Sprout Social

JUNE 24, 2021

April 2020: working from home sucks April 2021: if we have to go back to the office full-time I will quit. By looking at the trend lines below, we can see how much sentiment changes on a daily basis. With vaccines widely available, companies are bringing employees back to the office. Some leaders just don't want change.

Team 113

Team Marketing How To Policies 113

Keyhole.co

OCTOBER 24, 2022

Let Keyhole do the reporting for you. For example, if Company A starts with 1000 followers and gains 100 followers in a month, they’ve achieved a growth rate of 10%. Contrast this with Company B that starts the month with 10,000 followers and gains 100. You can even download and share them as reports for marketing ROI overview.

Metrics 52

Metrics Analytics Analysis Hashtag 52

Sprout Social

FEBRUARY 5, 2020

That’s probably the reason 47% of B2B marketers say they will use personalization strategies in 2020. If your company wants to go the extra mile, consider training individual sales representatives on listening. Is sentiment trending up or down? It’s not just software companies that need product feedback.

Tools 90

Tools Sentiment How To Team 90

Hootsuite

SEPTEMBER 28, 2020

In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. In 2020, we’ve seen how crucial it is for brands to use social media as a way to protect and strengthen relationships.

Marketing 144

Marketing Committee Health Care Organization 144

Sprout Social

JULY 28, 2020

According to the latest Sprout Social Index, 47% of consumers follow brands on social media to stay up to date on company news. Our latest retail data report revealed that in social conversations about going back to school, more than 40,000 messages included the words “safe” or “safety.” — Nordstrom (@Nordstrom) June 19, 2020.

Strategy 131

Strategy Retail Marketing How To 131

Sprout Social

FEBRUARY 18, 2020

While you’re monitoring, you can tag incoming messages that will later on be used to generate listening queries and reports. Sprout’s 2019 Index Report found that: 59% of consumers reach out to brands on social because they had a great experience. Have you ever Tweeted at a company and received radio silence? Jordan [link].

Social Media 133

Social Media Strategy Brands Airlines 133

Sprout Social

MAY 26, 2020

Who would have imagined, for example, that an innovative company like General Electric would face significant business issues and fail to adapt to changing markets? — New Basin (@NewBasin1) May 7, 2020. These developments, along with other trends in 2020 , have serious implications for marketers.

Marketing 140

Marketing Class Skills Trends 140

Hootsuite

OCTOBER 21, 2020

We surveyed 2,162 marketers and conducted in-depth interviews with executives at large enterprise companies. Download the full Social Transformation Report to find out how 2,162 marketers are using social media in their organizations in the wake of COVID-19. If you only use social media for marketing, you’ve already fallen behind.

Social Media 138

Social Media Committee Organization Survey 138

Sprout Social

OCTOBER 8, 2020

The topics are meant to be relevant to your company in the hopes of being part of your content marketing strategy. Somewhere along the product development process, there was a point where the company checked if the product would solve their current or target customers’ issues. For fresh ideas, go no further than your own company.

Content 143

Content Meeting Process Focus Group 143

Sprout Social

OCTOBER 27, 2022

From 2020 to 2021 alone, the volume of consumers who preferred using social messaging for customer service jumped an impressive 110%. ” You’ll also find customers using it to report service outages: Good afternoon lethal Energy, Thank you for contacting Mediacom with your concerns. I then opened a ticket.

Statistics 107

Statistics Social Media Brands Issues 107

Sprout Social

DECEMBER 9, 2020

To get more specific for your brand, you can also use Sprout Social’s Trends Report to narrow down on hashtags and topics frequently mentioned with your brand handles. You can measure engagement rates, message volume, average sentiment, your brand’s share of voice and more. — Wendy's (@Wendys) October 15, 2020.

Trends 123

Trends Hashtag Meme Sports 123

Pixlee

JANUARY 4, 2021

In 2020, a crucial lesson surfaced between consumers and businesses: digital customer experience is vital at every level. Companies had to look beyond their customer experience models and pivot their digital marketing strategies to accommodate rapidly increasing online consumer demands. Meeting Consumers in New Virtual Avenues.

