SocMed Sean

MARCH 3, 2022

Is Pinterest still a good marketing platform for businesses in 2022? This is expected to not only attract users, but users that are looking for brands and products to purchase. You can gather metrics and observe trends to understand how viewers are engaging, then personalize the content to improve the response to your brand.

Strategy 195

Strategy Marketing Automotive Campaign 195

Ignite Social Media

OCTOBER 14, 2021

As your social media teams gear up for 2022, keep in mind the three trends below as a good place to focus your social commerce optimizations. #1) These shops create an opportunity for brands to reach more customers and drive more lower-funnel activities from social media. 1) Digital Storefronts for Direct Purchases. 3) AR Integrations.

Trends 181

Trends Hosting Team Resources 181

Sprout Social

AUGUST 2, 2022

So what’s hot on YouTube in 2022? For brands, this current YouTube trend provides a great way to get in front of new users and increase your following. Brand bringing this trend to life: Spotify. And brands also have the ability to interact with their audiences in real time, building community by asking and answering questions.

YouTube 139

YouTube Trends Strategy Content 139

Sprout Social

DECEMBER 7, 2021

Running a brand account takes hard work, thick skin and endless creativity—not to mention an incredible amount of foresight. Understanding which trends will work for your audience and brand (not to mention your legal team) is both an art and science. People are engaging more with the brands they love on social media.

Social Media 145

Social Media Marketing Social Media Management Trends 145

SocMed Sean

FEBRUARY 15, 2022

While TikTok’s entertainment value is high, it also presents opportunities for marketers in 2022. Is TikTok a good marketing opportunity for businesses in 2022? The hashtag #smallbusiness currently has 25+ billion views on TikTok, so small business owners are using it for brand recognition in new audiences.

Trends 147

Trends Strategy Marketing Authentication 147

Sprout Social

OCTOBER 27, 2022

The number of US social media users is expected to surpass 308 million in 2023 (up over 6 million from 2022 projections). So brands—now’s the time to build a social customer care strategy (if you don’t already have one). So how are customers using social channels to receive support from brands? Social media.

Statistics 110

Statistics Social Media Brands Issues 110

SocMed Sean

FEBRUARY 10, 2022

The same study also found that 70% of Instagram hashtags are branded. Because of that, Instagram should continue to be a part of your marketing strategy in 2022. Because of the platform’s steady growth in audience, as well as the steps being made to further innovate and evolve the platform, Instagram is still effective in 2022.

Instagram 162

Instagram Strategy Marketing Metrics 162

Sprout Social

FEBRUARY 14, 2022

But the blood, sweat, tears and meticulous market research that went into this year’s ads paid off, as an estimated 117 million people tuned in to cheer on their team (and their favorite brands). The athletes’ power carried the night for the brand. — Planet Fitness (@PlanetFitness) February 14, 2022. Coming February 2022.

Brands 80

Brands Sentiment Posterous Team 80

Hootsuite

JULY 11, 2022

Developing a successful plan for your brand requires knowing a lot about your audience, and that includes which social platforms they use, and how, and why. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Source: Digital 2022.

Marketing 103

Marketing Reddit Advertising Analysis 103

Pixlee

JANUARY 24, 2022

As marketers, we are constantly trying to innovate the various spaces our brands occupy to ensure maximum audience engagement and retention. A new renaissance period is emerging in technology and branding: Web3. Tech-savvy brands like these seek out creators within the space to capitalize on pre-existing community and notoriety.

Brands 85

Brands Authentication Collaboration UGC 85

Sprout Social

NOVEMBER 30, 2021

billion in 2022. Let’s take a look at the top ecommerce trends you need to prepare for in 2022. When consumers are already learning about products and brands on social media, it makes sense for them to purchase items through the platform. Social commerce brand example: Eagle Creek. AR commerce brand example: Wayfair.

Trends 144

Trends Conversation Instagram Influencer 144

Likeable

DECEMBER 21, 2021

While it may still feel like 2019 to most of us, 2022 is right around the corner. Digital creators became a viable source of truth to many across social media platforms, both on the brand side and the consumer side. According to Business Insider , influencer marketing is set to become a $15 billion dollar industry in 2022.

Trends 90

Trends Mobile Influencer Metrics 90

Sprout Social

SEPTEMBER 7, 2022

With a platform as wildly popular as TikTok, you want to make sure you’re creating a presence for your brand so you can reach and engage some of those billion users. TikTok marketing is the process of using TikTok and TikTok content to promote your brand and its products or services. Create and brand your TikTok account.

Brands 90

Brands Marketing Influencer Analytics 90

Likeable

JANUARY 4, 2022

Happy 2022! If you find yourself searching “social media holidays 2022” or “fun holidays this month” way too often, this is the newsletter for you. This way, you’ll never miss the opportunity for your brand to hop on a trending moment. Check it out here! The Weekly Forekast. Check it out here! Check it out here!

Newsletter 126

Newsletter Social Media Meme Trends 126

Hootsuite

SEPTEMBER 23, 2022

Great content can help you start inspiring conversations, build engaged communities, create buzz around your brand, and even directly influence sales. 7 social media writing tips for 2022. Our audience on TikTok is more casual, so we give them videos that speak to the fun and authentic side of our brand.”. Keep it simple.

Social Media 145

Social Media Tools Tips HootSuite 145

Social Media Today

MARCH 21, 2022

The competition pits the best brand Twitter handles against each other to determine an ultimate winner.

Brands 150

Brands Twitter 150

Sprout Social

SEPTEMBER 21, 2022

ASOS is a fashion shopping app home to over 850 brands and 85,000 products across categories like clothing, makeup, shoes and accessories. In fact, recent data from Sprout Social shows 98% of consumers plan to make at least one purchase through social media in 2022. Rakuten is a cash back shopping app featuring over 3,500 brands.

