Audiense

JUNE 27, 2018

One of the most notable moments of the recently concluded Cannes Lions festival was the reaction of some brands against bad practices in influencer marketing, highlighting not only companies and influencers but also platforms that operate in that market. Use case for B2B. Campaign US. CMO Today (by WSJ). Campaign Asia. adExchanger.

Analysis 97

Analysis Advertising Journal B2B 97

Pixlee

DECEMBER 15, 2017

We wanted to present the top 10 must-attend Digital Marketing conferences of 2018, but there are simply too many to list. Digital Marketing Innovation Summit. Focusing your Brand Communication to Improve your Consumer Reach & Return” is the theme of the 2018 Digital Marketing Innovation Summit. DigiMarketing.

Conference 40

Conference Marketing Case Study Banking 40

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

Campaign 132

Campaign Engagement Marketing Hashtag 132

Ignite Social Media

FEBRUARY 13, 2020

However, email marketing is still the most preferred way to receive updates from brands. According to Hubspot’s Ultimate List of Email Marketing Stats , 99% of people check their email every day and 73% of customers want businesses to contact them via email. Why Should You Use Instagram Marketing for Email Signups.

Instagram 157

Instagram Marketing How To Collaboration 157

Unmetric

APRIL 2, 2019

In 2019, collaborating with #BTS seems to be the way to go for brands! And this fan-based marketing has paid off quite well for the band and the team, for their loyal fans also serve as brand advocates—their fans have gone as far as to sponsor billboards in Times Square for BTS. — Hyundai USA (@Hyundai) November 27, 2018.

Social Media 97

Social Media Brands Marketing Tourism 97

Postcron

MAY 29, 2018

As we approach the halfway point of 2018, now is a good time to refresh your strategy with these seven must-try social media tactics for 2018. You can also encourage group members to share their own clips from an event in a collaborative story, which can be moderated by a group administrator. Why try something new?

Social Media 56

Social Media Hubspot Groups Groups 56

Pixlee

NOVEMBER 29, 2017

If you’re looking to master eCommerce for your business, there are several can’t-miss conferences in 2018! In this post, you will find a chronological list of the top 10 eCommerce conferences to attend in 2018 with amazing speakers covering a wide variety of topics from influencer marketing to digital storytelling.

Conference 46

Conference Retail ROI Eventful 46

Buffer Social

AUGUST 1, 2022

According to Beccy Gibson, managing director at marketing agency Tempt , these characteristics can give a small agency the edge in delivering results for clients. We spoke to Beccy about life as a marketing agency founder and how Buffer helps their team keep their clients happy. The marketing agency world is a competitive space.

Marketing 79

Marketing Social Media Management Analytics Report 79

Likeable

NOVEMBER 16, 2021

It might sound preemptive to think about reaching and marketing to people younger than Gen Z; after all, as recently as two years ago , some critics argued it was still too soon to even identify a post-Zoomer generation. The post How You Should Be Marketing to Generation Alpha first appeared on Likeable.

Marketing 85

Marketing Instagram Influencer Study 85

Sprout Social

DECEMBER 13, 2018

Between running influencer programs and checking out the newest Instagram features, social media marketers in 2018 had a lot to handle. As 2018 comes to a close, let’s take a look at what you should prioritize in 2019 and what you should let go of. Personalize your marketing efforts. Where is the line?

Social Media 110

Social Media Marketing Policies Advertising 110

Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. And as an airport, SEA also had an obvious opportunity to collaborate with travel influencers.

Influencer 130

Influencer Travel Retail UGC 130

Oktopost

MARCH 2, 2020

This is the main reason that brands and marketers spend huge sums of money on digital promotion. Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing.

B2B 136

B2B Marketing Construction Committee 136

OnlineRockersHub Marketing Blog

FEBRUARY 10, 2020

Are you looking for generating content for affiliate marketing? Both content marketing and affiliate marketing are effective ways of boosting your brand’s online visibility. So, how can you get the best of both worlds and create an all-rounded marketing plan to make your business shine in 2020? What Is Content Marketing?

