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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

Link tracking: lets you prove the clicks and possibly conversions on your links so you can report on the ROI of a campaign. Integrations: Let you integrate the link shortener with other tools in your marketing stack. You can create links directly from your other marketing tools, like Sprout Social, via the Bitly integration.

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

That’s a content distribution opportunity that B2B marketers should not overlook. These include gamification, internal communications and ROI-focused analytics. You can use this feature to feed content from trusted niche-relevant publications and co-marketing partner organizations as well.

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

That’s a content distribution opportunity that B2B marketers should not overlook. These include gamification, internal communications and ROI-focused analytics. You can use this feature to feed content from trusted niche-relevant publications and co-marketing partner organizations as well.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Swix also plans to publish its own API so that third-parties can push and pull Swix data into other applications.

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The Facebook Pixel: What It Is and How to Use It

Hootsuite

It’s a handy way for marketers to remind shoppers to come back and buy all those items they leave in various shopping carts across the web. Increase the ROI on your Facebook ad spend. This allows you to improve your Facebook ad conversion rate and get better ROI. Enhance Facebook pixel data with Conversions API.

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Facebook Event Parameters for Granular Reporting and Targeting

Jon Loomer

You can track events on your website — both standard and custom events — using the Meta pixel and Conversions API. Collecting value helps an advertiser know if they are achieving a positive ROI. You can also refine by aggregated value. Let’s break this down, covering the following: The role of parameters.

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Top 10 Data Analysis Tools for B2B Marketing

Oktopost

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. An overwhelming 92% are only using data analysis tools provided with their current marketing stack, and nearly half aren’t even using advanced functionalities. . The problem?

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