Keyhole.co

AUGUST 28, 2023

Since its inception in 2005, YouTube videos have reshaped how people consume content, build communities, and even market their brands. Now, marketers are striving to build a YouTube presence for better brand visibility and engagement. Manual analytics are error-prone and don’t support growth.

Metrics 52

Metrics Analytics YouTube Video 52

Ignite Social Media

APRIL 20, 2018

I’m going to highlight an aspect of this struggle from a user perspective as well as a personal case study on how I’ve been attempting to increase reach by beating the algorithm with an organic page I manage outside of my role here at Ignite Social Media. In this blog post. How to See More of the Content You Really Want.

Case Study 79

Case Study Study Communities Organization 79

Mindjumpers

APRIL 11, 2012

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. The white paper throws some light on the following: How to define social analytics as a discipline. Social Analytics for Marketing and Sales Effectiveness Framework.

Metrics 268

Metrics Analytics Nielsen Social Media 268

Keyhole.co

MAY 25, 2022

Studies have shown that 56% of marketers use social data for understanding their audience. Hence, understanding what social media analytics are, how to interpret them, and how to use them to increase traffic and sales is just as important as implementing any social media strategy. What is Social Media Analytics?

Analytics 52

Analytics Social Media ROI Metrics 52

Oktopost

NOVEMBER 22, 2023

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. 7 Top B2B Social Media Trends 1.

B2B 117

B2B Trends Social Media UGC 117

Buffer Social

JANUARY 26, 2021

What if I told you engaging with your customers on Instagram can double or triple your revenue? as its founder and CEO D’Shawn Russell told us: “Our social media makes us a lot of money… We went from doing maybe $20,000-30,000 a month just posting pretty images to well over a $100,000 a month now simply by engaging people more."

Instagram 96

Instagram Engagement Notification Small Business 96

Waxing UnLyrical

FEBRUARY 13, 2015

How Analytics are the Sideways Approach to Measuring PR. Sidling up to measurement—as opposed to greeting it with scales in hand—allows us to think about why we engage in PR in the first place: that there are business problems we are trying to solve (or goals we are trying to reach) through our work. And you’re tired of hearing it.

Analytics 100

Analytics Case Study Proposal Consultant 100

agora pulse

JUNE 9, 2020

Analytics: Social media managers and advertisers will love Pinterest’s analytics panel for viewing impressions, click-throughs, popular pins, and more. Case Study: Nationwide. Results also showed that the Nationwide campaign content engaged men more often than women. Check out Natura’s case study below.).

Engagement 138

Engagement Retail Case Study How To 138

Hootsuite

JUNE 28, 2023

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. What about in 2023?

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

MARCH 20, 2017

With algorithmic changes and the increasing need for paid social efforts, the time to rely on your core Instagram analytics data is now. Here we’ll show you the six must-have Instagram analytics reports and how to pull your own data: 1. Instagram Engagement Analytics. Instagram Hashtag Analytics.

Analytics 104

Analytics Data Instagram Hashtag 104

Mindjumpers

APRIL 26, 2012

Facebook Insights is a treasure box of information for community managers who want to see the effect of their brands’ wall posts, and optimize on future content. In this blog post I will look into the post level data that community managers can export to Excel sheets via Facebook Insights. Engagement rate (engaged users/reach).

Communities 262

Communities Activities Facebook Patterns 262

Keyhole.co

NOVEMBER 2, 2022

billion by 2022, Tiktok is undoubtedly the most powerful platform for brands to build a loyal and engaged audience. Even though there is no sure-shot path to success for TikTok marketing, following these 9 growth hacks can help you attract your target audience’s attention and drive more engagement on TikTok. With over 1.2

Engagement 52

Engagement Hashtag UGC Trends 52

Waxing UnLyrical

APRIL 29, 2015

Community fundraising goes beyond raising funds for a specific cause. It provides an opportunity to improve an entire community through the efforts of the fundraiser. Here’s one example of an organization that’s clearly been successful through their community fundraising efforts. Guest Post by Kari Kiel. But does it work?

Communities 100

Communities Eventful Case Study Groups 100

Buffer Social

JUNE 18, 2018

. “We love coffee, but we love community and people more.” We spoke to co-founder Nicholas Pidek and marketing associate, Justin Ozanich, about how social media has helped them grow their community and business. People drive our community, not products. ” – Nicholas. Discovering Buffer through a personal touch.

Communities 95

Communities Company Social Media Case Study 95

Sprout Social

NOVEMBER 21, 2022

In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. 5 top TikTok marketing agencies (with case studies). Case study: ASO. Case study: Fantastic Furniture .

Case Study 114

Case Study Marketing Directory Retail 114

Sprout Social

JANUARY 24, 2024

Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey. Monitoring audience engagement shows how well an influencer is resonating with their audience and offers a qualitative assessment of the impact and efficacy of their content in driving brand interactions.

Metrics 100

Metrics Influencer Marketing Survey 100

Techipedia: Tamar Weinberg

AUGUST 17, 2011

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics. Most engaging content on August 15th around rain in NYC as rated by Radian6 Analytics.

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Hootsuite

JANUARY 18, 2024

Once you know that your marketing is intended for little old ladies in Michigan or tech bros in New Dehli, you’ll understand just what type of tone and topics will resonate best… setting you off on the right path to earning engagement and brand loyalty. Encourage conversations, ask questions, and participate in the community.

