Offline Retail Analytics Via Smartphone

Small Business Mavericks

There’s a company in Palo Alto, California that is calling itself “ Google Analytics for the real world.” Euclid collects data for retail businesses using smartphone technology to track consumer movement. The incredible thing about that is it allows retail store owners an opportunity to use actionable data that, before now, they haven’t had access to. This is powerful retail technology and a very clever use of smartphones for tracking purposes.

Analytics: what matters to content marketers?

Sherrilynne Starkie

This is the actual value in using social media analytics properly. Related posts: Analytics: What are you really learning? Pinterest leads Facebook in retail. HOW TO: Get Started With Google Analytics. Bar graph (Photo credit: Wikipedia).

Social Sharing + Analytics = ConversionBuddy

Mindjumpers

What I found really cool about the product is, that it allows sharing as well as integrates analytics to a website. For online business and retailers, it also becomes easier to keep track of popular products and logistics by number of shares and sales. Tweet. Social sharing is on rise.

Ecommerce Retailers: To Pay Per Click or Not to Pay Per Click

Idaconcpts

Business & Marketing Web Analytics ecommerce retailers pay per click ppc reasons to pay per click reasons to ppc why ppcMarketing your ecommerce store can be difficult. Since you’re selling things online, it’s best to market yourself online.

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Visual Analytics: Find Your Brand’s Visual Influencers

Talkwalker SM

in returns, or even higher if you are in the food, retail or travel industry (2015, The Shelf ). Most basic social media analytics platforms will allow you to search for images based on text queries, which will give you access to a fraction of the content you are looking for.

The Fight for the Future of Influencer Analytics

Convince & Convert

That is true, and I can look at the analytics from my Buffer and Argyle Social accounts to prove it. The Rise of Channel Influence Analytics. Twitter Influence Analytics. Pinterest Influence Analytics. Blog Influence Analytics.

Why You Need Analytics and Trust for Successful Influence Marketing

Convince & Convert

Rebekah’s company, AirPR, is a PRTech company that provides, data, insights, and analytic solutions for the constantly developing PR industry, bringing actionable insights to all. Why you need data and analytics every step of the way. National Retail Federation Conference.

The Future Never Comes When You Can't Nail The Present

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Case One: One of the world's largest retailers. They are in direct competition with almost every other retailer (including Amazon ). After checking out Amazon, I headed to this other large retailer. This brand is constantly in the media talking about e-commerce, innovation, analytics and more. analytics. . retail. retailer. It's all about the basics. You know this. Your business knows this. To build a brand. you must know this.

The True Omni-Channel Is Convergence

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" The wake-up of retail. Over the past several months, I have spent a serious (and significant) amount of time presenting to retailers throughout North America. Senior retailers from some of the world''s biggest brands at events for Google and Twitter , to local merchants with unique retail specialty at retail association events. Internally, retailers will say that becoming omni-channel is the true imperative. it''s all retailers). analytics.

The Amazon That You Don't See (That Google And Facebook Are Watching)

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From the piece: "While people wax poetic about the retail prowess and clout of Amazon, I am always quick to point out that they are one of the most fascinating media companies that has ever been created. Think about the data, information and analytics that Amazon will be soon be collecting based on voice commands (and listening to those enviornments). Not just in retail, but in disruption, innovation and understanding consumer behaviour. analytics. online retail.

Six Links Worthy Of Your Attention #386

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This article is both a great piece on the proper use of graphs and Tufte's call for parsimony, and a behind-the-scenes look at the almost maniacal focus Amazon had on analytics and data-driven decision-making from the very start. America's retailers took on enormous debt in the past decade.

What Humans Want Vs. The Chatbot Struggle

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She explained that, while retailers fawn over the latest glitzy gadget, hoping it'll catch on as the next big thing, people just want to buy stuff as quickly and easily as possible.". So, while retailers, brands, agencies and the media talk about building better omnichannel experiences for customers, and while those conversations also lay into retailers for being so behind, when it comes to technology, it turns out that consumers want what they have always wanted from brands: Be brilliant.

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Are You Making These Costly Holiday Mobile Mistakes?

Buzz Marketing for Technology

And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. While mobile commerce stats have been rising for quite some time, many retailers have yet to nail its optimal experience.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms.

Last month on social: Pop culture, piggybacking, and…pee?

