Sprout Social

NOVEMBER 19, 2020

. — Lil Sasquatch (@lilsasquatch66) October 22, 2020. For those interested in hiking, the outdoor activity that had the highest positive sentiment on Twitter (55% positive, 31% neutral, 14% negative), content from those types of brands can help them plan a day-trip, discover new trails and find the most picturesque landscapes.

Travel 115

Travel Sports Exercises Sentiment 115

Sprout Social

JANUARY 26, 2021

Because if 2020 taught us anything, it’s that nothing is for certain and plans can change on a whim. So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. COSAGOV) August 4, 2020. Don’t sleep on TikTok.

Social Media 141

Social Media Metrics Data Team 141

Sprout Social

OCTOBER 15, 2020

You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Understanding sentiment. Brand monitoring can help you better understand the overall sentiment that people have towards your brand. Competitors.

Brand Monitoring 137

Brand Monitoring Brands Sentiment Reputation 137

Hootsuite

SEPTEMBER 14, 2020

As of June 2020, the old API that allowed creepy spy apps is officially gone. In this post, we’ll detail the best Instagram analytics apps in 2020. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Instagram analytics tools. Hootsuite Analytics.

Metrics 145

Metrics Analytics Instagram Tools 145

agora pulse

JANUARY 3, 2020

To help you, check out my best agency director hacks to grow your Twitter profile in 2020, and find out why making your mark in the Twittersphere is as important as ever. When fine-tuning your marketing strategy for the year ahead, knowing the stats for 2020 is a must. But first, why you need to grow your Twitter profile?

Twitter 129

Twitter Tips Influencer Hashtag 129

Sprout Social

JUNE 1, 2021

We spoke with Katie Dubow, President of Garden Media Group , winners of our 2020 Always Be Growing Sprout Partner Value Award , for tips on how to prepare for successful client renewal conversations. Are there free reports, bonus posts or anything else we can deliver to the client to exceed expectations?”. Here’s what she had to say:

Sentiment 83

Sentiment Proposal How To Metrics 83

Sprout Social

FEBRUARY 20, 2020

We identified interviewees who have direct reports who bring up common challenges to them, as well as people across the organization who deal with customer feedback loops often. — G2 (@G2dotcom) February 3, 2020. Improve sentiment around customer service. — Eden (@don__eden) February 7, 2020. Improve products.

Strategy 116

Strategy Sentiment Social Media Management Analysis 116

Sprout Social

SEPTEMBER 23, 2021

More than half of these messages (54%) have a positive sentiment, 25% neutral and 21% have a negative sentiment (mainly held by skeptics of the trend’s longevity). According to the 2021 Pinterest Predicts report, there was a 155% increase in searches year over year for “crochet basics” from 2019 to 2020.

Retail 118

Retail Trends Social Media Fashion 118

Sprout Social

MAY 24, 2022

Many brands realized this throughout 2020, including the NAACP. Here are some reporting tips, plus sample metrics you can use to measure performance: Photo credit: Codesign. This can give you a more solid ground to report on. Measuring owned media largely depends on the channel you’re reporting on. Sentiment data.

Sentiment 91

Sentiment Metrics Hashtag Review 91

Sprout Social

APRIL 27, 2020

We updated the data pulled for our yearly review of best times to post to show the latest data through mid-April 2020. In some cases, we found that these times have shifted more in just the last few weeks of changed behavior than they did from 2019 to early 2020–read on for a breakdown by network. with 9 a.m. per day.

Engagement 145

Engagement Social Media Patterns Health Care 145

Sprout Social

JULY 28, 2020

Our latest retail data report revealed that in social conversations about going back to school, more than 40,000 messages included the words “safe” or “safety.” A post shared by Milk Handmade • Hallie Borden (@milkhandmade) on Jun 10, 2020 at 4:28pm PDT. A post shared by Barry's (@barrys) on May 27, 2020 at 4:05pm PDT.

Strategy 128

Strategy Retail Marketing How To 128

Keyhole.co

DECEMBER 11, 2020

It can show you your top posts in terms of engagement and recency, user demographics, percent of positive vs negative sentiments, and location. Also, TweetBinder allows you to get a free report of up to 500 tweets from ranging 7 days from your search date. You can even track mentions and keywords across news, blogs and forums.

