Oktopost

APRIL 21, 2020

Today, the BCG Growth Matrix still holds value and can offer a unique view of your business’ digital marketing strategy. Its aim was to help companies decide which markets and products were most worthy of investment. . The matrix does so on the basis of two main factors – market attractiveness, and company competitiveness.

Marketing 138

Marketing Apple Strategy ROI 138

Ignite Social Media

MARCH 23, 2020

One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. We also sampled some of our clients’ costs for paid advertising and we’re finding that cost is down and efficiency up. Having said that, it does seem to be a buyer’s market right now.

CPM 175

CPM Social Media CPC Sample 175

Sprout Social

SEPTEMBER 3, 2020

Trying to wrap your head around Twitch marketing? Beyond the major social media platforms, Twitch represents a booming community with millions of daily active users. If you’re totally new to the platform or don’t quite “get it,” this quick guide to Twitch marketing will break down everything you need to know.

Brands 134

Brands Badge Marketing Platform 134

Oktopost

AUGUST 10, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Marketing comes down to people, math, and a whole lot of processes. But with so many processes in place to measure, have we, as marketers, lost the ability to humanize the customer experience?

B2B 89

B2B Press Release Apple Loyalty 89

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

First, I’m going to say kudos to Apple for trying involve themselves in the world of social media. Let’s envision this scenario: a user has a support issue about an Apple product. Apple has no such protocol in place, and at this point, there is no engagement. I’m going to stop there, though. No acknowledgment.

Apple 154

Apple Twitter Forums Policies 154

Pam Moore

NOVEMBER 23, 2017

Many business and marketing leaders miss out on tapping into the power of the online shopping holidays and events to increase sales, brand awareness and most importantly connect with their audience. You don't have to be Wal-Mart, Best Buy, Amazon, Apple or Target. Tips to communicate and launch your offer to your target audience.

Social Media 165

Social Media How To Marketing ROI 165

Oktopost

MARCH 16, 2022

VP Marketing Nicole Wojno-Smith of Tackle.io talks through the modern B2B customer journey. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders? They’re savvy, sophisticated, and they don’t want to be advertised to.

B2B 62

B2B Brands Apple Hosting 62

Hootsuite

NOVEMBER 28, 2022

Find out if Reddit marketing is right for you, and how to get started on the self-proclaimed “ frontpage of the Internet. ”. Users create posts in topic-based communities — called subreddits — and interact in comment threads. Reddit is all about fostering community by encouraging users (a.k.a. What is Reddit?

Reddit 100

Reddit Brands Meme Forums 100

Direct Marketing Observations

APRIL 26, 2010

On its surface, this topic is a “status quo” topic, one that fits into the traditional advertising model that says radio, television and print are channels therefore the Internet is a channel too. Agencies and old-school marketers feel comfortable when discussing digital as just another channel. we are all new-age digital marketers.

Social Media 173

Social Media Radian6 Apple Marketing 173

Ignite Social Media

MARCH 30, 2021

The number one issue with social media, in general, is privacy, which has become a growing concern among not just marketers but the general public as documentaries over the past few years expose the inner workings of the network’s advertising systems. Child Safety.

Instagram 167

Instagram Privacy Applications Upcoming 167

SocMed Sean

JUNE 23, 2017

Robert is a content and marketing specialist at one of the leading essay writing companies. He graduated with honors from Columbia University with a degree in Marketing and Advertising Previously, he worked as a content marketing manager for a tech software firm. This week we welcome guest blogger Robert Everett.

Organization 182

Organization Mobile Apple SEO 182

Pixlee

MAY 2, 2019

A billion dollar valuation with only 40 products is, without understating it, Apple Computer territory. Glossier has built their entire model on succeeding through community-driven product development. As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth.

Retail 68

Retail Authentication UGC Case Study 68

Twist Image

JUNE 3, 2013

Not everyone works for Apple. Sure, there are challenger brands, startups and more that have the potential to find their niche, build a market and be the quintessential contender, but there is a very real reality that most people don''t like to face: your brand may, in fact, be inferior. Not everyone has a brand like Google.

