Offline Retail Analytics Via Smartphone
Small Business Mavericks
MARCH 15, 2013
There’s a company in Palo Alto, California that is calling itself “ Google Analytics for the real world.” Euclid collects data for retail businesses using smartphone technology to track consumer movement. The incredible thing about that is it allows retail store owners an opportunity to use actionable data that, before now, they haven’t had access to. This is powerful retail technology and a very clever use of smartphones for tracking purposes.
Facebook’s New Ad Products for Brick-and-Mortar Retailers
JUNE 14, 2016
Facebook Tuesday introduced three advertising products aimed at retailers with brick-and-mortar stores: store locator, store visits and the offline conversions application-programming interface.
Visual Analytics: Find Your Brand’s Visual Influencers
MAY 26, 2016
Let’s face it: in the digital sphere, this is the era of ad blockers, and potential customers trust the recommendations of their peers a lot more than the content produced by your marketing team. Do you still need a little inspiration to kickstart your influencer marketing strategy?
5 Reasons Heat Mapping Helps Online Retailers
DECEMBER 20, 2012
In less than 10 minutes, a developer can embed the html code used for heat mapping onto your website and begin the heat mapping analytics process. Here are 5 reasons why heat mapping helps online retailers: Easy to install and even easier to understand. Digital Marketing
The Amazon That You Don't See (That Google And Facebook Are Watching)
APRIL 7, 2017
From the piece: "While people wax poetic about the retail prowess and clout of Amazon, I am always quick to point out that they are one of the most fascinating media companies that has ever been created. Marketing professionals and luddites alike typically stare at me the way that a dog does when you try to talk to it. From the piece: "Amazon's advertising business is growing fast enough that it threatens the dominance of Google and Facebook , according to BMO Capital Markets.
Ecommerce Retailers: To Pay Per Click or Not to Pay Per Click
MAY 12, 2012
Marketing your ecommerce store can be difficult. Since you’re selling things online, it’s best to market yourself online. One of the most common forms of online marketing that ecommerce merchants use is pay per click (PPC) advertising.
The Importance of Marketing Diversification
JANUARY 3, 2017
This is a guest post by Chris Scavo, Digital Marketing Strategist at Informz. This is the third in a series of posts with great advice about content marketing. When we find something that we connect with, it doesn’t feel intrusive to receive their marketing across multiple channels.
Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets
SEPTEMBER 1, 2016
The smartest companies are always looking to reach untapped markets. By communicating with online customers in their languages of choice—on their devices of choice—businesses can sell to more markets than ever before. Marketers can face challenges during such expansions, however.
Analytics: what matters to content marketers?
MARCH 8, 2014
While this can provide a superficial indication of what content gains traction in social media, it does not provide enough insight to determine the return on investment (ROI) of marketing activity. This is the actual value in using social media analytics properly.
Social Sharing + Analytics = ConversionBuddy
SEPTEMBER 5, 2011
What I found really cool about the product is, that it allows sharing as well as integrates analytics to a website. For online business and retailers, it also becomes easier to keep track of popular products and logistics by number of shares and sales. Tweet. Social sharing is on rise.
Pinterest Marketing for B2Bs
MARCH 17, 2014
Traditionally viewed as a hot spot for product retailers for most of its history, Pinterest has been virtually ignored by B2B companies looking to reach their target market. Follow the tips below to increase the potential of your Pinterest B2B marketing strategy.
Five Marketing Metrics that are Definitely NOT “Worthless”
SEPTEMBER 16, 2013
Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more.
It’s Time to Take Facebook Seriously for Location Marketing
NOVEMBER 29, 2016
What’s your location marketing strategy for Facebook? If you are one of those businesses, it’s time to take local presence on Facebook more seriously, because Facebook is taking some big steps to make itself a stronger platform for location marketing, especially on-demand commerce at a local level. Like clockwork, Facebook has been signaling a very clear move toward local marketing year after year. Facebook will only amplify its role as a location-marketing destination.
