The Best Free Tools for Twitter Analytics

Adam Sherk

I got good response to my post on Facebook analytics tools so I thought I’d do something similar for Twitter. Twitter Web Analytics. Twitter has created its own free analytics tool , however it is still in beta and not yet available to everyone: The data is fairly basic; the publishers we work with that already have access have not found it particularly useful yet. Topsy Social Analytics. Beyond Facebook Insights: Useful Facebook Analytics Tools.

No One Puts Social (PR) In a Corner

Waxing UnLyrical

As I was working on a strategy memo yesterday, I started noodling with Venn diagrams (I love those things) to illustrate what a truly social PR strategy should look like. If you can, please let me know in the comments, and then I’ll create an updated version of the diagrams. You are being diligent about educating yourself about metrics and analytics, and starting to use those insights to improve your programs.


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7 Levels of Social Media Engagement

Laurel Papworth

I put together this diagram to show the steps from shallow engagement such as just monitoring to full engagement including co-creating products and services. money is invested in social media monitoring tools, and the company gathers more and more reports, that are longer and larger, with analytics, graphs, numbers, statistics and hints of “further actions&# regarding keywords, searches, and sentiment of their Brand, products and services.

Top 10 Data Analysis Tools for B2B Marketing


It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. Over two thirds (69%) even said they were making measurement and analytics their top priority. . The rise of data analytics.

Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

Graphics, photos, infographics, icons, photo quotes, diagrams. Interpret social media data and web analytics, identify thought leadership content, identify influencers, search engine research. Analytics The tools that support analysis Google analytics, QuickSprout, KissMetrics, Brandwatch, Moz, Cision, Trackur, Sysomos, Simply Measured, more.

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Data visualization: What it is and how it adds value to marketing

Sprout Social

One of the best tools to visualize your analytics data, Tableau lets you connect to cloud databases to collect your data and turn it into visually-appealing charts and graphs. You can use bubble charts, word clouds and tree diagrams to add more context to your data and allow for easy comprehension. Analytics Marketing StrategyThe abundance of data can be a bane as much as it is a boon.

How to Choose the Right Content Marketing Software

Convince & Convert

Take, for example, marketing software “landscape” diagrams like this that showcase endless logos in random buckets of functionality—great for gaining a sense of the vast number of options, but oversimplified for the purpose of making choices. These diagrams only tell you that there are many, many… many software solutions out there, all vying for their place in this incredibly fast-growing movement called “content marketing.”.

Best Web Presence Optimization Guides and Tips of 2010

Webbiquity SMM

product photos, diagrams, infographics, trade show pics etc.), making it as simply as possible for visitors to share your site content across multiple social networks), and social analytics. Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog.

What Twitter’s Rate Limit Changes Mean to You

Janet Fouts

In this diagram taken from the Twitter developer blog they break Twitter’s ecosystem up into 4 quadrants. They want to continue to encourage people who use Twitter for business, to draw out analytics and integrate with media, but discourage the applications that syndicate or are traditional Twitter clients. Those are the apps in the upper right quadrant of the diagram. Twitter recently announced new rate limits on how many “hits” to the API it will allow.

Marketing Automation vs Sales Automation


Social Media Post Schedulers , Analytics, Brand Watchers. Automation Platforms, Analytics, CRM Integration. Websites, Blogging Tools, Analytics, SEO Tools. Web Analytics. Landing Page Gens, Customer Journey Tools, Analytics. As shown in the diagram below, marketing has taken over some major aspects of the funnel, most importantly the Consideration and Intent stages that used to be handled by Sales personnel until recently.

How to Become a T-Shaped Marketer: What Marketing Career Growth Looks Like at Buffer

Buffer Social

The Diagram of a T-Shaped Marketer at Buffer. Generally-speaking, everyone on the Buffer marketing team will have all the base knowledge and marketing foundation skills listed in the diagram; plus, each teammate will have chosen at least one main channel in which they are an expert. Our T-shaped marketer diagram relies heavily on the foundation that Brian Balfour laid with his T-shaped description back in 2014. Data and Analytics.

