Sprout Social

OCTOBER 27, 2022

Social media. The number of US social media users is expected to surpass 308 million in 2023 (up over 6 million from 2022 projections). So brands—now’s the time to build a social customer care strategy (if you don’t already have one). How do customers use social media for support?

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Statistics Social Media Brands Issues 110

Hootsuite

SEPTEMBER 23, 2022

Writing for social media is not an easy job. . Great content can help you start inspiring conversations, build engaged communities, create buzz around your brand, and even directly influence sales. Keep reading for expert tips and tools that will help you become a more confident and effective social media writer in no time.

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Social Media Tools Tips HootSuite 145

Social Media Strategies Summit

FEBRUARY 27, 2024

Unfortunately, negative comments are a fact of life for any brand with a social media presence because you can’t please everyone all the time. In fact, 83% of customers say they feel more loyal to brands that respond to and resolve their complaints. Read on for our top tips on navigating negativity on social media.

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Social Media Tips Guidelines Policies 179

Likeable

JANUARY 4, 2022

Happy 2022! If your New Year’s resolution is to start staying on top of industry news and learn more about social media, you’re in the right place. We’ve compiled a list of the best social media newsletters you should be subscribed to this year. At the top of our list is Geekout by Matt Navarra. Check it out here!

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SocMed Sean

JANUARY 18, 2022

Though, the communities across social media have created many more words to go into their own, online language that has been crafted across the years. Want to stay in the social media lingo loop? Read on below to explore lesser-known social media phrases that other readers have asked about. <-- FTFY.".

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Audiense

MAY 9, 2022

Fashion is always evolving and when it comes to social media, fashion brands work hard to keep up with the latest trends. It’s probably fair to say, based on our recent analysis of A/W Fashion Week 2022 , that fashion brands are leading the way when it comes to staying in touch with their customers.

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Fashion Examples Brands Analysis 147

Ignite Social Media

DECEMBER 16, 2022

Brands know by now that their presence on social media is more important than ever — 2022 proves that fact. The social media landscape is seen as an ever-changing field, not to mention a growing market of $221.29 billion in 2022. Social Media Copyright and Fair Use Rules .

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Social Media Brands Fair Use Marketing 161

Ignite Social Media

FEBRUARY 16, 2022

Thankfully, Pinterest recognizes the ever-changing trends and was willing to, based on algorithm data, host a webinar to give us the latest scoop on potential 2022 trends. What Is Pinterest Predicts 2022? According to the Pinterest Predicts 2022 report, in 2021, 80% of Pinterest predictions came true!

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Data Marketing Trends Newsletter 170

Hootsuite

SEPTEMBER 16, 2022

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. Each social media platform operates as a silo. The right social media marketing stack quite simply makes you a better marketer.

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Social Media Tools Marketing Analytics 134

Webbiquity SMM

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish.

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SocMed Sean

MARCH 1, 2022

That is, you need it as part of your digital marketing strategy for 2022. This popularity is an opportunity for marketers to leverage YouTube to grow their brands in 2022. Is YouTube still a good marketing platform for businesses in 2022? Is YouTube Facing Challenges As A Social Network? You need YouTube.

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YouTube Strategy Automotive Marketing 204

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. While that sounds great to executives and stakeholders, they may not understand how the costs associated with social media translate to business objectives.

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Hootsuite

MAY 31, 2022

First, let’s check out how Pinterest stacks up against other social media platforms. As of January 2022, 433 million people use Pinterest every month. As of January 2022, 433 million people use Pinterest every month. growth rate is pretty consistent with other social media platforms like Instagram (3.7%).

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Social Media Marketing HootSuite Reddit 102

Social Media Strategies Summit

JANUARY 30, 2024

Higher education marketers and communications teams are constantly grappling with the sheer number of social media accounts across campus. And creating a holistic social media strategy becomes a serious headache. It makes it hard for students to know where to turn for information.

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Social Media Strategy Case Study Education 205

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. Guest post by Ahana Basu.

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Hootsuite

AUGUST 25, 2022

But it’s still an important platform for your brand. Especially if you want to practice the art of risky brand comebacks. These days, snarky brand Twitter is beginning to feel a little played out. Let’s examine some successful social risk-takers who can inspire your brand’s comebacks.

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Social Media Brands How To HootSuite 145

The Realtime Report

MAY 30, 2023

Brands Spent a Whopping $673B on Social Media Ads in Five Years By Jastra Kranjec With 75% of Gen Zers and almost half of Millennials making purchasing decisions influenced by social media ads, it`s no wonder brands and companies continue pouring money into this type of advertising.

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Social Media Brands Statistics Comparison 91

Social Media Strategies Summit

AUGUST 26, 2022

Across all industries, there’s plenty of evidence about the benefits of people in leadership roles interacting with their audiences via social media. For instance, research from Sprout Social discovered that 70% of consumers feel more connected to brands when the brand’s CEO is active on social platforms.

