Ignite Social Media

MARCH 25, 2021

I’m Jim Tobin, the founder of social media agency Ignite Social Media (2007) and influencer marketing agency Carusele (2015). Clients who we worked with at one brand take us to another, for example. Much of that budget moved to social media and influencer marketing. This article originally appeared on Starter Story.

Social Media 174

Social Media Advertising Team Hubspot 174

yMarketingMatters

OCTOBER 18, 2015

It’s the progress of mobile technology and the ease with which people can shoot footage on their phones and then upload it to the Internet is incredible. Periscope and Meerkat are live streaming video mobile apps allowing you to “go live” via your mobile device anytime and anywhere. Why the explosion of video content?

Video 133

Video Marketing Vimeo YouTube 133

Buzz Marketing for Technology

JUNE 17, 2015

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. With Earned media it’s about putting the time into influencer outreach – it’s a popular buzz word, but few do this as well in my experience.

B2B 100

B2B Adwords ROI Hubspot 100

Buffer Social

DECEMBER 4, 2019

That’s a total of 35 purchases, compared to the one (1) purchase in the website example. These are just example numbers. Speaking of existing consumer behavior, it’s become widely known just how much consumers are shifting to social and mobile as primary means of content consumption and product discovery.

Social Media 98

Social Media Instagram Apparel Groups 98

Ignite Social Media

JANUARY 25, 2017

That said, retails sales for the holiday season didn’t hurt as they were up 4% over 2015 to $658.3 What factors influenced gift purchase decisions? What factors did not score as high but still influenced users? Easy website/mobile sites (30.2%) and helpful, knowledgeable customer service (28.3%). That includes $122.9

CPM 60

CPM Discount Buy Cost 60

Buffer Social

JANUARY 25, 2018

For example, the content format Stories was introduced on several major social media platforms slightly more than a year ago. Social media is going mobile. Social media is going mobile. Instagram: Because it’s a mobile-first app, I think it’s safe to assume most of its users use the app on mobile.

Social Media 111

Social Media Trends Report Survey 111

Talkwalker SM

JUNE 2, 2016

Add a key influencer to the mix (enter Kylie Jenner) and you have a glam-perfect business strategy. Beauty brands have capitalized on major influencer marketing strategies across visual platforms like Instagram, Facebook, and more. Brands are flocking to Instagram and Facebook and according to eMarketer, 70.7%

UGC 60

UGC Brands Content Instagram 60

Convince & Convert

MARCH 18, 2016

According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015. An example of an open-ended message is one that invites clients to a sale but doesn’t say when the sale ends. Example: “Show this text for 50% off your dinner tonight.”.

SMS 60

SMS Tips Marketing Discount 60

Convince & Convert

JANUARY 27, 2015

Think of how much time you could save if you weren’t focused on ONLY identifying new influencers and reaching out to them? Usually I put my key takeaway from an awesome example at the end of my post. One of Bhakti’s initiatives for 2015 is to tour in a mobile Tuk Tuk and sample their chai at different events across the nation.

Case Study 60

Case Study Marketing How To Influencer 60

Buffer Social

JUNE 30, 2017

Scott Kelly (@StationCDRKelly) September 22, 2015. BlackLivesMatter is an incredibly powerful example of how a social media hashtag can ignite action in the real world and be tied directly to a major movement. There has since been a strong debate over the role and influence that social media played in the Arab Spring.

Social Media 111

Social Media MySpace Hashtag News 111

Convince & Convert

MAY 4, 2015

Understanding how buyers make decisions—categorizing them and looking for behavioral patterns—can and should influence everything you do, from your marketing channels to your messaging,” said Anna Sawyer of Guidebook. What are their needs, motivations, and what influences their decision making?”. mophie (@mophie) March 24, 2015.

Conversation 60

Conversation Campaign Patterns Influencer 60

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

ProBlogger

APRIL 25, 2017

There are a number of aspects of a given web page that influence search engine rankings. There are some very specific things you can do to optimize your title, for example, including the current month or year in your title. Example of Google showing a site’s breadcrumb navigation in its search result. Get mobile-optimized.

