Buzz Marketing for Technology

MARCH 23, 2011

Let’s say you’re an auto insurance company. Using social data, we have discovered that people tend to think about auto insurance when their kids are going to prom. If you can learn where those men congregate in the social media arena and how you can place your media in those areas, you can improve the efficiency of your media buys.

Insurance 213

Insurance Paid Search eBook Buy 213

Convince & Convert

NOVEMBER 5, 2014

Google recently released their quarterly financials , which were considered to be disappointing because the company only grew 17%, instead of the expected 20%. And in just about any company, in any scenario, 17% growth when you are already that large would be considered astoundingly competent. Or maybe it’s Facebook?

Google 133

Google Facebook Paid Search Advertising 133

Webbiquity SMM

NOVEMBER 12, 2012

Since its introduction, the concept has been embraced by tools vendors and covered in publications like iMedia Connection , Search Engine Watch , Business2Community and Social Media Today , and Website Magazine. Inbound Marketing. Online Marketing.

AJAX 194

AJAX SEO Engineering Metrics 194

Convince & Convert

NOVEMBER 5, 2014

Google recently released their quarterly financials , which were considered to be disappointing because the company only grew 17%, instead of the expected 20%. And in just about any company, in any scenario, 17% growth when you are already that large would be considered astoundingly competent. Or maybe it’s Facebook?

Google 98

Google Facebook Paid Search Advertising 98

Socialmedia.biz

MAY 11, 2016

While big companies still choose to spend big bucks on commercial ads online, on TV, on billboards, and in magazines, this method is losing its efficacy. Clearly, companies have taken note of the changing field of marketing and are turning to alternatives. T he days of classic marketing strategies are far behind us.

Influencer 68

Influencer Strategy Brands Marketing 68

Firebelly

JANUARY 16, 2013

Facebook Graph Search: 10 Things You Need To Know About The Social Network’s Big Announcement. By Jason Gilbert Facebook founder and CEO Mark Zuckerberg announced “Graph Search,” the company’s newest product that will be making its way to your own Facebook account sometime soon.

Facebook 186

Facebook Paid Search Small Business Data 186

Webbiquity SMM

DECEMBER 1, 2010

. “Soft&# benefits tend to take a back seat to harder measures like leads and marketing productivity during lean recessionary budgets, but should increase in importance as economic conditions improve and companies shift from a cost-cutting and expense minimization to growth mode. Share this on Mixx. Share this on Reddit. Tweet This!

B2B 185

B2B Trends Marketing Technorati 185

Twist Image

AUGUST 1, 2014

" So many brands are still focused on impressions and branding in the digital world, but they are not thinking enough about how their properties are optimized for both organic search and paid search. So many companies collect email addresses and (basically) spam everyone the same way. Not capturing emails.

Marketing 105

Marketing Analytics Mobile Paid Search 105

Social Media Marketing

AUGUST 9, 2016

White label SEO service provider offers services to a web designing or web hosting company that are further sold by the buying company to their clients. This intermediate company is known as SEO reseller in India. A good reseller helps you and your client gain immediate revenues and bring loyalty to your company.

SEO 60

SEO Strategy Price Paid Search 60

Little Web Giants

NOVEMBER 4, 2014

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. As a result, I am winning a trip to the SMX Social Media Marketing Conference. Facebook is a social network for individuals and businesses. Entertainment.

Social Media 47

Social Media Facebook Marketing CPM 47

Oktopost

APRIL 22, 2019

digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. Especially, for lead generation.

Software 101

Software Marketing Analytics B2B 101

Bill Hartzer

APRIL 13, 2012

BrightEdge , a company that provides enterprise SEO, has been awarded its first patent issued by the United States Patent Office. The patent, #8,135,706, is titled “Operationalizing Search Engine Optimization,” and grants BrightEdge the ability to use its unique method for measuring share of voice in search engine rankings.

SEO 98

SEO Construction Social Bookmarking System 98

Convince & Convert

NOVEMBER 23, 2010

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. Yet, the behavior of just 641 households are used to calculate the Nielsen ratings that determine the prices for advertising market-wide.

Metrics 127

Metrics Postrank Klout Marketing 127

Kikolani

MAY 17, 2013

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. How to Generate More Leads With Your Blog: 5 Tips – Learn how businesses with top marketing blogs generate leads with social media and content marketing.

Mashup 134

Mashup Resources Google Domain Name 134

Little Web Giants

NOVEMBER 4, 2014

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. As a result, I am winning a trip to the SMX Social Media Marketing Conference. Facebook is a social network for individuals and businesses. Entertainment.

Social Media 28

Social Media Facebook Marketing CPM 28

Kikolani

JANUARY 3, 2013

Paid media, owned media, and earned media. Owned media are media assets that you or your company owns including websites, blogs, and so on. Paid media are media assets that are obtained through external investments such as display ads, sponsorships and paid searches.

Tools 151

Tools Digg Nielsen Klout 151

Keyhole.co

MAY 18, 2023

It’s almost unbelievable how fast social media has grown over the last decade. With newer social media platforms emerging, netizens have too many hot leisure destinations. Keeping an eye on top social media statistics can provide valuable insights into user behaviour, trends, and opportunities. Facebook 1.

