STUDY: The Business Impact of Online Communities

SocialFish

How do organizations track the impact of their online communities? How do they link the community to competitive advantage? We spoke with Vanessa DiMauro, CEO of Leader Networks, who is the lead researcher on the study to learn more. Invest more in analytical tools.

STUDY: The Business Impact of Online Communities

SocialFish

How do organizations track the impact of their online communities? How do they link the community to competitive advantage? To get answers to these critical questions, Leader Networks conducted a survey of nearly 300 marketing and community leaders that resulted in The Business Impact of Online Communities Study. We spoke with Vanessa DiMauro, CEO of Leader Networks, who is the lead researcher on the study to learn more.

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Increasing Reach Without Spend: A Community Radio Case Study

Ignite Social Media

I’m going to highlight an aspect of this struggle from a user perspective as well as a personal case study on how I’ve been attempting to fight the reach algorithm with an organic page I manage outside of my role here at Ignite Social Media.

Increasing Reach Without Spend: A Community Radio Case Study

Ignite Social Media

I’m going to highlight an aspect of this struggle from a user perspective as well as a personal case study on how I’ve been attempting to increase reach by beating the algorithm with an organic page I manage outside of my role here at Ignite Social Media.

Monday Roundup: Measurement Case Studies

Waxing UnLyrical

Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. Autism Awareness: Benchmarking Media Analytics to Prove Success.

Analytics: the Sideways Approach to Measuring PR

Waxing UnLyrical

How Analytics are the Sideways Approach to Measuring PR. And analytics are at the heart of this approach. Registrations were the ultimate goal, and they were using campaign tracking in Google Analytics very well. A version of this post originally appeared on Spin Sucks.

Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]

Mindjumpers

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. The white paper throws some light on the following: How to define social analytics as a discipline.

New Study Finds You Suck

Waxing UnLyrical

The study was listed as one of the bullet points in Academica’s Top Ten , a daily scan of the news stories in Canadian Higher Education. Its goals are entrenched in reputation and community-building.

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Social Media Marketing That’s Smooth as Digital Butter: A Case Study

agora pulse

I knew that it would save us time, improve the quality of our services through analytics, and add value to our services with the reporting. I love how focused each study is on real data that is not skewed to fit a preconceived idea. good reporting and analytics to influence strategy).

Social Media Marketing That’s Smooth as Digital Butter: A Case Study

agora pulse

I knew that it would save us time, improve the quality of our services through analytics, and add value to our services with the reporting. I love how focused each study is on real data that is not skewed to fit a preconceived idea. good reporting and analytics to influence strategy).

How to Actively Use Facebook Post Insights to Improve Your Community Management

Mindjumpers

Facebook Insights is a treasure box of information for community managers who want to see the effect of their brands’ wall posts, and optimize on future content. In this blog post I will look into the post level data that community managers can export to Excel sheets via Facebook Insights.

Complete Guide to Hashtag Analytics

Sprout Social

One study showed 39% of businesses don’t measure their social media ROI due to a lack of analytics, resources or expertise. By using hashtag analytics, you’ll be able to run organized campaigns, get details on your target audience and optimize your social media posts for more exposure. Hashtag Analytics Tools. Give these tools a try for hashtag analytics: 1. Tactics like this are great for community building. Analytics

Visual Analytics: Find Your Brand’s Visual Influencers

Talkwalker SM

Most basic social media analytics platforms will allow you to search for images based on text queries, which will give you access to a fraction of the content you are looking for. You should have already heard this statistic: over 1.8 billion pictures are shared online every day.

Instagram Analytics Guide: How to Pull & Examine Your Data

Sprout Social

With algorithmic changes and the increasing need for paid social efforts, the time to rely on your core Instagram analytics data is now. Here we’ll show you the six must-have Instagram analytics reports and how to pull your own data: 1. Instagram Engagement Analytics.

Google Linking Webmaster Tools And Google Analytics

Small Business Mavericks

» Google Linking Webmaster Tools And Google Analytics There have been several significant improvements made to Google’s Webmaster Tools over this past week. One feature that has been added is the ability to link your Google Analytics data to your Webmaster Tools account.

Coffee and Community: Foster Coffee Company on Growing Their Social Media Following and Business

Buffer Social

“We love coffee, but we love community and people more.” We spoke to co-founder Nicholas Pidek and marketing associate, Justin Ozanich, about how social media has helped them grow their community and business. People drive our community, not products. ” – Nicholas.

Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics.

We Studied Our Top Social Media Posts of 2017. Here’s What We Learned.

Buffer Social

This week’s #BufferSpaces inspiration via Community member @markjardine. A huge THANK YOU to our community for making our 1st class a “Top 3” in 2017 If… – You’re interested in learning about Social Media Advertising.

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Achieve 1,000% more shares on a blog post – Case Study

Razor Social

We have a great community called RazorBlazers where we train a couple of hundred businesses and marketers on an ongoing basis on a wide range of topics. Our challenges are all about getting our RazorBlazer community to take some action.

3 Ways Wahl Professional Grew Its Instagram Community by 56%

Sprout Social

But in order to be successful building a strong community is essential. A dedication to social media engagement , integrating existing communities and using analytics tools are three ways that brands can ensure their Instagram presence remains robust.

Research-Driven Ideas for Social Data

Mindjumpers

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference.

