Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity SMM

Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL. Technology to “scrape&# websites and republish content (legally or not) has also been around for some time, but until recently, doing content aggregation well required either a massive investment in infrastructure (like Moreover ) or a unworkable level of manual effort.

Content Aggregation and Everything Else You Need to Know About it

Social Media Marketing

Here comes the role of Content Aggregation At this time of trouble for a business, the Content aggregation has emerged as a genie from the lamp. Content Aggregation - The Definition. Content aggregation is predominantly about garnering the content from digital sources on a pre-specified relevant topic. But what are Content aggregators? There are diverse benefits of content aggregation for your business, and we have listed a few below.

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On hardwork, Shorts Cuts and Aggregating in Digital

Direct Marketing Observations

In the world of digital, there exists the potential to aggregate your activities and consolidate your digital streams so as not to duplicate work. digital marketing

The 21 Best Content Curation Tools

Webbiquity SMM

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Showcase reviews: Marketing Insider Group (Curation).

New Features Added to B2B Marketing Zone and Social Media Informer

Webbiquity SMM

Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer. Topics on B2B Marketing Zone include social media , inbound marketing and business blogging.

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy. Can you come up with a better Inbound Marketing Haiku ?). Blogging Supports Social Media Marketing.

Tips on How PR Pros Can Create Social Media Success

Mindjumpers

This is something that creates a good opportunity for businesses to utilize the online channels to communicate interesting and relevant information about their brand or product. Get acquainted with news aggregation services. What To Remember In Social Media Marketing & PR.

Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online. In order to make things easy you should fiirst create a place that will aggregate all your monitoring results like an RSS reader.

Facebook Location Pages: What Brands Need to Know

Ignite Social Media

This is very exciting for a brand because it creates easy to manage, authentic Pages which allow users to find the brand’s various locations on Facebook. Will location Pages look the same as the main brand Page? Facebook Marketing Local Social Media Social Advertising

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Essential viral marketing tools

Socialmedia.biz

This is the second in a series on modern viral marketing techniques extolled by Vincent Dignan of the United Kingdom. Also see: 10 rules of branding for your startup or small biz. What other viral marketing tools are in your bag of tricks?

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How Reebok ‘Got Fit For Social’ And Established A Consistent Brand Voice

The Realtime Report

When Reebok set out to consolidate their social presence, a brand audit found that the company had no less than 225 Facebook pages, 100 YouTube channels and 30 Twitter accounts. On Facebook, the brand rolled up local pages into three consumer-led brand pages: Reebok (with over 1.2

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The 10 Top Social Media Tools Brands are Using to Succeed in 2019

Buffer Social

Marketers are faced with an ever-growing list of responsibilities. From social media marketing to customer experience and advertising, it can be a challenge to stay on top of everything. Brands use it to monitor notable things that are happening in the world.

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10 Tools for More Productive Online Marketing

SocialFish

Online marketing is a many headed monster. The average marketer has to balance social, content, email, and other inbound marketing tactics. GetResponse started out as an email marketing platform, but it has become much more.

The Top 14 Enterprise-Scale Digital Marketing Solutions

Oktopost

“One-size-fits-all” is a pretty brilliant marketing concept. Ironically, one place where a one-size-fits-all approach is never a good idea is in marketing itself. There are significant differences between performing marketing for small organizations and large ones. .

The 10 Top Social Media Tools Brands are Using to Succeed in 2019

Buffer Social

Marketers are faced with an ever-growing list of responsibilities. From social media marketing to customer experience and advertising, it can be a challenge to stay on top of everything. Brands use it to monitor notable things that are happening in the world.

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11 Content Marketing Tools To Promote Your Blog

SocialFish

—————— Effectively promoting content is often the most challenging variable in the content marketing craze. Scoop.It is an in depth website that combines social media with a news reader/aggregator. Bundlr is another reader and aggregate site.

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Facebook Clear History, Apple ITP & Chrome Updates: What It All Means for Brands

Likeable

Why Facebook Marketers Shouldn’t Panic About Clear History and ITP Updates. If a user opts out of tracking, that user will not be rejecting their actions being tracked as part of an aggregate—only in association back to their personal account for forward-looking purposes. Where marketers will see a clear impact is attribution windows, especially click-based conversions. For now, marketers will need to keep an eye on new developments and pivot as needed.

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How to use social media personas to boost brand engagement

Sprout Social

Marketing personas put a proverbial face to your customer base, allowing you to better define and market to your most profitable customers. Why marketers need social media personas. Perhaps you’re marketing toward baby boomers. From finding your brand voice to publishing relevant pieces, social media personas help you tap into content that speaks to different members of your audience. Brands they support. Adapt your brand voice.

Is The White Paper Dead for B2B Marketing?

Buzz Marketing for Technology

Such content can include: • A blog by the subject-matter expert(s). • Discussion forums. • Surveys/polls that the audience can take. • A news aggregation feature. • And yes, white papers. Sharing is how you build a Brand In a recent BusinessWeek article featuring Tony Hsieh from Zappos.

