article thumbnail

Apple’s 30-Percent Charge on Boosts

Jon Loomer

If you boost posts through the Facebook or Instagram iPhone apps, listen up… Later this month, Apple will implement a 30-percent charge on all boosts from the Facebook and Instagram iPhone apps. Presumably, it’s 30 percent of the cost of the entire campaign, from the scheduled start to the end date. Meta even encourages it.

iPhone 158
article thumbnail

5 Easy-to-Use Mobile Apps to Create Powerful Social Media Videos

agora pulse

Use these mobile apps for social and get started crafting fantastic content right away. In my opinion, it’s not the time to release new products or launch complex multimedia marketing campaigns—but it is a time to be sensitive to the issues that people all over the world are facing and to simply connect with them. (So Quik by GoPro.

Mobile 131
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Apple Debuts iBeacon Location Technology in U.S. Stores

The Realtime Report

Apple’s iBeacon technology is looking to accomplish both, and after a successful run with the MLB’s ‘At the Ballpark’ mobile app at Citifield , Apple has now installed the location technology into its own retail stores. Last Friday, the technology debuted in 254 Apple stores in the U.S.

Apple 149
article thumbnail

Test: Can You Promote a Facebook Podcast with Ads?

Jon Loomer

Given what we know about Facebook podcasts (only mobile, not available on Instagram), we’ll need to be careful about how we set up this campaign. But, I currently have a Reach campaign targeting my page followers. In terms of placements, I know that the original podcast episodes only appear on mobile.

Facebook 209
article thumbnail

Apple’s Social Media Strategy: Minimally Showy With Maximum Impact

Keyhole.co

In fact, from the foundational years itself, Apple drew a large number of unwavering loyalists. The company had already enjoyed success with its 1977 Apple II computer, and in 1980, it went public successfully. Their advertising campaigns are iconic without being superfluous. Apple has proved its mettle, product-wise.

article thumbnail

Facebook Ads and the Impact of iOS 14

Jon Loomer

Mobile Web and app Tracking. In order to receive any app conversion data, Facebook is adopting Apple’s SKAdnetwork API. The good news is that if users opt to send their data when using Facebook apps, nothing changes related to data sent for mobile web — their data is sent as normal using mobile web tracking.

article thumbnail

Meta Shuts Down Facebook Podcasts

Jon Loomer

When a new episode was detected in my show’s RSS feed, it would be published to my page (of course, only those in the US on mobile devices might see it). When a new episode went live, it would go to Apple Podcasts, Spotify, Facebook, and a whole bunch of other places. It was only available in the US and on mobile devices.

Facebook 204