Bloggers important in PR
MARCH 28, 2012
Bloggers are increasingly important in public relations, according to a white paper published today by DWPub. Eighty-two per cent of PR professionals work with bloggers to provide coverage for clients, while 98% find bloggers useful or invaluable.
Blogger Relations: Know Your Audience
SEPTEMBER 12, 2011
Last month, ConAgra, the company that owns the brand, and Ketchum , their PR firm, invited food and mom bloggers to a night out with “ Ultimate Cake Off host George Duran and (my favorite) food analyst Phil Lempert. Turns out, upon finding out, bloggers were not pleasantly surprised.
#FollowFriday: For Bloggers, By Bloggers
FEBRUARY 25, 2011
Well, this isn’t a #FollowFriday for a particular person; rather a site that is written for bloggers by bloggers. In some places, you’d have to pay for those ideas, but For Bloggers, By Bloggers gives them to you with a smile and a “have at it attitude.
How To Become An Ethical Blogger
SEPTEMBER 24, 2015
Blogging is growing at an unprecedented rate. As this happens, the chances of corrupt blogging practices increase too. Therefore, bloggers should be made aware of the do’s and don’ts of blogging, both, the new and seasoned ones. Are you an ethical blogger?
Are Bloggers Community Managers?
SEPTEMBER 26, 2011
Are all bloggers also community managers? Jayme Soulati , in suggesting this topic , wondered if ignorance regarding community management might explain some blog failures. Are Bloggers Community Managers? Your blog has spawned “memes.” So What’s a Blogger to Do?
15 Amazing Women Bloggers You Should Get to Know
DECEMBER 27, 2011
As I wrap up the year I want to take a moment to share with you 15 amazing women bloggers I’ve gotten to know, respect and learn from on a daily basis. Some of them I know in person, but many I know through their blogs and Twitter personas.
Samsung Threatens Bloggers and Provides a Valuable Lesson
SEPTEMBER 6, 2012
Then we had a healthy debate about it and she convinced me it’s something we should all know about and consider for any future blogger relations and/or brand ambassador programs. So here’s the story… Samsung Threatens Bloggers.
9 Awesome Tools for Content Authors and Bloggers
MARCH 21, 2015
If you do any kind of writing — blog posts, articles, ebooks, etc. Use this tool to come up with an array of titles for your next blog post or presentation. Hubspot’s Blog Topic Generator. Content marketing isn’t easy.
Trump Administration Hires Official Bloggers
APRIL 1, 2017
In response to the rising tide of fake news and misinformation, senior White House officials are approaching bloggers who may not have necessarily voted for the President to nevertheless work for the administration, counterpunch the naive, and promote verified stories. Political blogging
Bloggers Unite Today Around Food
OCTOBER 15, 2011
I blogged in 2008 about poverty. I blogged in 2009 about climate change. I blogged in 2010 about water. This year this blog is about food. If you are inspired to add a comment with your thoughts, please visit Bloggers Unite Today Around Food in your browser.
How to Own Your Blogger Outreach Process
Convince & Convert
FEBRUARY 24, 2015
At GroupHigh, I have worked with both brands and agencies on blogger outreach strategy. No matter the goal or the end result, a blogger outreach strategy that works has key components and crucial ingredients. Why Bloggers? Bloggers are highly trusted resources.
The PR Pro and Blogger Manifesto
JUNE 30, 2011
A few weeks ago, I spoke at the Vocus User’s Conference about the PR pro and blogger relationship. Part of that presentation (and something I developed for the presentation Danny Brown and I did at BlogWorld ) was a PR pro and blogger manifesto and many people asked if I would blog it.
Four (of the) Worst Practices for Pitching Bloggers
NOVEMBER 23, 2015
Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings. Don’t Even Pretend You’ve Read the Blog.
Top tips for bloggers and brands
SEPTEMBER 17, 2012
This could be said of the blogging trend, because pronouncements of the death of blogging have been floating around for a few years now. However, blogging is growing more popular than ever before. Should the blogger tweet throughout the event? Have a blogger media kit.
