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Create a Facebook Ads Audience Based on Event Frequency

Jon Loomer

For the source, select your pixel… While the pixel has become less reliable over the years due to iOS 14+ and browser restrictions, this should also capture web events fired from the API. When you set up the API for web events, you need to first select the pixel that those events are based on. Select an Event. Take a look!

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What Is an API & Why Does It Matter for Social Media?

Sprout Social

Your Internet experience runs on APIs. But what is an API and why does it matter to you? In this article, we’ll give a high-level overview of APIs and how they relate to your daily life. What is an API? API stands for application programming interface. APIs operate on an agreement of inputs and outputs.

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Facebook Ads and the Impact of iOS 14

Jon Loomer

In order to receive any app conversion data, Facebook is adopting Apple’s SKAdnetwork API. Aggregated: Details from lift measurement and demographic breakdowns will be unavailable. That’s when Aggregated Event Measurement comes into play. Data will be restricted, aggregated, and delayed in this case as well.

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How AI insights improve decision making

Sprout Social

For example, you can anticipate customer needs and gauge opinions through social media listening to monitor chatter around your brand or competition. For example, a car manufacturer can use review and AI-driven sentiment analysis to gauge global consumer reactions to product recalls.

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The case for better social media technology in 2024

Sprout Social

For example, by using Sprout Social, the Salesforce team saved 12,000 hours by automating simple tasks, and were able to spend more time forging and fortifying relationships with customers. While they all work off the same APIs and network limitations, it’s really the way the platforms are built that matters most to your business.

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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

For example, a URL shortener would convert a long URL like. For example, you may have seen long URLs on Amazon s hortened to a branded URL like: [link]. For example, Bitly integrates with Sprout so you can embed shortened links directly into your content during the social media workflow. Access the API . Manage links.

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Sneak Peek into Facebook Audience Insights Beta

Ignite Social Media

Facebook Audience Insights API is currently in Beta test with limited partners, as one of those partners, Ignite is going to give you an inside look at what is to come. For example, those who talk about bacon are typically 35-54 years old, married females with a household income of $50-75K. Bacon has an 84% positive sentiment.

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