Sprout Social

AUGUST 16, 2022

Instagram grids morphed from a product feature into an aspiration—something you could form into the image of your ideal self, life or brand. Terms like “personal brand” became part of the lexicon. It’s a different version of personal brand. deissyO3) August 9, 2022. — scraniel (@mfscraniel) July 15, 2022.

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Sprout Social

NOVEMBER 30, 2021

billion in 2022. Let’s take a look at the top ecommerce trends you need to prepare for in 2022. When consumers are already learning about products and brands on social media, it makes sense for them to purchase items through the platform. Social commerce brand example: Eagle Creek. AR commerce brand example: Wayfair.

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Trends Conversation Instagram Influencer 144

Ignite Social Media

SEPTEMBER 18, 2023

One of the most common questions we get from clients is how to create branded TikTok videos. But creating high-quality branded TikTok content can be a challenge or a mystery for many brands. Who Can Brands Put in Their TikTok Videos? As a brand, figuring out who will be in your TikTok videos is important.

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Hootsuite

SEPTEMBER 23, 2022

Great content can help you start inspiring conversations, build engaged communities, create buzz around your brand, and even directly influence sales. 7 social media writing tips for 2022. Our audience on TikTok is more casual, so we give them videos that speak to the fun and authentic side of our brand.”. Keep it simple.

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Social Media Tools Tips HootSuite 145

Ignite Social Media

JULY 15, 2022

But this year, it’s working towards improving the overall experience for both users and brands or advertisers. . What TikTok Commerce Looks Like in 2022. In March of this year, eMarketer hosted a TikTok Commerce 2022: Strategies for Success webinar. Connection: Though many factors weigh into a purchasing decision (i.e.,

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Affiliate marketing Instagram Feed Feedly 91

Social Media Strategies Summit

SEPTEMBER 9, 2022

Here are ten brands demonstrating the potential of non-fungible tokens for building awareness , promoting campaigns, and driving sales. According to Hubspot research , 14% of media planners have started using non-fungible tokens in their campaigns, while a further 16% plan to do so for the first time in 2022. Coca-Cola got this right.

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Sprout Social

FEBRUARY 22, 2022

All it takes is one click to kickstart a relationship between a consumer and your brand. In this article, we’ll explore: What social shopping is and why it’s huge for brands. A round up of expert predictions for social shopping in 2022. What social media shopping does for brands. The different types of social shopping.

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Platform Tips Buy Instagram 108

Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. Here’s everything you need to know about making the most of Instagram eCommerce in 2022. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. And to crowdsource sentiment on your brand.

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Instagram HootSuite UGC Influencer 117

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

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Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Analyze consumer sentiment and brand health. Key features.

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Sprout Social

NOVEMBER 7, 2022

Brand-creator partnerships have grown from novelty into necessity. Some 74% of marketers planned to spend at least a quarter of their social media budget on creator Partnerships in 2022 — and for good reason. Actionable brand-creator advice stemming from DE&I and fair pay conversations. Read the #CreatorTwitter Report.

Brands 90

Brands Twitter Authentication Report 90

Hootsuite

JULY 5, 2022

Hootsuite’s Global State of Digital April 2022 update reports that the average Instagram business account posts 1.64 Finding the right rhythm for your brand will take some experimentation. Use the 150 characters allotted for your bio to tell visitors what you and your brand are all about. Above all else, be true to your brand.

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Hootsuite

JULY 12, 2022

And all that strategy got us thinking about the relationship between social and brand identity. Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. — Reddit on Wiki (@redditonwiki) June 21, 2022. hot dog combo. .

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Sprout Social

NOVEMBER 29, 2022

When you think of brands on social media, which come to mind first? People don’t remember brands or sales-y content—they remember stories. And great brand marketing on social is behind some of the most creative storytelling out there. Brands we’re watching. — Delta (@Delta) November 1, 2022. Sprout’s TikTok?

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Social Media Brands Meme Real Estate 91

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This is where customer marketing comes in.

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Sprout Social

OCTOBER 10, 2023

And with 79% of marketers describing influencer content as necessary for their customers’ experiences, brands need to be strategic to create campaigns that resonate. Influencer marketing campaigns are partnerships that leverage the influence of creators to promote sales and build brand awareness.

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Examples Influencer Campaign Marketing 126

Pixlee

DECEMBER 13, 2021

Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022. What Defines an Ecommerce Brand in 2022? Brands are defined more by their community than by who they say they are. Technology.

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Strategy UGC Brands Apparel 52

Webbiquity SMM

JANUARY 24, 2023

While this platform has already played a huge role in social media trends over the last couple of years, brands will likely continue to utilize it for advertising purposes this year, despite serious security concerns. Above all, customers want to be able to communicate with the brand they’re interested in.

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Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. Your brand’s best bet is to get ahead of any future problems by proactively creating and testing a comprehensive crisis management plan that includes a robust guidance around communication.

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Examples Brands Sentiment Reputation 111

Sprout Social

APRIL 6, 2022

And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms. In the following paragraphs, we’ll take a look at six examples of notable brands that are taking advantage of Facebook Shops to reduce friction in the buying process and drive sales. styleinspiration.

