SocMed Sean

FEBRUARY 10, 2022

Needless to say, the social media platform has grown tremendously from its humble roots as a photo sharing network for teens. Currently, Instagram is one of the largest social media networks online. Because of that, Instagram should continue to be a part of your marketing strategy in 2022.

Instagram 162

Instagram Strategy Marketing Metrics 162

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. billion users by the end of 2022.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. Guest post by Ahana Basu.

Social Media 267

Social Media Tips Marketing HootSuite 267

Social Media Strategies Summit

DECEMBER 22, 2022

Social media for government agencies is about demonstrating your expertise, building trust and credibility, and providing audiences with fast, reliable, unambiguous information. Every government social media marketer occasionally struggles with ideas or a lack of content. Treat Social Media As a Two-Way Conversation.

Social Media 169

Social Media Engagement Transportation Hashtag 169

Jon Loomer

DECEMBER 29, 2021

I set goals related to traffic, revenue, and making the Social Media Examiner Top 10. The goals I’ve created for myself in 2022 are incremental. That will change in 2022. I have adjusted my weekly plan for 2022. Let me know in the comments below! Looking back, I understand how that happened now.

Training 197

Training Publishing Process List 197

Sprout Social

OCTOBER 27, 2022

Social media. The number of US social media users is expected to surpass 308 million in 2023 (up over 6 million from 2022 projections). So brands—now’s the time to build a social customer care strategy (if you don’t already have one). How do customers use social media for support?

Statistics 110

Statistics Social Media Brands Issues 110

SocMed Sean

FEBRUARY 15, 2022

TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Yet like other social media channels , TikTok has faced challenges, like claims of addictiveness and privacy concerns. Is TikTok a good marketing opportunity for businesses in 2022?

Trends 147

Trends Strategy Marketing Authentication 147

Social Media Strategies Summit

OCTOBER 13, 2023

But for every high-profile failure, there are countless instances where brands got it exactly right when hopping on social media trends. This article will focus on the second camp, sharing 10 of our favorite examples of brands that used trending subjects to generate social engagement.

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Examples Trends Social Media Brands 130

Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. It’s corn. ??

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Sprout Social

JANUARY 4, 2022

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics.

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Statistics Social Media Video Marketing 142

SocMed Sean

MARCH 22, 2022

Twitter, the social media platform of short status updates, can be a useful tool for marketing your business. Unfortunately, this can drive people away from using it as a social media platform. One of the best parts about social media is that users carve out their own area of the platform based on their own interests.

Twitter 230

Twitter Strategy Hashtag Marketing 230

SocMed Sean

JANUARY 20, 2022

At the same time, the concept of making money from blogs and earning an income from our social media influence was steadily growing. The question now, in 2022, is: “is that strategy still effective?”. In 2021, Pinterest reported it has 448 million users globally, making it the fourth most popular social media outlet.

Fashion 130

Fashion iPhone Travel Posterous 130

SocMed Sean

FEBRUARY 24, 2022

Since then, Mark Zuckerberg’s social media giant has only continued to grow. And with the difficulty to provide sufficient regulation and oversight to social media, many people have become frustrated with Facebook. In 2012, Facebook became the first social media network to ever surpass one billion monthly users.

Facebook 130

Facebook Strategy Marketing Travel 130

Oktopost

JANUARY 8, 2022

Social media cover photos are the first thing your social media visitor sees and the first impression they will form about your brand. That’s why we created this B2B social media photo size guide. Have any questions about how to properly size your B2B social media images?

Social Media 144

Social Media Guidelines B2B Embedding 144

Keyhole.co

MARCH 4, 2024

million paying subscribers as of the 3rd quarter of 2022? But beyond their top-notch content, they’ve also made a name for themselves on social media. In this blog, we’ll be taking a deep dive into what Netflix is doing right on social media and how they’ve contributed to their success.

Analysis 98

Analysis Social Media Strategy Meme 98

Ignite Social Media

JUNE 14, 2023

Finding it hard to compete with social algorithm changes using hashtags? Here are tips to make sure you can outsmart social media search and get in your audience’s feed. Remember when Adam Mosseri said in March of 2022 that your caption matters more than your hashtags in terms of post visibility and reach?

Hashtag 152

Hashtag Social Media Strategy UGC 152

SocMed Sean

MARCH 29, 2022

It has been shown that social media can have harmful effects, especially on its users’ self-image and mental health, especially in younger users, and can lead to behavior issues. Social media like Snapchat delivers an addictive experience but not meaningful, constructive thought. Yet Snapchat has a dark side.

Notification 130

Notification Construction Features Data 130

Sprout Social

AUGUST 2, 2022

So what’s hot on YouTube in 2022? To promote their booth at VidCon 2022, the brand published a series of Shorts detailing the environment and the experience for those who could not attend in person. Consumers rank live video the third-most engaging content type, according to the Sprout Social Index™. Live videos.

YouTube 139

YouTube Trends Strategy Content 139

Hootsuite

DECEMBER 15, 2021

If you’re looking for inspiration, read on: we’ve put together a guide to the best TikTok trends of 2022. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. 14 of the most important TikTok trends of 2022.

Trends 142

Trends HootSuite Fashion Video 142

Hootsuite

AUGUST 22, 2022

That’s exactly the kind of nerdy content that goes over well on LinkedIn, the world’s largest social media platform for professionals. Go from #clueless to #confident with this complete guide to using LinkedIn hashtags, including the top tags to use in 2022. 20+ top LinkedIn hashtags in 2022. Professional nerdsss.).

