Sprout Social

MAY 10, 2022

Recruiting brand ambassadors or influencers. For example, Nike is one of the world’s well-known sports brands. Now that we’ve defined brand marketing, let’s review some of the best brand examples from the past five years. Planters is a great example of how brand marketing is a long game. Developing a loyal customer base.

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Hootsuite

DECEMBER 7, 2022

Twitter advanced search has different powers across different platforms — you will have a different experience using it on mobile vs. desktop, for example. influencer filter:media Searches for the word “influencer” and an image or video. influencer -filter:retweets Searches for the word “influencer” and filters out retweets.

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Twitter HootSuite Airlines Mobile 115

Audiense

NOVEMBER 8, 2017

Last year was a record-breaking Cyber Monday for online sales reaching an astounding $3 billion, up 12% since 2015. In effort to visualize the unseen we decided to analyse a sample of 115,000 users who published content containing relevant keywords or trending hashtags related to Cyber Monday in 2015 and then in 2016. Age Demographics.

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Sample Samples Discount Influencer 79

Writtent Blog

MAY 17, 2021

Guidelines would be helpful, but factors other than agreement can influence its magnitude, which makes interpretation of a given magnitude problematic. ” Download the file to any desired directory – (example: My Documents, Desktop etc.) The post His agreement was for a year, until October 31, 2015.

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Insurance Proposal Cost Directory 40

Hootsuite

NOVEMBER 25, 2015

Finding the right influencers and building relationships is hugely important for your brand. For every dollar spent on influencer marketing , marketers see a $6.50 You can understand why 84 percent of marketers expect to launch at least one campaign involving an influencer in the next 12 months.

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Buffer Social

NOVEMBER 30, 2023

It was 2015, and I was in my first year of college when I learned about LinkedIn. Here’s an example of a generic post: In this post, I just talked about my birthday and how my year had been. A swipe file can provide you with examples of catchy headlines that have garnered attention.

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LinkedIn Newsletter Industry Platform 101

Socialmedia.biz

FEBRUARY 23, 2019

Not only this, 40% of millennials feel that their favorite content creator or ‘influencer’ understands them better than their ‘real-life’ friends. Not only this, 40% of millennials feel that their favorite content creator or ‘influencer’ understands them better than their ‘real-life’ friends.

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Instagram Nielsen Collaboration Influencer 105

Pixlee

JANUARY 24, 2017

If you’re familiar with influencer marketing, you probably know that finding the right influencers is one of the biggest challenges brands face. Or would a blogging micro-influencer resonate best with your customer base? The Celebrity Influencer. The celebrity influencer is a famous personality with a large-scale reach.

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Types Influencer Brands Fashion 40

Convince & Convert

FEBRUARY 5, 2018

Altimeter’s 2015 State of Social Business Report revealed that “building employee advocacy” programs are becoming a high priority and strategic initiative for marketers, jumping from 13 percent to 45 percent in 2015. But it sure will help reach new audiences, influence others, and drive employee engagement at the same time.

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Strategy Social Media Marketing Consultant 145

yMarketingMatters

FEBRUARY 8, 2016

Twitter Introduces Conversational Ads : Now it’s easier than ever to enhance your brand influence and extend the presence for your business in Twitter. They’re always [link] — so for example, my URL is www.snapchat.com/add/yasminbendror. Smartphone App in 2015. What’s your URL? Did You Know? Facebook Top U.S.

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Social Media URL iPhone iPad 100

Sprout Social

JANUARY 21, 2021

Another prime example is marketing during a recession. For example, sentiment analysis can clue you in on whether people largely feel positively, negatively or indifferent about your brand based on how they talk about it. Which accounts (think: influencers, collaborators, press mentions) resulted in the most buzz for your business?

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Sentiment How To Marketing Analysis 135

Buzz Marketing for Technology

JUNE 17, 2015

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. With Earned media it’s about putting the time into influencer outreach – it’s a popular buzz word, but few do this as well in my experience.

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B2B Adwords ROI Hubspot 100

Sprout Social

AUGUST 26, 2020

When Heroes of the Dorm, a collegiate-level Heroes of the Storm tournament, made its ESPN debut in 2015, the nerd jokes and sarcastic Tweets that followed were pretty much inevitable. — Tyler Batiste (@TyBatiste) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015.

