What New Data Tells Us About Blog Advertising
Convince & Convert
NOVEMBER 20, 2015
The blogging space has grown to be a major part of online publishing with a huge following and audience. On WordPress blogs alone, over 409 million people view more than 20.4 With Blogger and Tumblr, the total audience is much larger. 5 Types of Sponsored Blog Content.
Blogger Relations: Know Your Audience
SEPTEMBER 12, 2011
In the 1970s and 1980s, Folgers ran an advertising campaign that had hidden cameras showing diners enjoying coffee in high-end restaurants. Turns out, upon finding out, bloggers were not pleasantly surprised. Clearly bloggers are not the right medium for this kind of event.
Analysis: Revealing the Highest Earning Blogs that Sell Advertising
JUNE 27, 2013
It has been a long time since I published a data-centric blog post, even though they’re often my favourite to write and tend to get the best response. Domain Age : This may or may not coincide with when a blog was started. Blogging
How to Get Started with Social Media Advertising
FEBRUARY 5, 2011
What’s a entrepreneur, blogger, or content developer to do? The answer lies within a smart investment in social media advertising. There are lots of ways to advertise on social media sites, but we are just going to cover 3 of the most popular: Facebook, Linkedin, and Twitter.
New Challenges for Advertisers & Why Bloggers and Influencers Will Be Their New Best Friend
OCTOBER 25, 2016
By ProBlogger Advertising Expert Alita Harvey-Rodriguez of MilkIt Academy. It’s a tough world out there for bloggers. However, things are about to change for bloggers and justifying media prices are about to become a lot easier, if you know how to change the conversation.
Women in Blogging: 125 Fearless Female Bloggers
NOVEMBER 29, 2010
I took a look at 14 lists that have come out over the last year for the top bloggers, social media marketers, search marketers, and entrepreneurs. This list includes female bloggers that cover a huge variety of topics in the blogosphere. Her blog, PR 2.0
5 Strategies to Build a Network of Bloggers and Journalists
SEPTEMBER 13, 2013
Creating a network of bloggers and journalists is a great way to provide mutual support in the world of online media. Look for online communities of bloggers and contribute to their conversations to begin building contacts in your focus area. Guest Post by Alicia Lawrence.
4 Free Tools for Researching Guest Blogging and Advertising Opportunities
MARCH 13, 2011
If you are looking for guest blogging or advertising opportunities on other blogs, you will first want to research your options so that you choose the best home for your post or banner ad. First of all, what should you be looking for in another blog? Blogging
Tips to Get More Advertisers For Your Website
AUGUST 11, 2012
Direct advertising sales can be a huge opportunity for established websites to increase their revenue. Direct advertising is great for bloggers and smaller websites because you are not required to deal with an intermediary – you keep every cent you make.
16 Enigmatic Business Blogging and Other Marketing Stats
MARCH 15, 2016
This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? Image credit: Association of National Advertisers.
7 Blog Post Ideas for Nonprofits
NOVEMBER 19, 2015
If you maintain a blog for your nonprofit, chances are you’ve come up short on ideas more than a few times. Well, in fact there are lots of creative ways to keep your blog active and interesting. There are lots of ways to keep your blog up-to-date with interesting stories.
One Step Forward And Fifty Steps Back For Bloggers (And Society)
AUGUST 24, 2011
Instead of treating Bloggers as if they're not capable of reporting the news or having journalistic integrity, why not just elevate the journalists that we deem as "worthy" to a more professional status? Key to the plan would be legislation establishing the 'status of professional journalist' in order to distinguish those committed to 'serving the public interest' from 'amateur bloggers.' Bloggers and journalists no longer have a symbiotic relationship. blogger.
Super Bowl Advertising With Joseph Jaffe
FEBRUARY 8, 2015
Joseph Jaffe is widely regarded as one of the top marketing bloggers ( Jaffe Juice ) and podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). A long-time friend (and one of the main inspirations behind the Six Pixels of Separation blog and podcast), we''ve decided to hold semi-regular conversations, debates and back-and-forths that will dive a little deeper into the digital marketing and advertising landscape. blogging. marketing blog.
Your Blog Stinks! You Should Quit!