4 of the Best Blogger Outreach Strategies
Convince & Convert
FEBRUARY 26, 2015
Image via BigStockPhoto.com I’ve been writing about, participating in, and talking about blogger outreach for years. My favorite posts and topics of conversation revolve around actual examples or case studies of blogger outreach done well.
Two Tools for Bloggers
APRIL 3, 2011
Isn’t it fun being a blogger? People are talking apps and tablets and eReading and you’ve just figured out WordPress and how to optimize each blog post. Your Blog On Kindle. The first is a super, super easy way to publish your blog for the Kindle.
Blogger relations – you’re doing it wrong
AUGUST 15, 2012
I don’t usually write posts outing other PR folks, but a pitch I received this morning from another PR agency roused my blogging tendencies from their slumber. blogger relations communications pitching pr public relations
#FollowFriday: The Friendly Blogger
MARCH 25, 2011
Well, Lisa Drubec had it all figured out when she named her blog The Friendly Blogger. She is about as selfless as they come, guest blogging all over the web and allowing you to promote yourself right on her site. So subscribe to and read her blog.
Two Examples of What NOT to Do When Asking Influential Bloggers For a Link
JULY 6, 2012
In October 2011 a post has been published about an awkward email in which the owner of a famous blog was asked to insert a link to an existing post on his blog using the precise keywords (already in place in text) as the anchor text.
Bloggers Block – When The Words Just Won’t Come
SEPTEMBER 30, 2012
Blogger’s block sucks more. Blogger’s block, on the other hand, is a bit more challenging. Blogging often entails a lot more than technical writing. Basically, Bloggers block comes when I am completely burned out on reading, writing, creating and commenting.
Guest Bloggers Wanted
JULY 6, 2012
You used to read guest blog posts every Friday. Why Negative Blog Comments are Needed by Jeannie Chan. 8 Tips for Successful Business Blogging by Lior Levin. How to Conquer the Peaks of Blogging by Nick Sotos. Blog News
What the Best Bloggers Do Right
Convince & Convert
APRIL 24, 2015
million blog posts were written today. So what are the qualities or distinct characteristics that mark these super bloggers, setting them on a plane higher than us lesser mortals? Being regular and keeping that blog fresh is one thing that nearly every successful blogger did.
Presenting as Shock Jocks… Or Bloggers?
JUNE 11, 2011
Andrew Breitbart’s segment, although interesting, was almost entirely centered upon politics, not blogging. By creatively re-wording the blogging seminar titles of the week, she managed to drop an F-Bomb in every other sentence, along with another slew of vulgar terms about female organs.
The End Of Blogging?
OCTOBER 14, 2015
It's time for bloggers to take a deep breath, look in the mirror and admit that something (dramatic) is going on here. The other week, I celebrated 12 years of blogging (not a typo). I have posted anywhere from four to seven items a week, over on my Six Pixels of Separation blog , every week. To know me, is to know that I am still deeply passionate about my blog, writing and the digital publishing experience. Suddenly, you didn't have to have a blog to be a blogger.
Eight Common Blogging Mistakes
AUGUST 9, 2012
We created an editorial calendar and everyone was responsible for blogging, from the interns on up through me. Our goal was to blog about the silly things people do to hurt the perception of the PR industry and perpetuate the “spin doctor” image.
Bloggers Unite! A 10-Point Guide for Blogger Collaboration
Convince & Convert
DECEMBER 20, 2012
If you have a blog, you can start connecting from the very beginning. Here’s a blogger collaboration guide to get you started: Note: If you’re already doing some blogger collaboration, check your activity against this list. Web marketing isn’t a solo endeavor.
6 apps that will make you a better blogger right now
DECEMBER 4, 2016
Want to up your game as a blogger? Social Media Tips and Tricks Social Media Tools bloggingThese apps will make that sooo much easier!