Brands 109

Brands Startup Apple Advertising 109

Twist Image

AUGUST 28, 2014

It''s hard to feel like this when digital marketing is everything that I do. In the past half-decade, massive online communities have been created for people who like to sit back and simply watch others play and comment on their games. And Twitch is the eight-hundred pound gorilla of the video game watching and streaming community.

Retail 83

Retail Apple Buy YouTube 83

Pixlee

APRIL 6, 2017

An oversaturated marketplace, information available at the tap of a finger, consumers who have become hypersensitive to the advertising methods of old—the art of marketing has a plethora of obstacles working against it nowadays. Marketing Your Lifestyle Brand in the 21st Century. Be Personal.

Marketing 40

Marketing Diagrams Apparel Airlines 40

agora pulse

DECEMBER 17, 2019

That might mean cutting down on coffee or saying no to office treats or taking a fresh look at your marketing strategies. This isn’t bad news for marketers. I’ve heard marketers be very dismissive of the boomer generation with regards to their usage of social media. Check out these fun and achievable New Year’s resolutions.

Social Media 82

Social Media Authentication comScore Social Media Management 82

Twist Image

FEBRUARY 2, 2012

What about Apple ? When you have over 800 million users (and closely approaching one billion users), any move (big or small) will ruffle feathers and create backlash within the user community. Facebook has been profitable for the past three years, and a good chunk of the coin has been from advertising revenue. apple television.

Facebook 108

Facebook iPad Apple Mobile 108

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brands 129

Brands ROI Authentication UGC 129

Keyhole.co

JUNE 19, 2023

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. And the most prominent of all is UGC.

Social Media 52

Social Media UGC Content Loyalty 52

The Realtime Report

DECEMBER 2, 2013

Twitter’s new product offers TV audiences, TV ads not included – last week Twitter introduced ‘TV Conversation Targeting,” allowing marketers to show ads to users who are tweeting about a show before, during and after the show airs; it’s available in Twitter’s self-serve ad tool (AdAge). Foursquare.

News 156

News Foursquare Features Social Media 156

Twist Image

OCTOBER 23, 2017

It is a joint effort by Waterfront Toronto and Alphabet 's Sidewalk Labs to create a new kind of mixed-use, complete community on Toronto's eastern waterfront, beginning with the creation of Quayside. digital marketing. digital marketing agency. digital marketing blog. marketing agency. marketing blog.

Mobile 73

Mobile Apple Survey Data 73

Diva Marketing Blog

JUNE 10, 2012

It is my pleasure to introduce you to the co-author of Marketing In The Round. In his third book, co-authored with Gini Dietrich , the focus is on integrating traditional and new media marketing elements and breaking down those stifling internal silos. Diva Marketing/Toby: Let’s start this off with “Why this book?”

Marketing 96

Marketing Radian6 Blogger Hubspot 96

Laurel Papworth

OCTOBER 30, 2009

This is a follow on from my posts on Cost of Inaction , also Steak and Shake and Apple vs Engadget. I think UnTied the anti- United community is an interesting development (was around before this incident though). Apple lost 4.6 billion dollars market cap when Engadget blogged something negative withing minutes of the blog post.

Cost 99

Cost Airlines Apple Price 99

Keyhole.co

OCTOBER 26, 2023

Chanel has gone beyond their niche consumer base and nurtured a widespread community in the realms of fashion and apparel. Here are some features of Chanel’s marketing strategy: 1. Dabbling in diverse content formats Chanel’s content strategy tends to leverage video marketing and advertising.

Fashion 52

Fashion Platform Engagement Social Media 52

Twist Image

SEPTEMBER 28, 2012

I am not bullish on advertising as Facebook's main revenue model. I never liked Facebook as an advertising platform. There is a much bigger marketing and sales opportunity that exists. On top of that, this type of social shopping experience creates a more direct relationship with Facebook and their community members.