JANUARY 1, 2012
What to do…It’s 2012 and you’ve been blogging for almost a year now with no success. Maybe it's time to give up and pull the plug on that blog. So, maybe it’s time to reconsider whether you’re actually going to make your first million in blogging.
JUNE 13, 2012
Tootzypop , the lifestyle blog I founded for savvy women over 40 , is no exception. In women’s online media, the formula is one part fashion and beauty, one part yoga and fitness, one part recipe swap, a ginormous dose of mommy blogging; mix and cover with a thick frosting of e-shopping.
Connecting Bloggers and Businesses Through Guest Blogging with PostJoint
OCTOBER 25, 2012
There are lots of great guest blogging and blogger outreach networks available to bloggers who are looking for fresh content for their sites and businesses who want to connect with bloggers in their industry. The Benefits of PostJoint for Bloggers.
How My Guinea Pigs Became Famous Guest Bloggers
SEPTEMBER 14, 2012
A year and a half ago, I started a blog about my pet guinea pigs called Cavy Savvy. Originally, I wanted a way to test the SEO techniques I was learning about at work, and having a hobby blog just seemed like a fun way to do so. Post on message boards and other blogs when relevant.
What Advertisers Want: 6 steps to Attract Advertisers to Your Blog
JULY 30, 2013
How do advertisers determine whether a blog is worth their marketing dollars? Promising blogs start out with must-have elements — interesting content, loyal readership, eye-catching design and regular updates. Here are six ways bloggers can become more attractive to advertisers.
Silos, Facebook Advertising, and Opportunity
Convince & Convert
MARCH 17, 2011
Eventually, companies will look to hire consultants for specific skills like social CRM, blogger outreach, content marketing, etc. Facebook advertising is most definitely an area where I can see specialization being prudent right now. Facebook Advertising: Context is King.
Advertising Your Blog: Go Viral on a Blogger’s Budget
JUNE 2, 2011
This guest post is by The Blog Tyrant. Until now you’ve been relying on organic methods to grow your blog’s traffic—search engine rankings, guest posts , social media and word of mouth. Why you should start spending money on blog advertising. Advertising
Native advertising is here to stay
JANUARY 25, 2014
Advertorials have been almost since the dawn of the news business; the concept of native advertising is nothing new. The hope is that readers will click through to the advertisers own web property. Like it or hate it, native advertising is here to stay.
How to Write a Blog Post Your Audience Can’t Resist Sharing
APRIL 25, 2017
One of the best places to create content to share is your blog. Not every blog post will resonate on social media. Here’s how to write a blog post your audience can’t resist sharing: Find Out What Your Audience Wants to Read. The next step is to write the blog post.
How To Advertise Your New Business In Blog Posts Without Looking Too Promotional
JANUARY 22, 2015
Sometimes we just want to advertise our new businesses in blog posts so people can quickly know the new product or service we’re selling. Here’s the truth: Millions of people visit various blogs every day to get tips that would help solve specific problems for them.
Content Marketing And The New Advertising
JULY 30, 2012
I've been following Rebecca Lieb 's marketing, advertising and media thinking since the early days of online marketing and her work at ClickZ and when she ran Search Engine Watch. After interviewing Jeremiah Owyang from Altimeter Group (you can listen to that show right here: SPOS #303 - Why Social Media Agencies Are Turning To Advertising With Jeremiah Owyang ), he recommended that Rebecca come on to the podcast, as she joined Altimeter Group as their Advertising and Media Analyst.
2015 Black Friday and Cyber Monday Specials for Marketers and Bloggers
NOVEMBER 24, 2015
Are you using influencer and blogger outreach for your marketing campaigns? Create professional email signatures that help you promote your business, social profiles, latest blog posts, and more with WiseStamp. Blogging Business
What Do the Best Bloggers Have in Common?
SEPTEMBER 10, 2015
If you haven’t read about that many blog success stories , you may or may not know that it is in fact, the blogger’s attitude which plays a major role in the success of any given blog. As a blogger, your mindset defines your attitude. What’s the purpose of my blog?
Seven Great Questions on Blogging
JULY 25, 2011
Late last week, I was jazzed to have the opportunity to lead a Spin Sucks Pro webinar on the Art of Blogging (as opposed to the science and data of blogging). This will allow you to expand, experiment, and add variety to your blogging discipline. Seven Questions on Blogging.