Best Internet Marketing Posts of 2010
Techipedia: Tamar Weinberg
JANUARY 5, 2011
2010 by far was the biggest year yet in the Internet Marketing realm. Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), Analytics.
9 Things to Note Before Launching a Facebook Coupon Offers Campaign
NOVEMBER 4, 2016
Nevertheless, just because Facebook coupon campaigns are easy to implement and have great marketing potential, it doesn’t mean that anyone can launch or execute a new coupon campaign without considering the following: Decide your goal for the ads. For the simple reason that coupon campaign marketing has an effect on basically every area of your business, your marketing budget is vital to your business success.
F8 2017 Recap: 10 Major Announcements Every Marketer Should Know
APRIL 20, 2017
Besides AR, there were also announcements about Messenger, chatbots, Facebook Analytics, Facebook Live, and more! We followed the conference for the past two days and would love to share the top 10 things we think social media marketers should take away from this F8 2017.
Tools for Mobile Marketing Strategy Success
MARCH 24, 2015
By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. The Mobile Marketing Future The ability to create a sound mobile marketing strategy is the present and the future.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter.
A Clearer View Of Augmented And Virtual Reality
SEPTEMBER 25, 2016
Next week is the National Retail Federation and Shop.org 's Digital Summit In Dallas. NRF's Artemis Berry talks with digital marketing guru Mitch Joel. Mitch Joel -- author, blogger and president of global digital marketing agency Mirum -- wasn't dubbed the "Rock Star of Digital Marketing" for nothing. Top companies seek him out for his views on innovation and marketing, so NRF's Artemis Berry decided to do the same. digital marketing. marketing.
What Humans Want Vs. The Chatbot Struggle
FEBRUARY 23, 2017
You cannot not throw a marketing professional down a flight of stairs these days without the word "chatbots!" She explained that, while retailers fawn over the latest glitzy gadget, hoping it'll catch on as the next big thing, people just want to buy stuff as quickly and easily as possible.". Yes, the future of marketing will involve machine learning, artificial intelligence and chatbots. analytics. digital marketing. digital marketing agency. marketing.
Ultimate Guide to Social Media Marketing
OCTOBER 17, 2016
Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels.
Association Social Media: Kelli Windsor, Food Marketing Institute
AUGUST 26, 2015
I’m Kelli Windsor, the manager for member and digital communications at the Food Marketing Institute. First, we serve as the voice of food retail and use social media as a tool for sharing that voice. Second, we use social media to engage with the food retail industry.
How to Measure PR and Marketing Outcomes on Snapchat
AUGUST 5, 2015
Leah Fein-Roque , who specializes in tech PR and digital marketing understands the Snapchat appeal personally: “I have a 21, 19 and 16 year old using it mostly for everything including texting. In gaming, Snapchat is looked at as a fad, where retail has embraced it.
Why Digital Marketers Need to Get More Personal
Buzz Marketing for Technology
NOVEMBER 14, 2012
As trendy catchwords go, “personalization” has become a go-to term for websites and online marketers, laden with all the possibilities of connecting with individual consumers and a departure from the limitations of a one-size-fits-all approach. But personalization isn’t just marketing hype.
Brand Monitoring, Social Analytics, Social Insights
OCTOBER 3, 2010
Two trends, social analytics intelligence, and social business value networks, which I’ll discuss at a later time. Social Analytics and Social Insights are Components of the Social CRM Suite. Social Analytics Intelligent.
The Marketing Agency Of The Future
MARCH 15, 2013
In recent months, there has been a slew of articles about advertising agencies and their future/fate in a world that is so dramatically changing when it comes to the marketing of brands. It is not uncommon for internal marketing teams to have senior chops in the areas of creative development and analytics down to community management, loyalty program management and even the day-to-day handling of certain media activities (like search engine marketing, affiliate marketing and more).
Finding Keywords: The First Step to Blogging Success
MAY 2, 2013
I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Google Analytics.