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How to Find Micro-Influencers for Your Brand

Pixlee

Influencer marketing has been on the rise over the last couple of years, replacing organic search as the fastest growing online customer acquisition method. Word-of-mouth and connecting people based on interests has always been an effective way of marketing, and digital capabilities are a natural extension of those tactics. Such users are especially effective to brands because of their specific interests and appeal to niche audiences. Influencer Marketing

We Interrupt This Lifecast: Syndication Overload (Part 2)

Firebelly

Digitalia | Indianapolis Social Media Marketing « Youtube Tuesday: ESCP Europe Human Experience | Main | Social Media Weekly Roundup 1/18-1/22 » January 20, 2010 We Interrupt This Lifecast: Syndication Overload (Part 2) Last week, in We Interrupt This Lifecast: Syndication Overload (Part 1) , I argued that people should not syndicate all of their tweets into Facebook. They were simply aggregating content from around the web and pushing it through their Twitter stream.

Reddit Marketing Strategies for Those Who Don’t Have Time for Reddit Marketing

Buffer Social

It’s a tricky question to answer because one of the first rules for marketing on Reddit — one of the first rules for marketing on any social media site, really — is that you have to be genuinely engaged and committed to the communities you’re part of.

How to Create Living Content to Boost Brand Reputation and Visibility

Convince & Convert

Over the last ten years, new content types have arisen and lots of great tools have sprung up for creating and marketing content. The kind of win-win marketing content that provides real value to readers, and promotes you and your business at the same time. Content Marketing

10 of the Best Customer Data Platforms to Power Cross-Channel Marketing

Oktopost

Change a word or two, and that could be equally solid advice for today’s professional marketers. Savvy marketers looking to gain ground in hotly contested markets will turn their attention to Customer Data Platforms (CDPs).

Social Media Engagement is the New Social Media Marketing: How To Do It Well

Buffer Social

It started as a way for friends to connect online, evolved into a broadcasting channel, and is now a place for brands to provide personalized, human experiences with their audience and customers. People love positive interactions with brands on social media. Brand impact.

NBC Targets Local Markets on the New Digg

Adam Sherk

In my post on news sites on the new Digg I noted that NBC has created a series of city-specific profiles to target local markets. Lauren: The ten profiles are a joint effort between myself and the social media lead in each of the 10 markets.

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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Consider a Lijit Wijit or other aggregator widget.

5 New Business Books That You Should Read (But Probably Never Heard Of)

Twist Image

Three of the bigger (and more well-known) business book authors within my tool shed of interest have (or are about to release) brand new books. It's probably going to take most Marketing professionals the rest of the year to get through these three popular business book titles, but the truth is that there are five other fascinating books sitting right here that are next up in the cue and deserve some attention. aggregator. marketing professional.

Book Review: The Social Employee

Webbiquity SMM

One of the most powerful impacts of social media is the way has democratized brands. No longer is the brand, or corporate image, tightly controlled by a few senior executives, marketing communications specialists, and PR spokespersons. Those voices collectively shape the brand.

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What Agile Content Marketing Means for Your Business

Convince & Convert

Content creation is seen as a creative experiment, following a linear process that begins with brainstorming, moves into production, gets released into the wild, and then is measured according to its aggregate engagement at a future date. This was the birth of the agile marketing manifesto.

10 Social Media Marketing Basics for Budding Businesses

Sprout Social

Fast forward to present day where a social presence is an expectation for businesses, with 80% of marketers relying on social media to raise brand awareness. Bigger brands with large customer bases tend to have presences across multiple platforms. Find your brand voice.

3 Simple Ways to Protect Your Content on Social Media

Convince & Convert

Brands face the same issue, every day—especially brands whose bread and butter is content surrounding thought leadership. That means 44 percent of the time, the thoughtful article you labored over for hours, weeks, maybe months, isn’t being attributed to your brand.

Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. The Viral Garden): What are big brand saying about the ROI of social media?

The Digital Marketing Revolution has Just Begun

Proactive Report

According to a new BCG report on Digital Transformation released today digital marketing presents a tremendous opportunity to engage consumers because the ways in which consumers engage with media have shifted dramatically in recent years—and marketing approaches must be reinvented accordingly.

What You Need To Know About Facebook, Content And Brands

Twist Image

For the longest time, there was a commonly held sentiment that the brands who create the best (and most relevant and most contextual) content will win. It's especially not easy for brands that have been, primarily, marketing-driven organizations. The kind of brands that have seasonal campaigns that are driven by creating as many exposures to the brand as possible. It's true that Facebook is awesome for keeping a brand fresh. brand. brand awareness.

3 Simple Ways to Protect Your Content on Social Media

Convince & Convert

Brands face the same issue, every day—especially brands whose bread and butter is content surrounding thought leadership. That means 44 percent of the time, the thoughtful article you labored over for hours, weeks, maybe months, isn’t being attributed to your brand.

How TechCrunch Approaches Video Marketing & Trends to Watch for in Video – Travis Bernard [SSM0035]

Buffer Social

All eyes on video marketing. The subject that has taken the social media world by storm is now being implemented by brands everywhere. The challenging part for marketers is two-fold: Understanding what makes videos successful and knowing which metrics to measure.

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Media Fragmentation: 3 Strategies For How Business Marketers Can Keep Up

The Realtime Report

This is a guest post written by Lisa Smith, Director of Media and Markets Research/Mindwave Research. Social media, blogs, and discussion boards mean that users generate as much online content as brands do.

The 4 Marketing Metrics Mandates

Convince & Convert

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. Then, digital marketing came along. However, as is so often the case with online marketing, we overdid it.

Marketing Marvels – Build Remarkable Content Marketing Hubs with Uberflip

Convince & Convert

This is episode two of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions.

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