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Data Strategy Marketing Sports 87

Social Media Strategies Summit

AUGUST 1, 2019

These days, influencer marketing is just about everywhere. It’s difficult to go onto Instagram or YouTube without being inundated with examples of brands using influencers to tap into a new audience. As we’ve seen the influencer marketing industry mature, we have also seen the industry face a lot of challenges.

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Influencer Examples Brands Fashion 114

Hootsuite

SEPTEMBER 10, 2019

A social media takeover is when you grant posting privileges to a person of interest, like an influencer, expert, or professional. Whether you tap a macro-influencer with a large audience or a micro-influencer with a dedicated base, increased exposure can bring your account more engagement, sales, and followers.

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Social Media How To Hosting Hashtag 111

Social Media Strategies Summit

JANUARY 2, 2020

While other channels continue to influence consumers, social media is a key ingredient to the overall success of a marketing strategy. This campaign is just one example of how parent company Pepsi ( Marketing Dive Marketer of the Year ) is focusing on a multichannel approach to their marketing as soda consumption steadily declines.

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Later

MARCH 13, 2020

Instagram has already made it possible for a select number of influencers and content creators to drive sales through checkout on behalf of brands — creating a complete e-commerce marketplace. Undra started her line with contemporary clothing in 2015 and, in 2018, fine-tuned it to focus on tailored, modern workwear.

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Instagram Journal Influencer Feed 90

OnlineRockersHub Marketing Blog

FEBRUARY 10, 2020

For example, you can create an ultimate guide for buying X product, detail all the features you need to consider, compare products, and add affiliate links to those products. Collaborate With Influencers For Affiliate Marketing. Influencers. For added efficiency, you can add affiliate links in these long-form articles.

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Affiliate marketing Content Marketing Collaboration 81

Ignite Social Media

MARCH 25, 2021

I’m Jim Tobin, the founder of social media agency Ignite Social Media (2007) and influencer marketing agency Carusele (2015). Clients who we worked with at one brand take us to another, for example. Much of that budget moved to social media and influencer marketing. This article originally appeared on Starter Story.

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Social Media Advertising Team Hubspot 172

The Social Media Incubator

FEBRUARY 2, 2015

For example, Budweiser continued their #BestBuds campaign, while Nissan introduced a new #WithDad campaign. If you want to watch any ads again, click here for a full list of the 2015 Super Bowl commercials. In case you missed the ad, or would just love to watch it again, here it is: Best Campaign.

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Convince & Convert

NOVEMBER 27, 2015

A photo posted by Ford Motor Company (@ford) on Oct 22, 2015 at 4:20pm PDT. A photo posted by Ford Motor Company (@ford) on Oct 7, 2015 at 8:08am PDT. A photo posted by Ford Motor Company (@ford) on Nov 13, 2015 at 1:06pm PST. Go further responsibly. Please, don’t like and drive. Go further responsibly. Beyond Instagram.

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Campaign Instagram Transportation Film 60

Talkwalker SM

MARCH 17, 2016

In our latest report , we take a look at how marketing, PR and product departments in the household and personal care sectors can use social media analytics to create valuable insights in crisis management, product development, influencer marketing and more. 2015 – March 2016). Understand how a crisis spreads online to stay in control.

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Data Social Media Brands Forums 60

Mindjumpers

NOVEMBER 17, 2015

Second to relevance, influencers play a key role in taking a campaign or cause viral. Take for instance the Nigerian 2015 elections; Nigerians needed a change and we along with social media influencers, utilized the one tool that we could all use irrespective of class or social status to get it; the tool was social media.

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Activities Social Media Hashtag Campaign 0

yMarketingMatters

OCTOBER 18, 2015

In this second half of 2015, Facebook is poised to overtake YouTube and become the leading video viewing and online hosting platform. This was unheard of just a few years back as YouTube had massive market share of online videos, but 2015 looks to be the year that Facebook changes that. We cannot escape the growth in video content!

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Video Vimeo Marketing YouTube 100

Convince & Convert

AUGUST 21, 2015

As of June 2015, Adweek reported that Instagram’s commitment to content quality and millennial audience have attracted more than 475 ad campaigns with brands such as The Gap, Michael Kors, and Taco Bell. A great example comes from Capital One, which recently credited Instagram for increasing its ad recall by 16 percent.