Hashtag 92

Hashtag LinkedIn HootSuite Social Media Management 92

Hootsuite

JULY 5, 2022

Hootsuite’s Global State of Digital April 2022 update reports that the average Instagram business account posts 1.64 Engaging with your fans by responding to comments increases the odds that you will get even more comments. And on Reels, you can even respond to comments with video replies. View this post on Instagram.

Instagram 110

Instagram Strategy HootSuite Hashtag 110

Ignite Social Media

DECEMBER 20, 2021

These “Lasso lessons” can be applied not only to our lives, but our work habits as well, and can be extra real for those of us on the front lines of brand communications in social media marketing. We all make mistakes in social media marketing, whether it’s the occasional typo or the wrong reply to a customer.

Social Media 184

Social Media Strategy Team Compete 184

Sprout Social

APRIL 26, 2023

According to LinkedIn, platform members viewed 22% more Feed updates in 2022, year over year. And one of the biggest questions we’ve seen about LinkedIn content is whether or not you should put links in your posts, or in the first comment. We were curious too: why put the link in comments on LinkedIn? Comments vs. post?

LinkedIn 108

LinkedIn Comments URL Engagement 108

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. Here are our favorite influencer marketing tools for social listening: 1. Sprout Social. Brandwatch.

Influencer 113

Influencer Tools Marketing Software 113

Hootsuite

SEPTEMBER 9, 2022

Maybe you check how many likes and comments your posts get, or how many followers you’ve gained in the last month. In this blog post, we’ll take a look at the only Instagram metrics you should be tracking in 2022. Most important Instagram metrics to track in 2022. Social doesn’t exist in a vacuum.

Metrics 75

Metrics Instagram HootSuite Template 75

Hootsuite

MAY 16, 2022

Bonus: Get the Facebook advertising cheat sheet for 2022. Facebook keeps a tally of how many clicks, likes, comments, and shares your ad receives to generate quality scores. See how all your social marketing is working together and snap up optimization opportunities before they pass by with quick, actionable insights.

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Cost CPC Facebook HootSuite 94

Hootsuite

OCTOBER 11, 2022

While shadowbans apparently aren’t real, we know that Instagram, like all social media platforms, has ways of promoting or restricting pieces of content. There are a lot of opinions about how many follows, likes, or comments you can do in a certain period of time. — Hannah Litt (@hannahlitt) August 27, 2022.

Instagram 117

Instagram Guidelines Hashtag HootSuite 117

Oktopost

FEBRUARY 21, 2022

Employee advocacy, how your employees express themselves about your brand on social media, is a hot topic for many that want to cement their employer branding, increase positive brand sentiment, and boost their social selling efforts. 2022 Employee Advocacy Benchmark Report ). 2022 Employee Advocacy Benchmark Report ).

Statistics 75

Statistics B2B LinkedIn Social Networking 75

Sprout Social

JANUARY 3, 2023

More than ever, companies need to bleed every ounce of impact out of their social media. Social isn’t just about awareness anymore. To stretch social media’s impact in your organization, set up a continuous feedback loop to collect and analyze data from your customers and stakeholders.

Collaboration 122

Collaboration Social Media Team Sentiment 122

Keyhole.co

MARCH 7, 2022

So you’ve begun your social media marketing journey. You post daily on social media. Sometimes people like, share, and comment on your posts. Of course, counting the number of likes and comments will give you a vague idea of your social media progress. Enter social media reporting.

Report 52

Report Social Media Metrics How To 52

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in.

Features 101

Features Social Media Curation Geotagging 101

Keyhole.co

MAY 25, 2022

Do you know your social media efforts are hiding a wealth of information? And if you know how to analyze your social media, you can unearth this data. For starters, social media data help you understand your audience, pinpoint well-performing strategies, and weed out the incompetent ones. Let’s get started.

Analytics 52

Analytics Social Media ROI Metrics 52

Hootsuite

SEPTEMBER 6, 2022

Not to be all “peer pressure” on you, but every social media platform today features some sort of paid boosting option. The beauty and the curse of social media: you never really know what’s going to click. Gain likes, shares, comments. Schedule posts, learn from analytics, and respond to comments all in one place.

How To 100

How To HootSuite Campaign Video 100

Ignite Social Media

MAY 27, 2021

Google is phasing those out on Chrome browsers by 2022 (that’s next year btw) leaving advertisers that rely on cookies to find another solution. What Privacy Updates Mean for Social Media Marketers. What Social Media Marketers Can Do. eMarketer predicts about 100M Social Commerce buyers by 2023.

Privacy 155

Privacy Social Media Apple Advertising 155

Sprout Social

JANUARY 19, 2022

We’ll help you lay the groundwork for a smooth product launch using the power of social media to inform every step. And the best way we know how to research an audience is through social listening. What is social listening? If your goal is brand awareness, social media can provide a goldmine of data.

Products 136

Products Social Media FAQ Sentiment 136

Sprout Social

MARCH 29, 2023

The way candidates research, discover and apply to roles on social media has completely reimagined job seeking and hiring. As a result, using social media for HR functions like recruitment has become standard practice, further proving that social is no longer exclusively reserved for the marketing department.

Social Media 101

Social Media Strategy Team Review 101

Buffer Social

OCTOBER 27, 2022

Some businesses choose to set up in-store indicators and offers for customers, but social media is a more accessible way to reach a wider audience. They also encouraged their audience to tag other businesses in the comments of their post. They included sustainable companies like Pineapple Collaborative and OUI The Peopl e.

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Small Business Discount Directory Collaboration 93