New Twitter Character Count — Yay or nay?

agora pulse

Twitter shared this great diagram on their dev blog that visually conveys shows the high-level change to Tweets: It’s easy to keep track of characters when composing a tweet in your social media dashboard, too. Twitter Analytics Twitter managementHave you ever had a 141-character tweet that was virtually impossible to shrink down? You’re in luck! Twitter recently announced the universal roll-out of their enhanced character-limit rules.

Social Media Attribution: How to Get Started

Buffer Social

This diagram from UTMs appear in your Google Analytics reports. Then, when you hop into Google Analytics later, you can see the exact traffic impact of this campaign. Yes, there will still be the referral traffic section in Google Analytics that counts your social media traffic in aggregate. If you have Goals set up in Google Analytics, you can then see the attribution to things like signups or downloads or purchases.

How to Make an Infographic That Encourages Engagement on Social Media

agora pulse

Such tools will help you with publishing, analytics, team collaboration , and other processes that can make your overall social media marketing efforts easier and more effective. Rand Fishkin shared a circular flow diagram , the so-called “Marketing Flywheel,” on his Linkedin account.

How to Create Traffic Generating Content


Use Google Analytics to find out what articles did the best in the past. Tip: For Google Analytics, navigate: Behavior -> Site Content -> Landing Pages. A few awesome ideas for visuals: Create venn diagrams (Here’s a great example of a cool and easy venn diagram ). Coming up with good content ideas is getting more difficult. Isn’t everything has already been written? How to stand out? How to get ranked and shared to generate traffic to your content?

Blog This! Sometimes Going Back to Basics Leads to the Best Posts


I included this diagram – something that Chris Garrett came up with years ago as a way to show new bloggers what they should blog about. The problem with this diagram is when I show it to people they sometimes respond saying, ‘I don’t know anything ‘! Today, as I prepared for my keynote, I decided to check my Google Analytics to see how many times the post has been viewed since 2007.

Artificial Intelligence: A Modern Approach to Marketing

Razor Social

Chapter 1 – Introduction to Artificial Intelligence (AI) Chapter 2 – The elements of Artificial Intelligence Chapter 3 – AI Applications in Marketing AI and Content Marketing AI and Analytics AI and Marketing Automation AI and Conversational Marketing AI and Email Marketing AI and SEO AI and Social Media AI and Conversion Rate Optimization (CRO) AI and Listening/Monitoring AI and Image Recognition AI and Influencer Marketing Chapter 4 – Security Concerns about AI Summary.

Fetching Friday – Resources Mashup & Getting Hot on Sphinn


22 useful color chart, graph, and diagram generators. How to add Google Analytics to a Facebook fan page. This post is part of a weekly series, Fetching Friday, featuring the resources mashup and getting hot on Sphinn. The Resources Mashup. Here are some of the best articles I have stumbledupon this week. Blogging / Writing. 10 reasons your site isn’t getting enough traffic and how to fix each. 5 ways to make friends with strangers on your blog.

The Marketing Problem Is Simple: There Are Too Many Ads

Twist Image

On July 15th, 2012, Business Insider ran a new item titled, This Diagram Explains Facebook's Next $10 Billion Business. If Facebook can promise to deliver more relevant and contextual advertising to other publishers based on their data and additional third-party analytics, who wouldn't bite at the opportunity. web analytics. As a brand, do you find it hard to put your message in front of the right audience? This used to be the major challenge.

Six Links Worthy Of Your Attention #383

Twist Image

My friends: Alistair Croll ( Solve for Interesting , Tilt the Windmill , HBS , chair of Strata , Startupfest , Pandemonio , and ResolveTO , Author of Lean Analytics and some other books ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see". lean analytics.

