Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Are you trying to expand into new markets? Are you launching a new product?

ROI 97

ROI Cost B2B Organization 97

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals.

Analytics 179

Analytics Social Media Tools Price 179

Keyhole.co

FEBRUARY 23, 2024

Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. Every business plan should have a dedicated section that outlines the strategies and key performance indicators (KPIs) for an organization’s marketing efforts.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 29, 2024

Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. Every business plan should have a dedicated section that outlines the strategies and key performance indicators (KPIs) for an organization’s marketing efforts.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Harp Interactive

MARCH 31, 2010

They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness.

Analytics 350

Analytics Social Media Trendrr Digg 350

Sprout Social

DECEMBER 18, 2018

The Facebook ads platform may have dominated the social advertising space at the onset, but marketers’ paid social strategies are continually diversifying across social networks—and with good reason. In fact it ranked as the second biggest challenge facing social marketers in our 2018 Index. There’s good news though!

Strategy 98

Strategy Aggregator Overview ROI 98

agora pulse

JULY 17, 2020

Social-savvy marketers. In-the-know marketers can easily understand in-depth information. From initiating new prospects into the sales pipeline to selling products and services, increasing conversions is an objective that can link directly to return on investment (ROI). Go for a data-heavy summary. Busy bosses and managers.

Report 147

Report Social Media Metrics Aggregator 147

Direct Marketing Observations

MARCH 21, 2011

Every day online and in the social media bubble we talk about ROI and the strategy and the channels used to grow your social media presence and impact. No strategy, no ROI justification-Just YouTube realizing that they could create something that could help people in a time of need. What’s important? Impactful stuff…

Social Media 171

Social Media Strategy ROI Aggregator 171

Sprout Social

FEBRUARY 22, 2024

It’s no small task, but the right influencer marketing analytics can help. Influencer analytics tools are a type of influencer marketing tool designed to measure the performance and impact of influencer marketing campaigns. Influencer marketing trend analysis Social media users expect brands to read the room.

ROI 105

ROI Analytics Influencer Campaign 105

Sprout Social

SEPTEMBER 9, 2020

While some of the chatter will be irrelevant, there are countless conversations that marketers would be wise to tap into. Because the truth is, an effective marketing strategy relies on consumer voices and insights. The Marketing Analyst. Market research, especially at scale, can be costly and time-consuming. The problem?

Organization 126

Organization Sentiment Social Media Management Analysis 126

Sprout Social

AUGUST 31, 2016

The report enables you to benchmark your LinkedIn® marketing efforts with a big picture look into content performance. Graphs and aggregate data include audience growth, publishing behavior, impressions, audience engagement and demographics. Better target your content for maximum impact.

LinkedIn 92

LinkedIn Report Company Aggregator 92

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 205

Social Media ROI Social Networking Foursquare 205

Sprout Social

APRIL 27, 2022

Link tracking: lets you prove the clicks and possibly conversions on your links so you can report on the ROI of a campaign. Integrations: Let you integrate the link shortener with other tools in your marketing stack. You can create links directly from your other marketing tools, like Sprout Social, via the Bitly integration.

URL 105

URL Engagement Domain Name API 105

Sprout Social

AUGUST 8, 2022

Primarily an influencer marketing platform, HypeAuditor provides robust YouTube analytics that focuses on creator accounts. The platform aggregates account data to identify top-performing content and opportunities to optimize. Publishing and analytics together create a more holistic understanding of your marketing efforts.

YouTube 107

YouTube Tools Analytics SEO 107

Techipedia: Tamar Weinberg

FEBRUARY 11, 2015

What is the value of social media as it relates to retail ROI? AddShoppers ** is one of the coolest technologies I have ever seen for the e-commerce space and is the only offering I have encountered that has such a breadth of data on social ROI in online retail environments. Marketing Social Media' This is really cool data.

Social Media 100

Social Media Retail Apparel ROI 100

agora pulse

MAY 30, 2016

Agencies might have knowledge and experience in the most effective social media marketing techniques. Proving ROI to Your Client. Social media ROI is a contentious topic for many agencies. And the difficulty associated with proving social media ROI has often been at the center of disagreements between clients and agencies.

Social Media 60

Social Media ROI Social Media Management Aggregator 60

Direct Marketing Observations

AUGUST 24, 2011

If you’ve been in this business for any length of time, then its time to take your collective aggregate knowledge of social media and add it to the overall mix of what you know and do. There was also a time where I used to do nothing but manage PPC campaigns until it just became part of each clients overall web marketing strategy.

Social Media 199

Social Media Skills SEO Aggregator 199

Convince & Convert

MARCH 30, 2016

trillion , brands are looking to capture their attention and own the marketing of “Mom”. Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). Brands must learn to market towards moms with relatable content that is empathetic and understanding.

Research 60

Research Engagement How To Sentiment 60

Proactive Report

FEBRUARY 3, 2010

the maturity of digital and social media requires integration of marketing strategies. Marketers must move from a focus on siloed campaigns to an emphasis on listening to, and communicating with, consumers. Marketers need to appeal to the individual and engage with customers on a one-to-one basis.”. The Marketer’s View.

Engagement 45

Engagement Alterian ROI Loyalty 45

Lucy Hall

FEBRUARY 28, 2015

However as busy business owners and marketers the need to free up time in today's world of digital distraction is imperative. And use your chosen tools to measure the ROI. [embed][link] Social Media automation is not really social! See my post on this: Thank you for sharing on social media! even though you didn’t read it!)

