Instagram for Business: What’s Changing with the New API and How to Prepare Your Brand

Meltwater

Marketing Planning & Strategy Social MediaIf there’s been one continuously hot topic for social in 2018, it’s been user privacy. From GDPR to Cambridge Analytica, social networks have had to reevaluate their social data policies… Read More >>>.

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The December 11 Instagram API Changes are Here. Let’s Talk about Them.

agora pulse

In April of this year, I wrote about the Big Facebook and Instagram API Changes that had just been announced. In that post, I did my best to calm the nerves of social media marketers who thought they’d be out of a job with these changes.

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Social Media On The Farm: Crisis Management, Market Research, Education And APIs

The Realtime Report

In some cases, farmers are even beginning to use realtime technologies to connect directly with consumers and create new market efficiencies. Some farmers report that they are now getting more market intelligence from Twitter than from traditional sources such as the USDA.

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23 most followed brands on Facebook in 2019

Unmetric

And one metric that surely impresses a viewer is the number of followers a brand owns. So it comes as no surprise that brands all over the world vie for their consumers’ attention to their Facebook pages. Top brands on Facebook. Nike is an iconic brand that needs no introduction.

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What Brands Get Wrong About Local Marketing Strategy

Convince & Convert

Since December of 2015 , we have seen Google become more deeply involved in helping brands manage their location data in a seamless way. The Google My Business API rollout has been a welcome development to more quickly and efficiently keep Google listings updated.

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23 most followed brands on Facebook in 2019

Unmetric

And one metric that surely impresses a viewer is the number of followers a brand owns. So it comes as no surprise that brands all over the world vie for their consumers’ attention to their Facebook pages. Top brands on Facebook. Nike is an iconic brand that needs no introduction.

How Pixlee’s E-Mail API Helps Brands Supercharge E-mails with User-Generated Content

Pixlee

Emails are a tried-and-true way for e-Commerce brands to engage with their customers across the customer journey. However, many marketing emails can feel impersonal, poorly targeted, and stale. One way to enhance marketing emails is with user-generated content (UGC.)

Twitter: Real-Time Analytics And How It Can Help Your Business

Mindjumpers

Tweet Being a company present on social networks – such as Twitter or Facebook – the given platform gets an even more important role in the business, when it is possible to analyse the company’s marketing effort. Twitter API. Marketing tool for analysis.

The Interoperability Of Things (And Brands)

Twist Image

Think about the luxury goods or culture-based fashion brands. People will pay a premium for brands. I would argue that if you are in the business of a new technology, product or service (or trying to reinvigorate one that has been sluggish in market), think about the true interoperability of it. Watch that space, precisely, to see how powerful the interoperability must be for a brand to really find momentum and lift. There is a huge lesson for all brands here.

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Growth Hacking: How to Target Ads to the Followers of a Public ("Follow") Profile on Facebook

Stay N' Alive

It involves just a little Graph API knowledge ( see my book to learn! ), use of Graph Explorer, and a Facebook Page for your brand that you can use to create the ad. Here''s how you do it - let me know if I can help your company or brand do the same!: Let me help your brand!

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How to Edit Instagram Videos to Match Your Brand Aesthetic

Later

Whether you want to make a video brighter, add text, or crop it to fit Instagram Stories, it’s important that your Instagram videos match your branding too! How to Edit Instagram Videos to Match Your Brand Aesthetic. How to Create On-Brand Cover Images for Your Instagram Videos

21 Top Social Media Sites to Consider for Your Brand

Buffer Social

Whether you are a seasoned social media marketer , a marketer looking to venture into social media marketing, or a business owner looking to leverage on social media, it’s helpful to know the most popular social media sites around. Does it fit your brand image?

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How to Adapt Your Brand for Instagram

Convince & Convert

With a new API and fully operational ad business, marketers have excitedly been testing different types of advertising opportunities on Instagram. For millennials, Capital One brand favorability increased by three percent.