SEO 50

SEO Tips Case Study Mobile 50

Rebekah Radice

MAY 11, 2015

One of my most recent achievements is being named a 2015 Top 10 Social Media Bloggers by Social Media Examiner. Mine for example is small business owners, entrepreneurs, and marketers. For example, a blogging strategy to increase brand visibility might include: A product (i.e., Who: Who will you be talking with on your blog?

How To 132

How To Domain Name Hosting WordPress 132

Buffer Social

MARCH 13, 2017

Launched in September 2015 , Lenses are a fun way to augment your snaps. Here’s an example Lens: Sponsored Lenses . One uber-successful example is Gatorade’s sponsored Super Bowl Lens which generated over 100 million views over SuperBowl weekend – that’s almost as many views as the game got live in TV ( 111.9

Social Networking 111

Social Networking Social Media Examples Video 111

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Influencer Monitoring. Relevant Influencers drive conversation and action so they are an important part of social media. They wanted to figure out which influencer was driving the most impact.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Ignite Social Media

JUNE 1, 2016

For example, today’s audience is much more attracted towards visual content. 2015 has been a great year for video, but there is a lot more to come in 2016. When you combine this with their love for video, it becomes much easier to reach and influence your target audience. Live Video Streaming to Take Over.

Trends 60

Trends Social Media Strategy How To 60

Buffer Social

AUGUST 22, 2019

Launched in 2015, Daily Harvest has become one of the fastest growing direct-to-consumer food brands in the world. Many launch with one or two specific products — for example, Casper mattresses — and expand into other related products in order to grow — Casper’s pillows and bed frames. More than 100,000 customers now use its service.

Marketing 71

Marketing YouTube SEO Engineering 71

Buffer Social

NOVEMBER 7, 2017

For example, like Lifewire suggested, “Around the lunch hour is when people get a break to do what they want; that often includes checking social media.” Klear, an influencer marketing platform, studied 149 top brands in eight industries to see how they have been using Instagram Stories.

Study 111

Study Instagram Hashtag Research 111

Buffer Social

JANUARY 10, 2017

However, as many factors influence the cost of Facebook advertising, there isn’t an absolute answer to this question. Estimated action rates – calculated by how likely Facebook thinks a person will take the action you are optimizing for with your ad (for example visiting your website or downloading your app). Black Friday.

Cost 40

Cost Advertising Price Facebook 40

Waxing UnLyrical

AUGUST 12, 2015

In a way, it marked the beginning of our mobile society, which would be fully realized in our current decade given all of the devices available today. Fast-forward to today: people are more mobile than ever. For example: when we launched CommPRO, the typical contributed post was 1,000+ words. People were on the move.

Mobile 100

Mobile Metrics ROI Press Release 100

Hootsuite

APRIL 6, 2023

For example, the PLATO system, developed by the University of Illinois in 1970, had many features of an early social media network but was largely used in academia. Hot or Not is rumored to have influenced the creators of Facebook and YouTube and nurtured millions of insecurities. So, how old is social media?

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Buffer Social

APRIL 11, 2017

Right now, the standards we expect on the web are being re-written for mobile. The rise of stories across Snapchat, Instagram, Whatsapp, Messenger and Facebook is the perfect example of this. Facebook, for example, didn’t invent the vertical scrolling feed. The News Feed is not a native experience on mobile.

Feed 110

Feed Feedly News Social Media 110

Social Media Strategies Summit

OCTOBER 1, 2020

In 2015, Charlene Tassinari + Carly Potock founded YouTube’s first brand strategy team for small-to-medium businesses. For example, many brands – especially Direct-to-Consumer companies – had grown up on Facebook and Instagram and didn’t know how to adjust their creative and measurement strategies to work on other platforms.

Team 130

Team UGC Video Training 130

Pixlee

JANUARY 12, 2021

For example, you might wish to write guest posts for other sites, which is a great way to organically and ethically build links to your site. According to Brafton , 20% of mobile queries were done through the spoken word as of last year. Social signals such as likes, shares, and comments also influence SEO rankings.

SEO 67

SEO Trends Marketing Mobile 67

Webbiquity SMM

MARCH 27, 2018

Instagram is the most used social network by B2C social media influencers. 92% of influencers say Instagram was the social network they focused on most in 2017, and 87% expect it to be their top focus this year. Video views on Twitter grew 220X from December 2014 to December 2015. Instagram is popular with influencers.