Hashtag 98

Hashtag Metrics Analytics Sentiment 98

Sprout Social

DECEMBER 9, 2020

To get more specific for your brand, you can also use Sprout Social’s Trends Report to narrow down on hashtags and topics frequently mentioned with your brand handles. You can measure engagement rates, message volume, average sentiment, your brand’s share of voice and more. — Wendy's (@Wendys) October 15, 2020.

Trends 120

Trends Hashtag Meme Sports 120

Sprout Social

AUGUST 19, 2021

The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. Executives overwhelmingly agree that social commerce is driving an increasing portion of their company’s marketing-driven revenue, according to The State of Social Media Investment Report. The Body Shop .

Examples 126

Examples Tips Patterns Instagram 126

Hootsuite

OCTOBER 21, 2020

Download the full Social Transformation Report to find out how 2,162 marketers are using social media in their organizations in the wake of COVID-19. Mature organizations are also about twice as likely to report using social media for recruiting and human resources. Get the report now. Overall, mature organizations are 1.4

Social Media 137

Social Media Committee Organization Survey 137

Sprout Social

MAY 26, 2020

— New Basin (@NewBasin1) May 7, 2020. These developments, along with other trends in 2020 , have serious implications for marketers. If you're a reporter retweeting dubious and potentially dangerous health information, "RTs are not endorsements" isn't an adequate form of social media distancing.

Marketing 138

Marketing Class Skills Trends 138

Sprout Social

SEPTEMBER 22, 2021

Social listening helps us track sentiment and conversations around specific campaigns and major events throughout the years. It’s also an additional source of data that we use to report on performance of the initiatives we work on with our partners. In 2020, the NFLPA’s for-profit arm, NFL Players Inc.,

Campaign 115

Campaign Hashtag Analytics Metrics 115

Sprout Social

JUNE 24, 2021

April 2020: working from home sucks April 2021: if we have to go back to the office full-time I will quit. By looking at the trend lines below, we can see how much sentiment changes on a daily basis. In March 2020, the idea of broadcasting from home was insane to me. — Sophie Vershbow (@svershbow) April 27, 2021.

Team 111

Team Marketing How To Policies 111

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. According to a report by Edelman, 43% of professionals said COVID-19 and the events of 2020 significantly disrupted their communications agenda.

Statistics 102

Statistics Skills Analytics Press Release 102

Keyhole.co

OCTOBER 24, 2022

Let Keyhole do the reporting for you. Right from brand monitoring and profile analytics to hashtag tracking and sentiment analysis, Keyhole has everything you need under one roof. You can even download and share them as reports for marketing ROI overview. Stop calculating social media metrics manually! Book A Free Demo.

Metrics 52

Metrics Analytics Analysis Hashtag 52

Hootsuite

OCTOBER 13, 2020

Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. Bonus: Get a free social media sentiment report template to easily track audience sentiment over time. What is a social media sentiment analysis? But what are they saying?

Sentiment 145

Sentiment Analysis Template Templates 145

Hootsuite

SEPTEMBER 28, 2020

In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. In 2020, we’ve seen how crucial it is for brands to use social media as a way to protect and strengthen relationships.

Marketing 144

Marketing Committee Health Care Organization 144

Sprout Social

FEBRUARY 5, 2020

That’s probably the reason 47% of B2B marketers say they will use personalization strategies in 2020. Is sentiment trending up or down? As users switched from the old to new experience, we tracked spikes in keyword usage, conversation volume, sentiment trends and more. Are users running into bugs?

Tools 86

Tools Sentiment How To Team 86

Sprout Social

FEBRUARY 18, 2020

While you’re monitoring, you can tag incoming messages that will later on be used to generate listening queries and reports. Sprout’s 2019 Index Report found that: 59% of consumers reach out to brands on social because they had a great experience. Monitoring helps you with your brand perception and sentiment. Jordan [link].

Social Media 129

Social Media Strategy Brands Airlines 129

Pixlee

JANUARY 4, 2021

In 2020, a crucial lesson surfaced between consumers and businesses: digital customer experience is vital at every level. In a 2020 Edleman survey , 22,000+ respondents in 11 markets indicated that “brand trust is more vital than reputation, performance or even how well a brand treats its customers.” Be open to feedback. .