Unmetric

Optical retail chain Specsavers was quick to reply wittily to Hawksmoor Manchester steakhouse’s tweet about a mixed up drink order. appeared first on Unmetric Social Media Analytics Blog. Unmetric Brand Stars brands burger king content ideation content strategy engagement Met Gala newsjacking Piggybacking social media Social Media Analytics Social Media Marketing Social Media strategy twitter UnmetricSocial media was abuzz last month with a lot of drama.

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The Amazon That You Don't See (That Google And Facebook Are Watching)

Twist Image

From the piece: "While people wax poetic about the retail prowess and clout of Amazon, I am always quick to point out that they are one of the most fascinating media companies that has ever been created. Think about the data, information and analytics that Amazon will be soon be collecting based on voice commands (and listening to those enviornments). Not just in retail, but in disruption, innovation and understanding consumer behaviour. analytics. online retail.

A Clearer View Of Augmented And Virtual Reality

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Next week is the National Retail Federation and Shop.org 's Digital Summit In Dallas. Augmented reality and virtual reality are on a collision course with retail, and Joel was willing to offer a few thoughts in advance of his keynote session next week at Retail's Digital Summit, a Shop.org event in Dallas. For retailers, this is huge because stores can -- literally -- look and feel like they are no longer limited by location and square footage." retail.

Use The Past To Predict The Future

Small Business Mavericks

It’s called predictive analytics. Retail businesses have been doing this for years. Predictive analytics can be used for Web businesses too. There’s no limit to what predictive analytics can be used for in your business. Tracking & Analytics analytics business predictive analytics There are lots of ways to predict the future. One way is to use the past.

The Long Tales - The Best In Business Innovation Content - Issue #3

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It's naive to call Amazon an online retailer. Amazon is not just an online retailer. Retail's next great venture is happening in these spaces. analytics. online retailer. retail. Welcome to the 3nd edition of The Long Tales - the best in business innovation content.

The Only Consumer That Matters

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When I was spending time in Silicon Valley two weeks ago, Avinash Kaushik (Digital Marketing Evangelist at Google and bestselling author of Web Analytics - An Hour A Day and Web Analytics 2.0 ) told me that a major brand once remarked to him that they don''t consider anyone a customer of theirs unless they have bought from them twice. Most retailers struggle to retain customers because of digital technology. How does this change retail? retail. retailers.

Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

Google Analytics. Once your site has been around for a while, it pays to check your analytics package (whether Google or other). This is more powerful if you’ve registered your site with Google Webmaster Tools such that you get search phrases and average rank right in Google Analytics.

Six Links Worthy Of Your Attention #409

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My friends: Alistair Croll ( Solve for Interesting , Tilt the Windmill , HBS , chair of Strata , Startupfest , Pandemonio , and ResolveTO , Author of Lean Analytics and some other books ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see". retail. retailer.

Six Links Worthy Of Your Attention #374

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Like any loopholes, the publishers and retailers have worked diligently to keep adapting to those who are trying to work outside of the system. lean analytics. retail. retailer.

Six Links Worthy Of Your Attention #397

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My friends: Alistair Croll ( Solve for Interesting , Tilt the Windmill , HBS , chair of Strata , Startupfest , Pandemonio , and ResolveTO , Author of Lean Analytics and some other books ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see". analytics. retail.

When Real Time Becomes Really Real Time

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Amazon is changing retail. That should come as no surprise, but Slate published a fascinating article on July 11th, 2012 titled, I Want It Today , that dissects the next generation of what Amazon is going to do to disrupt retail as we have seen it to date. It's hard to overstate how thoroughly this move will shake up the retail industry. Same-day delivery has long been the holy grail of Internet retailers, something that dozens of startups have tried and failed to accomplish.

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The E-commerce Tipping Point

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Do you feel that it's still a fairly nascent part of the retail experience or do you think that it has matured to the point where it's not only a proven merchandising channel, but a critical function of how people buy? He thought to himself: "this is the what retail looks like in 2012." Retail is, without question, morphing from a physical location (a shopping mall or a busy intersection of a popular city) to a state of digitization. online retailer. retail.

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Tracking, Personalization And Screams Of Privacy

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According to the Business Insider article: "Nomi's team gives retailers a snippet of code that lets wireless routers listen for nearby smart phone signals. Instead, Nomi will show retailers how many customers visit each day, the average time spent in the store, and new versus repeat visitors." " Creepy invasion of privacy or awesome use of technology at the physical retail level? compare prices among retailers, the survey says. internet retailer.

