Sprout Social

APRIL 10, 2017

For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. That’s why we created this Facebook marketing strategy for 2017, which includes seven essential steps to not only get started, but also create an impressive plan. Get started now.

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Strategy Facebook Marketing Metrics 111

Buffer Social

FEBRUARY 16, 2017

We also found that 30 percent of marketers are looking to spend more time focused on Facebook video in 2017. To help you make the fullest use of video marketing on social media and create a successful social media strategy for 2017, we’ve pulled together 50 of the most relevant video marketing statistics for social media marketers.

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Social Media Video Strategy Statistics 111

Buffer Social

FEBRUARY 21, 2018

LinkedIn Groups do not have a great reputation. ” While it is true that there are few good LinkedIn Groups, it doesn’t mean that they aren’t useful for all businesses. In this post, we’ll explore why your business should have a LinkedIn Group and how to create and manage a successful group.

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Buffer Social

APRIL 16, 2017

Here’s everything you need to know about it, from key sessions to watch to predictions for F8 2017. Dates: Tuesday and Wednesday, April 18 and 19, 2017. Last year’s F8 conference signaled the beginning of a hugely exciting 12 months for the Menlo Park-based company. 10 Predictions for F8 2017.

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Pixlee

DECEMBER 29, 2016

We’ve put together our list of the 10 must-attend travel marketing conferences of 2017 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. The NY Times Travel Show : New York City, NY (January 27 – 29 2017).

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Travel Conference Tourism Hotels 47

Buffer Social

AUGUST 7, 2017

In episode #55 of The Science of Social Media , we explore the top 5 social media and marketing trends that all marketers should consider in 2017 and examples of how you can get at started with each today. 5 Exciting Social Media and Marketing Trends to Know in 2017. Multiple marketing mediums might include: Facebook Groups.

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Trends Social Media Marketing SMS 110

Buffer Social

APRIL 20, 2017

Mark Zuckerberg, Facebook F8 conference 2017. We followed the conference for the past two days and would love to share the top 10 things we think social media marketers should take away from this F8 2017. 10 Things marketers need to know from F8 2017. From Fast Company ). From short-term projects (e.g.

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Marketing Conference Analytics Real Estate 111

Social Media Strategies Summit

JANUARY 5, 2023

billion — six times higher than in 2017. UGC is typically defined as content created organically by a company’s customers or followers that the brand shares via its accounts. But few brands can rely on a constant stream of user-generated content, meaning larger companies have traditionally enjoyed the greatest benefits.

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Trends Social Media UGC Marketing 297

agora pulse

APRIL 17, 2018

An active Facebook group will help you build a band of advocates who will talk about you not just in the group but elsewhere, both online and offline. In this post, we’ll take a look at how you can build an active and engaged Facebook group that helps you reach more people and (ultimately) increase sales and show ROI.

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Groups Groups Facebook Small Business 74

agora pulse

APRIL 17, 2018

An active Facebook group will help you build a band of advocates who will talk about you not just in the group but elsewhere, both online and offline. In this post, we’ll take a look at how you can build an active and engaged Facebook group that helps you reach more people and (ultimately) increase sales and show ROI.

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Groups Groups Facebook Small Business 74

Webbiquity SMM

JUNE 7, 2018

In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Image Source: The 2017 State of Inbound Report. According to the Email Marketing & Marketing Automation Excellence 2017 report, about 54% of marketers consider email an effective channel.

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The Realtime Report

MARCH 8, 2021

In 2017, IT industry analyst Gartner Group predicted that by 2020 AI would have created 2.3 Along the same lines, a 2018 study by consulting firm McKinsey polled 20,000 AI-aware C-level executives in 3,000 large companies in ten countries. Fast Company Press. In McKinsey & Company. Norton & Company. [9]

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System Software Patterns Skills 254

Writtent Blog

JULY 5, 2016

So, to find out what to expect from content marketing in the future, we reached out to 25 experts and asked them this question: What are your top 3 content marketing trends for 2017 and beyond? We’ve listed all the responses below: Top 3 Content Marketing Trends for 2017 and Beyond. According to 25 Experts). Donna Moritz.

