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What Is an API & Why Does It Matter for Social Media?

Sprout Social

Your Internet experience runs on APIs. But what is an API and why does it matter to you? In this article, we’ll give a high-level overview of APIs and how they relate to your daily life. What is an API? API stands for application programming interface. APIs operate on an agreement of inputs and outputs.

API 110
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The case for better social media technology in 2024

Sprout Social

Teams without the right dedicated software are forced to perform tedious manual tasks while working in disparate tools, spreadsheets and email threads, costing teams and brands valuable time and resources (not to mention the high likelihood of manual error being introduced during reporting).

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How to Fight For More Social Media Resources In Your Company

Convince & Convert

Even adorned with the latest and greatest social media management software and automation and workflow and APIs and the entire chorus line of digital marketing shiny objects, actual human beings in your company need to be at those controls. All of these are behavior metrics, not aggregation metrics. You want more people on your team?

Resources 167
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How AI insights improve decision making

Sprout Social

For example, predictive analytics can help the government anticipate public service bottlenecks, allocate resources efficiently and minimize service downtimes. The data can be uploaded directly through APIs or manually entered as CSV files. At the same time, text analytics can monitor public concerns on social media.

Sentiment 112
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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Access the API . View aggregated metrics in the dashboard. Integrations and API. As social media grew in popularity, lengthy URLs began to present a problem. TinyCC.com.

URL 105
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iOS 14 Resources for Facebook Advertisers

Jon Loomer

I am overflowing with resources, but let’s break them down… iOS 14 FAQ. Can Conversions API help replace the data lost from iOS 14 opt-outs? I don’t understand the 8-event limit related to Aggregated Event Measurement. The post iOS 14 Resources for Facebook Advertisers appeared first on Jon Loomer Digital.

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3 Top Challenges Facing the Social Content Curator

Socialmedia.biz

Regularly providing powerful, influential and valuable information inspires your audience to trust you and to consider you a go-to resource. Challenge #2: Automated curation tools have been known to aggregate low quality links. Today’s thought leaders cannot be successful without smart sharing of great content published by others.