Janet Fouts
AUGUST 17, 2012
When an application like Hootsuite, Tweetdeck or a mobile Twitter app like Tweetbot checks your account on Twitter, it’s what is called an “API Call” This does NOT include the number of messages you send through these tools, only the number of times the tool hits the Twitter server to check for more. Image from Twitter.com.
Hootsuite
FEBRUARY 18, 2022
Find this update in Hootsuite’s desktop version and mobile app. Track the success of your posts with upgraded link settings on mobile. You’ll be able to apply link settings when composing on the go from Hootsuite’s mobile app, so you can track the success of posts using link shorteners and tracking parameters.
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Buffer Social
APRIL 5, 2017
The Diagram of a T-Shaped Marketer at Buffer. Generally-speaking, everyone on the Buffer marketing team will have all the base knowledge and marketing foundation skills listed in the diagram; plus, each teammate will have chosen at least one main channel in which they are an expert. Data and Analytics. Marketing Foundation.
Convince & Convert
NOVEMBER 11, 2015
Take, for example, marketing software “landscape” diagrams like this that showcase endless logos in random buckets of functionality—great for gaining a sense of the vast number of options, but oversimplified for the purpose of making choices. It’s a one-dimensional assessment much like the landscape diagram.
Razor Social
APRIL 17, 2019
AI and Analytics. Descriptive analytics has been around for a long time. An example of this would be seeing Google Analytics data but not knowing what to do with it. Predictive analytics gives you ideas of what you might do and prescriptive tells you what you need to do. Tomas Ratia CEO Frase.io. AI and Email Marketing.
Webbiquity SMM
JANUARY 19, 2011
product photos, diagrams, infographics, trade show pics etc.), making it as simply as possible for visitors to share your site content across multiple social networks), and social analytics. Why B2B Marketers Should Leverage Flickr by Search Engine Land. and how to leverage Flickr through blogs, articles, Facebook and other tools.
Laurel Papworth
MARCH 10, 2011
I put together this diagram to show the steps from shallow engagement such as just monitoring to full engagement including co-creating products and services. Probably doesn’t give laptops or mobile phones to staff. There are seven stages to social media engagement from shallow monitoring to deep peer to peer economies.
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