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Last Minute Additions to Your 2018 Social Media Strategy

Ignite Social Media

Take a look back at your learnings from 2017 for a reminder of where you are headed in 2018. A few last-minute additions for your 2018 strategy are to include more video, use Pinterest for Search, activate micro-influencers and determine a role for Messenger. Video will continue to grow in importance in 2018. More Video.

Strategy 133
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Social Media Predictions & Business Recommendations for 2018

Socialmedia.biz

YouTube has its own search engine giving you a chance to create optimized content for the searches made by your prospective customers. As time progresses, this will become vital to your SEO as search engines place more weight on reviews while determining page rank. In summary, expect things to change in the social media world.

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10 Great Examples of TikTok Content for Higher Education

Social Media Strategies Summit

In its early days, TikTok was known as the social media platform of choice for young people. While TikTok’s audience has grown a little older as the platform has gained in popularity, it still skews a lot younger than any of the other larger social networks and has more female than male users. Teens loved it. Image source.

Education 162
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23 YouTube Statistics That Matter to Marketers in 2020

Hootsuite

billion in May 2018. Sidebar: We’re guessing Pew doesn’t classify YouTube as a ‘social’ platform because it’s a bit of a chimera: is it video platform or a search engine or a social network? And that number is up from the year prior (2018), when it was 8 minutes and 41 seconds. YouTube user statistics.

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7 statistics that prove the importance of social media marketing in business

Sprout Social

When we look closer at the 55% of consumers who learn about new brands on social, Gen Z and Millennials are especially likely to use social for brand discovery. If your brand isn’t poised to capitalize on the growing networks, those consumers are most likely going to discover your competitors first. Why it’s important.

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How Facebook Marketing is Changing (And How to Be Prepared)

Buffer Social

Facebook, as a platform, is barely recognizable from the social network that launched to connect Harvard University students in February 2004. Apps created before today that have been previously approved to request `publish_actions` can continue to do so until August 1, 2018. Too busy to read?

API 111
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Marketing Mix Tape: Do These 6 Things to Bring More Traffic to Your Website Now

Firebelly

Each month, the phrase “SEO is dead” is searched about 210 times, providing evidence that a smattering of marketing professionals aren’t entirely sold on the benefits of using search engine optimization to increase website traffic. But they would be mistaken in following that line of thinking because SEO isn’t dead, or even dying.

Marketing 181