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The Best Free Tools for Twitter Analytics

Adam Sherk

I got good response to my post on Facebook analytics tools so I thought I’d do something similar for Twitter. Twitter Web Analytics. Topsy Social Analytics. Topsy’s Social Analytics tool offers a good way to trend and compare mentions and replies for up to three profiles: (click on the image to enlarge). Follower Wonk.

Analytics 241
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No One Puts Social (PR) In a Corner

Waxing UnLyrical

As I was working on a strategy memo yesterday, I started noodling with Venn diagrams (I love those things) to illustrate what a truly social PR strategy should look like. If you can, please let me know in the comments, and then I’ll create an updated version of the diagrams. Wouldn''t you like to be in her kitchen?

Diagrams 100
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New Advocate-Facing Analytics: the Ultimate Trick to Recharge Your Program

Oktopost

A lot of it is what content you give them (we love this Venn diagram): What you do to push advocacy internally (training, gamification, rewards, etc.) The Advocate Analytics feature is already available in your account, you can enable it for the entire board or specific advocate roles from the board’s settings.

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Create the Ultimate Social Media Report That Impresses Your Clients (and Boss)

agora pulse

To decide what type of report you should submit, think about your audience and where they’re at in terms of understanding analytics. You can also use each platform’s native analytics to create detailed reports. For example, you might need to incorporate social media budgets , conversion values, or website analytics.

Report 147
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Marketing Automation vs Sales Automation

Oktopost

Social Media Post Schedulers , Analytics, Brand Watchers. Automation Platforms, Analytics, CRM Integration. Websites, Blogging Tools, Analytics, SEO Tools. Web Analytics. Landing Page Gens, Customer Journey Tools, Analytics. Marketing Manager, Social Media Manager, PR Manager. Email Marketing. Lead Generation.

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What Twitter’s Rate Limit Changes Mean to You

Janet Fouts

In this diagram taken from the Twitter developer blog they break Twitter’s ecosystem up into 4 quadrants. They want to continue to encourage people who use Twitter for business, to draw out analytics and integrate with media, but discourage the applications that syndicate or are traditional Twitter clients.

Diagrams 138
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How To Leverage Social Listening For Managing Crisis

Keyhole.co

Social listening tools can give you a visual guide to the data, such as graphs, diagrams, heat maps, and more. Some will solely track keywords, while others are all-in-one social media analytics tools that combine social listening with influencer tracking and analytics.