Top 10 Content Marketing Myths of 2018 – BUSTED

Pam Moore

No doubt 2018 is a year of change in the digital and social web. From strategies for digital marketing, content marketing, and video to the social networks such as Facebook, LinkedIn, Twitter, Instagram and the list goes on, it seems the foundation for which many marketers have built their business is changing underneath their social feet. I share with you the top 10 Content Marketing Myths You Can't Ignore in 2018! Top 10 Content Marketing Myths.

Social Media 2018 Keynote Presentation: Power of Intent and Perspective in a Digital World of Change

Pam Moore

Just when you thought you had your social media and digital marketing strategy and plan together, 2018 hit many marketers like a load of bricks with fast, unexpected changes. How do you win in a digital market that doesn't ever stay constant? Check out the keynote presentation I delivered at the Midwest Digital Marketing Conference 2018. The only guarantee you have in the world of social media, digital and online marketing in 2018 is change.

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Facebook 2018 News Feed Changes 101: What You Need to Know For Your Business

Pam Moore

It is imperative you take the time to understand these changes if you plan to do any business marketing on Facebook in 2018. Take a listen to episode #243 of the Social Zoom Factor podcast and learn how you can get a grip on not only the recent announcement, but also how to get a grip on your Facebook marketing in 2018. I also recently hosted a Facebook in 2018 webinar that goes even deeper. Current state of Facebook marketing 2018.

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Don’t Listen to the Facebook Fear Mongers – What You Need to Know on Newsfeed Changes 2018 Webinar

Pam Moore

I am hosting a free Facebook in 2018 Webinar training that will provide you in simple english what you need to know about marketing your business on Facebook in 2018 plus the details of the latest announcement from Facebook. Sign up for the webinar here -> Ge t a Grip on Facebook Marketing in 2018 – What You Need to Know! Social media including Facebook is NOT a solution to your marketing woes. Yes, marketing 101 is still key to your success.

Top 5 Instagram Marketing Trends CMOs Should Prepare for in 2018

Meltwater

If your brand still doesn’t have a social media marketing strategy in place, you’re falling behind. Social media has become an integral element of every brand’s digital marketing strategy (and… Read More >>>.

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Best Social Campaigns 2018

Meltwater

Since 2018 brought us contentious and divisive midterms, it not surprising that solidarity movements played out over social media with slightly more of an edge than they did in 2017 or… Read More >>>. Marketing PR & Comms Social Media Trendspotting

SEO in 2018, Which Practices You Should Avoid and Why.

Social Media Marketing

SEO is a never-ending race and marketers and bloggers know that. To Conclude By avoiding forum posts and by improving already existing strategies, SEO in this second half of 2018 will be an easy task for you and it's proven by stats that these ones are the absolute best approaches you can have within the craft. new seo strategies 2018 seo 2018 seo facts 2018 seo trends in 2018 seo updates 2018 the future of seo 2018

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10 Power Tips to Create Facebook Content that Owns the News Feed Like a BOSS

Pam Moore

Register for my free live training Webinar Thursday, February 8th at 2pm et -> “ 10 Power Tips to Create Facebook Content that Owns the News Feed Like a BOSS ” The biggest concern any smart social, digital or content marketer should have right now is ensuring they understand the changes Facebook announced and that they know how to quickly adapt to new strategies and tactics that keep their content in the news feed. Influencer Marketing 2018 Training Webinar (free!).

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15 Golden Rules of Content Marketing in 2018

Pam Moore

Content marketing is becoming more challenging even for the most experienced marketers. Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. I think often times marketers over complicate what should be simple. The marketer and brand that can outlast, out market and sleep better than their competition wins. 15 Golden Rules for Content Marketing Webinar .

Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). The full 2018 JOTW Communications Survey can be viewed in its entirety here.

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The #1 Reason Why Your Social Media Has Zero Return on Investment in 2018

Pam Moore

Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media. This is disappointing in that 77% of marketers are using at least one social network for business. However, business leaders and marketers are still in the driver seat.

How to Develop a Profitable Social Media Strategy and Plan in 2018

Pam Moore

You have become the master of random acts of marketing (RAMs) – random acts of live video, stories, quotes, tweets and visuals. You are still searching for the magic button to fix all your social media, digital marketing and branding woes. How to identify and stomp Random Acts of Marketing and social media FAST. How to start integrating digital and social marketing for maximum impact quick. Social Profit Factor Training Academy and Marketing Nutz Can Help! .

#measurePR Recaps: March-May 2018

Waxing UnLyrical

measurePR March 2018. measurePR April 2018. Because organic reach is continuing to dwindle, paid advertising is becoming an integral part of #nonprofit marketing. On how nonprofit marketers can get buy-in from management to use a paid ad strategy: A4: Provide data that supports the need. measurePR May 2018. Twitter Facebook Google+ LinkedIn The post #measurePR Recaps: March-May 2018 appeared first on Shonali Burke Consulting.