LinkedIn 184

LinkedIn Instagram Hubspot Twitter 184

Rebekah Radice

FEBRUARY 15, 2016

Heck, in 2015 alone, Twitter launched video autoplay, Blab rose to social stardom and Periscope grew to 1.85 Use practical examples to build the case for social customer service. Southwest Airlines is one of my favorite examples of this in action. Businesses (Finally) Get Smart With Influencer Marketing.

Trends 114

Trends Social Media Survey Mobile 114

Sprout Social

MARCH 17, 2020

But Twitter expanded the character limit of Direct Messages to 10,000 in August 2015. Or, from mobile, select the envelop “Messages” button at the bottom of the screen. For example, you might see people asking about products in your industry on Twitter. Connecting with influencers. How to send a Twitter DM.

Social Media 119

Social Media Twitter Strategy How To 119

Convince & Convert

FEBRUARY 7, 2017

In 2015, Instagram reported having 77.6 billion in total mobile ad revenue. It gives consumers easy, mobile access to online shopping for your products. Below is an example of an Instagram business page: 2. Ask Influencers to Review Your Products. million users. billion, as per a report published by eMarketer.

Instagram 60

Instagram How To Hashtag Domain Name 60

Keyhole.co

AUGUST 21, 2023

Top 10 most used emojis on social media To use social media content for customer success , you need to keep up with the changing trends and cultural influences. The first set of emojis included simple and pixelated images that were mainly used on mobile phones and pagers. What was the 1st emoji made?

Social Media 52

Social Media Influencer Engagement Meme 52

Buffer Social

FEBRUARY 14, 2017

Instagram takeovers are an incredible way for brands, individuals and influencers to collaborate and cross-promote content. Your goals will influence the strategy behind your takeover and the metrics you choose will allow you to measure the success of the takeover. Let’s take a look at each of them below… Influencers.

Hosting 109

Hosting Instagram How To Metrics 109

agora pulse

JANUARY 4, 2018

In fact, 90% of Facebook users access the platform from a mobile device. But to those 90 % REALLY want watch their favorite series on a mobile device? Mobile television is meant to be viewed on the go so think about short and punchy clips, shareable bite sized video updates and sponsored video ads.

Social Media 125

Social Media Social Media Management Net Neutrality Curation 125

Webbiquity SMM

DECEMBER 2, 2014

Internet advertising will make up 25% of the entire ad market in 2015. 63% of millennials say they stay updated on brands through social networks; 51% say social opinions influence their purchase decisions; and 46% “count on social media” when buying online. ( leaderswest Digital Marketing Journal ). NewsCred ).

NewsCred 275

NewsCred Statistics Social Media B2B 275

Buffer Social

SEPTEMBER 20, 2018

Q4 key dates and campaign examples. For example, Luxy Hair created a video showcasing a holiday hairstyle in November 2017. For example, as Shopify Plus reported , eyewear brand, Blenders, began to promote it’s giveaway 10-days before Black Friday: November 24 — Small Business Saturday. Ready to jump in?

Small Business 98

Small Business Campaign Content Eventful 98

Buffer Social

AUGUST 11, 2016

What was just a blip on the radar a few years ago is now a top content marketing priority for brands and influencers everywhere. YouTube does all this with just mobile traffic! Some brands and influencers have found an incredible niche on YouTube. The video format supported for mobile apps are MP4 and MOV ( source ).

Video 40

Video Twitter Content Facebook 40

Viper Chill

JULY 25, 2016

Not only are they lower down now in mobile results due to spacing, but the change is being tested across desktop results as well. While Google did reduce the listings from seven to three back in August of 2015, the redesign of the listings with adding spacing means not much changed in terms of organic results being seen.

SEO 40

SEO Influencer Google Team 40

Unmetric

SEPTEMBER 10, 2019

Chanel’s highly engaging campaign was the launch of the brand’s winter/fall collection in 2015 that had an average engagement score of 712. Samsung Mobile – 12.1 Samsung Mobile (@SamsungMobile) August 7, 2019. Dior is a fine example of a brand reaping the benefits by effectively using hashtags. million followers.

Brands 123

Brands Twitter Fashion Ensembli 123