Affiliate marketing 81

Affiliate marketing Content Marketing Collaboration 81

Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Jump to Section What is marketing automation? Social media marketing What is a Lead Scoring System? What is marketing automation?

ROI 62

ROI Social Media Marketing Curation 62

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. To that end, we’ve rounded up a handful of successful crisis communication examples and synthesized them into a list of lessons marketers can learn from them. KFC’s UK chicken shortage (2018).

Examples 104

Examples Brands Sentiment Reputation 104

The Realtime Report

NOVEMBER 9, 2020

In its new whitepaper, The 36 Transformative Technology Stats You Need to Know for 2021 , global tech market advisory firm, ABI Research has combined these two facts to identify and highlight the lesser-known stats that illuminate the direction in which digital transformation is truly heading. billion by 2025.

Comparison 91

Comparison Research Mobile Compete 91

WebInKnow

OCTOBER 18, 2018

While most marketers understand visual branding with images, colors, logos, and the like as well as branding using the written word, very few of us understand that it is possible to create (and own the rights to) your own sounds and music that align perfectly with your brand attributes. This is the video from that talk.

Brands 92

Brands Collaboration How To Video 92

Pixlee

SEPTEMBER 5, 2018

Understanding the audience and having a unified view of customer relationships ; Building the correct digital and social marketing stack, understanding CRM & loyalty. While at eTail, I was able to speak on a panel about “ Shoppable Custom Branded Content As A Consumer Engagement Vehicle” with a set of really great marketers.

ROI 40

ROI Authentication Conference Sports 40

Pixlee

NOVEMBER 20, 2018

Influencer marketing has proven to be one of the most effective forms of connecting with a community. In 2019, this strategy will still use many of the techniques and approaches that were popular in 2018. Instagram Will Remain a Key Influencer Marketing Channel. Trend#3: UGC Will be King Across all Marketing Channels.

Influencer 75

Influencer Trends Brands UGC 75

Sprout Social

NOVEMBER 29, 2022

That’s why Grove Collaborative is helping people make the most wonderful time of the year wonderful for the planet, too. But as… Posted by Grove Collaborative on Friday, November 18, 2022. Throughout November, Grove Collaborative used their social channels to share tips and tricks for a more sustainable holiday season.

Examples 93

Examples CSR Airlines Collaboration 93

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. 1 Hubspot is a Resource for Marketing Decision Makers. Source: Hubspot Facebook. TAKEAWAY: Be a resource.

B2B 150

B2B Social Media Brands Hubspot 150

Sprout Social

AUGUST 26, 2020

But despite the rising mainstream popularity of esports, marketing to the esports audience is far from easy. This is where social—or, more specifically, social data—comes in, as esports marketers look to deepen their understanding of their target audiences and what drives fans loyalty. A more strategic approach to esports marketing.

Data 80

Data Strategy Marketing Sports 80

Keyhole.co

DECEMBER 22, 2022

To stay relevant and engage its audience, Nike carefully follows social trends and incorporates them into its marketing strategies. . By staying current with social trends and using a variety of marketing strategies, Nike can connect with its audience and maintain its position as a leading athletic brand. Source: Nike (Instagram).

Social Media 59

Social Media Strategy Collaboration Analysis 59

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Video Marketing Influencer 78

Social Media Strategies Summit

APRIL 8, 2021

The viral video platform burst out of nowhere to become one of the hottest properties in social media marketing, and it’s having a marked impact on Instagram. Tag friends or collaborators. But if you’re going to use Reels in your Instagram marketing strategy, your content needs to look on point. Image source. Image source.