The Complete Guide to Facebook Groups: How to Create a Group, Build a Community and Increase Your Organic Reach

Buffer Social

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. And more importantly, how do you build an engaged community in your Facebook Group? How to build an engaged community in your Facebook group.

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Dark Social – We Only See The Tip of The Social Media Iceberg

Mindjumpers

Madrigal, tech editor at Atlantic.com, to refer to web traffic that comes from outside sources that web analytics can’t track. When studying a website’s analytics for traffic optimisation, you can’t really use the information about all the “direct” traffic to anything.

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Social Networking For a Cause: The Power of Online Communities

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Social Networking For a Cause: The Power of Online Communities I’d like to use this blog post to step out of our social-networking-for-business mentality and talk a little bit about using social networking for special causes. More here: Social Networking For a Cause: The Power of Online Communities … [.]

How Social Media Can Advance Brand Purpose

Likeable

In fact, a recent Accenture study revealed that more than two-thirds of all consumers now report basing purchase decisions on the words and actions of a brand. Uncategorized Community Management Data & Analytics Paid Media Strategy Trends

Dark Social – We only See The Tip of the Social Media Iceberg

Mindjumpers

Madrigal, tech editor at Atlantic.com, to refer to web traffic that comes from outside sources that web analytics can’t track. When studying a website’s analytics for traffic optimization, you can’t really use the information about all the “direct” traffic to anything.

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Community Discussion: How Do You Survey Your Readers?

ProBlogger

You can compare this with the analytics you get from Google Analytics and Facebook Insights. Practical, inspirational, case studies? The post Community Discussion: How Do You Survey Your Readers? Community DiscussionAs the end of the year nears, you might be thinking about plans for your blogging in 2018. One thing that will help inform that is a reader survey. On both ProBlogger and Digital Photography school I do an annual survey, usually around November.

Humanize in Action: great social media is possible even in a regulated industry

SocialFish

Wendy says it’s a non-moderated, open network with 6,5000 communities formed. So they created TD Helps, a subset of experts who work on the website via a community. As a benefit, these answers are shared with a larger community and spread the information to larger audiences.

Kotex + Pinterest = An Innovative Campaign: A Case Study With Yael Linen-Zuchman

Diva Marketing Blog

How did you track the analytics? Can you share a couple of the Pinterest board with our community? Seems we can’t turn a virtual corner without bumping into a post about the hottest social network Pinterest.

Behind the Scenes of a Successful Blog Acquisition [Case Study]

ProBlogger

Choosing the domain, crafting content, building traffic, waiting till the Google sandbox effects end before you can start link building, growing an active community … obviously there’s a lot to do, and in many cases the job is tedious. Determine what the Analytics stats really mean.

The Most Engaging Industries on Facebook and What to Learn from Them

Mindjumpers

According to a recent study carried out by Socialbakers , a global social media and digital analytics company, the leading industry in terms of response rate on Facebook is the telecommunications industry. Similar Posts: EdgeRank Is Still Valid According to Study.

The Ultimate Guide to Pinterest Marketing 

Later

How to Use Analytics to Tailor Your Pinterest Marketing Strategy. You can build a strong community that engages with your content, drive brand awareness, click-throughs, and ultimately product sales. How to Use Analytics to Tailor Your Pinterest Marketing Strategy .

A Little Bit of Conversation. A Lot More Insights.

Waxing UnLyrical

Analytics. LinkedIn posts go beyond job openings, to highlighting employees on the job and in the community. Through Instagram, they’re sharing community service and event photos and videos, post scenic shots of their service territory , and highlight environmental efforts.

10 Social Media & Digital Marketing Inspiration Metrics You Can’t Ignore in 2019

Pam Moore

Being a data and ROI junkie I often find myself buried deep in analytics, spreadsheets and conversion funnels. When is the last time you did a reality check on how the people in your community are doing?

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations.

#SocialPowWow: A meeting ground for Communicators & Marketers

Waxing UnLyrical

Before I tell you more about it, I’d like to give a BIG shout out to the hosts of chats and the respective communities who helped me learn and increase knowledge over the years and yes, I have built strong relationships with them over time! I enjoyed interacting with the community and learning more about the PR ecosystem and the importance of measurement in PR. Regularly interacting with these communities helped me gain immense knowledge.

From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

From shared databases to communities of practice: A taxonomy of collaboratories. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. The types are: Distributed Research Centers, Shared Instruments, Community Data Systems, Open Community Contribution Systems, Virtual Communities of Practice, Virtual Learning Communities, and Community Infrastructure Projects. Community Data Systems. Virtual Community of Practice.

Association Social Media: National Association of Home Builders (NAHB)

SocialFish

A typical social media day involves a lot of looking at analytics…both in terms of deeper analysis and compulsive refreshing of tabs containing Facebook Insights and similar analytics from Twitter, LinkedIn and (even) Google+. Case Study Featured From the Trenches

5 Ways to Elevate Loyal Customers on Social

Likeable

When brands think about community management , they usually think about addressing customer issues, complaints, and crises. Here are a few ways community managers can use social media to elevate their most loyal customers.

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Association Social Media: Philanthropy Ohio

SocialFish

LinkedIn continues to be the best place for us sharing job openings (we have a community job board on our website) and professional development opportunities, articles, blogs, etc. 5) Is community management (group moderation) part of your responsibilities?