A Walk Through Twitter’s Walled Garden

The Realtime Report

Smart people are posting ideas for new business models based on an open API , lamenting what could have been had Twitter become an API company rather than an advertising company, and raising money to build an alternative realtime feed API. Stay tuned for more stormy weather as Twitter reveals further details — you can’t build a walled garden these days without a little API Darwinism.*.

A Brand's Guide to Unsplash: How to Unlock the Next Big Visual Marketing Channel

Buffer

Remarkable brands are more than a logo. We associate brands with images and feelings because - as neuroscience researchers have found - our brains love to stitch thoughts together. Our perception of any brand is constantly being reinforced by the images we see.

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Top 15 Influencer Relationship Management Tools To Optimize Your Campaign

Keyhole.co

That’s because, in several ways, influencers are marketers with an audience, and brands who seek help from them must respect the influencer’s engagement processes. . Easy campaign creation – Create briefs, branded landing pages and track product content along with influencer product shipment.

How Apple’s iOS 14 Update Will Impact Facebook Advertising

Ignite Social Media

Additionally, aggregated data will not include the ability to breakdown data by demographic. Actions Your Brand Will Need to Take. Prioritize the implementation of Facebook’s Conversion API.

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Is Your Executive on Twitter?

Koka Sexton

ExecTweet has tapped the Twitter API to give you a peak into what corporate America is doing. Created by Federated Media, in partnership with Microsoft, ExecTweets is a platform that aggregates the tweets of top business execs and empowers the community to surface the most insightful, business-related tweets. Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Is Your Executive on Twitter?

Koka Sexton dot Com

Koka Sexton

ExecTweet has tapped the Twitter API to give you a peak into what corporate America is doing. Created by Federated Media, in partnership with Microsoft, ExecTweets is a platform that aggregates the tweets of top business execs and empowers the community to surface the most insightful, business-related tweets. Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Is Your Executive on Twitter?

Facebook Business Manager Users: People, Partners, and System Users

Jon Loomer

If you are the brand and looking to add a partner agency who will manage your ads, you would select the first option. You can choose whether a partner can view aggregated insights for a line of business. If you run Facebook ads, you need to understand Business Manager.

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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

However, there are several other reasons why brands would want to use URL shorteners. Allows you to create branded URLs. Some link shorteners let you create a branded URL containing your brand. Key features: Create branded links . Auto-branded links.

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These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Actions (as an aggregate metric). The Actions metric helped you track these results as an aggregate. These days, you can do a lot more with an ad and an aggregate number of all user actions doesn’t make sense anymore. Facebook’s reasoning for removing these metrics is that brands cannot control when ads are shown with social information.

These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Actions (as an aggregate metric). The Actions metric helped you track these results as an aggregate. These days, you can do a lot more with an ad and an aggregate number of all user actions doesn’t make sense anymore. Facebook’s reasoning for removing these metrics is that brands cannot control when ads are shown with social information.

Facebook Business Manager Users: People, Partners, and System Users

Jon Loomer

If you are the brand and looking to add a partner agency who will manage your ads, you would select the first option. You can choose whether a partner can view aggregated insights for a line of business. If you run Facebook ads, you need to understand Business Manager.

System 101

Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

On October 28, 2021 Facebook filed for a trademark on the word Meta. Of course, that’s not surprising, since Facebook announced that they are changing the company name to Meta. If you go to the website meta.com you’ll be redirected to this web page on Facebook.com.

What to Look for in a Social Media Post Scheduler

agora pulse

Choosing the right social media post scheduler is crucial for a social media manager, especially if you want to avoid wasting time or missing out on opportunities to grow a brand. Multi-brand support. Others offer social listening options so you can join conversations about your brand.

Sneak Peek into Facebook Audience Insights Beta

Ignite Social Media

Facebook is experimenting with letting brands study people’s posts and comments on the platform. Facebook Audience Insights API is currently in Beta test with limited partners, as one of those partners, Ignite is going to give you an inside look at what is to come. Post sentiment- aggregated feelings about your topic. Facebook recently made an exciting announcement for marketers.

