Convince & Convert

OCTOBER 8, 2021

You’ve probably heard it a million times already, but authenticity and relatability is EVERYTHING. Social justice movements continue to surge on social media platforms and more people are speaking up about matters that align with their own values. Want your brand to make its mark on society?

Influencer 163

Influencer Marketing B2B Authentication 163

agora pulse

DECEMBER 17, 2019

As director of Contentworks Agency , I’m using December to plan for 2020 and make a commitment to improving and evolving my social media strategies. So, let’s look at some New Year’s resolutions that social media managers should consider. Get Authentic. Does your brand look inauthentic on social media?

Social Media 82

Social Media Authentication comScore Social Media Management 82

Oktopost

DECEMBER 1, 2021

He has a global following of sales and marketing decision-makers built-in and deep expertise across digital, content, social media, and demand generation. that have had some of the biggest rewards of his career and the brands he has served. Prior to CreativeX, Jason was leading hypergrowth at ActiveCampaign. Episode Summary.

Microsoft 109

Microsoft B2B Apple Conference 109

Sherrilynne Starkie

NOVEMBER 5, 2018

Now is your chance to win a copy of a The Gen Z Frequency: How brands Tune In and Build Credibility. It’s co authored by Gregg L Witt and Derek E Baird and is a comprehensive guide for any brand or organization trying to reach this demographic. “Youth culture is always moving, changing and evolving.

Case Study 170

Case Study Microsoft Authentication Study 170

Oktopost

JULY 7, 2021

Prior to joining the CallMiner team, Eric served as VP of Brand & Digital Marketing at Acquia, where he led brand development, creative services, website operations, editorial, and demand generation.

B2B 117

B2B Apple Microsoft Authentication 117

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Likeable

DECEMBER 17, 2019

What happened to social media? You used to be able to retreat to your suite of social apps as a way of taking a break from the real world, and distract yourself from what was going on “out there.” For brands, we see at least two major ways in: Originals and exclusives. The fight against “fake news.”

Trends 57

Trends Social Media Influencer Feed 57

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Keeping an eye out for mentions and Google Alerts and the like is just social media monitoring, and you can miss out on a lot of nuance and context.

Tools 116

Tools B2B Sentiment Notification 116

Sprout Social

MAY 9, 2022

If you’ve spent any time scrolling through TikTok, you’re likely impressed by the seemingly endless video ideas brands and content creators alike are able to produce. Take a look at this great example of a quick, 20-second Microsoft Excel tutorial: @cheatsheets. How can you emulate this for your own brand?

Engagement 119

Engagement Video Trends Education 119

Social Media Strategies Summit

JANUARY 30, 2024

Higher education marketers and communications teams are constantly grappling with the sheer number of social media accounts across campus. And creating a holistic social media strategy becomes a serious headache. It makes it hard for students to know where to turn for information.

Social Media 205

Social Media Strategy Case Study Education 205

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 113

Social Media Strategy Apple iPhone 113

Convince & Convert

NOVEMBER 12, 2014

So I reached out to them to learn more about their work and ended up with a long-distance video interview with Dustin Hinz, Guitar Center’s VP of Brand Experience & Entertainment Marketing (Dustin is based in Los Angeles where as I live in Copenhagen, Denmark). On the contrary, it will most likely add to their personal brands. “I

Video 153

Video Content YouTube Syndication 153

Buffer Social

SEPTEMBER 11, 2023

What we’re witnessing in today’s tough economy is the inevitable rise of social selling. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP.

LinkedIn 113

LinkedIn Tips Skills URL 113

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. This is particularly important when managing branded client materials.

Social Media 153

Social Media Policies Consultant Social CRM 153

Bill Hartzer

JANUARY 14, 2014

Jennifer is frequently hired to to consult and educate executives and brands about the new TLDs. Brands know they want to use a.com and don’t have a lot of choices. But pretty soon, we are going to have a lot of brands marketing these new TLDs. Google and Amazon has applied for a lot of new TLDs and it scares the brands.

Domain Name 86

Domain Name Airlines Insurance Microsoft 86

Hootsuite

MAY 16, 2023

Jeff Bezos is credited with saying “Your brand is what people say about you when you’re not in the room.” In the age of social media visibility and virality, what people say about you can speed its way to millions of people. And that’s why social media reputation management is so important. The stakes are high.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Pixlee

JULY 2, 2021

Allyssa Eclarin is the Director of Product Marketing at Postal , an offline marketing automation and experience marketing platform that helps companies drive brand loyalty, increase conversions, boost overall employee happiness, and improve customer health scores. They’re branding themselves. has been very good at that.

Sports 52

Sports Communities Brands Company 52

Convince & Convert

FEBRUARY 16, 2016

I love that storytelling is experiencing a “corporate Renaissance” across business, social media, social entrepreneurism, and executive communications. A resurgence is a great thing, and storytelling itself—the original social medium for humans—is evolving in the business world. That is a great thing.

B2B 60

B2B Authentication Company Microsoft 60

Hootsuite

NOVEMBER 24, 2020

If you’re spending more time fussing with hashtags or answering DMs than brainstorming new content ideas or planning your long term social media strategy, you could probably use a shortcut. It’s time to consider social media automation. What is social media automation? Less time scrolling, more time selling.

Social Media 145

Social Media Tools HootSuite Template 145

Convince & Convert

NOVEMBER 2, 2023

Warren Buffett, investor and philanthropist, understood both the power and the fragility of brand: “It takes 20 years to build a reputation and five minutes to ruin it. Today’s consumers are more marketing-savvy and skeptical than ever before and almost half don’t trust brands to deliver.

