Instagram for Business: What’s Changing with the New API and How to Prepare Your Brand

Meltwater

Marketing Planning & Strategy Social MediaIf there’s been one continuously hot topic for social in 2018, it’s been user privacy. From GDPR to Cambridge Analytica, social networks have had to reevaluate their social data policies… Read More >>>.

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The December 11 Instagram API Changes are Here. Let’s Talk about Them.

agora pulse

In April of this year, I wrote about the Big Facebook and Instagram API Changes that had just been announced. In that post, I did my best to calm the nerves of social media marketers who thought they’d be out of a job with these changes.

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Trending Sources

Social Media On The Farm: Crisis Management, Market Research, Education And APIs

The Realtime Report

In some cases, farmers are even beginning to use realtime technologies to connect directly with consumers and create new market efficiencies. Some farmers report that they are now getting more market intelligence from Twitter than from traditional sources such as the USDA.

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What Brands Get Wrong About Local Marketing Strategy

Convince & Convert

Since December of 2015 , we have seen Google become more deeply involved in helping brands manage their location data in a seamless way. The Google My Business API rollout has been a welcome development to more quickly and efficiently keep Google listings updated.

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How Pixlee’s E-Mail API Helps Brands Supercharge E-mails with User-Generated Content

Pixlee

Emails are a tried-and-true way for e-Commerce brands to engage with their customers across the customer journey. However, many marketing emails can feel impersonal, poorly targeted, and stale. One way to enhance marketing emails is with user-generated content (UGC.)

3 Snapchat Announcements Marketers Need to Know

Ignite Social Media

Snapchat has been upping their game lately to stay in the competition making updates to their app to entice marketers to play on their platform. We’re here to highlight those Snapchat announcements for you so you can see what ways your brand might use the platform to reach your audiences.

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Twitter: Real-Time Analytics And How It Can Help Your Business

Mindjumpers

Tweet Being a company present on social networks – such as Twitter or Facebook – the given platform gets an even more important role in the business, when it is possible to analyse the company’s marketing effort. Twitter API. Marketing tool for analysis.

Growth Hacking: How to Target Ads to the Followers of a Public ("Follow") Profile on Facebook

Stay N' Alive

It involves just a little Graph API knowledge ( see my book to learn! ), use of Graph Explorer, and a Facebook Page for your brand that you can use to create the ad. Here''s how you do it - let me know if I can help your company or brand do the same!: Let me help your brand!

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Why “Hidden Like Counts” Won’t Hurt Influencer Marketing

Ignite Social Media

Is it a big deal for brands, influencers and their agencies? While this isn’t the best news brands have ever had in social media marketing, it’s also no cause for panic. Remember the glorious days of 16% average organic reach for brands on Facebook?

How to Adapt Your Brand for Instagram

Convince & Convert

With a new API and fully operational ad business, marketers have excitedly been testing different types of advertising opportunities on Instagram. For millennials, Capital One brand favorability increased by three percent.

Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers.

5 Top Digital and Social Marketing Platforms to Streamline Your Business in 2019

Pam Moore

If there is one thing I learned after working in my 15+ year career in corporate America managing product and brand for startups to some of the world's largest enterprise brands as well as the past 9 years running my agency, is that no product or tool is ever what their website says it is, period.

Top 10 Brands Killing It on Instagram

Social Media Strategies Summit

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. Known primarily as a denim brand, Madewell centers its Instagram content around jeans.

Image Recognition in Action: Kylie Jenner, Beauty Brands and the Age of User-Generated Content

Talkwalker SM

This generation’s perpetually connected consumers have taken a stronghold on the marketer’s’ message. Brands are constantly aiming to be where the conversation is happening, and consumers are holding the loudspeaker. Why UGC is Powerful for Beauty Brands.

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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

I interviewed 3 marketers who make large content projects work for their companies and clients to find out how to make sure to get a return on investment from Big Content: Cyrus Shepard. How can you manage risk in your content marketing? Doug is a content marketing junkie.

SMS Marketing: a Grossly Underrated Marketing Tactic

Kikolani

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%.

SMS 101

Automated Creativity Is Inevitable (And A Good Idea) - Strategy Magazine Column

Twist Image

You can't throw a marketing professional down a flight of stairs these days without the words "artificial intelligence" tumbling out of their mouth. We've seen a slew of announcements about just how much artificial intelligence is going to be used to replace all of us protein-based, left-and-right-brain-evolved monkeys in marketing today. What seems like a reasonable timeline for your brand to start experimenting with artificial intelligence and creativity? brand.

