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Will Clubhouse be the Next Apple?

Webbiquity SMM

But as the example of Apple shows, there are also reason to question those reasons. Given the Apple tagline “Think Different,” it’s no surprise Clubhouse launched first as an iPhone app. Here are three broad similarities to Apple’s strategy that may serve Clubhouse well. And Apples were more expensive.

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Don’t Freak Out: How to Approach Facebook Advertising Changes Inspired by iOS 14

Jon Loomer

There’s a lot of chatter in the world of Facebook advertising right now. You’re likely more confused and frustrated about the state of advertising than you’ve been in some time. Even if you assume worst-case scenarios once the iOS 14 prompt goes live, advertisers are going to be just fine. Look, I get it.

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Enforcement of iOS 14 Changes for Facebook Advertisers Begins

Jon Loomer

We were first warned about iOS 14 and how it would impact Facebook advertising in 2020. Now that Apple has launched iOS 14.5 Every week, I conduct a strategy session, webinar, and Hotline Q&A for my most exclusive members within the PHC – Elite community. So, what’s happening now? Book a One-on-One with Me.

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Meta Announces Big Changes to Website Conversion Campaigns

Jon Loomer

We had been hearing whispers of these impending changes to website conversion campaigns from members of our community and through our inbox. Meta says that “it will continue to evolve,” but many of the advertiser requirements related to iOS 14.5 advertisers were required to turn on Value Sets within Web Event Configuration.

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Social Media News Ticker: Twitter Ad Retargeting, Google ‘+Post Ads,’ Apple Buys Topsy

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Google+, Twitter, Tumblr and Apple: Facebook. and… Apple?! Social Media News Ticker ad retargeting Apple Facebook Google mobile ads social media analytics Tailored Audiences Topsy Tumblr Twitter'

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The difference between an audience and a community in new media

Akamai Marketing

Two of those words are “audience&# and “community.&# The maestro directs, he coaxes, he makes the orchestra the best it can be, that’s what a good community manager’s job as well. Why should you care if you have community vs. audiences? Interested in a community vs. an audience? Guess what?

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No-chella: Why Brands Need to Look Beyond Music Festivals for Community-Driven Success

Pixlee

Coachella (and other music festivals) might be a microcosm of the community-driven economy – but some brands are missing the bigger picture. As marketers begin to segment and accurately target in markets beyond the festival community, a new paradigm of customer relations will undoubtedly evolve. . Year-Round Influencers.