Why “Hidden Like Counts” Won’t Hurt Influencer Marketing

Ignite Social Media

Is it a big deal for brands, influencers and their agencies? While this isn’t the best news brands have ever had in social media marketing, it’s also no cause for panic. Remember the glorious days of 16% average organic reach for brands on Facebook?

Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers.

5 Top Digital and Social Marketing Platforms to Streamline Your Business in 2019

Pam Moore

If there is one thing I learned after working in my 15+ year career in corporate America managing product and brand for startups to some of the world's largest enterprise brands as well as the past 9 years running my agency, is that no product or tool is ever what their website says it is, period.

Top 10 Brands Killing It on Instagram

Social Media Strategies Summit

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. Known primarily as a denim brand, Madewell centers its Instagram content around jeans.

Top 5 Instagram Marketing Trends for 2019

Later

Wondering what the big Instagram marketing trends for 2019 will be? Instagram Stories stickers provide a free, easy, and fun way to engage with your followers and get them invested in your brand, content, and products. Instagram Marketing Trend #2: Influencers Get More Authentic.

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Image Recognition in Action: Kylie Jenner, Beauty Brands and the Age of User-Generated Content

Talkwalker SM

This generation’s perpetually connected consumers have taken a stronghold on the marketer’s’ message. Brands are constantly aiming to be where the conversation is happening, and consumers are holding the loudspeaker. Why UGC is Powerful for Beauty Brands.

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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

I interviewed 3 marketers who make large content projects work for their companies and clients to find out how to make sure to get a return on investment from Big Content: Cyrus Shepard. How can you manage risk in your content marketing? Doug is a content marketing junkie.

SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%.

SMS 101

How to Use WeChat for Business: A Guide for Marketers

Hootsuite

Many non-Chinese brands have used WeChat’s Mini Programs and platform features to break into the Chinese market. Read on for app stats, WeChat marketing strategies, and more. Pay services are now available to users in 49 markets outside of Mainland China.

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What Marketers Need to Know About the Cambridge Analytica News

Convince & Convert

If you work in the world of marketing, the Cambridge Analytica news didn’t exactly shock you. It’s not that marketers’ support the misuse of data—especially for the purposes of spreading false or “less accurate” information to sway an election.

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Automated Creativity Is Inevitable (And A Good Idea) - Strategy Magazine Column

Twist Image

You can't throw a marketing professional down a flight of stairs these days without the words "artificial intelligence" tumbling out of their mouth. We've seen a slew of announcements about just how much artificial intelligence is going to be used to replace all of us protein-based, left-and-right-brain-evolved monkeys in marketing today. What seems like a reasonable timeline for your brand to start experimenting with artificial intelligence and creativity? brand.

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What Snapchat’s Impending IPO Means for Social Media Marketers

Ignite Social Media

Marketers want a piece of that pie. While Snapchat (or Snap) has never been the place for quality metrics, their impending IPO will certainly impact social media marketers looking to capitalize on the channel. Their hope is to drive marketers toward paid options to increase revenue prior to their going public. One marketer openly publicized their experience in working with the Snapchat sales team- and it very obviously pushes ad units, not organic content/growth.

How fans are using Facebook Reactions and what it means for your brand

Unmetric

It’s great for individual content, but what does this mean for brands? They were posts from Nissan , Mini Babybel , Bertolli , Windex , LG Mobile , Giorgio Armani Beauty , Arby’s , Rebel’s Market , Little Things.com & US Cellular. This post originally appeared on Social Times.

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Hendrick’s Ministry of Transport and Brands Celebrate Wimbledon!

Audiense

Some of our favourite brands, which also happen to be official Wimbledon sponsors, have launched exciting campaigns. – Twitter Ads API Features Audiense. Data lets marketers go beyond demographics, and enters the realm of behaviours.

An Early Look at Facebook Open Graph Protocol Integration on News.