Adwords 102

Adwords Facebook Retail Apple 102

Convince & Convert

JUNE 24, 2014

For businesses marketing to these users, the dilemma is how to optimize your marketing investment, content, and business impact by reaching the right prospective customers in the right channels. For example, LinkedIn is used primarily for business networking, job searches and highly-focused B2B advertising.

How To 167

How To B2B Social Networking Apple 167

Twist Image

SEPTEMBER 22, 2012

Those TVs are used for DVDs, Netflix or Apple TV instead. are advertisers? Television is an advertising-driven medium. Where does this leave TV advertising? By no means are we experiencing any semblance of a mass exodus away from our TVs, so that level of advertising is still powerful and prevalent. media company.

Nielsen 95

Nielsen Telecommunications iPad Yahoo 95

Kikolani

JUNE 18, 2016

As you may have noticed, there are lots of certification opportunities popping up in the online marketing landscape. So when Simplilearn reached out to me about their Digital Marketing Certified Associate (DMCA) Training Program , I wondered where they fit in. Would digital marketers be able to learn something from them?

Adwords 60

Adwords Marketing Training Module 60

Pam Moore

DECEMBER 10, 2019

Hey content marketers, digital marketing and social media managers! The answers to these questions will make or break your content marketing success online. When it comes to content marketing, less is truly more. Still not sold on why you need to use a content calendar for your marketing? Here is the thing.

Template 78

Template Templates Content Training 78

Twist Image

MARCH 4, 2014

And, if all goes according to their plan, it could very well be the proverbial needle to pop the balloon of how brands have attempted to market to consumers using modern technology. communications. What''s the hottest thing happening right now? It''s Snapchat , of course. Maybe, it''s not Snapchat that is the hottest thing anymore.

Social Media 105

Social Media Apple Mobile Social Networking 105

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. Oh, and we also saw a notable shift in social content marketing. How to use this social media marketing plan. Download Here.

Campaign 111

Campaign Social Media Metrics Trends 111

Janet Fouts

FEBRUARY 27, 2013

It may sound like a recipe for disaster for any CEO edgy enough to take center stage in a content marketing strategy…except when it works. Just this week his engagement earned him an unsolicited compliment from an Advertising Age editor, who also appears to be a subscribing customer. His sleeves were rolled up. His tie was loose.

Social Media 142

Social Media Survey Loyalty Apple 142

Pam Moore

AUGUST 31, 2018

” Do you have what you think is an amazing social media or digital marketing plan? My recommendation is that you always take an audience based approach to any type of marketing on or offline. It could be you are talking apples and your management is talking oranges.

Social Media 147

Social Media Training Startup Team 147

Pam Moore

SEPTEMBER 7, 2020

” Do you have what you think is an amazing social media or digital marketing plan? My recommendation is that you always take an audience based approach to any type of marketing on or offline. Grab my Audience Priority Worksheet and Buyer Persona Template Pack to get started in developing your audience first marketing strategy.

eBook 78

eBook Social Media Template Templates 78

Twist Image

APRIL 27, 2015

Do the advertising dollars follow the consumer? If you did deeper into the eMarketer report, you will see that brands are still pumping plenty of money into TV advertising. Yes, this year TV advertising will still be a $70+ billion market. That market will only get 4.4% (or $7.8 As for digital video ads?

Apple 40

Apple Advertising Data Compete 40

Convince & Convert

FEBRUARY 24, 2012

She is also founder and principal of Genuine Media , a marketing agency that helps clients build their individual and brand reputation through social media. Like many other social media marketers you need to know a bit about SEO. and standardize your list against future campaigns so you’re measuring apples to apples.

Campaign 123

Campaign Press Release SEO YouTube 123

Keyhole.co

AUGUST 29, 2020

When will it roll out in other countries (right now Reels is available in bigger markets including the US, Mexico, India, Brazil, the U.K., Just consider the following 2020 TikTok stats : TikTok is the 4th most downloaded free iPhone app in 2019 (and the 2nd from all apps downloaded in 2019 both on Google Play and Apple App Store).

Instagram 105

Instagram Film Analytics Influencer 105