Bloggers to Watch in 2017
APRIL 19, 2017
I curated Bloggers To Watch column here on Problogger for four years and it is phenomenal how much has changed since I wrote my last post in 2012. In that time, popular bloggers have pivoted multiple times. So fascinating that I asked to compile another list of bloggers that haven appeared on my radar. This post features bloggers who have gotten my attention over the past year. It doesn’t reflect the top bloggers online. What bloggers are you watching in 2017?
20 Social Media Blogs You Should Read in 2012
JANUARY 28, 2012
Here’s a list (in alphabetical order) of some great social media blogs to read in 2012. He blogs about building strong brands through passion, innovation, creativity, and common sense. Lipsticking (Yvonne DiVita) : Yvonne heads up a very talented group of women bloggers.
A Look at the New Twitter Advertising Platform
SEPTEMBER 6, 2012
The social-media giant, Twitter recently released their advertising platform for brands. Twitter released their very first advertising platform. Now’s the time when you can and will receive the most help from Twitter per their advertising platform.
Why Paying Bloggers For Posts Changes The Game
DECEMBER 2, 2010
Tweet There’s been a lot of debate back and forth around bloggers (generally mommy bloggers , although they’re certainly not the only ones) receiving direct payment for posts over the last little while. Sometimes that will incorporate a blogger outreach program.
How to Get 10x More Traffic Without Spending a Dime on Advertising
AUGUST 10, 2016
In this post, I’m going to share 7 unusual tips you can use right away on your blog to get more traffic and shares, without spending a penny on advertising. If you’re like most bloggers, you probably share your posts to a relevant sub-reddit, collect some upvotes and call it a day.
Moms Who Use Twitter Are More Likely to Find Recommendations Authentic (Infographic)
MAY 17, 2016
According to the infographic, moms look to social platforms to receive support from family and friends, to find quick answers and deals from brands and to receive product recommendations from bloggers. Are brands doing enough to target #MomsOnTwitter?
50 Great Tools for Bloggers and Freelance Writers
OCTOBER 2, 2012
As a professional blogger and freelance writer, it is essential to have a reliable arsenal of tools that allow you to promote your blog and manage your business. 6 Tools That Help Bloggers Manage and Monitor Their Online Reputation. Blogging
The Pioneers Of Online Advertising
AUGUST 26, 2012
Banner advertising took hold in 1994. By 1998, I was deeply involved in the online advertising space. blogging. marketing blogger. advertisingpodcast artistsforamnesty blog blogging bluekai brand bryaneisenberg businessbook corytreffiletti davidusher digitalmarketing facebook internetadpioneers itunes josephjaffe marketing marketingblogger marketingpodcast mediapost onlinesocialnetwork podcast podcasting socialmedia tomhespos
23 Outstanding Social PR Guides
JULY 22, 2014
Is blogger outreach still an effective PR strategy? Why PR Agencies Should be Great at Social Marketing, But So Few Are by SocialSteve’s Blog. You Know You Are in PR When… by B2B PR Sense Blog. ** 5 STARS. Guides to Influencer and Blogger Outreach.
Journalism Is Not Content Marketing
AUGUST 11, 2016
From there, my work always focused on the intersection of media, advertising, communications and technology. Blogging (back in 2003) was the perfect extension for me to continue to publish my words. blogger. blogging. business blog. digital marketing blog.
Why Blog Posts Fail
Convince & Convert
JULY 7, 2015
As I wrote about in my post “ Are you thinking about your blog all wrong? This is especially true for blogs, where 80-90% of all blog traffic comes from 10-20% of the posts you publish. You have a blog that publishes three posts per week, 50 weeks per year.
10 Marketing Techniques for Content Marketers from Traditional Advertising
OCTOBER 1, 2013
It’s a pretty terrible time to be in the traditional advertising sector. The Wall Street Journal recently named advertising and promotion management the “fastest disappearing” jobs in the US. For every single advertisement, a traditional copywriter generates 50-100 headlines.
7 Tips for Busy Bloggers on Finding Time to Blog
APRIL 24, 2013
Last week I tweeted a question asking my Problogger followers to share the biggest challenge that they face as a blogger. 7 Tips for Busy Bloggers on Finding Time to Blog. Over the last 10 years of blogging, I guess I’ve settled into something of a workflow and routine.