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What Marketers Need to Know About the Cambridge Analytica News

Convince & Convert

If you work in the world of marketing, the Cambridge Analytica news didn’t exactly shock you. It’s not that marketers’ support the misuse of data—especially for the purposes of spreading false or “less accurate” information to sway an election.

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What Snapchat’s Impending IPO Means for Social Media Marketers

Ignite Social Media

Marketers want a piece of that pie. While Snapchat (or Snap) has never been the place for quality metrics, their impending IPO will certainly impact social media marketers looking to capitalize on the channel. Their hope is to drive marketers toward paid options to increase revenue prior to their going public. One marketer openly publicized their experience in working with the Snapchat sales team- and it very obviously pushes ad units, not organic content/growth.

How fans are using Facebook Reactions and what it means for your brand

Unmetric

It’s great for individual content, but what does this mean for brands? They were posts from Nissan , Mini Babybel , Bertolli , Windex , LG Mobile , Giorgio Armani Beauty , Arby’s , Rebel’s Market , Little Things.com & US Cellular. This post originally appeared on Social Times.

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An Early Look at Facebook Open Graph Protocol Integration on News.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk An Early Look at Facebook Open Graph Protocol Integration on News Sites by Adam Sherk on April 26, 2010 There has been a lot of news and reaction around Facebook’s new additions to the Facebook Platform: Social Plugins, the Open Graph protocol and the Graph API. News and content sites are a natural fit for participation and Facebook is encouraging news site adoption by showcasing sites that are already experimenting with it. So I thought I’d take a look at some early examples of Facebook Open Graph integration on news sites. (You can jump to the end for the Takeaways ). The Huffington Post The Huffington Post has added a “Hot on Facebook” module to its home page and in a sidebar on posts: I like this and think it will do a good job of encouraging user clicks, similar to the Digg widget that has worked well on news sites. Seeing that stories have been liked thousands of times certainly caught my interest. They have also added the Like button to their post template: At least to-date a prominent Share button is still present too. Users may be unsure which button to use, and since the like and share numbers are different it creates the impression of things being out of sync (even though they are two different things). Add in the Facebook chiclet below the headline and I’d say they are going a little overboard: I’m also not sure why the Hot on Facebook module shows 4,241 likes while the post itself shows only 1,363. Time.com Time.com is selectively applying the Like button in the “Must Reads” module on its home page: It is not clear why in this particular case only one of four stories has the button. And interestingly when you click through on that story the Like button does not appear on the page: Since this is a blog post it is likely that Time just hasn’t rolled out integration across all editorial templates yet. The Like button does appear on their article template: But at least on my computer it was a little slow to load, and once loaded it added some extra white space before the start of the editorial text. Like The Huffington Post there are also competing Facebook buttons at work. The Washington Post The Washington Post is using Facebook to create a branded featured called Network News that takes the form of a small widget on their home page and on editorial templates: This looks like a nice, simple, useful integration but apparently it has caused user uproar to the point where they had to add an opt-out feature to the widget (the red X): Over the weekend the situation was serious enough that they felt the need to feature an article explaining the widget and how to opt-out right at the top of their home page: CNN.com CNN.com has a “Friends Activity” module on their home page which shows stories that friends liked and those shared in high volume: Clicking on “View more friends’ activity” brings up a full page version with more links and friend information: As for button integration on articles, CNN has decided to go with “recommend” instead of “like”: It would be interesting to learn what impact that difference in language has on usage. Takeaways At this early stage news sites are still experimenting with various forms of integration, location and functionality. Start simple to see how users respond and measure the impact on Facebook referrals. Many users are still unfamiliar with the new offerings and concerns about privacy seem to be a common first reaction. So tread carefully and provide clear instructions, settings and (when relevant) opt-out functionality. Consider the impact that Facebook Open Graph protocol integration will have on your existing on-site community features and social functionality. This ReadWriteWeb article is a good resource: Facebook Open Graph: The Definitive Guide For Publishers, Users and Competitors. When adding to editorial templates make sure the new Like button compliments any existing Facebook implementations. Avoid button overkill and the potential user confusion that goes with it. It is also important to note that the Like button functions differently than the various Share buttons that many sites are already using, and at least in its basic form creates a less compelling output. (See Facebook Like Button Vs. Facebook Share: Why I’m Keeping Both from Danny Sullivan). Using the XFBML version instead of an iFrame allows for more customization. Carefully monitor the effect of any integration on page load time. Site speed is now a ranking factor so this impacts SEO as well as usability. Not covered in my examples above is the fact that Open Graph protocol can also provide sites with additional reporting data. This Inside Facebook post has the details: With the Open Graph Protocol, Any URL Can Be Treated Just Like a Facebook Page Related posts: News Sites Not Making Much Use of Static FBML on Facebook Pages Facebook Pages: Which News Sites Get the Most Engagement? Google Buzz and News Sites: Good Potential But Facebook Still the Better Play 20+ Major News Sites Ranked by Domain Authority 25 Major News Sites Ranked by Page Speed Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? What Horrible Things Did Time Magazine Do in 1964? The Most Popular NFL Teams on Twitter and Facebook: 2010 Season Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Why the News Business Isn’t Profitable Categories Public Relations Publishing SEO Social Media Popular Posts The Most Overused Buzzwords and Marketing Speak in Press Releases Facebook Pages: Which News Sites Get the Most Engagement? Free Tools for Monitoring Hot Search Trends Google News Optimization Tips Survey: Twitter Less than 1% of Traffic to Newspapers and Magazines; Facebook 1% Syndication Best Practices: Reduce the Risk of Being Outranked for Your Own Content The Most Popular NFL Teams on Twitter and Facebook Real-time Search Optimization for News Sites 25 Major News Sites Ranked by Page Speed Social Media Dominates 2010 PR Planning, But SEO Increasingly in the Mix The Most Popular MLB Teams on Twitter and Facebook The Most Popular NBA Teams on Twitter and Facebook Search Where I Work About Adam Sherk Adam Sherk is a SEO and PR strategist, helping news and content sites with enterprise SEO, audience development, public relations and social media marketing. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Shining a Spotlight on Video News Webmaster Tools: Updates to Search queries, Parameter handling and Messages Twitter data lets NPR glimpse a future of app-loving news junkies Shared Items Disclaimer The opinions expressed on this blog are Adam Sherks own and do not necessarily reflect the views of his company or its clients. Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme.