2018’s 5 Top PR Campaigns

Meltwater

2018 was a banner year for brands who were able to think outside the box when it came to their PR campaigns.Those that constructed PR campaigns that looked beyond advertising… Read More >>>. Marketing PR & Comms Media Outreach Planning & Strategy

Career Development Tips for the 2018 Professional

Waxing UnLyrical

As you review your career options in 2018 to apply for a new job, here are a few helpful tips to help you get started. It can be achieved if you work in marketing, sales or business development. The post Career Development Tips for the 2018 Professional appeared first on Shonali Burke Consulting. Guest Post by Makeda Waterman. At the end of the year, most professionals spend time contemplating achievements and areas of opportunity in their career.

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2018 Reflections: Our 10 Favorite Articles of 2018

Social Media Today

Looking to get a head start on coming social media marketing shifts? Check out our favorite posts from the last year in this summary

The Power of Facebook Marketing in 2018 is Real. Are you Ready?

Pam Moore

Is your Facebook marketing strategy and business Page ready for 2018? 2018 is going to be more challenging than ever for brands wanting to tap into the power of 1.37 The power of Facebook for businesses big and small in 2018 is real. It's not just marketing buzz or hype. The power and business value is there for the taking for marketers willing to put in the effort to understand how the platform can work for their business. What is Influencer Marketing?

Top 10 Content Marketing Myths of 2018 – BUSTED [Podcast]

Social Media Today

No doubt 2018 is a year of change for the digital and social web. From strategies for digital marketing, content marketing, and video, to the social networks such as Facebook, LinkedIn, Twitter, Instagram, and the list goes on, it seems the foundation for which many marketers have built their bus

3 Outdated Influencer Marketing Practices to Leave in 2018

Social Media Today

With influencer marketing on the rise, here are three common influencer strategies that its time to dump from your approach

Social Media and the 2018 World Cup

Ignite Social Media

The post Social Media and the 2018 World Cup appeared first on Ignite Social Media - The original social media agency. Facebook Marketing Social Media Examples Social Media Marketing YouTube Marketing 2018 World Cup facebook Social Media Media Marketing Social Media World Cup World Cup YouTubeThe World Cup is in full swing as teams have just concluded group play.

SMT's 2018 Social Media Spending Survey - Part 3: Social Media Marketing Goals and Tracking

Social Media Today

We recently conducted a survey of our audience to determine the key social media marketing trends and shifts of 2018. Here's part three of our report

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Top 5 Reasons Your Social Media is Not Working in 2018 and How to Fix it

Pam Moore

Are you doing everything the “experts” tell you to do but still are not seeing measurable business results with your online marketing, social media and digital marketing efforts? A list of random acts of marketing doesn't count. You are guilty of random acts of marketing every day and you know it. You are not seeing result from your ad spend, social content, influencer marketing, live video, recorded video and the list goes on. .

Organize and Optimize Your Content Marketing in 2018 with this Content Inventory Worksheet

Pam Moore

Is your content and digital platform ready for top business performance in 2018? If yes, I have some tips for you to help you get your content marketing in tip top shape before the new year! One of the keys to success in content marketing is creating evergreen content that has a life span longer than a day or a couple weeks. If you are like most marketers and business leaders you have likely spent a lot of time on creating content to date.

The Last Thing Your Target Customer and Audience Wants From You is More Content

Pam Moore

As the social ecosystem of “experts” broke down, blogged about, and summarized their thoughts on these changes, what surprised me the most was how many marketers that claim to be experts in this space were shocked to see these changes. For years we have been warning marketers, brands, our social media academy students and clients to stop building their business on rented Facebook land. 2018 is the year all marketers must learn and embrace this mindset.

October 2018 Social Media Updates

Ignite Social Media

To no surprise, Facebook is dominating th e video ad spend market. EMarketer’s latest research shows that by the end of 2018, Facebook will account for nearly 25% of all video ad spending over the last year. Twitter and Snapchat fall behind Facebook in video ad spending, but are still continuing to hold steady in the market with 2.3% The trending categories for 2018 are home décor, jewelry, wellness, toys, hosting, and tech accessories.

What You Need to Know About Influencer Marketing in 2018: FREE Webinar Nov 30th

Pam Moore

Do you want to tap into the power of influencer marketing but don't know where to start? Or maybe you have tried utilizing influencer marketing only to experience frustration in finding the right influencers, knowing how to engage them and lack of overall business results for your efforts? If you are excited to hop on one of the hottest trends in marketing and want to learn how to leverage influencer marketing for your business, you landed on the right blog post today!