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Trends Content Marketing Consultant 76

Buffer Social

OCTOBER 1, 2018

Facebook Live) or by building a niche community through a Facebook Group, you can likely get a higher organic reach. By October 2017, that number grew to 116 million — mostly thanks to organic reach on and organic traffic from Facebook. Invest in groups. That’s what Vox has been doing with its The Weeds Facebook Group.

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Organization Flipboard Social Media Company 108

Sprout Social

APRIL 4, 2017

But what may seem obvious to a social media managers is a whole new world to other departments at your company. At this week’s chat, we’ll talk personal branding and how to convince leadership and colleagues that fostering a personal, industry-adjacent social community impacts a company’s bottom line.

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Audiense

DECEMBER 19, 2016

To ensure you don’t go into 2017 unprepared for what’s ahead, here’s some of the most succinct pieces of good insight they gave us for the future: Ben Donkor, Microsoft. Chances are, there are smaller influencers or groups who have far more clout in your area. Social needs to be a cross-company resource.

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Trends Marketing Forums Microsoft 60

Dave Fleet

DECEMBER 5, 2013

I’m fortunate to work at Edelman , a company that pays close attention to gender issues. We’ve made a commitment at the very highest levels to increasing the proportion of women in leadership roles to 50% by 2017, and backed that up by establishing the Global Women’s Executive Network (GWEN).

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Sherrilynne Starkie

AUGUST 27, 2018

Consider the findings of a 2017 IPSOS survey carried out on behalf of eCampus Ontario, which identified four barriers to online learning success: Motivation : Around 37 percent of survey respondents said online education made them feel anxious. And yet others learn better in a group setting which is supportive and collaborative.

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Industry Social Media Training HootSuite 170

Ignite Social Media

DECEMBER 27, 2016

This post will revisit some of the social media networks and channel features that didn’t make it to 2017. The future of Houseparty, a private video chat app for group hangouts, is yet to be determined. Twitter went through a pretty big restructure which meant their heads of engineering, media, product and Vine have left the company.

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Features Social Media Social Networking Sports 112

Ignite Social Media

JANUARY 8, 2018

As a whole, 2017 was a trip. Honestly, I was surprised that as a New York based fitness company, they didn’t jump on the traditional bandwagon of that, “Get back to the gym, you know you should!” Yeah, I’m mentioning two makeup companies. — Walmart (@Walmart) December 31, 2017. How did you know? So, sue me.

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Social Media Types Comments Company 108

Social Media Strategies Summit

OCTOBER 21, 2021

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. Kimberly Bryant (@6Gems) December 16, 2017. Brian Scudamore is the Founder and CEO of O2E Brands , the company behind home service brands like 1-800-GOT-JUNK? Only 12% disagree.

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Social Media Startup LinkedIn Telecommunications 211

Buffer Social

AUGUST 2, 2017

It might also mean the launch of a Facebook Group or private Slack community. There’s also the challenge of figuring out how to make sure your social media goals are aligned with your overall company goals. Kevan originally published a version of this post in 2014, this version has been fully updated for 2017. .

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Social Media Management Social Media Curation How To 112

Buffer Social

AUGUST 2, 2017

It might also mean the launch of a Facebook Group or private Slack community. There’s also the challenge of figuring out how to make sure your social media goals are aligned with your overall company goals. Kevan originally published a version of this post in 2014, this version has been fully updated for 2017. .

Social Media Management 112

Social Media Management Social Media Curation How To 112

Social Media Strategies Summit

APRIL 22, 2019

It’s this trend that influenced the launch of Facebook Watch in 2017 and IGTV in 2018. The move to Private Groups. Groups took off in 2018 as a way for brands to connect directly with fans without the algorithm affecting their posts. After a year of scandal, trust in social media companies has never been lower.

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Trends Social Media Instagram Influencer 142

agora pulse

OCTOBER 6, 2020

The most recent data shows that of the small businesses that opened in March 2007, 33% made it to March 2017.). In a study by Horizon Media, 81% of millennials expect companies to make a public commitment to good corporate citizenship. Share Your Content to the Most Popular Groups on LinkedIn. Here’s one I made earlier: 3.