Adam Sherk

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What Pinterest’s Updated Policies Mean for Marketers

SocialFish

———— With the changes to Pinterest’s Acceptable Use Policy, marketers may have to rethink the way they use the social site. ” While this might not affect many brands out there, this does have an effect on those third parties that work with brands.

5 Top Digital and Social Marketing Platforms to Streamline Your Business

Pam Moore

If there is one thing I learned after working in my 15+ year career in corporate America managing product and brand for startups to some of the world's largest enterprise brands as well as the past 9 years running my agency, is that no product or tool is ever what their website says it is, period.

Hendrick’s Ministry of Transport and Brands Celebrate Wimbledon!

Audiense

Some of our favourite brands, which also happen to be official Wimbledon sponsors, have launched exciting campaigns. – Twitter Ads API Features Audiense. Data lets marketers go beyond demographics, and enters the realm of behaviours.

Automated Creativity Is Inevitable (And A Good Idea) - Strategy Magazine Column

Twist Image

You can't throw a marketing professional down a flight of stairs these days without the words "artificial intelligence" tumbling out of their mouth. We've seen a slew of announcements about just how much artificial intelligence is going to be used to replace all of us protein-based, left-and-right-brain-evolved monkeys in marketing today. What seems like a reasonable timeline for your brand to start experimenting with artificial intelligence and creativity? brand.

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27 Instagram Tools Marketers Should Know About in 2019

Hootsuite

With more than two million monthly advertisers on Instagram, marketing with dull tools is not just a waste of time—it’s a competitive disadvantage. Here are 28 tools that will help you harness Instagram’s full marketing power. Make that link count with these Instagram marketing tools.

How to Add & Manage Multiple Instagram Accounts for Your Brand

Sprout Social

In fact, numerous brands on Instagram have more than one account. But with the opportunity to manage multiple Instagram accounts, how can brands leverage more handles among their audience? In fact, many businesses found immense success by using Instagram as a marketing tool.

10 of the Best Customer Data Platforms to Power Cross-Channel Marketing

Oktopost

Change a word or two, and that could be equally solid advice for today’s professional marketers. Savvy marketers looking to gain ground in hotly contested markets will turn their attention to Customer Data Platforms (CDPs).

The 6 Things Marketers Expect from Social Media Management Tools (but don’t have yet)

agora pulse

As with every crowded market, the early players who raised massive VC money dominate the awareness game. Build relationships and make brand seem human on social. But when it comes to responding to incoming messages (direct messages, comments) to your brand, that feed view is chaotic.

3 Key Announcements from Facebook F8 and What Social Media Marketers Need To Know

Ignite Social Media

After listening to the announcements and processing what we believe this may mean for marketers like us in the social space, we’ve distilled it into 3 key announcements and implications for brands. Brand Implications. Brand Implications. Brand Implications.

How The World’s Top Fitness Brands Are Building Social Community To Grow Their Business

Pixlee

The ways in which fitness brands engage with audiences has evolved at warp speed in recent years thanks, in part, to rampant social media adoption. Digital disruption is not unique to this industry, but the opportunity afforded fitness brands is massive. Fitness brands that don’t capitalize on the social opportunity in front of them will be left behind. People trust peers advocating for a brand more than the brand itself. Community Building Tips for All Brands.

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Here are the Twitter advanced search techniques brands need to know about

Sprout Social

The beauty of Twitter is that it’s a platform that’s fair game for brands in just about any industry. Twitter isn’t without its roadblocks for brands, though. Twitter represents a treasure trove of information and opportunities for brands to engage with fans and followers. To help wrangle your brand’s most important real-time interactions, we’ve put together a quick guide breaking down how to make the most of Twitter’s search features.

Want to Create a Trail-Blazing Social Media Campaign? Here Are 13 Tips From Brands like Airbnb, Coca-Cola, and Starbucks

Buffer Social

Unlike your ongoing social media marketing , campaigns tend to be for a specific purpose and only last for a certain time period. The strategy you’d take for running a social media campaign might be different from your usual social media marketing strategy. Brand: Eurostar.