What to Expect on Social Media in the Second Half of 2018

Ignite Social Media

I don’t know about you, but the first half of 2018 has flown by to me. As social media marketers, we are constantly staying up to date on what is happening in the space and trying to anticipate what is going to happen next. We recently did a check-in on our 2018 social media predictions and it is time conjure up some new predictions for the back half of the year. Expect to see a lot more Story content in the back half of 2018.

SMT's 2018 Social Media Spending Survey - Part 2: Where to Allocate Your Social Media Marketing Budget in 2019

Social Media Today

We recently conducted a survey of our audience to determine the key social media marketing trends and shifts of 2018. Here's part two of our report

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Checking In On 2018 Social Media Predictions

Ignite Social Media

Now that we’re about halfway through the year, we thought it would be a great time to check in on our 2018 social media predictions to see how we did. “Marketers will start using messenger ads and chatbots more frequently for more 1:1 communication.” ” -Vanessa Williams, Manager, Strategy and Marketing. We have certainly seen that video content remains the undisputed king on social media in 2018.

SMT's 2018 Social Media Spending Survey - Part 1: Key Channels of Focus

Social Media Today

We recently conducted a survey of our audience to determine the key social media marketing trends and shifts of 2018. Here's part one of our report

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Key Takeaways from MarkeTech 2018

Jenn's Trends

The post Key Takeaways from MarkeTech 2018 appeared first on Jenn's Trends. Social Media facebook facebook marketing google google analytics online marketing social media social media marketing social media strategyWhile I genuinely love to speak at various social media conferences, I also love to geek out as an attendee. I love to learn from others and garner as much knowledge as possible on topics I’m not super familiar with.

Top Three Takeaways From Facebook F8 2018

Ignite Social Media

In this post, we break down our top takeaways from Facebook F8 2018 and their implications for brands. As more people adopt group engagement, it may be beneficial for marketers to test the feasibility of creating and moderating groups for conversations that are already happening around their brands. The post Top Three Takeaways From Facebook F8 2018 appeared first on Ignite Social Media - The original social media agency.

How to Create an Effective PR and Marketing Strategy for 2018

Meltwater

How do you plan to market your business in 2018? How can you guarantee an effective PR strategy? As 2017 comes to a close, now is the time to think… Read More >>>.

Last Minute Additions to Your 2018 Social Media Strategy

Ignite Social Media

Take a look back at your learnings from 2017 for a reminder of where you are headed in 2018. A few last-minute additions for your 2018 strategy are to include more video, use Pinterest for Search, activate micro-influencers and determine a role for Messenger. Video will continue to grow in importance in 2018. The channels are competing for your video content and thus launching new features to keep marketers engaged. Influencer marketing will continue to grow in 2018.

#measurePR Recap (September 2018): Ethics of PR Measurement

Waxing UnLyrical

Ali, APR, has a 15+ year career in communications and marketing, and is adjunct faculty in Georgetown University’s Corporate Communication and Public Relations program. Kirk Hazlett, APR (@KirkHazlett) September 13, 2018. Kirk Hazlett, APR (@KirkHazlett) September 13, 2018. globalsultana (@globalsultana) September 13, 2018. globalsultana (@globalsultana) September 13, 2018. Kirk Hazlett, APR (@KirkHazlett) September 13, 2018.

Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

There is no doubt 2018 is going to be a year of massive fear, shock, change and wasted time for even the smartest business and marketing leaders. By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. Facebook 2018 is all About Engagement. How are you positioned in the market? Is the business value worth the investment compared to other marketing and business activities you could be investing in?

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Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. Unfortunately too many marketers give up on creating exciting, engaging, empowering and entertaining content as they feel their products, services and industry are too “boring.” Unfortunately most marketers and small business owners also do not have a limitless budget, right?

What Brands Should Focus on in 2018

Ignite Social Media

We had no time to settle back into work after the holidays, when Facebook made their first 2018 announcement. However, we do have some immediate suggestions as we start crossing off days in 2018. As you’re planning your content in 2018, consider making more quality content that asks for user’s participation. 43% of people want to see more video content from marketers in the future. In 2018, we expect Instagram stories to continue to be consumed.

7 Content Marketing Trends B2B Brands Need to Know in 2018

The Social Media Hat

In this post, we’ll look at seven of the latest and most effective content marketing trends B2B brands need to know this year

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6 Digital Marketing Trends that Shaped 2018

Digimind

In this post, we bring you six key digital marketing trends that shaped 2018, and how marketers like yourself, can integrate them in your strategies. The post 6 Digital Marketing Trends that Shaped 2018 appeared first on Digimind Blog. Insight Driven Marketing Trends Brands Content Marketing Data Digital Marketing Social Media Strategy