The E-commerce Tipping Point
APRIL 3, 2012
Do you feel that it's still a fairly nascent part of the retail experience or do you think that it has matured to the point where it's not only a proven merchandising channel, but a critical function of how people buy? He thought to himself: "this is the what retail looks like in 2012." Retail is, without question, morphing from a physical location (a shopping mall or a busy intersection of a popular city) to a state of digitization. marketing professional.
106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
FEBRUARY 10, 2015
Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? Is the value of social media marketing for b2c brand overrated?
Tracking, Personalization And Screams Of Privacy
FEBRUARY 15, 2013
The truth is that marketers have failed this test so many times in the past that we must follow the legal rules set out by government and that consumer advocate groups must be vigilante with our performance. Marketers are constantly being put on notice for tactics and campaigns that cross the line. It's too bad, because this moment in history could well the one where marketing finally delivers on its promise of being relevant, personal and near-individualized. marketer.
The Future Of Personalized Pricing
NOVEMBER 23, 2012
When, marketers finally deliver on this dream, we're told that the personalization comes off as some kind of slimy vibe that bears a whiff of privacy sketchiness. Personalization can work like a charm, only when the marketer provides such a high level of value for the experience, that this value overrides any icky feelings of privacy awkwardness. Just ask those playing in the loyalty marketing space. Both marketers and retailers are going to have to take the lead here.
10 Brands Killing It On Instagram in 2016
SEPTEMBER 7, 2016
Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. over the summer (Source: Talkwalker’s Instagram analytics ).
Facebook Releases Free Training Resources for Marketers
APRIL 21, 2015
Late last year, I started hearing rumblings that Facebook was working on a series of free training resources for marketers. Facebook has rolled out new training materials for marketers, and some are quite useful… Click To Tweet. Data Driven Marketing [Curriculum]. Retail.
10 PPC Blogs Every Marketer Should Read
Convince & Convert
AUGUST 3, 2015
When I first started my own digital ad agency, all I had was a strong passion for marketing. If there was one thing I wanted to do in my life, it was digital marketing. Get you entire marketing team to read these blogs today! Specialization: PPC + Paid Marketing Strategy.
Business Transformation. From Marketers To Makers.
NOVEMBER 21, 2014
Companies can earn millions of billions of dollars in the short span of four months, and the markets will pound them for not performing better. If we all agree (and we should) that consumers have a digital-first posture (meaning, that most people''s first and ongoing brand interactions don''t happen at the physical business location - retail or office - but that they begin and end online), then our brand narratives, need to match their expectations and their paths to purchase.
10 Reasons Market Research is Critical to Social Media
JULY 12, 2010
It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight group focused on traditional insight like mall traffic patterns and planograms. How is our market share today vs. a year ago, and how will a new program help influence that?
Email Automation: The Essential Guide to Email Marketing Automation
JULY 6, 2016
Email marketing is far from dead and, while we’re waiting around for a replacement, we need to take full advantage of it. Bonus : Download the 9 step pillar formula for building email marketing automation sequences. What is email automation (or email marketing automation)?
The Speed Of Brands And Other Stuff
APRIL 2, 2014
The book tells the tale of how technologists and financial analysts have built computer algorithms and hardware to help game the stock market. Some days, there is a significant discount, other days it is closer to the full retail price. This is what digital does that makes the future of retailing so fascinating. What if every product on the shelves at physical retailers had no prices on them, but just a barcode (or a digital price tag)? What would retail look like?
I Want To See Ads!
DECEMBER 5, 2014
"Of course, you want to see ads, you''re in marketing!". I''ve heard a lot of very smart marketers tell me that advertising on social networks hasn''t been that successful for them. It''s not the brand that is the advertiser of these ads, it''s the online retailer that''s doing a lot of this retargeting. And, is this retailer, now doing co-op advertising and charging the brand for all of this? email marketing. marketer. marketing. online retailer.
Are You Making These Costly Holiday Mobile Mistakes?
Buzz Marketing for Technology
DECEMBER 12, 2012
And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. While mobile commerce stats have been rising for quite some time, many retailers have yet to nail its optimal experience.