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Hendrick’s Ministry of Transport and Brands Celebrate Wimbledon!

Audiense

Some of our favourite brands, which also happen to be official Wimbledon sponsors, have launched exciting campaigns. – Twitter Ads API Features Audiense. Data lets marketers go beyond demographics, and enters the realm of behaviours.

Hendrick’s Ministry of Transport and Brands Celebrate Wimbledon!

Audiense

Some of our favourite brands, which also happen to be official Wimbledon sponsors, have launched exciting campaigns. – Twitter Ads API Features Audiense. Data lets marketers go beyond demographics, and enters the realm of behaviours.

23 most followed brands on Facebook in 2019

Unmetric

And one metric that surely impresses a viewer is the number of followers a brand owns. So it comes as no surprise that brands all over the world vie for their consumers’ attention to their Facebook pages. Top brands on Facebook. Nike is an iconic brand that needs no introduction.

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Automated Creativity Is Inevitable (And A Good Idea) - Strategy Magazine Column

Twist Image

You can't throw a marketing professional down a flight of stairs these days without the words "artificial intelligence" tumbling out of their mouth. We've seen a slew of announcements about just how much artificial intelligence is going to be used to replace all of us protein-based, left-and-right-brain-evolved monkeys in marketing today. What seems like a reasonable timeline for your brand to start experimenting with artificial intelligence and creativity? brand.

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5 Top Digital and Social Marketing Platforms to Streamline Your Business

Pam Moore

If there is one thing I learned after working in my 15+ year career in corporate America managing product and brand for startups to some of the world's largest enterprise brands as well as the past 9 years running my agency, is that no product or tool is ever what their website says it is, period.

The 6 Things Marketers Expect from Social Media Management Tools (but don’t have yet)

agora pulse

As with every crowded market, the early players who raised massive VC money dominate the awareness game. Build relationships and make brand seem human on social. But when it comes to responding to incoming messages (direct messages, comments) to your brand, that feed view is chaotic.