3 Top Challenges Facing the Social Content Curator

Socialmedia.biz

You need to develop a distinctive and memorable brand voice and use it to convey your take on the issues that matter most in your niche, and you need to be generous with genuine insights. You’ll have a zealous following that will gladly purchase your products, and brands will turn to you for consulting gigs, speaking opportunities, endorsements and more. Challenge #2: Automated curation tools have been known to aggregate low quality links. Post by Adi Englander.

iOS 14 and Facebook Ads: What We Know

Jon Loomer

Facebook claims that the greatest impact will be felt by the most vulnerable businesses, rather than the big brands with deep pockets. Aggregated Event Management: It’s unclear what this actually is.

Top 10 Data Analysis Tools for B2B Marketing

Oktopost

They include all the necessary features to not only track and monitor your social media campaigns but also glean data-focused insights for your brand as well. The tool allows the tracking of and aggregated metrics for unlimited LinkedIn accounts.

10 of the Best Customer Data Platforms to Power Cross-Channel Marketing

Oktopost

DPMs are usually used to aggregate or pool third-party data into a single point and leverage that data for better messaging, targeting, etc. Optimove’s clients include such big brands as Staples and Family Dollar. It accomplishes this with a platform that has a powerful, easy-to-use API and an extensive network of partners. It can aggregate data from several different sources, house it, and then push that data into other channels.

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Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

A: After an aggregate of 9 years at Microsoft, being the CMO of a $100M dollar digital agency, and a writer, I wanted to get back to my roots in terms of “building” something that had huge customer promise and could make a dent in reality as we know it. Q: Getting to the behavioral drivers of consumer choice is obviously a major demand from brands, and one of the promises of text analytics is to deliver the “affect” of the emotion behind the text. Is Sentiment Making Brands Stupid?

5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

Businesses can track these shares to see if they resulted in an increase in brand exposure, traffic, leads captured and talent attracted. Smarp can also automatically pull content from your social media pages and RSS feeds, so that every new post on your blog will automatically aggregate to your Smarp feed of suggested shares. It’s possible that their product team made a decision to only work with social networks whose APIs can support their rich reporting.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. However—96% of the people who discuss brands online do not follow those brands’ owned profiles. That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Discover brand mentions and discussions in real time.

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

Businesses can track these shares to see if they resulted in an increase in brand exposure, traffic, leads captured and talent attracted. Smarp can also automatically pull content from your social media pages and RSS feeds, so that every new post on your blog will automatically aggregate to your Smarp feed of suggested shares. It’s possible that their product team made a decision to only work with social networks whose APIs can support their rich reporting.

Social Media Revenue: Huffington Post TechCrunch Valuations

Laurel Papworth

Business: An online newspaper/news aggregator and group blog. We estimate about $10 million in 2009 revenue and apply a 15-times multiple (higher than other blogs given growth and brand strength) to arrive at a $150 million valuation. API Widget Economy: Social Media Business Podcast (11). Huffington Post and TechCrunch both have high valuations ($100m+). Yes, Virginia, social media and blogs CAN make money. Will 2010 see the further rise of social media proprietors?

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Are you monitoring the trends related to conversations about your brand? It tracks mentions of your brand in 42 different languages. You can set up multiple alerts for your brand name, keywords etc. Imagine if something was about to trend that was really negative about your brand, I think you’d want to know about it!! Radian 6 covers over 150 million sources ranging from blogs, forums, Facebook public API, Twitter, and photo and video sharing sites.

70+ Resources on How to Start a WordPress Blog

Kikolani

WP Engine – a WordPress hosting solution used by major brands like Foursquare, HTC, Williams-Sonoma, and others. Elegant Themes – This theme collection is exactly as the brand name suggests, elegantly designed. You can get your API key from Akismet. It is called WP RSS Aggregator. So, plugins like the Aggregator serve two purposes, as an archive (portfolio) and as a backup. One question we hear quite a bit is how to start a blog.

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Lesson # 1 Personal Branding. Dan Schawbel , EMCs first social media specialist, returned to Bentley College to do a presentation about personal branding and social media. Among other things, personal branding involves an understanding that you have a public image (whether you want to or not). If youre googleable, you have a brand, so you should learn to control it. aggregators. ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk. Last100. AltSearchEngines.