Brands 78

Brands Apple Case Study Fashion 78

Sprout Social

JULY 14, 2022

Or is it something brands can genuinely take advantage of? Major companies and startups alike are becoming early adopters, collaborating with metaverse companies to create branded activations and more. The internet we know and love today—social media, apps, live streams, e-commerce—is known as web2.

Brands 115

Brands Avatar Fashion Virtual World 115

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. We’re talking about analyzing thousands of conversations, brand mentions and reviews spread across multiple websites and platforms—some of them happening in real-time. But tracking sentiment is no piece of cake.

Sentiment 96

Sentiment Analysis Tools API 96

Hootsuite

JANUARY 10, 2024

AI marketing software can help draft content, generate SEO-friendly social captions, repurpose a blog post into a video, suggest an ad strategy, and so much more. Ready to step up your social media marketing with a little help from artificial intelligence? AI marketing tools for social media 1.

Tools 99

Tools HootSuite Price Marketing 99

Tweaklibrary

JULY 7, 2023

India follows closely behind with an estimated 7%+ of users. ● The majority of social media traffic to ChatGPT originates from good old YouTube. ● Microsoft has plans to invest a whopping $10 billion in the future of ChatGPT. Can you suggest hidden gems that showcase the authentic beauty and culture of the region?

Tools 21

Tools Ensembli Fashion Travel 21

Techipedia: Tamar Weinberg

APRIL 14, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > Is Social Media Becoming Boring? Is Social Media Becoming Boring? by Tamar Weinberg on April 14, 2010 Share For most, social media is new and fun.

Social Media 267

Social Media SEO Blogger Communities 267

Buffer Social

AUGUST 23, 2023

Question: How many social media platforms should a local business be using? When you’re managing everything from strategy to sales, adding a dozen social media accounts into the mix is just not sustainable. So: how many social media platforms should you be using?

Small Business 77

Small Business Activities Platform Social Media 77

Sprout Social

JUNE 6, 2022

Brands simply can not pass up on the potential reach earned from these authentic engagements. TikTok comments allow companies to connect with customers while building brand awareness, so take advantage of the chance to show how your brand can be funny, authentic or witty. Brands comment on viral videos frequently.

Comments 89

Comments Engagement Collaboration Privacy 89

Hootsuite

SEPTEMBER 7, 2022

Businesses and brands on LinkedIn are no different: they’ve got layers and complexities. One parent company might operate several different brands with vastly different audiences. Trying to be all things to all people on social media can be overwhelming, though. Microsoft caters to unique communities.

LinkedIn 99

LinkedIn HootSuite Microsoft News 99

Social Media Marketing

MAY 29, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 164

Social Media Yahoo Storify Flipboard 164

Bill Hartzer

NOVEMBER 2, 2021

I have literally copied the G&S description in Microsoft Word to check the word count, and it is 32 pages long and 16,728 words total. To give you an idea of what is typical for a trademark application, I would say that they “typical” description of goods and services is usually a few sentences, or a paragraph at best.

Telecommunications 218

Telecommunications Wireless Software Applications 218

Convince & Convert

AUGUST 26, 2010

If you’re an agency that’s providing social media listening or analysis services for clients, this is even more critical of a distinction. Assuming you want to dive into the pool of custom graph creation and data manipulation, you’ll probably do so in Microsoft Excel. They provide numbers, not insights.

Social Media 119

Social Media Strategy Analysis Reputation 119

Convince & Convert

DECEMBER 9, 2014

Using those three characteristics, here’s a breakdown of what this new paid-owned-granted-leased-earned (POGLE) media model looks like and which media activities fall within each category. Paid Media. Owned Media. Instead, they belong in the granted media and leased media categories, which we’ll talk about next.

Marketing 162

Marketing Activities Press Release Mobile 162

Hootsuite

AUGUST 26, 2019

Think about what your brand wants to do on Twitter—whether it’s gaining more followers or increasing awareness—and plan accordingly. But remember, a successful Twitter contest is only as good as the social media strategy that underpins it. — Microsoft Store (@MicrosoftStore) August 12, 2019. Keep it simple.

Examples 111

Examples Twitter HootSuite Hashtag 111

Audiense

DECEMBER 19, 2016

We’ve spoken throughout the year to some of our clients and contacts at the biggest brands and agencies to help you understand how they overcome their main challenges, and what lessons you can pick up from them. Ben Donkor , social data analyst, Microsoft. From: How Microsoft uses social analytics, and how you can too ).

Trends 60

Trends Marketing Forums Microsoft 60

Kikolani

NOVEMBER 29, 2010

I took a look at 14 lists that have come out over the last year for the top bloggers, social media marketers, search marketers, and entrepreneurs. Alexa is a social media, web, and ecommerce content curator who strives to cut through the noise while having fun. And it’s no surprise they notice. Alexa Samuels.

Blogger 168

Blogger SEO Consultant WordPress 168

Buffer Social

MARCH 13, 2018

Brands that can successfully bring a variety of people, marketing skills, and unique perspectives together have a huge advantage when it comes to providing value. Effective storytelling involves a deep understanding of human emotions, motivations, and psychology in order to effectively communicate with them in an authentic and engaging way.

Skills 111

Skills Team Content Marketing 111

Convince & Convert

SEPTEMBER 8, 2010

and Canada to Microsoft’s Bing last week. Authenticity is Important When MySpace was growing rapidly, the Web was a different place. has agreed to allow their brand to be represented online in a way that conforms with Facebook’s unilateral set of rules speaks directly to the power of the Facebook user base.

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MySpace Facebook Social CRM Consultant 136