Marketing 53

Marketing Sentiment Loyalty Meeting 53

Sprout Social

APRIL 26, 2021

For any business, you want to have a positive brand sentiment because happy customers refer other customers and become brand advocates. For businesses in industries like food and beverage, local services and medical, reviews can make a significant impact on brand sentiment.

Review 121

Review How To Guidelines Badge 121

Sprout Social

OCTOBER 27, 2022

From 2020 to 2021 alone, the volume of consumers who preferred using social messaging for customer service jumped an impressive 110%. ” You’ll also find customers using it to report service outages: Good afternoon lethal Energy, Thank you for contacting Mediacom with your concerns. I then opened a ticket.

Statistics 103

Statistics Social Media Brands Issues 103

Sprout Social

APRIL 21, 2020

— Shedd Aquarium (@shedd_aquarium) March 16, 2020. — Hot Pockets (@hotpockets) April 13, 2020. Sentiment analysis , a subset of listening, digs into the positive, negative and neutral emotions surrounding your brand, campaigns and more. — Sprout Social (@SproutSocial) April 3, 2020.

How To 121

How To Social Media Management Metrics Team 121

Sprout Social

MAY 4, 2021

Executives overwhelmingly agree that social commerce is driving an increasing portion of their company’s marketing-driven revenue, according to The State of Social Media Investment Report. Sprout Profile Reports offer follower demographic data that can inform customer personas by platform. 4 key benefits of social commerce.

Retail 134

Retail Instagram Buy Social Media 134

Keyhole.co

OCTOBER 7, 2020

That’s what sentiment analysis tools are for. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. Then, we’ll give you a list of the top sentiment analysis tools on the market in 2020, including the pros and cons of each tool. What is a sentiment analysis tool?

Sentiment 59

Sentiment Analysis Tools Price 59

Sprout Social

MAY 18, 2020

That sentiment is what our Sprout Sessions event series is all about. For 2020, Sprout Sessions became a digital event that we could organize remotely, and we couldn’t be happier with the results! katiestucky) May 13, 2020. — Caitlin Ryan, APR (@caitrryan) May 13, 2020. — Katie Stuckenschneider ??????

Marketing 94

Marketing Skills Data Team 94

Sprout Social

APRIL 7, 2020

It wasn’t until the first US COVID-19 case was reported on January 21, 2020 that we saw the topic volume surrounding the virus gain traction worldwide. As the number of reported cases grew exponentially worldwide, the conversation around COVID-19 quadrupled. The conversation sentiment in March hit a high of 50% positive.

Brands 106

Brands Sentiment Conversation Hashtag 106

Sprout Social

OCTOBER 8, 2020

In paying attention to your competitors, industry trends and brand sentiment, you’re able to find plenty of sparks that will generate new ideas. — Artifact Uprising (@ArtifactUprsng) August 10, 2020. — Artifact Uprising (@ArtifactUprsng) August 27, 2020. Use social listening. TellOn pic.twitter.com/vXaImlYibq.

Content 142

Content Meeting Process Focus Group 142

Oktopost

MARCH 2, 2020

When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. The 2020 buyer journey is an online journey. There is no doubt that in 2020, digital marketing is critical to maintaining and developing relationships with B2B buyers. What about manufacturing?!”

B2B 136

B2B Marketing Construction Committee 136

Hootsuite

NOVEMBER 28, 2022

Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Get the full report now! Get the full report now! What is Reddit?

Reddit 100

Reddit Brands Meme Forums 100

Sprout Social

NOVEMBER 6, 2020

Then, use Sprout’s Tag Report to evaluate those review trends and gauge the overall sentiment around your offerings. Users can also export the Tag Report so they can share the results with leaders and other teammates with a stake in employer branding. — Ehren Reilly (@??) (@ehrenreilly) October 1, 2020. “We

Review 90

Review FAQ Construction Metadata 90

Sprout Social

DECEMBER 11, 2019

In this article, we’ll recap what we discovered and what that means for 2020. Our three panelists echoed this sentiment. Its ability to track website visits is also key in reporting on the impact an influencer’s content has on a brand’s bottom line. Great influencer marketing campaigns are built on trust.

Influencer 98

Influencer Campaign Marketing How To 98