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Leaving Facebook

Twist Image

Should you pull all of your advertising dollars out of Facebook? The subtext to this move is not about one brand leaving Facebook advertising, but a sentiment that Facebook advertising doesn't work. Facebook is not (just) an advertising platform. It's all very silly, isn't it? Media is just media.

Facebook 107
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Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform

The Realtime Report

The platform monitors millions of conversations and uses proprietary machine learning algorithms to make smart predictions based on who is talking about a specific brand, the context of the conversation and how likely it is for someone to engage. It “brings direct marketing discipline” into social media, and enables scale.

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[Interview] Discover The Driving Force Behind Porsche’s Slick Social Strategy

Audiense

Porsche ’s prestigious brand has flourished on social media with an image-heavy presence, giving it an ample chance to connect with audiences that want to see both its modern technology and classic designs from its long heritage. Alissa Clauson: We use Twitter for organic brand messaging and campaign support.

Strategy 113
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

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Once a unicorn, always a unicorn: Flock Freight’s Bob Wolfley on disruptive innovation, creativity and social careers

Sprout Social

Brand manager. At MeUndies, Wolfley became the company’s first Social Lead, eventually becoming Brand Manager. But across all of these career milestones and titles, a common thread emerges when it comes to Wofley’s perspective: disruption as a path to professional and brand evolution. Social media manager. What’s next?

Travel 93
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Social Media a CRM perspective

Social Media Network Marketing

Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. Thus increasing the brand awareness, creating a positive brand perspective and thereby encouraging loyalty. This then leads to more sell and up sell. Reactions: Email This BlogThis!

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Essential Tips and Tools for B2B Social Media Marketing

Hootsuite

Customers have high expectations for brands in both B2C and B2B arenas. In addition to a content calendar , team structure, brand voice and best practices guides , your B2B social media plan should: Align goals with business objectives. For example, Recaro makes seats for various industries, including automotive and aerospace.

B2B 98