which seemingly every brand got in on it and pranked the internet with a gag or two, poking fun at themselves or their products. Still, Facebook dominates in this space. takes a look at the role of how well brands are loved: Do Customers Love You?

Apartment Marketing Predictions 2014: The New Breed Speaks


I’ve been bullish since day one, but for marketers we may see a shift away from Facebook, or other platforms, and more effort over on G+. Residents use social sites, such as Facebook, to become part of a “virtual community” at their apartment buildings.

Top 17 Social Media Monitoring Vendors for Business


This process enables them to increase brand awareness and capture profitable trends. With more than 250 platforms claiming to help companies assess mentions and track their engagements and brand performance on various social media platforms, it can be challenging to choose the right one.

This Week in Social Media – 5/8/2013

Social Media Marketing

Video, mobile, content marketing secrets, Facebook statistics, brands playing with fire via controversial co-creators and more, it''s This Week in Social Media. In the automotive space, online reviews are just as influential as professional opinions for buyers.

Search Engine Statistics:: Google's share dips

The Marketing Blog

Popularity In a blog-post dated 15th March’ 10 , Hitwise had talked about Facebook displacing Google as the most popular website in US with a weekly market share of 7.07% in comparison to Google’s 7.03% Search Share Yesterday, in another study they announced that Google’s monthly search market share has dipped by 1%. Sector wise trends : If we look at vertical searches, all is not lost for Google as they continue to rise in Automotive, Shopping and travel verticals.

Revealing a New Ford in a New Way

Social Media Marketing

The Fiesta Movement , the Explorer reveal on Facebook , Doug the Spokespuppet , Ford Social (formerly known as The Ford Story) and being the first brand on Google+ all stand as examples of Ford's success that spans from clever campaigns to a daily commitment to engage.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. However—96% of the people who discuss brands online do not follow those brands’ owned profiles. ” — PRDaily (Automote).

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[Interview] Discover The Driving Force Behind Porsche’s Slick Social Strategy


Porsche ’s prestigious brand has flourished on social media with an image-heavy presence, giving it an ample chance to connect with audiences that want to see both its modern technology and classic designs from its long heritage. Why was engagement such a key metric for your brand?

Taking a Peek at Twitter Analytics

Social Media Marketing

7% come from the nation''s automotive capital of Michigan. The portion of Mr. Monty''s following consisting of those working in the automotive industry is nearly 2 ½ times the size of that in the average Twitter audience. 84% identify as Facebook users.

Social Media a CRM perspective

Social Media Network Marketing

Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. Thus increasing the brand awareness, creating a positive brand perspective and thereby encouraging loyalty. How To Add Static FBML To Your Facebook Page For S.

Recognizing our Agency Partner Founding Members

Sprout Social

Fifty & Five is a full-service digital & social media agency with a passion for creating memorable conversations between brands and their consumers. Its tailor-made campaigns help its clients launch brands, disrupt industries and engage with the audiences that matter most.

The Science of Social Timing [infographic]


Tweet We all post content on Facebook. According to the Buddy Media report, brands that post outside business hours have 20% higher engagement rates. General observations: - Shares on Facebook spike around 7PM, while Twitter spikes around noon. -

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. 92% said they personally use LinkedIn, versus 56% on Facebook.

When Crisis Attacks

Social Media Marketing

Sports celebrities and major automotive companies are suffering from major hits to their reputation every day in the news. The Need for Speed When a brand is affected by a breaking crisis, the first thing I do is check Twitter. In addition, SeaWorld has used its Facebook page to post the message from Mr. Atchison as well as to announce the incident: But there's a little more going on here that deserves some consideration.

An Interview with Founder of ShopLAStyle.com


Before launching ShopLAStyle.com I worked as a consultant, mainly in the dot com industry, developing e-commerce and custom software solutions for clients ranging from automotive companies to dot com startups. I think we had only 1 or 2 Facebook posts that time and no Twitter activity.

10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

So you tweet and facebook for a living! So I challenged myself to create a list of 10 responsibilities of the Community Manager that extend beyond the realm of Facebook and Twitter (and yes, even blogging). Networking, selling, brand cohesion are all ingredients in the daily chores.