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Instagram Brands How To Campaign 60

Buffer Social

MARCH 10, 2022

Brooklyn Candle Studio branding and photography from 2015 to today. Trade shows are another great example: They cost a lot of money, but when I finally made the investment four years into starting the business, it doubled our sales. Head to the university of Google and read all the advice and forums you can.

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Small Business Resources Retail Forums 81

Kikolani

JUNE 21, 2016

A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. For example: On Facebook, Twitter and Google+ you can share your posts again after 2 weeks to be sure you’re being user friendly.

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Strategy Content Marketing Influencer 93

Sprout Social

APRIL 19, 2022

For example, a strong conversational marketing plan might seamlessly connect a concerned customer in your live video chat to their designated sales rep. Conversational marketing examples in the wild. To inspire your strategy, we found six examples of brands who use conversational marketing techniques on social.

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Conversation Strategy Social Media Marketing 101

Sprout Social

OCTOBER 6, 2022

For example, in 2015 one million views was considered viral, according to Animoto. For example, the context of “Monday Mood” is universal and doesn’t need much time to explain. This can be as simple as linking to your video in a Facebook post or Tweet, for example. How many views does a video need to be considered viral?

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Video Social Media How To Trends 129

Audiense

MAY 16, 2016

For example, it’s not really something we’d do in any of our print campaigns, so it makes sense to focus on it in places where we can. — Porsche Retail Group (@PorscheRetail) September 24, 2015. Thorsteinsson: “We use tools that can measure the sentiment and also find influencers. Come & visit #PorscheGuildford.

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Strategy Automotive Campaign Social Media 113

Convince & Convert

DECEMBER 7, 2015

A photo posted by Hustle & Grind (@hustlegrindco) on Nov 8, 2015 at 6:58pm PST. Here’s another example from Birchbox: ✨PJs all day✨ Double tap if you think a lazy Sunday sounds amazing… ✌️ ( :@birchboxfr). A photo posted by Birchbox UK (@birchboxuk) on Aug 2, 2015 at 12:53am PDT. . Brilliant right?!

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Communities Instagram Hashtag Engagement 60

Ignite Social Media

JANUARY 25, 2017

That said, retails sales for the holiday season didn’t hurt as they were up 4% over 2015 to $658.3 What factors influenced gift purchase decisions? What factors did not score as high but still influenced users? It’s clear from the 2016 data that different influences impact purchasers differently. That includes $122.9

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CPM Discount Buy Cost 60

Hootsuite

SEPTEMBER 24, 2022

We note that it took Canada’s federal Liberal government (which came to power in 2015 promising to act on all 94 Calls to Action of the Truth and Reconciliation Commission ) nearly seven years to meet the relatively simple Call Number 80. My organization is an example of that. View this post on Instagram. View this post on Instagram.

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Communities Brands Instagram HootSuite 99

yMarketingMatters

OCTOBER 18, 2015

In this second half of 2015, Facebook is poised to overtake YouTube and become the leading video viewing and online hosting platform. This was unheard of just a few years back as YouTube had massive market share of online videos, but 2015 looks to be the year that Facebook changes that. Facebook is poised to overtake YouTube…they say.

Video 133

Video Marketing Vimeo YouTube 133

Audiense

MAY 17, 2016

In August 2015, Truffle Social pitched the idea of #1234ThumbWar to their client Models Own , a British based beauty brand to celebrate nail art. — Models Own (@modelsown) August 19, 2015. E: We used Audiense to find the nail art bloggers and influencers. — Models Own (@modelsown) August 29, 2015.

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Instagram Campaign Hashtag Blogger 84

Talkwalker SM

JULY 28, 2016

Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. The hashtag was originally created at the beginning of 2015 but is still very popular today with over 19,700 mentions over the last three months. LifeWellTravelled: Cathay Pacific sets the travel tone.

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Hashtag Industry Campaign Hotels 60

Buffer Social

DECEMBER 4, 2019

That’s a total of 35 purchases, compared to the one (1) purchase in the website example. These are just example numbers. Buyable pins were released four years ago now, in 2015, and had over 60 million buyable pins in its first six months. Partner with influencers and encourage your community to share your products.

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Social Media Instagram Apparel Groups 98