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10 of the Best Customer Data Platforms to Power Cross-Channel Marketing

Oktopost

Change a word or two, and that could be equally solid advice for today’s professional marketers. Savvy marketers looking to gain ground in hotly contested markets will turn their attention to Customer Data Platforms (CDPs).

How Groupon Integrates Social Media and Customer Experience

Convince & Convert

The idea was to make sure that Groupon, across all markets, was operating on the same set of principles and strategy. Sony is also aggregating information in the app about the different teams and other relevant tidbits related to the World Cup.

These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. I’ve talked with many business owners and marketing managers, and a large percentage rarely look past high-level metrics. Actions (as an aggregate metric).

These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. I’ve talked with many business owners and marketing managers, and a large percentage rarely look past high-level metrics. Actions (as an aggregate metric).

Breaking: Demographic Analysis of Your Instagram Audiences Is Now Possible

SocialFish

All statistics are aggregated to protect individual privacy. On today’s addition of Instagram, Demographics Pro CEO Paul Hallett commented, “Over the past two years, Instagram has become a key marketing component for many of the world’s top brands.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. However—96% of the people who discuss brands online do not follow those brands’ owned profiles. Discover brand mentions and discussions in real time.

Tools 274

Breaking: Demographic Analysis of Your Instagram Audiences Is Now Possible

SocialFish

All statistics are aggregated to protect individual privacy. On today’s addition of Instagram, Demographics Pro CEO Paul Hallett commented, “Over the past two years, Instagram has become a key marketing component for many of the world’s top brands.

Is Your Executive on Twitter?

Koka Sexton

ExecTweet has tapped the Twitter API to give you a peak into what corporate America is doing. How NOT to use your Social Media Marketing Manager! Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Is Your Executive on Twitter?

Koka Sexton dot Com

Koka Sexton

ExecTweet has tapped the Twitter API to give you a peak into what corporate America is doing. How NOT to use your Social Media Marketing Manager! Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Is Your Executive on Twitter?

3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

A digital marketing success story. And Facebook fan pages are often easier for marketers to update than your corporate website, not requiring you to call Gill from IT for his famous “assistance with a smirk&#. Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages. They are very insightful and relevant for today's marketers.

Best Internet Marketing Blog Posts of 2007 » Techipedia | Tamar.

Techipedia: Tamar Weinberg

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. 9 Reasons You Should be Using and Watching Facebook (Sugarrae): There’s a lot of marketing potential in Facebook, and Rae shows you why. What are Social Media Marketing and Social Media Optimization?

5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

Businesses can track these shares to see if they resulted in an increase in brand exposure, traffic, leads captured and talent attracted. That’s a content distribution opportunity that B2B marketers should not overlook. Post by Adi Englander.

Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

A: After an aggregate of 9 years at Microsoft, being the CMO of a $100M dollar digital agency, and a writer, I wanted to get back to my roots in terms of “building” something that had huge customer promise and could make a dent in reality as we know it. Is Sentiment Making Brands Stupid?

5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

Businesses can track these shares to see if they resulted in an increase in brand exposure, traffic, leads captured and talent attracted. That’s a content distribution opportunity that B2B marketers should not overlook. Post by Adi Englander.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. A good DIY choice for small brands looking for a no cost option. Great for small brands and the do it yourselfer social strategists.

70+ Resources on How to Start a WordPress Blog

Kikolani

And, let’s not forget the next step that follows the start of the blog, and that is blog marketing ! WP Engine – a WordPress hosting solution used by major brands like Foursquare, HTC, Williams-Sonoma, and others. You can get your API key from Akismet.

The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them)

Buffer Social

Every week, people build and launch new social media tools, empowering us marketers in our day-to-day work. Branding. Fresh marketing inspiration with every new tab. Description: Zest is a new tab extension that helps you discover great marketing articles.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Are you monitoring the trends related to conversations about your brand? 89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. It tracks mentions of your brand in 42 different languages.

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

However, that doesnt mean that its something that everyone innately understands or knows how to use - especially when it comes to using it for marketing, PR, or other business-related purposes. Lesson # 1 Personal Branding. aggregators. ReadWriteWeb. RWW Network. ReadWriteWeb.

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Social Pros 26 – Richard Owen, Satmetrix

Convince & Convert

It’s six ingredients, top brands used to measure the revenue impact of social media.). They have a brand new thing called Spark Score , which actually lays social media chatter around the Net Promoter principles. Where you ask somebody, “Would you recommend the brand?”

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

The problem that we have a lot in content marketing is that people say, “Okay, we did this thing and then we had a call to action.” ” This sounds like a case study for great content that was really marketed well. It sits within marketing.

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

The problem that we have a lot in content marketing is that people say, “Okay, we did this thing and then we had a call to action.” ” This sounds like a case study for great content that was really marketed well. It sits within marketing.

RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

A digital marketing success story. And Facebook fan pages are often easier for marketers to update than your corporate website, not requiring you to call Gill from IT for his famous “assistance with a smirk&#. Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages. They are very insightful and relevant for today's marketers.

Your Guide to the Crowdsourced Workforce - ReadWriteWeb

Buzz Marketing for Technology

crowdSPRING is the latest entry into the increasingly crowded crowdsourced graphic design service market. From its humble beginnings as an area on the web development discussion forums at SitePoint , to being spun off from the SitePoint Marketplace a few months ago, 99designs has experienced astonishing growth to become a leader in its market. Most recently, the site launched a co-branded version of their service for Best Buy. aggregators. ReadWriteWeb. RWW Network.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. Swix also plans to publish its own API so that third-parties can push and pull Swix data into other applications. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Social Pros 21 – Joe Stupp, Chipotle

Convince & Convert

Read on for insights from Joe and our Social Media Stat of the Week ( this week : only 33% of people on social networking sites follow a company or a brand on social media sites). Social Media Stat of the Week: 33% of People on Social Networking Sites Follow a Company or Brand.

An Open Letter to Facebook

Techipedia: Tamar Weinberg

It would be sadder if someone built a brand new Facebook Page only to find out that Facebook canned it a second time. But let’s just say that the main admin of a big brand’s page or other type of page leaves the company on bad terms and defaces or even removes the Facebook Page.

24 Things I Do When Launching a New Blog

Viper Chill

It also gets your site listed in Technorati and other blog aggregation services. Grab an API key from Wordpress.com and you’re golden. You are Steve Pavlina of blogging / marketing Reply Glen says: November 12, 2009 at 12:16 pm Haha, thank you Lucy. Home What the F ?