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Social Media Education LinkedIn Comparison 211

Convince & Convert

DECEMBER 6, 2023

And it’s exactly why you should focus on providing holistic customer service through social media. On social media, most customers just want to be heard and understood. They need brands to provide quick and effective solutions to their problems. Not sure how to provide great customer support via social media?

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Social Media Hubspot Statistics Survey 143

Sprout Social

NOVEMBER 29, 2022

When you think of brands on social media, which come to mind first? People don’t remember brands or sales-y content—they remember stories. And great brand marketing on social is behind some of the most creative storytelling out there. Brands we’re watching. — Delta (@Delta) November 1, 2022.

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Social Media Brands Meme Real Estate 92

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. billion users by the end of 2022.

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Social Media Management Skills Social Media Metrics 227

Ignite Social Media

OCTOBER 14, 2021

incorporating social commerce trends and features into your social media marketing strategy is a no-brainer. Add to that, every social media network now has shoppable features that make social commerce transactions easier than ever. With over 230 million digital buyers in the U.S., 2) Livestream Shopping.

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Direct Marketing Observations

MAY 13, 2022

I could probably have shortened this post up dramatically though by just saying that Tik-Tok will be THE platform of 2022, but what’s the fun in that? As 2021 dry-heaved to a thankful close we had no choice but to be optimistic in 2022. What has 2022 brought to us all? Social resets every day. Simply put, more of more.

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B2B Social Media Conversation Platform 112

SocMed Sean

MARCH 3, 2022

Is Pinterest still a good marketing platform for businesses in 2022? While Pinterest began as a social network, it has adapted to become more of an e-commerce-focused platform where creators can share videos as well as images, and this has impacted its user base. This made it feel a bit like a spammy social media network.

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SocMed Sean

FEBRUARY 15, 2022

TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Yet like other social media channels , TikTok has faced challenges, like claims of addictiveness and privacy concerns. Is TikTok a good marketing opportunity for businesses in 2022?

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Likeable

FEBRUARY 15, 2022

but as the years go by, social media has become an increasingly important part of brands’ Super Bowl advertising strategies as well. So, which brands had the best uses of social media on—and leading up to—Sunday? Gopuff (@gopuff) February 9, 2022. TUMS (@TUMSOfficial) February 10, 2022.

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Social Media Brands Content Travel 110

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics.

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Statistics Social Media Video Marketing 142

SocMed Sean

FEBRUARY 10, 2022

Needless to say, the social media platform has grown tremendously from its humble roots as a photo sharing network for teens. Currently, Instagram is one of the largest social media networks online. The same study also found that 70% of Instagram hashtags are branded. million more users than in 2020.

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Instagram Strategy Marketing Metrics 162

Hootsuite

OCTOBER 11, 2022

If people were talking about your brand on social networks, you’d want to know about it, right? Whether you’ve noticed or not, if you have any kind of social presence at all, your brand is likely receiving social mentions. What are social mentions? — Kent Stones (@KentStones) September 29, 2022.

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Bill Hartzer

SEPTEMBER 29, 2023

RedKangaroo has launched the world’s first “Organic Growth” Marketing Platform utilizing the power of social media. Brands that collaborate with RedKangaroo gain access to a dynamic and efficient word-of-mouth marketing tool, allowing them to tailor rewards for their user base. million in pre-seed funding.

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Hootsuite

APRIL 25, 2023

Fake social media accounts are an ongoing problem for both social media platforms and for brands. Impostors on social media present a real challenge for all major brands. Impostors on social media present a real challenge for all major brands. Often, it’s scammers.

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Social Media Brands Tips HootSuite 88

Hootsuite

JUNE 23, 2022

Social media content creation is the basis of every social media strategy. Creating content for social media can be anything from writing a catchy caption all the way through to designing a major integrated social campaign with a large team and multiple influencers. What is content creation?

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Social Media Content HootSuite Library 112

Pam Hughes

FEBRUARY 20, 2022

Are you looking for ways to boost your social media presence in 2022? Visual elements are a crucial part of your branding efforts. In addition, these elements can help you improve your overall branding efforts by helping to build brand recognition and associations, enabling you to better connect with your target audience.

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Trends Social Media Patterns Travel 74

Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good.

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Social Media Crowdsourcing Privacy Comparison 140

Keyhole.co

MARCH 4, 2024

million paying subscribers as of the 3rd quarter of 2022? But beyond their top-notch content, they’ve also made a name for themselves on social media. In this blog, we’ll be taking a deep dive into what Netflix is doing right on social media and how they’ve contributed to their success.

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Analysis Social Media Strategy Meme 98

Sprout Social

AUGUST 2, 2022

So what’s hot on YouTube in 2022? For brands, this current YouTube trend provides a great way to get in front of new users and increase your following. Brand bringing this trend to life: Spotify. And brands also have the ability to interact with their audiences in real time, building community by asking and answering questions.

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YouTube Trends Strategy Content 139

Audiense

MARCH 9, 2022

With a growing number of brands being vocal about the causes they believe in, International Women’s Day on March 8 gives them the perfect opportunity to show their support for women. This year too, brands took to social media and found creative ways to #BreaktheBias, following the 2022 theme.

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