Social Media 121

Social Media Tips HootSuite Marketing 121

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Mindjumpers

NOVEMBER 5, 2012

Superfans drive brand loyalty and engagement. A recent study by Napkin Labs , analysing 52 brand pages with up to 1 million fans, revealed that Superfans are way more valuable than the overall quantity of fans. In fact, the engagement of just one Superfan is worth that of 75 regular fans. times more likes and 1.8

Facebook 275

Facebook How To Loyalty Social Media Management 275

Waxing UnLyrical

AUGUST 15, 2011

The study was listed as one of the bullet points in Academica’s Top Ten , a daily scan of the news stories in Canadian Higher Education. Its goals are entrenched in reputation and community-building. On the whole, people are engaging with the material. I manage a blog for a mid-sized Canadian University.

Study 178

Study Committee Metrics Education 178

agora pulse

JUNE 29, 2020

Some schools may view social media as a distraction from students’ education, but it’s actually a powerful tool that should be used to keep your students engaged and excited about your college. If your school is regularly doing the work to promote social engagement, it very well could drive in-person engagement, too.

Social Media 104

Social Media Engagement How To Groups 104

Buffer Social

OCTOBER 2, 2023

Meta + Facebook This was a particularly update-heavy week for Meta & Associates, as they held their Meta Connect 2023 conference and unveiled several updates aimed at enhancing user engagement and streamlining content sharing. For small business owners, this could open new avenues for customer engagement.

News 80

News Report Social Media Instagram 80

Sherrilynne Starkie

AUGUST 4, 2013

For the people of Lac-Mégantic, the absence of official news, facts and information drove them into hastily formed online communities where hard facts were served up in equal measure alongside rumours and hearsay…all leading to confusion and panic in an already fraught situation. A case study in crisis communications #failure.

Social Media 334

Social Media Case Study Communities Social Media Management 334

Talkwalker SM

MAY 26, 2016

Most basic social media analytics platforms will allow you to search for images based on text queries, which will give you access to a fraction of the content you are looking for. Assess Reach vs. Engagement. Yet it is when users engage with the content that they show real interest for the product or your brand.

Analytics 68

Analytics Influencer Apparel Airlines 68

Sherrilynne Starkie

MAY 25, 2013

There is just one more week until the third annual Social Capital Ottawa, a one-day conference for O-city’s active social media community. I’m also moderating a round table discussion on analytics and digging deep to gain real insight. Learning about Social Media – Ottawa Event is set to Engage.

Social Capital 300

Social Capital Conference Case Study Eventful 300

Buffer Social

AUGUST 2, 2017

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. This update provides new ways for brands to boost engagement and could go some way to countering the decline in organic reach Facebook Page owners have been experiencing for the past few years.

Groups 111

Groups Groups Communities Organization 111

Hootsuite

JULY 6, 2022

Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. People feel much more connected to a brand that actively engages their community.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sherrilynne Starkie

JANUARY 22, 2019

LinkedIn Pages, a refresh of LinkedIn Company Pages, help people engage with companies and organizations, and to connect with the people behind the company. These include new job alerts, an alumni tool, community hashtags and company insights. 4 Twitter is developing new analytics dashboards. Photo by Jolanda Flubacher.

Social Networking 150

Social Networking News Aggregator Journal 150

Sprout Social

APRIL 17, 2023

To better understand Sprout Social’s ROI, we commissioned a Total Economic Impact™ study conducted by Forrester Consulting that clearly quantifies how a composite organization comprised of our customers benefited from our platform. Advanced analytics capabilities provide data that yields org-wide impact, from marketing to sales to HR.

ROI 103

ROI Social Media Management Team Study 103

Socialmedia.biz

APRIL 29, 2019

Communication. As a social media manager, good communication skills are most important. You have to engage with customers and represent your brand. Studying how to become a social media manager is just the first step. All the biggest brands have one thing in common on social media – a community. Analytical skills.

Social Media Management 125

Social Media Management Skills Social Media Curation 125

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. At the same time, text analytics can monitor public concerns on social media.

Sentiment 112

Sentiment Banking Patterns Hotels 112

Oktopost

MARCH 4, 2024

The average SaaS sales cycle lasts 84 days and includes various touchpoints, from engaging with a post on social media to reviewing a product page and getting a product demo. This complexity makes marketing efforts even more crucial, as you must engage with your prospects throughout their customer journey.

B2B 62

B2B Strategy Marketing Case Study 62

Keyhole.co

AUGUST 2, 2023

It means creating engaging, valuable, and original content that meets the needs and interests of your audience. By sharing his expertise on productivity, study techniques, and personal growth, he built a loyal following that propelled his channel to over 4.55 million subscribers and counting.

YouTube 52

YouTube Tips Collaboration Training 52

agora pulse

SEPTEMBER 30, 2020

One of the recent examples of this comes from @RyanMcCready1 who shared this case study on Twitter, which earned him quite a few engagements and recognition: Twitter threads in action: This is an actual article broken into tweets. Use Twitter threads to share case studies, tutorials, and analysis of recent reports or trends.

Social Media Management 187

Social Media Management Social Media Tips Content 187

Ignite Social Media

OCTOBER 6, 2022

Khoros takes pride in focusing on its digital-first approach toward customer engagement, and the product seems very comparable to other social media management tools. Unfortunately, they did not have any social media management case studies available, which is what we would have liked to see from some of these notable brands. .

Social Media Management 122

Social Media Management Review Social Media Tools 122

Buffer Social

DECEMBER 19, 2017

We think social media is becoming more for engagement and brand building than referral traffic and revenue. So a top social media post to us is one that generates the most reach and engagement. These social media posts are ordered according to their reach rather than engagement as it’s easier to get that data. 778 shares.

Social Media 108

Social Media Study LinkedIn Instagram 108