Marketing 53

Marketing Sentiment Loyalty Meeting 53

Sprout Social

AUGUST 19, 2021

The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. Executives overwhelmingly agree that social commerce is driving an increasing portion of their company’s marketing-driven revenue, according to The State of Social Media Investment Report. The Body Shop .

Examples 129

Examples Tips Patterns Instagram 129

Sprout Social

NOVEMBER 6, 2020

Glassdoor houses over 70 million reviews and insights on over one million companies, helping people make one of the most important decisions we can make for ourselves: where to work. Regularly monitor Glassdoor company reviews. Reading Glassdoor reviews is mutually beneficial for both job seekers and companies.

Review 93

Review FAQ Construction Metadata 93

Oktopost

MARCH 2, 2020

When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. The 2020 buyer journey is an online journey. There is no doubt that in 2020, digital marketing is critical to maintaining and developing relationships with B2B buyers. What about manufacturing?!”

B2B 136

B2B Marketing Construction Committee 136

Sprout Social

APRIL 21, 2020

— Shedd Aquarium (@shedd_aquarium) March 16, 2020. — Hot Pockets (@hotpockets) April 13, 2020. Sentiment analysis , a subset of listening, digs into the positive, negative and neutral emotions surrounding your brand, campaigns and more. — Sprout Social (@SproutSocial) April 3, 2020.

How To 123

How To Social Media Management Metrics Team 123

Hootsuite

NOVEMBER 28, 2022

Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. But Reddit isn’t the best place for every company. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Get the full report now!

Reddit 101

Reddit Brands Meme Forums 101

Sprout Social

APRIL 26, 2021

For any business, you want to have a positive brand sentiment because happy customers refer other customers and become brand advocates. For businesses in industries like food and beverage, local services and medical, reviews can make a significant impact on brand sentiment. Use Yelp branding in-store. You’ve likely seen these before.

Review 123

Review How To Guidelines Badge 123

Hootsuite

OCTOBER 13, 2020

Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. Bonus: Get a free social media sentiment report template to easily track audience sentiment over time. What is a social media sentiment analysis? But what are they saying?

Sentiment 145

Sentiment Analysis Template Templates 145

Sprout Social

MAY 18, 2020

That sentiment is what our Sprout Sessions event series is all about. For 2020, Sprout Sessions became a digital event that we could organize remotely, and we couldn’t be happier with the results! katiestucky) May 13, 2020. — Caitlin Ryan, APR (@caitrryan) May 13, 2020. — Katie Stuckenschneider ??????

Marketing 98

Marketing Skills Data Team 98

Sprout Social

APRIL 7, 2020

It wasn’t until the first US COVID-19 case was reported on January 21, 2020 that we saw the topic volume surrounding the virus gain traction worldwide. As the number of reported cases grew exponentially worldwide, the conversation around COVID-19 quadrupled. The conversation sentiment in March hit a high of 50% positive.

Brands 111

Brands Sentiment Conversation Hashtag 111

Keyhole.co

OCTOBER 7, 2020

While the average person may not want to know everything that’s said about them online, that information is invaluable for any company. That’s what sentiment analysis tools are for. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. What is a sentiment analysis tool?

Sentiment 59

Sentiment Analysis Tools Price 59

Sprout Social

APRIL 21, 2020

Read their full 2020 Conscious Fashion Report at the link in our bio. A post shared by Good On You: Ethical Fashion (@goodonyou_app) on Apr 8, 2020 at 4:12pm PDT. And messages pertaining to sustainable fashion boast a whopping 95% positive sentiment. Red: Fast Fashion | Blue: Sustainable Fashion (2015-2020).

Retail 101

Retail Trends Fashion Marketing 101

Sprout Social

JUNE 15, 2020

” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. That said, ongoing compliance is required for companies looking to avoid fines and penalties. Is there a link between GDPR and social media? Good question! This is the big one.

Social Media 131

Social Media Privacy Marketing Policies 131

Hootsuite

MARCH 15, 2021

— Tropical Sun (@TropicalSunFood) March 20, 2020. In that case, you can report or block the user. — Josie Osborne (@Josie_Osborne) April 13, 2020. Especially if the sentiment is positive, be sure to reply to these mentions! Simply follow our page and tag your mum or a friend who takes the BEST care of you.