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Social Media Management Social Media Trends Meme 183

Buffer Social

NOVEMBER 13, 2023

Over Black Friday weekend in 2017, the UK-based luxe skincare brand launched 14,600 special edition orangutan soaps at £8.25   “Black Friday deals may satiate momentary desire, but their impact on the planet is a lot more long-lasting,” said the company in a release. The company reportedly made over $70,000.

Examples 92

Examples Campaign Discount Marketing 92

Convince & Convert

JUNE 7, 2017

B2B companies have an attention problem. Last year, Econsultancy reported that only 22 percent of companies were satisfied with their conversion rates. Last year, Econsultancy reported that only 22 percent of companies were satisfied with their conversion rates. T-Mobile, the Reception We Were Looking For.

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Campaign Marketing B2B Conference 150

Sprout Social

JULY 12, 2022

Well, because the odds of something similar happening to your company are pretty high. Yet, fewer than half said their companies were prepared to respond quickly to a crisis. Yet, fewer than half said their companies were prepared to respond quickly to a crisis. Stock prices (for public companies). Sales and revenue.

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Examples Brands Sentiment Reputation 106

Buffer Social

JANUARY 25, 2018

We’re very grateful to the companies and organizations that have collected and analyzed the data. billion social media users in 2017, and this number is ever growing. It is predicted that there will be more than three billion social media users in 2021 — just three years from now 3 Statista , 2017. 5 Facebook , 2017.

Social Media 111

Social Media Trends Report Survey 111

Ignite Social Media

MAY 22, 2019

Since launching its native video tools in 2017, video has grown to become the most engaging content type on LinkedIn, so we expect to see live video succeed at engaging members as well. Now, all member have the ability to upload documents and presentations such as PDFs and PowerPoints directly to their feed, in a group, or to a LinkedIn Page.

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LinkedIn Engagement Case Study Sentiment 143

The Realtime Report

JUNE 22, 2020

The team looked at the effects of Facebook’s “ Tips to Spot False News ,” which appeared at the top of users’ news feeds in 14 countries in April 2017. That said, this group had much less experience with evaluating news headlines online, the researchers said. The list was also printed as a full-page ad in many U.S.

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Study Sample Samples Research 103

Buffer Social

JANUARY 19, 2017

There’s also the challenge of figuring out how to make sure your social media goals are aligned with your overall company goals. Step 1: Set social media goals that align with your overall company goals. Then map your company’s top-level goals to how your social media efforts can best assist. “Not finance.

Social Media 40

Social Media Strategy How To Influencer 40

Buffer Social

JULY 20, 2021

An evolution of giving back and choosing flagship causes Back in 2017, we committed to donating 20% of our profit each year to charitable organizations and, each year, we’ve chosen those non-profits in different ways. It was a very open-ended prompt! digitalundivided There is no doubt that the U.S.

Small Business 81

Small Business Startup Energy Organization 81

Webbiquity SMM

NOVEMBER 27, 2018

Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. And it’s almost shocking how Twitter has failed to attract even that share within some key groups in this segment. But though 88% of event professionals are active on Facebook, only 60% of planners also use Twitter.

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Team Marketing B2B Eventful 160

Buffer Social

OCTOBER 3, 2017

billion people using Facebook Messenger every month 1 Techcrunch , 2017. According to BI Intelligence, more people are using the top four messaging apps (WhatsApp, Facebook Messenger, WeChat, and Viber) every month than the top four social media apps (Facebook, Instagram, Twitter, and LinkedIn) 2 BI Intelligence , 2017.

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Hubspot Strategy Facebook Marketing 111

agora pulse

SEPTEMBER 30, 2020

I belong to this group of Twitter marketers.). In fact, the company’s Twitter feed is hard to quit: It makes both a captivating and interesting read. Twitter marketing is one of the most popular forms of digital marketing. It is also one of the most controversial ones. Do you love Twitter for marketing?

Social Media Management 187

Social Media Management Social Media Tips Content 187

Dave Fleet

DECEMBER 5, 2013

I’m fortunate to work at Edelman , a company that pays close attention to gender issues. We’ve made a commitment at the very highest levels to increasing the proportion of women in leadership roles to 50% by 2017, and backed that up by establishing the Global Women’s Executive Network (GWEN).

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