3 New Trends in Retail Customer Acquisition


million by 2022. Today, brands need to find more authentic ways to connect with their existing and potential customers. Instead, brands need to build meaningful relationships with customers. Some advice for creating social media awareness for brands include: Identifying a target platform. Consumer Preference for Socially Responsible Brands. Social responsibility for brands needs to feel authentic to consumers. Better brand advocacy.

2019 Social Media Trends to Watch

Ignite Social Media

These perceptions steer users’ decision-making process when deciding who to follow and, ultimately, which brands to trust on social media. A recent study from Stackla reported that 86% of consumers say authenticity is important when deciding what brands they like and support on social media.

Trends 142

11 chatbot marketing examples to boost your bot strategy

Sprout Social

While chatbots for marketing were once seen as uncharted territory, more and more brands are getting on board with bots. Chatbots are projected to save businesses billions by 2022 by streamlining customer service and bot-based commerce. And so the positive impact of chatbots really hinges on the quality of a brand’s bot. Check out how these brands are killin’ it with bots and what your business can learn from them. “The bots are coming.”.