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Instagram Stories: The Complete Guide to Using IG Stories to Boost Engagement + Reach

Buffer Social

" There are currently over  500 million people  creating and watching Instagram Stories on their mobile devices every day. They were introduced in 2017 as a way for users to keep their favorite or most relevant stories around for more than 24 hours. Get started for free now  →

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Decoding the Facebook Algorithm: A Fully Up-to-Date List of the Algorithm Factors and Changes

Buffer Social

If you do Facebook marketing , one thing that you might want to understand is the Facebook algorithm. Last updated: October 2017). Here’s a summary of all the changes that are relevant to social media marketers, in reverse-chronological order. May 17, 2017: Posts with clickbait headlines will rank lower in the News Feed.

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Your Facebook Page Organic Reach is Dropping (But Not Really)

Jon Loomer

Back in November of 2017 , Facebook announced the following change to Facebook page organic reach reporting: Reach counts will now be based on viewable impressions. And since so many marketers obsess over this metric, it’s imperative that Facebook make this change very clear. Update to Mobile Page App. I can count that.

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The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

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2017 Content Marketing Editorial Calendar Template and Tutorial

Pam Moore

If you are responsible for content marketing in your organization you know the importance of proper planning, organization, work flows and structure of content. If you are interested in how you can best prepare your content marketing for success then you have landed on the right blog post and podcast today.

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Is Your Business Ready For Mobile Marketing?

yMarketingMatters

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. Mobile use is disrupting the way people engage with brands. And if we don’t optimize for mobile?

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5 Top Social Media Marketing Trends for 2023

Social Media Strategies Summit

billion — six times higher than in 2017. To get the most bang for your social media marketing buck, you need to keep up with the latest user behavior, functionality, and technology developments. At the same time, short-form video content has grown in popularity among consumers and marketers. What does this tell us? Image source.

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