Write Like a Pro: 5 Techniques Top Bloggers Use to Write Successful Blog Posts
Convince & Convert
JANUARY 6, 2015
In all my years of experience working in the content creation space, I’ve received plenty of requests from bloggers, marketers, and even digital marketing agencies to craft amazing articles. Only a minority of them turned out to be successful blog posts. Image via Daily Blog Tips.
How To Get Results From Your Blogger Outreach Campaign
APRIL 13, 2011
Bloggers are a unique breed. This is precisely why conducting a blogger outreach campaign can be the most difficult type of social media campaign. Part of the strategy included reaching out to bloggers in the nonprofit space in hopes that they’d write a blog post about the grant.
Women in Blogging: 125 Fearless Female Bloggers
NOVEMBER 29, 2010
I took a look at 14 lists that have come out over the last year for the top bloggers, social media marketers, search marketers, and entrepreneurs. This list includes female bloggers that cover a huge variety of topics in the blogosphere. Her blog, PR 2.0
Bloggers: Let Your Content and Your Readers Breathe
JULY 29, 2014
More people are becoming content publishers by the minute, whether that be: Blog posts like this one. Comments on blog posts. WHAT ABOUT BLOGGING? Here are a few recommendations for helping your readers when they get to your blog posts. EVERYONE IS BECOMING A PUBLISHER.
How to Use Social Media Strategy to Reach Mommy Blogs
Techipedia: Tamar Weinberg
SEPTEMBER 8, 2011
If you have a brand or product for parents, targeting and partnering with mommy bloggers is a great way to get exposure. Since I had no marketing budget, I decided to spend all of my efforts partnering with other mom blogs and asking them to post about us.
Meet Imogen: A Fake Wannabe Guest Blogger
APRIL 4, 2012
On the heels of my popular advice why some people suck at emailing me requests to publish their guest blog posts, I received a message with the following subject line: Professional Copywriting for Sci Fi Talk. Third: Why would she think I’d accept a guest blog post for a fee? Please continue reading Meet Imogen: A Fake Wannabe Guest Blogger and leave a comment if inspired. The Downfall of the Inconsistent Blogger. Marketing blogging email
Are Blog Subscribers the Only Success Metric?
OCTOBER 4, 2012
If your blog was ranked (how does that even happen?) and suddenly had a ton of subscribers, would that change your outlook on blogging? Let’s back up… when you launched your blog , was it your goal to earn 500 or 1,000 subscribers in 12 months?
5 Strategies to Build a Network of Bloggers and Journalists
SEPTEMBER 13, 2013
Creating a network of bloggers and journalists is a great way to provide mutual support in the world of online media. Look for online communities of bloggers and contribute to their conversations to begin building contacts in your focus area. Guest Post by Alicia Lawrence.
13 Great Guides to Growing Your Blog Audience
MARCH 25, 2015
You’ve put extensive effort into your business blog design, content strategy, research, and execution. Why isn’t your blog attracting a higher level of traffic? Business Blogging: Five Reasons You Have No Readers by Spin Sucks.
How Social Media Can Be Magic For Your Blog
FEBRUARY 22, 2016
Social media can be the magic that helps people find your blog articles. A few years ago, blogging and social media were separate. Blogging was long-form, serious, and crafted. Some people predicted that social media would replace blogging because of declining attention spans.
3 Tips For Effective Blogger Outreach
NOVEMBER 23, 2011
Tweet Bloggers are one of the key influencers in the online sphere. Working with social media PR a lot of good publicity can be gained from getting the right mention of a large blog.
3 Ways to Identify Influencers for Your Blogger Outreach Campaign
JULY 17, 2013
So, you’re about to kick off a Blogger Outreach campaign. If you have a blog and you haven’t planned to do blogger outreach – you need to start planning. The point of this post isn’t to sell you on the idea of blogger outreach.
Do You Read Blogs or Bloggers?
JUNE 14, 2011
Olivier Blanchard, Gini Dietrich, Todd Defren, and Kyle Lacy are among many bloggers whose blogs I visit and read regularly. Each writes about the intersect between social media and marketing — but there is a distinction that three blogs share with each other.