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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

After two years at the helm of Avaya’s social media strategy which produced a very strong ROI in the Social Customer Support area, I am happy to say we finally got that strategy institutionalized within the Support organization so I found myself with a rare opportunity to evolve our strategy from brand monitoring and reputation management to something higher order like Social Insights. A good DIY choice for small brands looking for a no cost option. ANALYTIC AGGREGATORS.

Social Pros 26 – Richard Owen, Satmetrix

Convince & Convert

It’s six ingredients, top brands used to measure the revenue impact of social media.). They have a brand new thing called Spark Score , which actually lays social media chatter around the Net Promoter principles. That maybe we shouldn’t arm everybody in social, because if you get one flight attendant like that, and then put her on Twitter, the brand equity of that company is right down the tubes. Where you ask somebody, “Would you recommend the brand?”

50 content creator tools you need to know about

Sprout Social

Why your brand needs content creator tools. Brands and social media managers can also tap the efficiency-driving power of these resources to make their own social content more compelling. That’s why it makes sense for brands to be familiar with the creator economy and how it works.

Your Guide to the Crowdsourced Workforce - ReadWriteWeb

Buzz Marketing for Technology

Most recently, the site launched a co-branded version of their service for Best Buy. featurelist.org is very similar to IdeaScale, but more public, not branded, and focused on software. aggregators. ReadWriteWeb. RWW Network. ReadWriteWeb. ReadWriteTalk. Last100. AltSearchEngines. About. Subscribe. Contact. Advertise. RWW Daily by Email. RWW Weekly Wrap-up. Web Apps. Trends. Google. Microsoft. Facebook. Archives. Your Guide to the Crowdsourced Workforce.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. Swix also plans to publish its own API so that third-parties can push and pull Swix data into other applications. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Social Pros 21 – Joe Stupp, Chipotle

Convince & Convert

Read on for insights from Joe and our Social Media Stat of the Week ( this week : only 33% of people on social networking sites follow a company or a brand on social media sites). I think the thing that struck me as particularly worthwhile talking about today was the deal with Radian6 / Salesforce and Twitter to give them real time firehose access to the Twitter tweets API , which as far as I know Twitter has never done that, has never given an individual vendor access at that level.

The Top Instagram Updates You Need to Know: July 2020

Hootsuite

Brands and creators now have the ability to open Instagram storefronts showcasing collections and products that can be purchased in-app. Instagram also expanded access to the Brand Collabs Manager platform so more creators can connect with brands.

Best Internet Marketing Blog Posts of 2007 » Techipedia | Tamar.

Techipedia: Tamar Weinberg

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. LinkedIn Effective Marketing on LinkedIn : Helen talks about how to build your network and make your brand successful on LinkedIn. sites to market your brand and control your message.

The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Learn more : 7 Great Ways Brands Are Using Instagram’s “Questions” Sticker. Application programming interface (API). An application programming interface (API) is a communication system that allows two applications or platforms to “talk” to each other. Brand advocate.

The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them)

Buffer Social

Branding. Best used for : Social media branding. Description: Rebrandly is a custom URL shortener for sharing branded links. You can turn long, complex URL into branded and memorable ones. How to use it: After you create your account, you would want to set up a custom domain for your branding. Price: $179 or $299 for the brand’s analytics and $10/day for each active influencer for the influencers’ analytics.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

Just recently, based on an article from Clickz.com and made known to us through our friends at PageLever , Facebook deprecated some pretty important metrics from their Insights API. Metrics like aggregate daily comments and likes per page and per post, and things like that. I report to Lisa Pearson who’s VP of Brand and Communications. This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media.

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

Just recently, based on an article from Clickz.com and made known to us through our friends at PageLever , Facebook deprecated some pretty important metrics from their Insights API. Metrics like aggregate daily comments and likes per page and per post, and things like that. I report to Lisa Pearson who’s VP of Brand and Communications. This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media.

3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages. Facebook provides a way for users/consumers to interact with the brand; the website is a controlled medium that provides marketing/advertising instead of user feedback.

RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages. Facebook provides a way for users/consumers to interact with the brand; the website is a controlled medium that provides marketing/advertising instead of user feedback.