Statistics 59

Statistics Social Media B2B YouTube 59

Bill Hartzer

DECEMBER 4, 2009

The SMX West Expo is three days of intensive seminars, and exhibits that can help just about any search engine marketing enthusiast elevate their level of game play. A plethora of companies will be on hand to demonstrate the latest in search engine marketing tech, and grandly display highly guarded secrets to dominating your niche with SEM.

Engineering 113

Engineering Hotels Skills Technorati 113

Sprout Social

SEPTEMBER 1, 2021

It puts can put all of your other social media metrics into context so you can understand where your brand stands. Do people consider your company a leader in the industry? In this post, we explore this metric in-depth and show you ways you can build up your share of voice on social media and other channels.

SEO 144

SEO Social Media Metrics Sentiment 144

Hootsuite

JUNE 13, 2022

Traditionally, share of voice (SOV) measures your brand’s prominence by the visibility of your advertising as compared to your competitors. In this post, we’ll break down everything you need to know about share of voice, including how it works for SEO, PPC, and social media. What about social share of voice?

Social Media 144

Social Media How To HootSuite Metrics 144

agora pulse

JULY 30, 2019

Whether you’re launching a new digital agency or you’re growing your social media business, you need a few essentials. Social media management experience, high-level strategic knowledge, and business savvy are all critical. Leverage your existing social media agency clients. Have one client or a hundred?

Social Media 106

Social Media Case Study How To Social Media Management 106

Social Media Marketing

JULY 10, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

Social Media 167

Social Media Storify Flipboard Press Release 167

Oktopost

JULY 27, 2021

Savvy B2B marketers, who know where that research begins – search engines – can capitalize on this by using Search Marketing tactics. . Search marketing allows a business to capture valuable leads from buyers researching a purchase. This is why Search Marketing is essential for all businesses looking to grow.

B2B 118

B2B Marketing SEO Engineering 118

Sprout Social

OCTOBER 21, 2021

Paid media is anything you paid for, such as a sponsored post in a magazine, a social media ad or an influencer’s post. Owned media is content that you’ve created or distribution channels that you control. For example, a blog post on your website, a social media post from your account or a newsletter.

Strategy 136

Strategy Tips Review Findability 136

Convince & Convert

FEBRUARY 23, 2012

This is Episode 3 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Lauren Fernandez , the head of social media for Landry’s Restaurants. With your host, Jay Baer of Convince & Convert, and special contributor Eric Boggs of Argyle Social. Listen Now.

Social Media 118

Social Media Adwords B2B Training 118

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How effective is social media in comparison to other digital marketing channels?

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

JANUARY 17, 2011

, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior?

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Social Media Affecting BtoB Buying Behavior by The Proactive Report.

Tips 179

Tips Press Release Reputation B2B 179

Firebelly

AUGUST 27, 2010

Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: Checking In With Facebook Places | Main | Firebelly at Brainstorming & Social Media Optimization Summits » August 27, 2010 5 Helpful Facebook Places for Business Articles Facebook Places has been out just a little over a week now.

Facebook 182

Facebook Foursquare Paid Search Discount 182

Webbiquity SMM

FEBRUARY 7, 2012

How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics. 71% of companies now have a presence on Facebook.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

MAY 23, 2017

Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. However, anyone searching for these products online would be rerouted to the MailChimp website. Did anybody say B2B is boring?

B2B 198

B2B Strategy Marketing Microsoft 198

Convince & Convert

AUGUST 3, 2015

That is exactly the same as 100,000s of companies around the world, who by the looks of things are better than you at it. This PPC blog is the gold standard of case studies, experiments, tips, tricks, and predictions about pay-per-click digital advertising. ”—or rather, “Why me?” What can you be the best at?

Adwords 60

Adwords CPC Marketing Retail 60

Kikolani

NOVEMBER 29, 2010

I took a look at 14 lists that have come out over the last year for the top bloggers, social media marketers, search marketers, and entrepreneurs. Alexa is a social media, web, and ecommerce content curator who strives to cut through the noise while having fun. And it’s no surprise they notice. Alexa Samuels.

Blogger 168

Blogger SEO Consultant WordPress 168

Webbiquity SMM

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”?

Statistics 226

Statistics Social Media B2B Journal 226

Buzzlogix

DECEMBER 11, 2017

That means that every business needs a data-driven strategy that will help design effective marketing campaigns, advertisements and promotions. Social Media Metrics. Social media platforms have become an essential part of every marketing campaign and promotion.

Metrics 40

Metrics Marketing ROI SEO 40

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Think instead about social media traffic, good content, a cleanly coded website, slow progressive growth, and your site’s authority. How User Generated Content is Changing SEO : This is an analysis of how search results changed in the last year alone and how it impacts your business. Does Google PageRank Really Matter? :

Marketing 264

Marketing SEO Case Study Small Business 264

Convince & Convert

JUNE 12, 2013

He suggested that marketers should share it from corporate social accounts and with employees so they could choose to share if they wanted. While it’s become a something of a buzzword, thinking about your content promotion plan in the ‘Paid-Earned-Owned’ matrix is a useful cognitive pattern. The Altimeter Group Converged Media Model.

BuzzStream 150

BuzzStream Content Metadata Reddit 150