Apple’s 30-Percent Charge on Boosts
Jon Loomer
FEBRUARY 24, 2024
If you boost posts through the Facebook or Instagram iPhone apps, listen up… Later this month, Apple will implement a 30-percent charge on all boosts from the Facebook and Instagram iPhone apps. Presumably, it’s 30 percent of the cost of the entire campaign, from the scheduled start to the end date. Meta even encourages it.
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