Paywall for and Online Community Social Media

Laurel Papworth

Distribution of News content is now Social Some Solutions – Potential Revenue Streams REVENUE ONE: Freemium (bottom left quadrant of Monetization graph) REVENUE ONE: Marketing Intelligence (bottom right quadrant) Fndamentals of an Online Community REVENUE TWO: Social Ads (bottom right diagram of Monetization graph) REVENUE THREE: App Economy (top right quadrant of Monetization graph) REVENUE FOUR: Peer to Peer Economy (top left quadrant of Monetization graph) Finally, Value systems.

How to Monetize Your Instagram with Online Courses


That’s why it’s so important to start from the beginning, to go through your the true calling diagram, tune into your passion, and use that to guide the rest of what you do. Later can help you plan your feed, schedule posts, optimize your analytics, and make sales. So you’ve built a loyal Instagram following, you’ve learned how to craft your Instagram aesthetic, and you’re using Instagram Stories to grow your audience. .

Social Media for Lead Generation and Acquisition | Shuaism

Josh S Peters

If needed diagram out your current processes and look at the ways you can get people to the various parts. On your site you should have some kind of tracking setup like Google Analytics or Omniture.

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Social Network Analysis - KM4DevWiki

Buzz Marketing for Technology

Its free, easy to use, and constantly being upgraded and checked by its creator, Steve Borgatti and the folks at Analytic Technologies. The process and resulting diagrams are, as Bev says, a fascinating springboard for conversation, and very useful to help people grasp the complex relationships around them and their projects. I have generated a number of maps using two applications provided through Analytic Technologies (UCINET6 and NetDraw.) Social Network Analysis.

PKM and the Organization - Pollard

Buzz Marketing for Technology

As a result, the critical business information flows, shown in the top diagram above, are essentially unchanged from what they were a decade ago. The lower diagram at the top of this article shows whats possible. -- how valuable information flows could be enabled and facilitated by PKM. Templates, models and self-study modules for creating systems thinking charts, structured thinking documents, analytical reports and other insightful distillations and interpretations of information.

Never Run Out of Content to Share: 70+ Places to Curate Great Content

Buffer Social

Information is Beautiful : Dedicated to distilling the world’s data, information and knowledge into beautiful, interesting and, above all, useful visualizations, infographics, and diagrams. . Marketing Land : Digital marketing and technology news covering Martech, Social, Search, Mobile, Display & Programmatic Advertising, Retail, Email, Video, Analytics, and more. . Kissmetrics Online Marketing Blog : A blog about marketing, analytics, and testing. .

How Social Media Can Affect Your Search Engine Rankings


For example Followerwonk offers a Twitter analytics service and it can help you to compare and sort followers by looking at data such as social authority scores and the percentage with URLs. Following diagram explains you a blueprint of how social media supports SEO: . This is a guest contribution from digital media project manager Sandeep Sharma.

Toward An Integrated Model of Information Seeking and Searching

Buzz Marketing for Technology

This diagram illustrates how the several layers are, in reality, often interpenetrating each other, and doing so in a variety of ways. In his 2002 paper, "Epistemology and the socio-cognitive perspective in information science" (29), he contrasts the cognitive metatheory with the socio-cognitive, or, "domain-analytic" metatheory. TOWARD AN INTEGRATED MODEL OF. INFORMATION SEEKING AND SEARCHING. by Marcia J. Bates. of Information Studies. University of California, Los Angeles.

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213: Blogging and Content Marketing: 10 Things To Know


Whether it be a diagram or a chart. 10 Things I Wish I Knew About Blogging and Content Marketing When I Started. Today, I want to share the audio of a keynote I gave at a conference early last year about 10 things I wish I’d known about blogging and creating content for content marketing when I started. In episodes 204 and 205 I shared some recordings of keynotes I’ve given, and the response from many of you was that you wanted to hear more of that style of podcast.

How I Make Thousands of Dollars Per Month Online

Viper Chill

A Diagram of the Process They say a picture speaks 1,000 words, but I hope this one below helps you visualise the 1,700 words before it. Here is the process I’ve just explained as a diagram: Benefits of This Process As I mentioned earlier, there are thousands of ways to make money online and I’ve made money in lots of different ways. Home What the F ? Cloud Living Say "Hi!"

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