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Examples Brands Facebook Retail 113

Sprout Social

APRIL 19, 2022

There isn’t much that gets consumers more excited than seeing an “X” between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. decided to take their brand partnership a step further with a product launch.

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Collaboration Brands Loyalty Campaign 87

Bill Hartzer

SEPTEMBER 29, 2023

This platform empowers users to receive exclusive benefits such as discounts, special offers, cashback rewards, and unique experiences simply for advocating brands to their friends, family, and followers. ” Founded in 2022, RedKangaroo has rapidly gained traction and recently secured $1.1 million in pre-seed funding.

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Organization Platform Social Media Wireless 164

Likeable

FEBRUARY 8, 2022

They resonate with users because they aren’t public figures or companies—they’re equal parts accessible and aspirational, and most importantly, they’re authentic. Basically, there’s no one better prepared to help your brand reach its target demographic. Find creators who make sense for your brand. Give the Likeable team a ring.

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YouTube Collaboration ROI Authentication 80

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? Let’s take a closer look.

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Review Brands How To Analysis 127

Pixlee

DECEMBER 15, 2021

When examining brands that advertise, social media advertising was seen used by about 83% of marketers and ranked second in success behind SEO marketing. In this article, we’ll take you through the trends to look forward to and be aware of in 2022 to help you ace the social media marketing game. Trends to Watch in 2022.

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Social Media UGC Marketing Influencer 52

Sprout Social

NOVEMBER 17, 2022

In July 2022, the app announced that all new videos under 15 minutes will be shared as Instagram Reels. With the ability to publish longer videos and consumers’ love of short form video, there’s a lot of Reel-estate for brands to get creative and boost their engagement. Instagram Reel ideas for fashion and retail brands.

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Types Instagram Brands Collaboration 118

Sprout Social

OCTOBER 17, 2022

We’ll also showcase brands that have embraced their inner hostess with the mostess to surprise their customers and develop their brand affinity. This approach can foster brand awareness and affinity because it creates memorable moments with customers, especially if the brand personalizes the gift or experience.

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Brands Fashion Eventful Hosting 98

Convince & Convert

OCTOBER 8, 2021

You’ve probably heard it a million times already, but authenticity and relatability is EVERYTHING. According to the Consumer Culture Report by 5W Public Relations, 83% of people feel that it is crucial that the brands that they choose to support are in alignment with their values. Want your brand to make its mark on society?

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Influencer Marketing B2B Authentication 163

Sprout Social

SEPTEMBER 15, 2022

Be authentic: No lying about age, name or identity—you need to be who you say you are. YouTube states: “Your channel must represent the real creator, brand, or entity it claims to be. Use an eye-catching profile picture and cover photo: Make sure these are high-quality and on-brand.

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Buffer Social

JANUARY 25, 2022

Prioritizing One-on-One Interactions Alison Hazinski, owner of One and Only Paper Alison Hazinski, the owner and designer behind stationery and gifts brand One and Only Paper , has found that one-on-one customer interaction is the strongest channel for business growth, so she’ll be prioritizing those opportunities.

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Small Business Marketing Retail Education 91

Sprout Social

MAY 3, 2022

The cannabis industry is booming, which means more brands are leveraging social media as a channel to promote their products, share educational information about cannabis use, and advocate for decriminalization, social justice and destigmatization. Now more than ever, brands are fighting for higher visibility amongst cannabis consumers.

Social Media 88

Social Media Brands Content Guidelines 88

Social Media Strategies Summit

MARCH 1, 2024

Image source Actions for Marketers Succeeding in a world dominated by short-form video is about communicating your branding and message as quickly as possible. So brands are forced to push the boundaries with ever more outlandish lenses, filters, and other effects. Even YouTube, which still has a standard aspect ratio of 16:9 (i.e.,

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Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. If you’re still skeptical, here are the top three reasons your brand can benefit from a TikTok business strategy: It’s a powerful awareness driver. Try stuff,” says Bosché.

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B2B Brands Marketing How To 136

Hootsuite

JANUARY 31, 2022

Instagram shops help you curate your brand story and showcase your products to the world. Boosts brand exposure and drives traffic to your page and website. Your brand and page should be considered a trustworthy, authentic, presence. You might also need to keep a sufficient and authentic follower base.

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Sprout Social

JULY 25, 2022

Brands of all sizes are eager to find ways to feature creators in their campaigns. As creators continue to dominate the platform, brands need to know how Instagram influencer marketing works. Influencer marketing is a promotional strategy based on partnerships between brands and social media creators (“influencers”). .

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Sprout Social

FEBRUARY 6, 2024

G2’s annual Best Software Awards rank products based on authentic reviews from real users, informing the decisions of 90 million software buyers each year. We’re up to 17,000 shares monthly with our brand ambassador program—which gives us a lot more reach and a lot more eyes.

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Buffer Social

JANUARY 20, 2022

  In this post, we’ve outlined a calendar of all of the official (and slightly less official) holidays in 2022 to serve as a blueprint for your content, plus fun social media post ideas to jumpstart your brainstorm. A great way to start out 2022 is to share your experience with mentoring. July July 4: Independence Day (U.S)

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Social Media Content Small Business Meme 85