Instagram 233

Instagram Brands Real Estate Remix 233

Ignite Social Media

APRIL 16, 2018

How Our Paid Media Strategy Paid Off: We began our partnership with the Outer Banks when they were in search of a collaborative partner who could drive engagement and increase off-season travel through their social media channels. We’re proud of these results and enthusiastic to continue our partnership in 2018!

Banking 120

Banking Social Media Travel Newsletter 120

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Brands Marketing Influencer 78

Social Media Marketing

OCTOBER 2, 2019

However, another sector that’s thriving in the domestic market, but doesn’t seem to get as much recognition is the gaming industry of India. It estimated that in 2018, the mobile application industry in India generated revenue of $5.7bn. With a rich history and culture, you often hear about India’s prospering music and TV industry.

Company 83

Company Applications Mobile Reputation 83

Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? Supreme x Oreo’s Collaboration. But one Instagram challenge that stood out was the #bathtubchallenge created by Bailey Stanworth — founder of the marketing agency Play Digital. . 4: Supreme x Oreo’s Bold Collaboration.

Campaign 91

Campaign Social Media Brands Apparel 91

Later

SEPTEMBER 15, 2020

This year has seen a shift with brands publicly taking accountability for a lack of diversity in influencer marketing. From the beauty to travel industry, Black content creators have spoken out about tokenization, unfair pay, and microaggressions when collaborating with brands. Want to create a more inclusive marketing strategy?

Influencer 65

Influencer Travel Marketing Instagram 65

WebInKnow

OCTOBER 18, 2018

While most marketers understand visual branding with images, colors, logos, and the like as well as branding using the written word, very few of us understand that it is possible to create (and own the rights to) your own sounds and music that align perfectly with your brand attributes. This is the video from that talk.

Brands 54

Brands Collaboration How To Video 54

Sprout Social

NOVEMBER 18, 2020

Nike and Colin Kaepernick said that in 2018 , and even in the short time since then, consumers’ expectations for brand activism have continued to evolve. That lack of communication is a problem for us as marketers—and all of us need to make it our problem. “Believe in something. Even if it means sacrificing everything.”.

Activities 108

Activities Brands Social Capital Compete 108

Social Media Strategies Summit

OCTOBER 30, 2019

This type of content doesn’t require a big budget or a marketing team, but it does require their officers to put themselves out there and be a little vulnerable. RESULTS: The Uplift launched in October 2018. In fact, more than 81% of the top Facebook posts in 2018 were videos. Posted by Chevrolet on Wednesday, October 31, 2018.

Brands 108

Brands Facebook Journal Issues 108

Unmetric

OCTOBER 13, 2019

We analyzed Victoria’s Secret’s primary social media profiles across Facebook, Twitter, Instagram, and YouTube for the period of January 01, 2018 to September 30, 2019. This photo/video network has proven to be a great platform for brands to market their products. Influencer marketing. Here’s what we found out.

Social Media 99

Social Media Apparel Fashion Instagram 99

Pam Moore

APRIL 16, 2019

The Midwest Digital Marketing Conference (MDMC) can teach us a lot about running and event. I was a keynote speaker at the Midwest Digital Marketing Conference in 2018 and I must say it was one of the best events I have spoke at for many reasons. Events can do exactly this when done right. SoundCloud.

Conference 105

Conference Eventful Organization Small Business 105

Buffer Social

AUGUST 22, 2018

The greatest marketing campaigns are the ones that connect with us, inspire action and leave a lasting impact. And for many businesses, marketing has become more science than art. How Treehouse’s mission fuels its marketing. Digital Marketing Strategist. Digital Marketing Strategist. You need a mission.

Marketing 90

Marketing Education Authentication B2B 90

Pixlee

APRIL 27, 2020

Digital events have become a key element in 2020 marketing strategies. On the digital channels, marketers are struggling to secure a few moments of attention from their audience. On the digital channels, marketers are struggling to secure a few moments of attention from their audience. Keep it Collaborative.

Eventful 61

Eventful Engagement Brands Crowdsourcing 61