Retail 127

Retail Apparel Discount Fashion 127

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur.

Brands 130

Brands How To Authentication Exercises 130

Audiense

NOVEMBER 8, 2022

With the 2022 FIFA World Cup about to kick off, we wanted to take a closer look at how brands can use major sporting events to connect with consumers in a changing climate – both economically and ecologically.

Brands 157

Brands Sports Eventful Analysis 157

Social Media Today

APRIL 5, 2022

The competition pitted various brand social media handles against each other, with the public voting on the winners.

Brands 150

Brands Twitter Social Media 150

Sociallyin Insider Blog

FEBRUARY 25, 2022

E-commerce brands around the globe have been utilizing social media marketing for decades to build and cultivate relationships with potential and current customers. Today, we're going to discuss some ways you and your team can utilize social selling in 2022 to achieve long-lasting sales success on platforms like LinkedIn.

LinkedIn 98

LinkedIn Research Team Social Media 98

Ignite Social Media

JULY 15, 2022

But this year, it’s working towards improving the overall experience for both users and brands or advertisers. . What TikTok Commerce Looks Like in 2022. In March of this year, eMarketer hosted a TikTok Commerce 2022: Strategies for Success webinar. And how can you make sure that your content-first approach leads to success?

Affiliate marketing 91

Affiliate marketing Instagram Feed Feedly 91

Bill Hartzer

OCTOBER 10, 2023

In a notable development for brand safety and suitability technology, Zefr has expanded its AI-Powered Brand Suitability Solution to encompass Facebook and Instagram Reels, strengthening the safeguarding of brand interests across the Meta ecosystem.

Instagram 165

Instagram Brands Collaboration Facebook 165

Pixlee

MARCH 21, 2022

It’s no secret Instagram is used by brands in a variety of ways beyond just sharing photos. So how should you approach Instagram customer service as a brand? Here are some tips to uplevel your brand’s Instagram customer service presence. . Place contacts for your brand and a link to your ecommerce website in your Instagram bio.

Instagram 74

Instagram Brands Notification UGC 74

Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. Here’s everything you need to know about making the most of Instagram eCommerce in 2022. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. And to crowdsource sentiment on your brand.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

FEBRUARY 22, 2022

All it takes is one click to kickstart a relationship between a consumer and your brand. In this article, we’ll explore: What social shopping is and why it’s huge for brands. A round up of expert predictions for social shopping in 2022. What social media shopping does for brands. The different types of social shopping.

Platform 109

Platform Tips Buy Instagram 109

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Social media is the number one source of brand discovery for 52% of this age group.

Trends 75

Trends Retail UGC Authentication 75

Social Media Strategies Summit

OCTOBER 13, 2023

The internet is littered with examples of brands receiving backlash after failing to read the room. But for every high-profile failure, there are countless instances where brands got it exactly right when hopping on social media trends. 1. That made Twitter’s rebranding a real open goal for marketers.

Examples 130

Examples Trends Social Media Brands 130

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Analyze consumer sentiment and brand health. Key features.

Influencer 113

Influencer Tools Marketing Software 113

Hootsuite

DECEMBER 15, 2021

If you’re looking for inspiration, read on: we’ve put together a guide to the best TikTok trends of 2022. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. 14 of the most important TikTok trends of 2022. A strong (personal) brand.

Trends 142

Trends HootSuite Fashion Video 142

Hootsuite

MAY 16, 2022

Bonus: Get the Facebook advertising cheat sheet for 2022. In this case, people interested in coffee, which could mean they follow coffee brands or Pages, have clicked on other coffee ads, or any other kinda creepy ways Facebook gathers intel on us. How much do Facebook ads cost in 2022? How does Facebook ad pricing work?

Cost 94

Cost CPC Facebook HootSuite 94

Sprout Social

DECEMBER 14, 2022

The metaverse is the new internet frontier and popular brands are taking advantage of this evolving technology. In this article, we’ll discuss how top brands are approaching metaverse brand activations and industries making the largest strides. Metaverse brand activations: What they look like today. More details below ??

Industry 111

Industry Examples Real Estate Brands 111

Hootsuite

JULY 5, 2022

Hootsuite’s Global State of Digital April 2022 update reports that the average Instagram business account posts 1.64 Finding the right rhythm for your brand will take some experimentation. Use the 150 characters allotted for your bio to tell visitors what you and your brand are all about. Above all else, be true to your brand.

Instagram 110

Instagram Strategy HootSuite Hashtag 110

Sprout Social

APRIL 12, 2022

Here’s what you can expect from the PR landscape in 2022 and beyond. Consumers continue to hold their favorite brands and businesses accountable for social and political issues. The internet and social platforms are vital tools for storytelling, brand management and connection. 20 PR statistics you can’t ignore in 2022.

Statistics 108

Statistics Skills Analytics Press Release 108

BeingOptimist

JANUARY 14, 2022

So, learn how to bootstrap your SaaS startup in 2022, and this post will help you with that. If you were wondering how to Bootstrap your SaaS startup in 2022, follow the seven steps above. Because bootstrapping does not pressure the SaaS startup entrepreneurs, they can try various approaches in promoting their brand.

Startup 105

Startup Discount Price Survey 105

Audiense

DECEMBER 11, 2022

At this time of year, brands come out in force to show us their values in the form of a Christmas TV advertisement. For example, British retailer John Lewis used their 2022 Christmas TV spot to raise awareness for children in care, with an ad created in partnership with Action for Children and Who Cares? It's the season of giving!

Loyalty 148

Loyalty Activities Brands Retail 148

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 131

Strategy Brands Hubspot Survey 131