The Speed Of Brands And Other Stuff

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Some days, there is a significant discount, other days it is closer to the full retail price. This is what digital does that makes the future of retailing so fascinating. What if every product on the shelves at physical retailers had no prices on them, but just a barcode (or a digital price tag)? What would retail look like? behavioral analytics. future of retail. retail. retail technology. retailer.

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10 Brands Killing It On Instagram in 2016

Talkwalker SM

Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. over the summer (Source: Talkwalker’s Instagram analytics ).

The Future Of Personalized Pricing

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Once you are logged in, they probably know more about you (from personal data and buying habits) than any other retailer. This occurs if a retailer offers different prices depending on information they have collected about that customer. Firstly, retailers can collect details of a customer's previous purchases made on the website. Don't think for a second that the majority of online retailers don't currently engage in price testing experiences already. retail.

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Six Links Worthy Of Your Attention #409

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My friends: Alistair Croll ( Solve for Interesting , Tilt the Windmill , HBS , chair of Strata , Startupfest , Pandemonio , and ResolveTO , Author of Lean Analytics and some other books ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see". retail. retailer.

Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

It’s a better environment for promoting hospitality, entertainment, retail and fashion brands than for industrial goods. Online marketing activities preovide marketers with a wealth of metrics; actually, too much information.

F-Commerce - Rise Of The Facebook Consumer

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Gift cards are big business these days and many retailers are getting in on the action. The challenge was in figuring out the analytics to link those social acts back to a sale in order to create a semblance of proper retail attribution. The brand choice of Pampers for P&G is interesting as the CPG giant constantly leverages its own data and analytics to develop the most ideal marketing outcomes. analytics. retail. retail attribution.

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I Want To See Ads!

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It''s not the brand that is the advertiser of these ads, it''s the online retailer that''s doing a lot of this retargeting. And, is this retailer, now doing co-op advertising and charging the brand for all of this? I''m still very bullish on the power of leveraging data and analytics to deliver a more targeted and relevant ad. online retailer. retail. retailer. web analytics. "Of course, you want to see ads, you''re in marketing!".

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Adapt Or Die

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You see, it's easy to be an armchair quarterback and say that the newspaper industry, the music industry, the book publishing industry, the retail industry, a traditional advertising agency. Regardless of what we - as business owners - are capable of, there are bigger forces at play: technology, connectivity, mobility, analytics, data, creativity, commerce, publishing and more will continue to reshape and change how we do business. analytics. retail.

Six Links Worthy Of Your Attention #395

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TV, retail, advertising and cascading collapses - Benedict Evans. "I lean analytics. retail. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

Six Links Worthy Of Your Attention #392

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All the woes of retail can be blamed on Amazon. The true North Star of retail is the shopping mall. lean analytics. retail. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

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8 Tips to Improve Online Sales During the Holiday Season

Harp Interactive

Online retailers plan the holiday sale season months in advance; designing and executing special promotions and marketing campaigns to promote these sales events through various media channels.

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Three F-Commerce Techniques That Actually Work

Convince & Convert

Daniel Lemin is Strategy & Analytics Lead at Convince & Convert. He also runs a consulting firm called Social Studio where he provides analytics, PR and integrated marketing strategy to his clients. If you’ve been following the latest f-commerce news about retailers experimenting with social storefronts on Facebook, you’ll already know that the media are labeling the retailer efforts a failure following the shuttering of Facebook storefronts run by Gap, J.C.

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Sneak Peek into Facebook Audience Insights Beta

Ignite Social Media

Behaviors include everything from life events, payment and device preferences, and retail spending. Facebook Marketing Social Media Analytics Social Media Marketing Social Media Tools Social Media Trends Facebook Audience Insights

Six Links Worthy Of Your Attention #387

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lean analytics. retail. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

How to Create a Customer Loyalty Program via Social Media (via PR.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Create a Customer Loyalty Program via Social Media (via PR Workbench) I’m a huge proponent of retail locations using Foursquare to enhance customer experience. eMarketer reports that consumers force retailers to adopt social strategy.

Four Areas that Digital Marketers Need to Continue to Focus On

Direct Marketing Observations

Some recent Accenture research reveals that retailers can respond with mobile capabilities designed to create value for both customers and themselves if they understand who is shopping in their stores, how they shop, and how mobile influences their shopping behaviors.