Twitter 145

Twitter HootSuite Notification Analytics 145

Hootsuite

SEPTEMBER 3, 2020

2020 changed everything: the way we communicate, the way we shop, the way we greet one another. This blog post summarizes: Our 2020 social trends predictions that came to pass. 2020 social trends predictions that came to pass. Our research team painstakingly compiled our social trends predictions for 2020. Very right.

Trends 144

Trends Social Media HootSuite Embedding 144

Hootsuite

MAY 10, 2021

Social media for big companies has become about as commonplace as human resource departments. Customers take for granted that big companies are on social media. Customers take for granted that big companies are on social media. Discover how big companies use social media to meet—and in many cases exceed—customer expectations.

Examples 145

Examples Company Social Media Apparel 145

Sprout Social

DECEMBER 5, 2022

— Shedd Aquarium (@shedd_aquarium) April 8, 2020. But it can be huge for your reputation—responsiveness leads to a more favorable view of your company. And social media crowdsourcing —or turning to social for audience opinions, ideas and sentiment—is a powerful way to improve your content, products and your business as a whole.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Later

SEPTEMBER 1, 2020

But despite its e-commerce leanings, all kinds of businesses thrive on Instagram — from SaaS companies like Later to publishers like Fast Company. A post shared by Ciara | Solo Female Travel (@hey_ciara) on May 26, 2020 at 9:38pm PDT. Do you ever record videos? If so, have you created a video clip for yourself?

Platform 78

Platform Social Media Small Business Instagram 78

Sprout Social

APRIL 15, 2024

A good number of companies aren’t prepared for a crisis like this. However, an effective crisis communication strategy can help your company plan for a worst case scenario and emerge with your reputation intact. This can snowball into reputational damage for the company that impacts revenue and customer trust.

Press Release 91

Press Release Banking Reputation Marketing 91

Writtent Blog

MAY 15, 2021

7] Taking together the results on agreement and those on linear correlations, we conclude that both measures are important to report ( [link] ). But our cultural resistance to sentiment is all inclusiveour cynicism crosses all genders, all ages, all classes. President Obama has said that more U.S.

Insurance 40

Insurance Policies Company Publishing 40

Keyhole.co

NOVEMBER 10, 2020

Updated in November 2020. Twitter removed data about audience demographics in early 2020 but that doesn’t mean you can’t learn about your audience. The first section is your Twitter report card, which gives you an overview of your monthly performance, as well as top-performing tweets and top influencers within your network.

Analytics 105

Analytics Twitter HootSuite Metrics 105

Keyhole.co

NOVEMBER 19, 2020

This Social Media Monitoring Tools List has been updated as of November 2020. Pros: The data reports are comprehensive, but also simple and easy to understand. Also, you can monitor brand sentiment in real time, and find out who your audience (demographic) is and what topics they are interested in. Glean.info.

Tools 98

Tools Social Media Sentiment Price 98

Writtent Blog

MAY 10, 2021

In 2020, I’ve seen even more brands utilize user generated content for Instagram story ads, Instagram post ads and Pinterest ads. If the money you receive can have an ROI or return on investment over time, you may need to sign an investment agreement between your company and the parties investing funds.

Policies 40

Policies Microsoft Health Care Resources 40

Sprout Social

AUGUST 27, 2020

In 2020, we’ve seen boycotts in response to brands voicing public support for social justice organizations like Black Lives Matter. — insane stuff on the internet (@slayerofstrange) August 19, 2020. — S (@saixviii) August 23, 2020. Let them know what your audience is saying. Are they demanding action?

Brands 132

Brands Sentiment Social Media Management Issues 132

Hootsuite

DECEMBER 9, 2020

Our 2021 Social Trends report—based on a survey of over 11,100 marketers and in-depth interviews with top experts at agencies, brands, and social platforms—uncovered strategies and tactics that are setting top organizations apart on social. Get the full report now! Source: Hootsuite and We Are Social, Digital 2020.

Questions 142

Questions Social Media Strategy Survey 142

Hootsuite

JULY 15, 2021

It’s been known to give companies major benefits, ranging from ad savings and improved brand sentiment to employee retention and increased leads. What do you get out of sharing company-approved social media posts anyway, right? But if not, it’s safe to assume that other people at your company do.

HootSuite 135

HootSuite Sentiment Study Collaboration 135