3 Key Announcements from Facebook F8 and What Social Media Marketers Need To Know

Ignite Social Media

After listening to the announcements and processing what we believe this may mean for marketers like us in the social space, we’ve distilled it into 3 key announcements and implications for brands. Brand Implications. Brand Implications. Brand Implications.

10 of the Best Customer Data Platforms to Power Cross-Channel Marketing

Oktopost

Change a word or two, and that could be equally solid advice for today’s professional marketers. Savvy marketers looking to gain ground in hotly contested markets will turn their attention to Customer Data Platforms (CDPs).

23 most followed brands on Facebook in 2019

Unmetric

And one metric that surely impresses a viewer is the number of followers a brand owns. So it comes as no surprise that brands all over the world vie for their consumers’ attention to their Facebook pages. Top brands on Facebook. Nike is an iconic brand that needs no introduction.

How The World’s Top Fitness Brands Are Building Social Community To Grow Their Business

Pixlee

The ways in which fitness brands engage with audiences has evolved at warp speed in recent years thanks, in part, to rampant social media adoption. Digital disruption is not unique to this industry, but the opportunity afforded fitness brands is massive. Fitness brands that don’t capitalize on the social opportunity in front of them will be left behind. People trust peers advocating for a brand more than the brand itself. Community Building Tips for All Brands.

Class 40

Facebook F8 2018: What Marketers Need to Know Ahead of Facebook’s Annual Conference

Buffer Social

F8 offers developers, marketers, and anyone with a keen interest in the future of social media, a glimpse into what’s ahead for Facebook in both the short and long-term. Relevant sessions: The Instagram Graph API – What’s In It For You?

Monitoring Your Company’s Brand Online with MutualMind

Bill Hartzer

Have you ever wondered what people are REALLY saying about your brand ? While these are useful ways to gather marketing and demographic data , you still need to know what people are saying behind closed doors.

Where to Find Twitter Trending Topics for your Online Marketing

Devumi

Marketing with Twitter trending topics is a strategy that combines careful planning, even more careful research, and a bit of dumb luck. For contrast sake, I’ll show you a complete trending hashtag marketing #fail while I’m at it!

It’s Official: Twitter Files For IPO.

Myrland Marketing

Heck, I even swapped out my branded purple headlines in honor of the big announcement. This will be a continuous struggle for them, and a challenge they will have to overcome as they strive to maintain and grow market share, as well as share of user. IT’S OFFICIAL!

quintly now supports historical data for Instagram Stories

Quintly

When you read these words, chances are extremely high that you use Instagram Stories for marketing your brand. No wonder, it’s currently the most loved social media format.

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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster.

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How to Edit Instagram Videos to Match Your Brand Aesthetic

Later

Whether you want to make a video brighter, add text, or crop it to fit Instagram Stories, it’s important that your Instagram videos match your branding too! How to Edit Instagram Videos to Match Your Brand Aesthetic. How to Create On-Brand Cover Images for Your Instagram Videos

How to Add & Manage Multiple Instagram Accounts for Your Brand

Sprout Social

In fact, numerous brands on Instagram have more than one account. But with the opportunity to manage multiple Instagram accounts, how can brands leverage more handles among their audience? In fact, many businesses found immense success by using Instagram as a marketing tool.

The Global Messaging Market Became Totally Saturated and You Won’t Believe What Happened Next

Socialmedia.biz

The global messaging market is saturated. So Why It is Time For Brands and Consumers To Get Specific? The theory that anyone who happened to be walking past the pet store might also be in the market for some discounted cat food was short lived.

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Is Brandon Prebynski The Most Eligible Man In Social Media Marketing?

Firebelly

Are you the most eligible man in social media marketing? The problem with social media marketing today is… that implementation varies across the web for each brand that wants to integrate social into their business.

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21 Top Social Media Sites to Consider for Your Brand

Buffer Social

Whether you are a seasoned social media marketer , a marketer looking to venture into social media marketing, or a business owner looking to leverage on social media, it’s helpful to know the most popular social media sites around. Does it fit your brand image?

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What Pinterest’s Updated Policies Mean for Marketers

SocialFish

———— With the changes to Pinterest’s Acceptable Use Policy, marketers may have to rethink the way they use the social site. ” While this might not affect many brands out there, this does have an effect on those third parties that work with brands.