Activities 60

Activities Social Media HootSuite Patterns 60

Likeable

SEPTEMBER 24, 2019

From a marketing perspective, there are certainly reasons to be skeptical of Twitter. These factors, along with paid media questions around performance and ROI, have put Twitter on the back burner for some marketers. Chief among them: the content firehose. Knowing Its Place.

Twitter 80

Twitter Airlines Aggregator Meme 80

Sprout Social

SEPTEMBER 12, 2018

Despite the growing importance of social advertising—particularly on Facebook and Instagram—marketers are still faced with a familiar nemesis. Today, we’re excited to announce a big step towards helping marketers drive real connection with Sprout’s enhanced paid tools for Facebook and Instagram.

Instagram 82

Instagram Tools Facebook Report 82

Hootsuite

FEBRUARY 16, 2021

Hootsuite has all sorts of hidden gems and neat ways to save you time and increase your brand’s social ROI. Two things in marketing have remained true through the years: excellent photography requires skill and money; and image licensing is confusing. Here’s more on viewing paid and organic ROI. Try it for Free.

HootSuite 140

HootSuite Features URL Template 140

Sprout Social

APRIL 12, 2022

An audit will also surface branding issues and will give you a good idea of what areas you’ll need to work on when it comes to your Facebook marketing strategy. If your marketing strategy aims to reach one target audience but data on your Facebook Insights is different, then there’s an issue. Content and audience. Advertising.

Facebook 123

Facebook How To Metrics Hashtag 123

Proactive Report

FEBRUARY 3, 2010

the maturity of digital and social media requires integration of marketing strategies. Marketers must move from a focus on siloed campaigns to an emphasis on listening to, and communicating with, consumers. Marketers need to appeal to the individual and engage with customers on a one-to-one basis.”. The Marketer’s View.

Engagement 40

Engagement Alterian ROI Loyalty 40

Convince & Convert

MAY 5, 2012

But to make the case that Pinterest should be a big part of your marketing arsenal because it proportionally sends more traffic to your website than Facebook or Twitter is patently ridiculous. When determining the value of your social media efforts, and certainly when calculating your ROI, you must focus on behavior, not aggregation.

Metrics 143

Metrics Social Media Posterous Aggregator 143

Sprout Social

MARCH 11, 2020

Because marketers today are expected ever to create content that grabs their audiences’ attention. This ultimately makes your life easier as a marketer as you figure out which types of content to create and recreate. If you’re interested in building a social media marketing funnel , tracking link clicks is crucial.

Social Media 125

Social Media How To Metrics Analytics 125

Sprout Social

FEBRUARY 20, 2020

This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. It’s time to look beyond your marketing department and begin working with other departments, identifying their listening goals and figuring out how to tie it all back to the bottom line.

Strategy 119

Strategy Sentiment Social Media Management Analysis 119

Keyhole.co

MARCH 7, 2022

So you’ve begun your social media marketing journey. According to Google and Forrester’s research , half of the marketers struggle with managing loads of data. Only if you have something more accurate to prove the value of your social marketing plan. You post daily on social media. And sometimes they don’t.

Report 52

Report Social Media Metrics How To 52

Hootsuite

APRIL 12, 2021

Clear ROI: We’re committed to helping all of our customers measure the success of their social media initiatives. Use aggregate date and time-range reports to make informed decisions about how to re-engage users or optimize Amplify usage. Easily manage all your social media in one place and save time with Hootsuite. Try it for Free.

HootSuite 96

HootSuite Insurance Hubspot Sharepoint 96

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. No doubt very useful and very powerful when they come together (I read this as an agency mixed with a lead nurturing platform that can track ROI!). Romi was also a speaker on Agency 2.0

Web 2.0 100

Web 2.0 Mashup Aggregator Microsoft 100

Socialmedia.biz

JULY 23, 2017

That’s a content distribution opportunity that B2B marketers should not overlook. These include gamification, internal communications and ROI-focused analytics. You can use this feature to feed content from trusted niche-relevant publications and co-marketing partner organizations as well.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Sprout Social

FEBRUARY 5, 2020

Social listening isn’t just for marketers and social media managers—it’s a valuable source of business intelligence that your whole organization can leverage. Once you start collaborating and finding out the goals and challenges of other departments, you can create a listening strategy that yields long term ROI.

Tools 94

Tools Sentiment How To Team 94

Webbiquity SMM

OCTOBER 20, 2015

When you’re waiting for your ad to get approved, you can check its status through an ads manager, or through an aggregating platform like Growmobile. Here are some quick tips for what you can do. How You Will Know. It will either be marked as pending, accepted, or rejected. The approval process can take anywhere from 15 minutes to 24 hours.

Facebook 100

Facebook Pharmaceuticals Guidelines Advertising 100

Techipedia: Tamar Weinberg

MARCH 12, 2015

As many of you know, I’m working with influencer marketing platform, The Shelf. Every PR or marketing person who is focused on journalists or bloggers should read this. So first, a little background: I’m the co-founder of The Shelf, an influencer marketing platform. Then, one day, I had a small epiphany. My First Epiphany.

Blogger 100

Blogger Influencer Campaign Fashion 100

Josh S Peters

FEBRUARY 24, 2009

As of today I have begun working with Symantec and their GoEverywhere project as their social marketing manager. It allows you to aggregate many of your web apps into one convenient webtop with one convenient sign in. Today I have started a new chapter in my career as a social media sherpa (consultant).

Lijit 100

Lijit Consultant Project eBook 100

Socialmedia.biz

JULY 23, 2017

That’s a content distribution opportunity that B2B marketers should not overlook. These include gamification, internal communications and ROI-focused analytics. You can use this feature to feed content from trusted niche-relevant publications and co-marketing partner organizations as well.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60